Дигитална трансформация и нови решения за устойчиво развитие на застрахователния бизнес
Digital Transformation and New Solutions for Sustainable Development of the Insurance Business
Author(s): Stefan Stefanov
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: insurance; Bulgaria; digitalization; artificial intelligence
Summary/Abstract: Artificial Intelligence, Digitalization, Automation, Gamification – the Future of the Insurance Sector in Bulgaria. What is „Gamification“ and does it have a place in insurance? AI (Artificial Intelligence) is no longer a technology of the future - it is here and is fundamentally changing the way the insurance sector works. Over 90% of customer interactions are digitalized at leading insurance companies and an increasing percentage of claims are processed digitally with AI.
- Page Range: 461-469
- Page Count: 9
- Publication Year: 2026
- Language: Bulgarian
- Content File-PDF
