Човешки ресурси, социална сигурност и дигитална трансформация: нови решения за устойчиво развитие : Сборник с доклади от научна конференция
Human Resources, Social Security and Digital Transformation: New Solutions for Sustainable Development : Scientific Conference
Contributor(s): Todor Todorov (Composer), Todor Todorov (Editor), Marin Paunov (Editor), Miroslava Peycheva (Editor), Irena Markova (Editor), Galina Dimitrova (Editor), Valeri Apostolov (Editor), Irina Danailova (Editor), Ralitza Pandurska (Editor), Desislava Koleva-Stefanova (Editor), Mariya Mancheva (Editor)
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, Business Economy / Management, Sociology, Labor relations, Developing nations, Social development, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: human resource management; social security; digital transformation; labour market; sustainable development; innovation
Summary/Abstract: These conference proceedings present current studies in the fields of human resource management, social security, and digital transformation within the framework of sustainable development. The presented reports examine the impact of digital technologies on the labour market, human capital management, and social protection systems. Emphasis is placed on innovative approaches for enhancing organisational effectiveness, social resilience, and adaptability to the dynamic changes of the digital environment. The findings contribute to the advancement of scientific knowledge and the formulation of practical solutions in support of sustainable development, social policies, and the labour market.
- E-ISBN-13: 978-619-06-0031-2
- Print-ISBN-13: 978-619-06-0030-5
- Page Count: 722
- Publication Year: 2026
- Language: English, Bulgarian
Глобалните вериги за създаване на стойност – за изкуствения интелект, за непознатия свят на захранващите с данни и човешките права
Глобалните вериги за създаване на стойност – за изкуствения интелект, за непознатия свят на захранващите с данни и човешките права
(Global Vaue Chains and AI-the Unknown World of Annotators and Human Rights)
- Author(s):Bistra Boeva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Human Rights and Humanitarian Law, Sociology, ICT Information and Communications Technologies, Globalization
- Page Range:11-21
- No. of Pages:11
- Keywords:AI value chains; data annotators; human rights; regulations
- Summary/Abstract:This publication addresses a topic that has received little recognition in Bulgarian academic literature: the human factor at the initial stage of the Artificial Intelligence (AI) value chain. Within the context of international business practices – offshoring, outsourcing, and global value chains – it examines whether and how human rights are respected during the initial stages of the AI value chain, namely the provision of structured data for large language models (LLMs). In AI terminology, this field is known as data annotation. Drawing on empirical data and academic publications, the study outlines the emerging division of labour between annotators in the Global North and the Global South. The subsequent analysis examines the policies of the key actors responsible – the major technology companies. Finally, the publication considers the extent to which OECD initiatives, including manuals and guidelines, contribute to addressing these challenges and whether the EU’s new simplified regulations offer viable solutions.
Достойният труд в условията на дигитална трансформация
Достойният труд в условията на дигитална трансформация
(Decent Work in the Context of Digital Transformation)
- Author(s):Evgeni Evgeniev
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Sociology, Labor relations, Social development, ICT Information and Communications Technologies
- Page Range:22-30
- No. of Pages:9
- Keywords:decent work; quality; digitalization; employment
- Summary/Abstract:This report aims to examine the concept of “decent work” in modern people’s lives and its place in social processes. Special attention is paid to digital transformation in the context of decent work and its quality.
Регионални различия в демографското развитие на групата на възрастните хора
Регионални различия в демографското развитие на групата на възрастните хора
(Regional Differences in the Demographic Evolution of Elderly Population)
- Author(s):Kremena Borissova-Marinova
- Language:Bulgarian
- Subject(s):Social Sciences, Sociology, Demography and human biology, Gerontology
- Page Range:31-41
- No. of Pages:11
- Keywords:regional differences; elder adults; demographic trends; Bulgaria
- Summary/Abstract:The results of a comparative analysis of differences in demographic trends among people aged 55 and older across the country’s six statistical regions are presented in the report. The study examines the trends in key demographic indicators over the period 2010–2024. The results obtained indicate that there are greater disparities based on place of residence and between centre and periphery areas than between individual statistical regions as well as a need for targeted policies to more effectively harness the potential of older adults.
Дигитализацията на социалните услуги в България – потенциал за устойчиво развитие на системата за социална сигурност
Дигитализацията на социалните услуги в България – потенциал за устойчиво развитие на системата за социална сигурност
(Digitalization of Social Services in Bulgaria – Potential for Sustainable Development of the Social Security System)
- Author(s):Lyudmila Vekova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Sociology, Welfare systems, Social development, ICT Information and Communications Technologies
- Page Range:42-51
- No. of Pages:10
- Keywords:social services; digitalization; sustainable development; social security
- Summary/Abstract:The article examines the development of social services in terms of their importance for the social security system and its sustainable development. The emphasis is on the opportunities of accelerated digitalization for expanding the scope and improving the quality of social services. The intensive penetration of information and communication technologies and artificial intelligence is justified as a possible solution for overcoming the serious challenges facing the social services system.
Design Thinking модел за прилагане на AI в дейността по човешки ресурси – същност, приложение и оценка
Design Thinking модел за прилагане на AI в дейността по човешки ресурси – същност, приложение и оценка
(Design Thinking Model for AI Application in Human Resources Activities – Essence, Application and Evaluation)
- Author(s):Miroslava Peycheva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:52-62
- No. of Pages:11
- Keywords:design thinking; artificial intelligence; human resources; innovation; organizational transformation
- Summary/Abstract:Design Thinking is a human-centered, iterative approach to innovation that uses empathy to solve complex problems. The purpose of this report is to propose a Design Thinking conceptual model for applying artificial intelligence (AI) in human resources activities, analyzing its nature and application and developing a scale for evaluating the model. Conclusions, main problems and possible solutions are drawn. This report presents some of the results obtained within the framework of a research project.
Застраховане на движими културни и художествени ценности – предизвикателства и перспективи за застрахователния бизнес
Застраховане на движими културни и художествени ценности – предизвикателства и перспективи за застрахователния бизнес
(Insurance of Movable Cultural and Artistic Values – Challenges and Prospects for the Insurance Business)
- Author(s):Irena Markova
- Language:Bulgarian
- Subject(s):Economy, Museology & Heritage Studies, Library and Information Science, Business Economy / Management, Sociology, Policy, planning, forecast and speculation
- Page Range:63-78
- No. of Pages:16
- Keywords:cultural heritage; insured objects; insurance business; insurance of movable cultural and artistic values
- Summary/Abstract:The study focuses on the derivation of the features of insurance of cultural and artistic values. The author‘s scientific interest is oriented towards substantiating the prerequisites that determine the development of this specific class of insurance. The author‘s differentiation of the insured objects in the context of determining the insurance value is presented. A classification of insurance products in alt insurance is proposed. The challenges facing insurance theory and practice in this still insufficiently researched issue in the Bulgarian specialized literature are outlined.
Контекстуалност на изкуствения интелект: за ролята на националната култура в използването на изкуствен интелект в международния бизнес
Контекстуалност на изкуствения интелект: за ролята на националната култура в използването на изкуствен интелект в международния бизнес
(Contextuality of AI: on the Influence of National Culture on AI Adoption in International Business)
- Author(s):Antoaneta Daneshka
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Sociology, Policy, planning, forecast and speculation, Sociology of Culture, ICT Information and Communications Technologies
- Page Range:79-89
- No. of Pages:11
- Keywords:international business; national culture; artificial intelligence; cross cultural differences
- Summary/Abstract:Although often perceived as standard, technologies have a significant behavioral component. The paper examines the cultural foundation of AI from a cross-cultural perspective. National culture has implications for AI perception patterns, trust-building mechanisms, and the expectations regarding human-machine interactions. The validity of the individualism–collectivism dimension is confirmed in predicting behavioral characteristics during the implementation and use of AI in different cultural contexts within the system of international business.
Society 5.0 – Lessons from the World Expo Osaka-Kansai 2025
Society 5.0 – Lessons from the World Expo Osaka-Kansai 2025
(Society 5.0 – Lessons from the World Expo Osaka-Kansai 2025)
- Author(s):Atanas Vladikov
- Language:English
- Subject(s):Economy, Business Economy / Management, Sociology, Social development, ICT Information and Communications Technologies
- Page Range:90-96
- No. of Pages:7
- Keywords:Society 5.0; Expo 2025; Osaka-Kansai; social innovation; digital humanism
- Summary/Abstract:This paper analyzes the role of the Osaka World Expo 2025 as a catalyst for the practical implementation of the concept of Society 5.0. It examines the integration of Artificial Intelligence, robotics and Big Data management systems in the urban environment to address fundamental social challenges, including the demographic crisis and sustainable development. By reviewing the Japanese model of “digital humanism”, it is shown in the paper that technological transformation is a key tool for building an anthropocentric, energy-efficient and socially inclusive future on a global scale.
