Влияние на дигитализацията върху бизнес-процесите в застрахователната дейност
Impact of Digitalization on Business Processes in the Insurance Sector

Author(s): Milva Lazarova
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digitalization; artificial intelligence; business processes; insurance activities
Summary/Abstract: This report examines the impact of digitalization and artificial intelligence (AI) on business processes within the insurance sector. In a rapidly evolving technological environment, insurance companies are increasingly implementing digital solutions and AI technologies, transforming every aspect of the industry—from customer service to risk management. The report explores the challenges, advantages, and disadvantages resulting from the adoption of these new technologies. In conclusion, it emphasizes that digitalization and AI are key factors in the transformation of the insurance sector and the development of more flexible and competitive business models.

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