Контекстуалност на изкуствения интелект: за ролята на националната култура в използването на изкуствен интелект в международния бизнес
Contextuality of AI: on the Influence of National Culture on AI Adoption in International Business

Author(s): Antoaneta Daneshka
Subject(s): Economy, Business Economy / Management, Sociology, Policy, planning, forecast and speculation, Sociology of Culture, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: international business; national culture; artificial intelligence; cross cultural differences
Summary/Abstract: Although often perceived as standard, technologies have a significant behavioral component. The paper examines the cultural foundation of AI from a cross-cultural perspective. National culture has implications for AI perception patterns, trust-building mechanisms, and the expectations regarding human-machine interactions. The validity of the individualism–collectivism dimension is confirmed in predicting behavioral characteristics during the implementation and use of AI in different cultural contexts within the system of international business.

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