Принос и потенциал на финансовите инструменти за насърчаване на заетостта и развитие на уменията
Принос и потенциал на финансовите инструменти за насърчаване на заетостта и развитие на уменията
(Contribution and Potential of Financial Instruments to Promote Employment and Skills Development)
- Author(s):Biser Petkov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Labor relations, Human Resources in Economy
- Page Range:97-107
- No. of Pages:11
- Keywords:financial instruments; employment; skills
- Summary/Abstract:The report analyses the results and the contribution to the promotion of employment among disadvantaged groups in the labour market of the financial instruments implemented during the 2014-2020 programming period, financed with funds from the Operational Programme „Human Resources Development“ 2014 2020, and on this basis examines the possibilities and potential of the financial instruments to expand the intervention and increase the efficiency of the use of public resources during the current 2021-2027 programming period.
Финансиране на база резултатите и академична автономия: рейтинговите системи, като инструмент за управление във висшето образование
Финансиране на база резултатите и академична автономия: рейтинговите системи, като инструмент за управление във висшето образование
(Performance-Based Funding and Academic Autonomy: the Role of Ranking Systems in Higher Education)
- Author(s):Valeri Apostolov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Education, Business Economy / Management, Higher Education
- Page Range:108-117
- No. of Pages:10
- Keywords:performance-based funding; higher education governance; academic autonomy; ranking systems; new public management
- Summary/Abstract:This article analyzes the impact of rating-based funding on academic autonomy and governance of higher education institutions, considering Bulgaria as a case of full institutionalization of this model. In the context of the increasing use of quantitative indicators as a public policy tool, the study raises the question of how rating systems transform the understanding of quality and institutional development in higher education. The aim of the article is to examine the role of rating systems in the context of performance-based funding and their impact on the governance and academic autonomy of universities.
Мястото на образованието и професионалните компетенции за успешната реализация на младите хора на пазара на труда в България – Z поколението
Мястото на образованието и професионалните компетенции за успешната реализация на младите хора на пазара на труда в България – Z поколението
(The Role of Education and Professional Competencies for the Successful Employment of Young People in the Labor Market in Bulgaria – Generation Z)
- Author(s):Desislava Koleva-Stefanova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Education, National Economy, Business Economy / Management, Sociology, Vocational Education, Social development, Human Resources in Economy, Socio-Economic Research, Sociology of Education
- Page Range:118-128
- No. of Pages:11
- Keywords:professional competencies; artificial intelligence; transforming labour market; adaptability
- Summary/Abstract:This report aims to prove the paramount importance and necessity for young people - Generation Z, to possess a high level of education, modern professional and soft skills, which will pave the way for their successful professional realization. The aforementioned factors are key to achieving a high standard of living and social security for young people in a world of dynamic changes, digital reality, and the increasingly prevalent artificial intelligence in work processes.
Насилието над жени на работното място в България
Насилието над жени на работното място в България
(Violence Against Women in the Workplace in Bulgaria)
- Author(s):Dragomir Draganov
- Language:Bulgarian
- Subject(s):Social Sciences, Gender Studies, Sociology, Studies in violence and power
- Page Range:129-139
- No. of Pages:11
- Keywords:gender-based violence; workplace violence; gender inequality regimes
- Summary/Abstract:This paper aims to contribute to the existing body of scholarly knowledge on gender-based violence against women in the workplace in Bulgaria. It examines the typical profile of those affected and draws conclusions regarding the extent to which one can speak of so-called “regimes of gender inequality,” which, embedded in organizational structures and fueled by imposed cultural and social norms, lead to the perpetuation of existing power imbalances between men and women.
Изкуствен интелект и управление на многообразието: влияние на дигиталната трансформация върху дискриминацията и реализацията в труда
Изкуствен интелект и управление на многообразието: влияние на дигиталната трансформация върху дискриминацията и реализацията в труда
(Artificial Intelligence and Diversity Management: the Impact of Digital Transformation on Discrimination and Labour Market Realisation)
- Author(s):Irina Danailova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:140-147
- No. of Pages:8
- Keywords:diversity management; discrimination; labour market realization; human resource management
- Summary/Abstract:The paper presents selected empirical studies demonstrating that digital transformation both facilitates and hinders the implementation of the principles of diversity, equality, and social inclusion in the workplace. Empirical evidence indicates that artificial intelligence systems may reproduce and even reinforce existing patterns of discrimination, as they are trained on large datasets that have not always been systematically screened for historical biases, stereotypes, and discriminatory patterns. It is therefore recommended that digital transformation be understood not only as a technological process but also as an organisational and ethical one, in which the effective management of diversity requires the deliberate integration of the technological capabilities of artificial intelligence with the principles of equality and non-discrimination.
Дигитална трансформация на лидерското обучение чрез виртуална реалност
Дигитална трансформация на лидерското обучение чрез виртуална реалност
(Digital Transformation of Leadership Training Through Virtual Reality)
- Author(s):Kaloyan Dimitrov, Dimityr Panchukov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Education, Psychology, Business Economy / Management, Organizational Psychology, ICT Information and Communications Technologies, Distance learning / e-learning
- Page Range:148-155
- No. of Pages:8
- Keywords:leadership; digital transformation; training
- Summary/Abstract:This paper explores the historical progression and contemporary application of Virtual Reality (VR) in leadership training, conceptualised as „Training 4.0“. The integration of VR with Industry 4.0 frameworks has the potential to transform traditional pedagogical methods into immersive, highly engaging, and adaptable platforms. The study emphasises the cognitive and operational advantages of VR, including enhanced decision-making in high-stakes environments, accelerated skill acquisition, and improved employee retention. In addition, the text provides a practical implementation roadmap, illustrating the role of VR as a tool for leadership training in various sectors.
Methodological Framework for Integrated Analysis of Biometric Data and Behavioral Data in the Study of Cognitive Workload in a Digital Work Environment
Methodological Framework for Integrated Analysis of Biometric Data and Behavioral Data in the Study of Cognitive Workload in a Digital Work Environment
(Methodological Framework for Integrated Analysis of Biometric Data and Behavioral Data in the Study of Cognitive Workload in a Digital Work Environment)
- Author(s):Katya Antonova, Agnieszka Budziewicz-Guźlecka
- Language:English
- Subject(s):Social Sciences, Economy, Education, Psychology, Business Economy / Management, Cognitive Psychology, Organizational Psychology, ICT Information and Communications Technologies, Distance learning / e-learning
- Page Range:156-165
- No. of Pages:10
- Keywords:cognitive load; multimodal data; EEG; behavioral biometrics; human computer interaction; digital work environment
- Summary/Abstract:Cognitive processes and workload of employees is becoming key to optimizing work efficiency and well-being. The present study offers a methodological framework for an integrated analysis of cognitive load by combining physiological, behavioral and psychometric indicators. It covers the collection, synchronization and analysis of multimodal data, including electroencephalographic signals (EEG), eye tracking, behavioral metrics from interface interaction, as well as psychometric tools for assessing self-regulation and behavior control. The proposed research approach allows for a deeper understanding of the interaction between cognitive processes and human behavior in digital environments in a digital environment. This article offers only a conceptual methodological framework without empirical analysis and results, which will be the subject of further development.
Възможности за образование и квалификация на човешките ресурси в сферата на културното наследство
Възможности за образование и квалификация на човешките ресурси в сферата на културното наследство
(Educational and Qualification Opportunities for Human Resources in Cultural Heritage)
- Author(s):Katya Mihaylova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Education, Museology & Heritage Studies, Library and Information Science, Business Economy / Management, Higher Education , Human Resources in Economy
- Page Range:166-177
- No. of Pages:12
- Keywords:cultural heritage; cultural heritage management; integrating talent; education; spiritual production
- Summary/Abstract:The report presents research of university educational services in the field of cultural heritage. Cultural heritage is a subject requiring interdisciplinary training, resulting in the so-called „integrating talent“ (Jose Ortega y Gasset). As a center in the field of spiritual production according to the model of society as a system (Stoyan Mihaylov), it requires administration and management to generate the production of goods. The question is to what extent the offered university educational services contribute to the development of „integrating talent“ applicable to cultural heritage management.
