Ролята на организационната комуникация върху представянето на управленските екипи в условията на дигитална трансформация и устойчиво развитие
The Role of Organizational Communication in the Performance of Management Teams Under Conditions of Digital Transformation and Sustainable Development
Author(s): Maria Ranchinska
Subject(s): Social Sciences, Economy, Psychology, Business Economy / Management, Sociology, Organizational Psychology, Management and complex organizations, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: communication; management; digitalization; sustainability; trust
Summary/Abstract: The paper examines the relationship between organizational communication and the work of management teams in digital and hybrid environments. It focuses on clarity, coordination, trust, feedback and decision-making. The aim is to outline practical guidelines for more structured communication that supports team effectiveness and sustainable organizational development.
- Page Range: 609-618
- Page Count: 10
- Publication Year: 2026
- Language: Bulgarian
- Content File-PDF
