People Analytics като инструмент за стратегическо управление на човешките ресурси
People Analytics as a Tool for Strategic Human Resource Management

Author(s): Lyubomir Terziev
Subject(s): Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Summary/Abstract: This paper examines People Analytics as a modern tool for strategic human resource management in the context of digital transformation. The study analyzes the nature, main levels, and applications of People Analytics, as well as its benefits and challenges. The paper highlights the role of data-driven approaches in improving managerial decision-making and enhancing organizational effectiveness and competitiveness.

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