Тенденции и трансформации във възрастовата структура на населението в България
Тенденции и трансформации във възрастовата структура на населението в България
(Trends and Transformations in the Age Structure of the Population in Bulgaria)
- Author(s):Krasimira Slaveva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, National Economy, Sociology, Demography and human biology, Socio-Economic Research
- Page Range:178-189
- No. of Pages:12
- Keywords:demographic processes; population ageing; population age structure; age dependency ratio
- Summary/Abstract:This paper examines the main trends and transformations in the age structure of the population in Bulgaria, with a particular focus on the processes of population ageing. It analyzes changes in the distribution of the main age groups and the factors driving these changes, including fertility, mortality, and migration. Special attention is paid to the growing share of the elderly population and its associated socio-economic consequences. The paper also highlights the need for appropriate public policies and measures aimed at addressing the challenges arising from the ongoing demographic processes in the country.
България по пътя на въвеждането на мултифондовете - от идеята до реализацията на инвестициите, съобразени с жизнения цикъл
България по пътя на въвеждането на мултифондовете - от идеята до реализацията на инвестициите, съобразени с жизнения цикъл
(Bulgaria on the Path to Introducing Multi-Funds: from Concept to the Implementation of Life-Cycle Investing)
- Author(s):Ralitza Pandurska
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, National Economy, Business Economy / Management, Governance, Welfare systems
- Page Range:190-198
- No. of Pages:9
- Keywords:multi-funds; life-cycle investing; pension insurance; pension funds
- Summary/Abstract:The idea of introducing multi-funds into the system of supplementary pension insurance in Bulgaria is not new; rather, it has evolved over the past two decades. After a prolonged period of delay, the country has undertaken the necessary legislative changes regulating the manner in which pension insurance companies may establish multiple funds that combine, to varying degrees, the potential for returns and the level of investment risk within their portfolios. The present study aims to outline the main characteristics of the multi-fund pension system, as well as to review the legislative changes that Bulgaria has adopted to regulate it. On this basis, an assessment is made of the key advantages and the main red flags facing multi-funds in their pursuit of achieving both security and profitability of pension savings in Bulgaria.
Aктивност на местните власти в развитието на социалното предприемачество
Aктивност на местните власти в развитието на социалното предприемачество
(Local Authorities’ Activity in the Development of Social Entrepreneurship)
- Author(s):Silviya Georgieva
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Governance, Public Administration, Developing nations
- Page Range:199-209
- No. of Pages:11
- Keywords:entrepreneurship; social entrepreneurship; local authorities; policies
- Summary/Abstract:Local authorities are a natural partner of social entrepreneurs, as there are intersections between them in terms of social problems and social development. In addition, local government bodies can enter into the role of creators of social enterprises. The motivation of local authorities’ representatives is rooted in their responsibilities, as well as their proximity to the people in the community. In this sense, the purpose of the publication is to examine the meaning and activity of institutions at the regional level and their contribution to the development of social entrepreneurship.
Управление и развитие на екипите в социалната сфера: стандарти за качество и професионални компетенции
Управление и развитие на екипите в социалната сфера: стандарти за качество и професионални компетенции
(Management and Development of Teams in the Social Sphere: Quality Standards and Professional Competences)
- Author(s):Tanya Vazova, Ekaterina Uzhikanova-Kovacheva
- Language:Bulgarian
- Subject(s):Social Sciences, Sociology, Management and complex organizations, Welfare services
- Page Range:210-220
- No. of Pages:11
- Keywords:social services; team management; quality standards; professional competencies; supervision
- Summary/Abstract:This article examines the management and development of teams in the social sphere as a strategic core of the quality system of social services. The aim is to analyze the relationship between quality standards, professional competencies and policies for the management and development of teams in the social sphere. Particular attention is paid to the importance of professional training, continuing education, supervision, internal control, team coordination and fair remuneration as interrelated factors for achieving sustainable results in supporting users.
Застаряващата работна сила в ерата на дигитална трансформация – основни предизвикателства и възможни решения
Застаряващата работна сила в ерата на дигитална трансформация – основни предизвикателства и възможни решения
(Ageing Workforce in the Era of Digital Transformation – Main Challenges and Possible Solutions)
- Author(s):Todor Todorov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, National Economy, Sociology, Social Informatics, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:221-228
- No. of Pages:8
- Keywords:ageing; digitalization; workforce; digital skills; sustainable development
- Summary/Abstract:Population ageing and accelerated digital transformation are creating new challenges for the labour market in Bulgaria. The report analyses the trends in the demographic structure of the labour force, the participation of older workers, and the shortage of digital skills. The main risks to the economy and social security are examined and policies for adapting the working environment, developing digital competencies, and extending working life within the framework of sustainable development are proposed.
Прозрачността в заплащането като възможност за по-висока икономическа ефективност на българските компании
Прозрачността в заплащането като възможност за по-висока икономическа ефективност на българските компании
(Pay Transparency as a Driver of Higher Economic Efficiency in Bulgarian Companies)
- Author(s):Shteryo Nozharov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, National Economy, Business Economy / Management, Governance, EU-Approach / EU-Accession / EU-Development, Corruption - Transparency - Anti-Corruption
- Page Range:229-236
- No. of Pages:8
- Keywords:pay transparency; remuneration logic; Directive (EU) 2023/970; internal equity; economic efficiency
- Summary/Abstract:This study contrasts current Bulgarian remuneration practices with the model of Directive (EU) 2023/970, evaluating pay levels, evaluation criteria, and job-value assessment. The analysis uncovers systemic structural deficits. It demonstrates that restricting transposition merely to the Anti-Discrimination Act narrows transparency to gender gaps, thereby overlooking critical opportunities to enhance internal equity, institutionalize structured corporate policies, and drive higher corporate economic efficiency.
Евристики и манипулация: когнитивните механизми зад финансовите измами по телефон
Евристики и манипулация: когнитивните механизми зад финансовите измами по телефон
(Heuristics and Manipulation: Cognitive Mechanisms behind Telephone Financial Fraud)
- Author(s):Yasen Dimitrov
- Language:Bulgarian
- Subject(s):Social Sciences, Psychology, Communication studies, Theory of Communication, Cognitive Psychology, Victimology
- Page Range:237-246
- No. of Pages:10
- Keywords:decision-making; behavioral influence; vishing prevention
- Summary/Abstract:This report presents the results of a qualitative and quantitative content analysis of standardized interviews conducted with respondents who have observed completed financial fraud schemes carried out through electronic mail (phishing) and telephone communication (vishing), as well as attempted cases of such fraud. The interviews were conducted within the framework of an international research project focused on the prevention of remote financial fraud, implemented by an international consortium across six European countries: Bulgaria, Germany, Lithuania, Portugal, Slovakia, and Turkey. The analysis identifies and systematizes the main cognitive heuristics and mechanisms of automatic decision-making that fraudsters exploit in their communication with potential victims in order to successfully complete the fraud cycle. Based on these findings, a structured classification of these mechanisms is developed within the framework of existing theoretical models in the fields of cognitive psychology and behavioral economics.
Усвояване на средствата по програма „Развитие на човешките ресурси“ 2021-2027 г. в България
Усвояване на средствата по програма „Развитие на човешките ресурси“ 2021-2027 г. в България
(Absorption of Funds under the Human Resources Development Program 2021–2027 in Bulgaria)
- Author(s):Aglika Kaneva
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, National Economy, Business Economy / Management, Developing nations, EU-Approach / EU-Accession / EU-Development, Public Finances, Human Resources in Economy
- Page Range:247-251
- No. of Pages:5
- Keywords:EU; EU funds; Human Resources Development Programme 2021 2027
- Summary/Abstract:In this paper, the Human Resources Development Program for the programming period 2021–2027 has been presented. The implemented projects funded under the Program in Bulgaria have been examined. An analysis of the absorption of European funding under the Human Resources Development Program to date has been carried out.
Роля на дигитализацията в реинтеграцията на функциите и дейностите от системата за управление на човешките ресурси
Роля на дигитализацията в реинтеграцията на функциите и дейностите от системата за управление на човешките ресурси
(The Role of Digitalisation in the Reintegration of Functions and Activities within the Human Resource Management System)
- Author(s):Velina Koleva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:252-267
- No. of Pages:16
- Keywords:digitalization; human resource management; reintegration; HR functions; digital HRM
- Summary/Abstract:This study analyses digitalisation as a mechanism for the reintegration of functions and activities within the human resource management system. Using a systemic approach, it establishes that digital technologies — HRMS, artificial intelligence, People Analytics, and cloud platforms — deepen the interdependencies among job design and analysis, recruitment and selection, training and development, performance appraisal and compensation, and labour relations. The result is a transformation of HRM from a fragmented activity into an integrated, data-driven, and strategically oriented function that delivers sustainable organisational outcomes.
Значимост на демографските тенденции за фискалната устойчивост
Значимост на демографските тенденции за фискалната устойчивост
(The Significance of Demographic Trends for Fiscal Sustainability)
- Author(s):Velichka Nikolova, Angel Angelov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Social Sciences, Economy, National Economy, Sociology, Demography and human biology, Fiscal Politics / Budgeting, Socio-Economic Research
- Page Range:268-285
- No. of Pages:18
- Keywords:fiscal sustainability; government debt; ageing
- Summary/Abstract:This report focuses on a key factor affecting fiscal sustainability, namely demographic trends, examined through the lens of population ageing, migration and declining birth rates. Demographic changes pose a significant challenge to the management of public finances, as they generate increasing pressure on government expenditures and, consequently, on the long-term stability of public budgets. The study conducts a comparative analysis between Bulgaria and Romania in order to highlight the common demographic trends faced by both countries, as well as to emphasize the resulting risks to fiscal sustainability. These risks are manifested in higher growth rates of public expenditure, persistent budget deficits, rising levels of government debt and a slowdown in economic growth.
Социалните предизвикателства на дигиталната трансформация, като възможност за еволюция на българския социален модел
Социалните предизвикателства на дигиталната трансформация, като възможност за еволюция на българския социален модел
(Social Challenges of Digital Transformation as an Opportunity for the Evolution of the Bulgarian Social Model)
- Author(s):Zhivko Minkov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Sociology, Developing nations, Social development, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:286-294
- No. of Pages:9
- Keywords:social policy; reforms; digital transformation
- Summary/Abstract:The author of the study argues that digital transformation possesses the potential of a “window of opportunity” for reforms in social policy. In case of Bulgaria the adaptation requires at least a partial departure from the logic of market automatism. This implies both implementing strategic reforms and building opportunities for a flexible proactive policy based on an effective public-private mix.
Ролята на информационната сигурност в управлението на човешките ресурси в условията на дигитална трансформация
Ролята на информационната сигурност в управлението на човешките ресурси в условията на дигитална трансформация
(The Role of Information Security in Human Resource Management in the Context of Digital Transformation)
- Author(s):Mariana Kovacheva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:295-304
- No. of Pages:10
- Keywords:Information security; digital transformation; human factor; ERP systems
- Summary/Abstract:The report analyzes the role of information security in human resource management in the context of digital transformation. It examines the risks associated with the use of digital technologies and ERP systems, as well as the importance of the human factor. It emphasizes the need to develop digital and protective competencies, an organizational culture of security and effective policies. It formulates guidelines for integrating information security into HR strategies for sustainable development.
Дигитална компетентност на учителите - фактор за развитие на човешкия капитал в контекста на дигиталната трансформация
Дигитална компетентност на учителите - фактор за развитие на човешкия капитал в контекста на дигиталната трансформация
(Teachers’ Digital Competence - a Factor for the Human Capital Development in Digital Transformation Context)
- Author(s):Mariya Kazakova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Education, National Economy, Sociology, Social Informatics, Human Resources in Economy, ICT Information and Communications Technologies, Sociology of Education
- Page Range:305-311
- No. of Pages:7
- Keywords:digital competence; teachers; human capital; digital transformation; education
- Summary/Abstract:This report analyzes the role of teachers’ digital competence as a key factor in the development of human capital in the context of digital transformation. Theoretical and analytical aspects cover modern frameworks such as DigComp and DigCompEdu, as well as trends in labor market development. Special emphasis is placed on the state of digital competences among Bulgarian teachers, highlighting it as a prerequisite for an effective educational system and the sustainable development of human resources.
Жените в дигиталната ера: възможности и предизвикателства пред професионалното развитие
Жените в дигиталната ера: възможности и предизвикателства пред професионалното развитие
(Women in the Digital Age: Opportunities and Challenges for Professional Development)
- Author(s):Mariya Mancheva
- Language:Bulgarian
- Subject(s):Economy, Gender Studies, Sociology, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:312-321
- No. of Pages:10
- Keywords:digital transformation; women; professional development
- Summary/Abstract:This report examines the impact of digitalization on women’s professional development in the European Union. It examines trends in women’s participation in information and communication technologies (ICT), their level of digital skills, opportunities for remote work and professional development, as well as existing challenges related to unequal representation, pay gaps, and limited participation in management positions. This publication presents the results of a study funded by a targeted grant for research at the University of National and World Economy (UNWE) under Contract No. NID NI 9/2024, titled: “Digital Nomadism – A Perspective on Flexible Employment for Young People,” 2024.
Подход за анализ на финансовите активи на универсалните пенсионни фондове в България за периода 2021-2025 година
Подход за анализ на финансовите активи на универсалните пенсионни фондове в България за периода 2021-2025 година
(Approach to the Analysis of Financial Assets of Universal Pension Funds in Bulgaria over the Period 2021-2025)
- Author(s):Miglena Ivanova
- Language:Bulgarian
- Subject(s):Economy, Financial Markets, Accounting - Business Administration, Socio-Economic Research
- Page Range:322-333
- No. of Pages:12
- Keywords:universal pension funds in Bulgaria; discriminant analysis; twostep cluster analysis; seasonal variation index
- Summary/Abstract:This study presents an approach to the discriminant analysis of the financial assets of universal pension funds in Bulgaria over the period 2021-2025, using the SPSS software. Based on the results of the discriminant analysis, a twostep cluster analysis is applied to the financial assets of the universal pension funds. Furthermore, the study employs a method of comparison of actual and smoothed index values for a selected subset of the examined universal pension funds in Bulgaria over the same period.
Modeling Alternatives for the Development and Improvement of the HRM System
Modeling Alternatives for the Development and Improvement of the HRM System
(Modeling Alternatives for the Development and Improvement of the HRM System)
- Author(s):Pavlina Ivanova, Anna Drab-Kurowska
- Language:English
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:334-347
- No. of Pages:14
- Keywords:digital transformation; human resource; HR systems; HR processes
- Summary/Abstract:Modern organizations operating in a dynamic business environment and amid rapid digital transformation are increasingly seeking opportunities to develop and improve their human resource management systems. The aim of this report is to explore possibilities for modeling alternatives for the development and improvement of human resource management systems by analyzing various theoretical approaches and, on this basis, to develop a conceptual framework covering the main HR processes. The report offers practical guidelines for improving the effectiveness of HRM.
Продължаващото обучение в логистиката като мост между човешките ресурси, дигиталната трансформация и устойчивостта: анализ на европейски практики
Продължаващото обучение в логистиката като мост между човешките ресурси, дигиталната трансформация и устойчивостта: анализ на европейски практики
(Lifelong Learning in Logistics as a Bridge between Human Resources, Digital Transformation and Sustainability)
- Author(s):Petya Fileva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Education, Adult Education, Human Resources in Economy, ICT Information and Communications Technologies, Transport / Logistics, Green Transformation
- Page Range:348-357
- No. of Pages:10
- Keywords:lifelong learning; logistics; digital transformation; sustainability; human resources
- Summary/Abstract:The logistics labour market is suffering from a shortage of staff, an ageing workforce and a need for digital and sustainable skills. Continuing education is key to overcoming these challenges. The analysis of the ECOmile, DiRECT and TOC projects shows complementary solutions, such as green practices and gamification, digital readiness and active ageing, as well as operational knowledge through digital tools. The integrated approach supports the building of a sustainable ecosystem for lifelong learning.
Зависимост между степента на дигитализация на дейностите в организацията и когнитивното натоварване на служителите при изпълнение на задачи на работното място: подход за провеждане на експериментални изследвания
Зависимост между степента на дигитализация на дейностите в организацията и когнитивното натоварване на служителите при изпълнение на задачи на работното място: подход за провеждане на експериментални изследвания
(Dependency between the Degree of Digitization of Activities in the Organization and the Employees’ Cognitive Load When Performing Tasks in the Workplace: an Experimental Research Approach)
- Author(s):Radka Nacheva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Psychology, Business Economy / Management, Cognitive Psychology, Organizational Psychology, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:358-373
- No. of Pages:16
- Keywords:human resource management; cognitive strain; cognitive load; digitalization
- Summary/Abstract:In the context of digital transformation, organizations are introducing a variety of technological solutions that change the way they work and place new demands on attention, memory, and information processing ability of each person. This paper aims to propose an experimental approach to assess the impact of different levels of digitalization on the cognitive strain of employees in the workplace. The methodology we apply involves conducting laboratory experiments, through which the results of performing typical tasks for HR specialists in a digital environment are compared. We use a quantitative method for measuring cognitive load when performing tasks, adapted according to the NASA-TLX linear scale.
Дигиталните умения като фактор за икономически растеж и заетост: сравнителен анализ между България и Европейския съюз
Дигиталните умения като фактор за икономически растеж и заетост: сравнителен анализ между България и Европейския съюз
(Digital Skills as a Factor for Economic Growth and Employment: a Comparative Analysis between Bulgaria and the European Union)
- Author(s):Stanimir Stamatev
- Language:Bulgarian
- Subject(s):Economy, National Economy, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:374-384
- No. of Pages:11
- Keywords:digital skills; human capital; economic growth; employment
- Summary/Abstract:This paper examines the role of digital skills as a factor for economic growth and employment through a comparative analysis between Bulgaria and the European Union. The study is based on data from Eurostat, National statistical Institute of Bulgaria, and the Digital Economy and Society Index (DESI) for the period 2019–2024, applying comparative, statistical, and correlation analysis. The results reveal a positive relationship between the level of digital skills, employment, and economic growth, while also indicating that Bulgaria lags behind the average European indicators.
Цифровият двойник на служителя като инструмент за управление на човешките ресурси в условията на дигитална трансформация
Цифровият двойник на служителя като инструмент за управление на човешките ресурси в условията на дигитална трансформация
(The Employee Digital Twin as a Tool for Human Resource Management in the Context of Digital Transformation)
- Author(s):Stefka Vasileva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:385-393
- No. of Pages:9
- Keywords:human resources; digital twin; digital transformation
- Summary/Abstract:The report examines the theoretical foundations and practical applications of the employee digital twin as a tool for strategic human resource management. It analyzes ways in which digital twins can be used in workforce planning, competency management, performance evaluation, career forecasting, and the optimization of organizational processes. It also identifies challenges, including personal data protection, ethical aspects of algorithmic decision-making, transparency of analytical models, and the need to balance efficiency with social responsibility.
Човешкият капитал като ключов фактор за ефективността на държавата: връзка между функции, регулация и управление на риска
Човешкият капитал като ключов фактор за ефективността на държавата: връзка между функции, регулация и управление на риска
(Human Capital as a Key Factor for State Effectiveness: the Relationship between Functions, Regulation and Risk Management)
- Author(s):Todor Shopov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, National Economy, Business Economy / Management, Governance, Sociology, Management and complex organizations, Human Resources in Economy
- Page Range:394-399
- No. of Pages:6
- Keywords:human capital; state functions; risk management; public governance; institutional capacity
- Summary/Abstract:This article examines human capital as a key factor in state effectiveness and the performance of its core functions. It explores the relationship between public governance, risk management, and human resource development. The study argues that the quality of human capital determines institutional capacity, resilience, and the ability of the state to achieve economic, social, and strategic objectives in a dynamic and uncertain environment.
Екологичната отговорност като елемент на корпоративната социална отговорност: анализ на добри практики
Екологичната отговорност като елемент на корпоративната социална отговорност: анализ на добри практики
(Environmental Responsibility as an Element of Corporate Social Responsibility: Analysis of Good Practices)
- Author(s):Anton Krastev
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Energy and Environmental Studies, Business Ethics
- Page Range:400-409
- No. of Pages:10
- Keywords:CSR; sustainable development; ESG policies
- Summary/Abstract:Environmental responsibility is an essential element of corporate social responsibility (CSR) and reflects companies’ commitment to environmental protection and the sustainable use of natural resources. In the context of increasing environmental challenges and growing societal expectations, companies are increasingly integrating environmental principles into their management strategies and production practices. The aim of this study is to analyze good practices in environmental responsibility as an element of corporate social responsibility and as a prerequisite for sustainable development.
Поколението Z като движеща сила за промяна в моделите на заетост и социалната сигурност в България
Поколението Z като движеща сила за промяна в моделите на заетост и социалната сигурност в България
(Generation Z as a Driving Force for Change in Employment Models and Social Security in Bulgaria)
- Author(s):Liliya Elenkova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Human Resources in Economy, Socio-Economic Research
- Page Range:410-421
- No. of Pages:12
- Keywords:Generation Z; employment models; digital conomy; human resources; social security; sustainable development
- Summary/Abstract:This report examines Generation Z as a key factor in the transformation of employment models and attitudes toward social security in the context of the digital economy. The analysis is based on secondary sources and an original survey, covering attitudes toward education, the link between education and employment, factors influencing job choice, and the prevalence of flexible forms of work. The results indicate a preference for flexible and individualized employment models, combined with a desire for job security and declining trust in institutional mechanisms. In this context, the need to adapt education systems and labor policies to ensure more effective integration of young people is emphasized.
Ролята на меките умения в туристическото обслужване в епохата на изкуствения интелект
Ролята на меките умения в туристическото обслужване в епохата на изкуствения интелект
(The Role of Soft Skills in Tourism Service in the Age of Artificial Intelligence)
- Author(s):Hristina Santana
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Psychology, Business Economy / Management, Sociology, Social psychology and group interaction, Social Informatics, Tourism, ICT Information and Communications Technologies
- Page Range:422-434
- No. of Pages:13
- Keywords:soft skills; artificial intelligence; tourism
- Summary/Abstract:In the era of rapid development of Artificial Intelligence and digital technologies, the tourism industry is undergoing significant transformations. Automation, chatbots, and intelligent systems optimize reservations, data processing, and customer communication. Nevertheless, the role of the human factor remains crucial, especially concerning soft skills in tourism service. The present study examines the importance of soft skills — namely effective communication, empathy, intercultural sensitivity, adaptability, and problem-solving skills — in the context of increasing technological integration. Although Artificial Intelligence-based systems improve the efficiency and personalization of services, they cannot fully replace human attitude and the ability to create an authentic experience for tourists. In tourism service, the interaction between technology and human competencies creates a new model of hybrid service. On the one hand, employees use technological tools, but on the other, they rely on their soft skills to build trust, satisfaction, and customer loyalty. In this way, soft skills become a strategic factor for the competitiveness of tourism organizations. The research emphasizes that the successful development of the tourism sector in the digital era requires a balanced combination of technological innovations and a high level of human communication and social competencies. The application of soft skills remains a fundamental element for quality tourism service.
Социалните придобивки като конкурентен фактор в съвременните организации
Социалните придобивки като конкурентен фактор в съвременните организации
(Social Benefits as a Competitive Factor in Contemporary Organizations)
- Author(s):Georgi Krosnarov
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations, Human Resources in Economy
- Page Range:435-442
- No. of Pages:8
- Keywords:social benefits; human capital; organizational values; repution; competitive factor
- Summary/Abstract:This report explores social benefits as a strategic HR tool for attracting, motivating, and retaining employees in competitive markets. It highlights how financial and non-financial benefits enhance job satisfaction, productivity, organizational commitment and reputation. When aligned with organizational strategy, social benefits become a sustainable competitive advantage, supporting long-term organizational success and development.
Особености на нормативната уредба на приобщаващото предприемачество – систематизиране и оценка
Особености на нормативната уредба на приобщаващото предприемачество – систематизиране и оценка
(Specificities of the Regulatory Framework of Inclusive Entrepreneurship – Systematization and Assessment)
- Author(s):Dessislava Kuzmanova
- Language:Bulgarian
- Subject(s):Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Civil Law, Labour and Social Security Law
- Page Range:443-452
- No. of Pages:10
- Keywords:inclusive entrepreneurship; social entrepreneurship; regulatory fragmentation; social enterprises; administrative formalism
- Summary/Abstract:This paper analyses the legal framework of inclusive entrepreneurship in Bulgaria, focusing on the transformation of vulnerable groups into active economic agents. It systematizes constitutional foundations and specific regimes under the SSEE Act, EPA, and PDA. The study identifies deficits such as regulatory fragmentation and administrative formalism in social enterprise registration. It proposes concrete legislative amendments (de lege ferenda) for codification and a transition toward sustainable budgetary funding for incentive measures.
People Analytics като инструмент за стратегическо управление на човешките ресурси
People Analytics като инструмент за стратегическо управление на човешките ресурси
(People Analytics as a Tool for Strategic Human Resource Management)
- Author(s):Lyubomir Terziev
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:453-460
- No. of Pages:8
- Summary/Abstract:This paper examines People Analytics as a modern tool for strategic human resource management in the context of digital transformation. The study analyzes the nature, main levels, and applications of People Analytics, as well as its benefits and challenges. The paper highlights the role of data-driven approaches in improving managerial decision-making and enhancing organizational effectiveness and competitiveness.
Дигитална трансформация и нови решения за устойчиво развитие на застрахователния бизнес
Дигитална трансформация и нови решения за устойчиво развитие на застрахователния бизнес
(Digital Transformation and New Solutions for Sustainable Development of the Insurance Business)
- Author(s):Stefan Stefanov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies
- Page Range:461-469
- No. of Pages:9
- Keywords:insurance; Bulgaria; digitalization; artificial intelligence
- Summary/Abstract:Artificial Intelligence, Digitalization, Automation, Gamification – the Future of the Insurance Sector in Bulgaria. What is „Gamification“ and does it have a place in insurance? AI (Artificial Intelligence) is no longer a technology of the future - it is here and is fundamentally changing the way the insurance sector works. Over 90% of customer interactions are digitalized at leading insurance companies and an increasing percentage of claims are processed digitally with AI.
Регионални различия в секторното водоползване в България (2020 – 2024): индикатори за водна сигурност
Регионални различия в секторното водоползване в България (2020 – 2024): индикатори за водна сигурност
(Regional Differences in Sectoral Water Use in Bulgaria (2020–2024): Water Security Indicators)
- Author(s):Iva Gacheva, Ivaylo Valchev
- Language:Bulgarian
- Subject(s):Economy, National Economy, Energy and Environmental Studies
- Page Range:470-480
- No. of Pages:11
- Keywords:water security; sectoral water use; River Basin Districts; spatial disparities; Bulgaria
- Summary/Abstract:Bulgaria’s water security is exposed to increasing risk that is unevenly distributed across the different River Basin Districts. This study analyzes regional differences in sectoral water use in Bulgaria for the period 2020–2024. Two quantitative coefficients are developed: an intra-regional concentration coefficient and a national share coefficient. Persistent spatial disparities are identified: industry is highly concentrated in the Danube River Basin District, while agriculture is concentrated in the East Aegean River Basin District. Each district exhibits a distinct risk profile. The study demonstrates that water security in Bulgaria is a strongly regional issue.
Дигитализация на ключови HR процеси – електронно управление на отпуски с TIMEOFF.GURU и електронно подписване на документи с DigiSign
Дигитализация на ключови HR процеси – електронно управление на отпуски с TIMEOFF.GURU и електронно подписване на документи с DigiSign
(Digitalization of Key HR Processes – Electronic Leave Management with TIMEOFF.GURU and Electronic Document Signing with DigiSign)
- Author(s):Izabela Ivanova, Ahinora Rangelova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:481-486
- No. of Pages:6
- Keywords:digitalization; HR; leave management; electronic signature; automation
- Summary/Abstract:The present paper examines the digitalization of key HR processes through the implementation of TIMEOFF.GURU and DigiSign systems. The study analyzes the opportunities for automation of leave management and electronic document signing, as well as their impact on organizational efficiency, transparency, and administrative optimization. The report highlights the importance of digital transformation in modern human resource management.
Реформа на пенсионната система в България – какво се променя? (новата мултифондова система дава избор как да се инвестират парите за втора пенсия)
Реформа на пенсионната система в България – какво се променя? (новата мултифондова система дава избор как да се инвестират парите за втора пенсия)
(Pension Reform in Bulgaria: Key Transformations (the New Multi-Fund System and Strategic Investment Flexibility for Second-Pillar Assets))
- Author(s):Mariana Georgieva
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Welfare systems, Financial Markets
- Page Range:487-493
- No. of Pages:7
- Keywords:demographic crisis; multi-funds; sustainability; profitability; supervision
- Summary/Abstract:The introduction of the multi-fund model aims to achieve higher returns and pension adequacy through the flexible management of individual accounts. The reform allows for investment in a wide range of instruments tailored to the age of the insured persons, with dynamic sub-funds targeted at younger individuals. The success of the model depends on linking fees to performance and establishing benchmarks for evaluation. Despite the higher risk, strict regulatory control and effective supervision remain key to protecting funds and maintaining trust in the system.
Застрахователният договор в общото застраховане – между дигиталната трансформация и съвременната правна рамка
Застрахователният договор в общото застраховане – между дигиталната трансформация и съвременната правна рамка
(The Insurance Contract in Non-Life Insurance – Between Digital Transformation and the Contemporary Legal Frameworks)
- Author(s):Mariya Kaneva
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Law, Constitution, Jurisprudence, Civil Law, Public Administration, EU-Legislation, Commercial Law
- Page Range:494-503
- No. of Pages:10
- Keywords:insurance contract; digital transformation; electronic conclusion; legal framework; online distribution
- Summary/Abstract:The study analyses the legal aspects of the digitalisation of the insurance contract in non-life insurance in Bulgaria – from the pre-contractual phase and conclusion to the performance of obligations thereunder. The applicable legal framework, market practice and comparative examples from the European Union are examined. A discrepancy is identified between technological development and the existing legal framework, giving rise to a need for legislative adaptation and clearer regulation of electronic forms of insurance legal relationships.
Работа и родителство: емпирично изследване на организационната подкрепа към родителите-служители в България
Работа и родителство: емпирично изследване на организационната подкрепа към родителите-служители в България
(Work and Parenthood: an Empirical Analysis of Organizational Support for Working Parents in Bulgaria)
- Author(s):Milen Velikov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Sociology, Management and complex organizations, Family and social welfare, Human Resources in Economy, Socio-Economic Research
- Page Range:504-519
- No. of Pages:16
- Keywords:work; employee-parents; organizational support; work-family balance; labour market
- Summary/Abstract:The paper presents findings from an empirical study of working parents in Bulgaria, focusing on organizational support in reconciling professional and family roles. Three scales are analyzed: work flexibility and organization, direct supervisor support, and organizational culture, collegial climate, and psychological safety. The results indicate high internal reliability of the scales, strong positive correlations among them, and statistically significant differences by gender, company type, and company size. The findings suggest that organizational support is a multidimensional factor shaping the work–parenthood experience of employed parents.
Системен риск и застрахователна устойчивост в България
Системен риск и застрахователна устойчивост в България
(Systemic Risk and Insurance Resilience in Bulgaria)
- Author(s):Plamen Danailov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, National Economy, Business Economy / Management, Economic policy, Environmental and Energy policy, EU-Approach / EU-Accession / EU-Development, Green Transformation
- Page Range:520-528
- No. of Pages:9
- Keywords:systemic risk; insurance; protection gap; NatCat; climate risk; motor third party liability insurance; FSC3; EIOPA4
- Summary/Abstract:The report analyzes the systemic risk in Bulgarian insurance through three dimensions: insurers’ solvency, risk concentration in motor insurance and insufficient insurance protection for natural and catastrophic events (protection gap). The main thesis is that the sector is capital-stable and does not show signs of systemic insolvency, but this does not mean the absence of systemic risk. The more significant vulnerability is structural, respectively, a significant share of the risk remains outside the insurance system and in the event of a disaster can be transferred to households, businesses, municipalities and the state budget. The market remains highly dependent on motor insurance, especially on the mandatory “Civil Liability” insurance of motorists. This creates a concentration risk in companies with a business model dominated by this product. In parallel, the insufficient development of property insurance and the limited coverage of natural risks form a “protection gap” in insurance protection. Reducing this deficit should be considered as part of the policy for financial stability, fiscal sustainability and climate adaptation.
Модели за дигитална трансформация на човешките ресурси: интегриране на AI, RPA И HRIS за устойчиво организационно развитие
Модели за дигитална трансформация на човешките ресурси: интегриране на AI, RPA И HRIS за устойчиво организационно развитие
(Models for Digital Transformation of Human Resources: Integration Of AI, RPA AND HRIS for Sustainable Organizational Development)
- Author(s):Branislava Yovich
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Psychology, Business Economy / Management, Organizational Psychology, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:529-539
- No. of Pages:11
- Keywords:HR digitalization; HRIS; RPA; artificial intelligence; sustainability
- Summary/Abstract:The paper examines the digital transformation of HR management through integration of HRIS, RPA and AI. The proposed I-HRDTM model outlines a four-layer framework generating cost reduction, labour savings and productivity gains. The study builds on empirical evidence from Bulgaria and international research.
Изкуственият интелект като фактор за устойчивостта на заетостта в контекста на ESG
Изкуственият интелект като фактор за устойчивостта на заетостта в контекста на ESG
(Artificial Intelligence as a Factor for Employment Sustainability in the Context of ESG)
- Author(s):Valentina Chikova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Governance, Economic policy, Environmental and Energy policy, Developing nations, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:540-548
- No. of Pages:9
- Keywords:sustainable employment; artificial intelligence; ESG; human resource management; digital transformation
- Summary/Abstract:This article examines artificial intelligence as a dual factor for the sustainability of employment within the framework of environmental, social and governance (ESG) standards. It analyses AI’s potential to strengthen employment through accurate recruitment, reskilling and retention, as well as the risks of algorithmic discrimination, opacity and automation. The article argues that sustainable employment depends not on the technology itself, but on embedding it in a transparent, regulated and human-centered management framework.
Пенсионната система в България - принос и права на осигурените лица в универсалните пенсионни фондове и НОИ
Пенсионната система в България - принос и права на осигурените лица в универсалните пенсионни фондове и НОИ
(The Pension System in Bulgaria: Contributions and Rights of Insured Persons in Universal Pension Funds and the National Social Security Institute)
- Author(s):Vanya Grigorova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, National Economy, Business Economy / Management, Governance, Economic policy, Welfare systems
- Page Range:549-559
- No. of Pages:11
- Keywords:pension system; public pension insurance; universal pension funds; social security contributions; pension rights
- Summary/Abstract:The report examines the relationship between social security contributions and pension rights in the Bulgarian pension system. The analysis shows that in the second pension pillar, a significant part of the risk is transferred to insured individuals, while guarantees for pension rights are limited. There is a notable mismatch between the relative share of social security contributions to universal pension funds and the share of pension income paid out by them. The main scientific outcome of the study is a proposal for an integrated model to evaluate pension reforms.
Оценката на служителите – инструмент за изграждане на кариерни пътеки
Оценката на служителите – инструмент за изграждане на кариерни пътеки
(Employee Performance Evaluation – Tool for Building Career Paths)
- Author(s):Evelin Tsvetanova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy
- Page Range:560-567
- No. of Pages:8
- Keywords:employee evaluation; performance management; competency model; career paths; talent management
- Summary/Abstract:This paper presents a conceptual framework for an integrated model of employee evaluation aimed at identifying development potential and building structured career paths within organizations. The study examines the relationship between performance evaluation, competency models, and employee career development planning. The proposed approach seeks to support organizations in achieving more effective talent management, enhancing employee motivation, and improving the retention of key personnel. The paper concludes with guidelines for the practical implementation of the concept within the framework of strategic human resource management.
Възможна ли е по-добра социална кохезия в Европа?
Възможна ли е по-добра социална кохезия в Европа?
(Is Better Social Cohesion Possible in Europe?)
- Author(s):Zornitsa Roussinova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Governance, Economic policy, EU-Approach / EU-Accession / EU-Development, Socio-Economic Research
- Page Range:568-576
- No. of Pages:9
- Keywords:European Union; Multiannual Financial Framework; cohesion policy; employment; regional disparities
- Summary/Abstract:The debate on the future of the EU and the new budget is going through the difficult questions of whether cohesion policy can bring the necessary consensus among member states and whether its refocusing will be enough to convince everyone that it is the right ingredient for a better internal market, a secure and strong union. For some of the poorest regions in the EU, European solidarity is a key tool for investing in skills and qualifications, but is it possible to be more social and more competitive at the same time?
Модел за социален одит на социалните предприятия
Модел за социален одит на социалните предприятия
(A Model for Social Audit of Social Enterprises)
- Author(s):Ivelina Chakalova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Sociology, Social development, Socio-Economic Research
- Page Range:577-585
- No. of Pages:9
- Keywords:social enterprise; social audit; social impact; transparency; Bulgaria
- Summary/Abstract:Social enterprises combine economic sustainability with measurable social impact. This study develops and tests a model for social audit structured in four areas: impact, stakeholder engagement, labour integration, and transparent governance. Through its application in three real organizations, the model’s practical applicability as a tool for objective assessment is confirmed. The systematization of indicators enables tracking progress over time and establishes social audit as a key mechanism for strategic planning and accountability.
Младежкото предприемачество като фактор за заетостта и овластяването на младите хора: тенденции и предизвикателства
Младежкото предприемачество като фактор за заетостта и овластяването на младите хора: тенденции и предизвикателства
(Youth Entrepreneurship as a Factor for Employment and Empowerment of Young People: Trends and Challenges)
- Author(s):Kristina Dimova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Sociology, Social development, Human Resources in Economy
- Page Range:586-596
- No. of Pages:11
- Keywords:youth entrepreneurship; employment; empowerment
- Summary/Abstract:The report examines youth entrepreneurship as one of the key drivers of youth empowerment and employment. The text reviews key studies and trends, as well as data from international organizations, which highlight the growing interest among young people in self-employment on a global scale. However, the report also highlights the barriers young people face: Access to financing, inequality, fear of failure, and the gap between entrepreneurial intent and its practical realization.
Концептуално моделиране на практическо ръководство за устойчиво внедряване на изкуствен интелект в дейността по човешки ресурси
Концептуално моделиране на практическо ръководство за устойчиво внедряване на изкуствен интелект в дейността по човешки ресурси
(Conceptual Modeling of a Practical Guide for the Sustainable Implementation of Artificial Intelligence in Human Resource Management)
- Author(s):Kristina Schönfeld
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:597-608
- No. of Pages:12
- Keywords:artificial intelligence; sustainability; model; human resources
- Summary/Abstract:Artificial intelligence opens up significant opportunities for transforming human resource activities. Despite this potential, its practical implementation is characterized by considerable complexity and a number of organizational, technological, and social challenges. The aim of this study is to present a practical model for the sustainable implementation of artificial intelligence in human resources activities, based on an integrative literature synthesis with deductive conceptual development of a theoretical framework, which reduces the risks during the implementation process.
Ролята на организационната комуникация върху представянето на управленските екипи в условията на дигитална трансформация и устойчиво развитие
Ролята на организационната комуникация върху представянето на управленските екипи в условията на дигитална трансформация и устойчиво развитие
(The Role of Organizational Communication in the Performance of Management Teams Under Conditions of Digital Transformation and Sustainable Development)
- Author(s):Maria Ranchinska
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Psychology, Business Economy / Management, Sociology, Organizational Psychology, Management and complex organizations, ICT Information and Communications Technologies
- Page Range:609-618
- No. of Pages:10
- Keywords:communication; management; digitalization; sustainability; trust
- Summary/Abstract:The paper examines the relationship between organizational communication and the work of management teams in digital and hybrid environments. It focuses on clarity, coordination, trust, feedback and decision-making. The aim is to outline practical guidelines for more structured communication that supports team effectiveness and sustainable organizational development.
Полова структура на заетостта и безработицата в България през периода (2014-2024 г.)
Полова структура на заетостта и безработицата в България през периода (2014-2024 г.)
(Gender Structure of Employment and Unemployment in Bulgaria (2014–2024))
- Author(s):Mariyana Tipova
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Gender Studies, Sociology, Demography and human biology, Human Resources in Economy, Socio-Economic Research
- Page Range:619-630
- No. of Pages:12
- Keywords:gender structure; labour market; employment; unemployment; demographic crisis
- Summary/Abstract:The study examines the transformation of employment and unemployment in Bulgaria regarding gender differences during the period between 2014 and 2024. The analysis focuses on the dynamics and structural changes in employment and unemployment among women and men, the effects of the demographic crisis, and the reasons underlying the disparities in these indicators between the two genders. A specific focus is placed on the consequences of the uneven representation of men and women in the labour market on their social and economic status. Official data from the National Statistical Institute (NSI) and administrative data from the National Social Security Institute (NSSI) and the Employment Agency are used to track economic activity rates and the distribution of employment by sectors.
Влияние на дигитализацията върху бизнес-процесите в застрахователната дейност
Влияние на дигитализацията върху бизнес-процесите в застрахователната дейност
(Impact of Digitalization on Business Processes in the Insurance Sector)
- Author(s):Milva Lazarova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies
- Page Range:631-640
- No. of Pages:10
- Keywords:digitalization; artificial intelligence; business processes; insurance activities
- Summary/Abstract:This report examines the impact of digitalization and artificial intelligence (AI) on business processes within the insurance sector. In a rapidly evolving technological environment, insurance companies are increasingly implementing digital solutions and AI technologies, transforming every aspect of the industry—from customer service to risk management. The report explores the challenges, advantages, and disadvantages resulting from the adoption of these new technologies. In conclusion, it emphasizes that digitalization and AI are key factors in the transformation of the insurance sector and the development of more flexible and competitive business models.
Младежите в контекста на устойчивото развитие и дигиталната трансформация на социалната сигурност
Младежите в контекста на устойчивото развитие и дигиталната трансформация на социалната сигурност
(Youth in the Context of Sustainable Development and the Digital transformation of Social Security)
- Author(s):Mihaela Todorova-Dzhikova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Social Sciences, Economy, Education, Labor relations, Vocational Education, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:641-651
- No. of Pages:11
- Keywords:youth; labour market; double transition; digital transformation; social security
- Summary/Abstract:The paper addresses youth labour market integration under a double transition—digital and socio-economic—through the lens of digital transformation of social security systems and sustainable development. It contrasts EU policy frameworks and good practices with Bulgaria’s context and proposes human-centered digital solutions and active labour market policies to mitigate risks during the education-to-work transition.
Влияние на кинетичната памет в процеса на слухово-речева рехабилитация при деца с кохлеарни импланти
Влияние на кинетичната памет в процеса на слухово-речева рехабилитация при деца с кохлеарни импланти
(The Influence of Kinesthetic Memory on Auditory-Verbal Rehabilitation in Children with Cochlear Implants)
- Author(s):Nadezhda Mircheva
- Language:Bulgarian
- Subject(s):Social Sciences, Language and Literature Studies, Education, Psychology, Applied Linguistics, Language acquisition, Developmental Psychology, Inclusive Education / Inclusion
- Page Range:652-658
- No. of Pages:7
- Keywords:cochlear implantation; kinetic memory; sign language; neuroplasticity; speech
- Summary/Abstract:This critical review of literature from the past 20 years examines the role of kinetic memory and early sign language (SL) stimulation in children with cochlear implants (CIs). While traditional rehabilitation excludes SL, contemporary research demonstrates that kinetic language experience optimizes neuroplasticity, maintaining active linguistic brain centers during auditory deprivation. This paper systemizes data proving that kinetic encoding fosters subsequent speech production and constructs the neural matrix requisite for successful spoken language acquisition post-implantation.
Медицинската професия в настоящите условия на дигитална трансформация – възможности и предизвикателства
Медицинската професия в настоящите условия на дигитална трансформация – възможности и предизвикателства
(The Medical Profession in the Current Conditions of Digital Transformation – Opportunities and Challenges)
- Author(s):Nina Cherneva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Sociology, Health and medicine and law, ICT Information and Communications Technologies
- Page Range:659-667
- No. of Pages:9
- Keywords:digital transformation; medical personnel; healthcare; challenges; opportunities
- Summary/Abstract:This report aims to analyze the extent of digital transformation in the healthcare sector, its role in enhancing the efficiency of medical personnel, and the challenges they face. To achieve this, the concept of “digital transformation” is defined from a theoretical perspective, the degree of implementation of digital solutions in the work of medical staff in Bulgaria is examined, and areas already applied in practice are presented. Future directions for development, as well as challenges facing those employed in the sector, are also outlined.
Представяне и анализ на частични резултати от анкетно проучване с тема „Значение на възрастовите особености при управлението на човешките ресурси“
Представяне и анализ на частични резултати от анкетно проучване с тема „Значение на възрастовите особености при управлението на човешките ресурси“
(Presenting and Analysis of Partial Findings from a Survey on the Topic „Significance of Age Characteristics in Human Resourse Management “)
- Author(s):Ralitsa Tenekedzhieva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Sociology, Management and complex organizations, Human Resources in Economy, Socio-Economic Research
- Page Range:668-679
- No. of Pages:12
- Keywords:generations; age specific characteristics; human resource management
- Summary/Abstract:This report presents preliminary results from a survey conducted between November 2025 and January 2026 among a random sample of 339 individuals aged between 20 and 71. The aim of the study is to identify differences in respondents’ preferences, stemming from their generational affiliation (respectively, their age), regarding various elements of the human resource management system. The report examines four out of the eighteen variables studied, for which statistically significant differences between generations were identified through the application of the chi-square test, namely: key skills for career advancement, the most important career goal, the primary responsibility of direct supervisors, and age discrimination.
Поколенчески различия в начина на учене и необходимостта от трансформация на услугите по заетостта
Поколенчески различия в начина на учене и необходимостта от трансформация на услугите по заетостта
(Generational Differences in Learning Behaviour and the Need for Transformation of Employment Services)
- Author(s):Rossitsa Steliyanova
- Language:Bulgarian
- Subject(s):Economy, Education, Business Economy / Management, Sociology, Social differentiation, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research, Sociology of Education
- Page Range:680-691
- No. of Pages:12
- Keywords:generations; learning, skills; digitalisation; employment
- Summary/Abstract:Digital transformation and the rapid development of artificial intelligence are reshaping the ways in which different generations acquire knowledge and skills. This paper examines generational differences in learning behaviour and their implications for the transformation of employment services. It identifies key differences between generations and outlines directions for modernising public employment services through personalisation, digitalisation and flexible learning approaches.
Застраховане на банкови депозити
Застраховане на банкови депозити
(Insurance of Bank Deposits)
- Author(s):Marina Stamcheva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Financial Markets
- Page Range:692-698
- No. of Pages:7
- Keywords:deposit insurance; deposit guarantee; banking risk
- Summary/Abstract:Deposit insurance is an important mechanism for protecting depositors and maintaining the stability of the banking system. Its main purpose is to guarantee the recovery of funds in the event of a bank failure and to prevent banking crises and mass withdrawals of deposits. In Bulgaria, the system is managed by the Deposit Insurance Fund, and all licensed banks are required to participate in it. Within the European Union, deposits are guaranteed up to 100,000 euros. The paper examines the nature, functions, and development of deposit insurance, as well as its advantages and disadvantages. Practical examples such as the collapse of KTB in Bulgaria, the Northern Rock crisis in the United Kingdom, and the Icesave case in Iceland are also analyzed, demonstrating the importance of guarantee mechanisms for confidence and stability in the financial system. In conclusion, deposit insurance plays a significant role in protecting depositors and limiting financial risk in the modern economy.
Селският и планински туризъм и връзката му с реализацията на младите хора на пазара на труда в България
Селският и планински туризъм и връзката му с реализацията на младите хора на пазара на труда в България
(Rural and Mountain Tourism and its Relation to Young People‘s Entry into the Labor Market in Bulgaria)
- Author(s):Rumyana Boyadzhieva
- Language:Bulgarian
- Subject(s):Economy, Tourism, Human Resources in Economy, Socio-Economic Research
- Page Range:699-707
- No. of Pages:9
- Keywords:labor market; rural and mountain tourism; social enterprises; youth employment
- Summary/Abstract:This report aims to examine the main challenges facing small settlements in the context of the demographic crisis and regional disparities in Bulgaria. The study focuses on trends and prospects for the development of mountain and rural tourism and the role of young people in positively influencing it. At the end of the study, the main challenges facing rural and mountain tourism are outlined, and necessary approaches and policies for their effective development are identified.
Дигиталната еволюция на пазара на труда: интелигентни решения за заетост и социална защита в условия на устойчив растеж
Дигиталната еволюция на пазара на труда: интелигентни решения за заетост и социална защита в условия на устойчив растеж
(The Digital Evolution of the Labor Market: Intelligent Solutions for Employment and Social Protection in Conditions of Sustainable Growth)
- Author(s):Stanislav Parushev
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Business Economy / Management, Sociology, Social development, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:708-721
- No. of Pages:14
- Keywords:artificial intelligence; digital technologies; security
- Summary/Abstract:This study examines ongoing digital transformations and their impact on societal systems. It focuses on new software solutions and artificial intelligence, which are reshaping labour processes. The research explores the challenges posed to social security systems and how these elements are integrated into a sustainable development strategy aimed at ensuring economic stability and protecting individuals.
