РАЗЧУПВАНЕ НА ГРАНИЦИ: ПОКОЛЕНИЯТА Y И Z В НАУКАТА И ИНОВАЦИИТЕ
BREAKING BOUNDARIES: Y AND Z GENERATIONS IN SCIENCE AND INNOVATION
Contributor(s): Hristina Blagoycheva (Editor), Darina Dimitrova (Editor), Krasimira Naydenova (Editor), Liliya Mileva (Editor)
Subject(s): Economy, National Economy, Business Economy / Management, Micro-Economics, Agriculture, Energy and Environmental Studies, Marxist economics, Financial Markets, Accounting - Business Administration, Marketing / Advertising, Tourism, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Socio-Economic Research, Transport / Logistics, Green Transformation
ISSN: 3033-2273
Published by: Икономически университет - Варна
Keywords: Digital Transformation; Modern Economy; Global Economic Challenges; Prospects; Knowledge Management; Personnel Policy; Human Resources Development; Sustainable Development; Responsible Growth; Inclusive Economies
Summary/Abstract: These proceedings contain the papers of the Scientific Conference "Breaking Boundaries: Generations Y and Z in Science and Innovation", which took place at the University of Economics - Varna on May 16, 2025. The conference is aimed at the younger generations in science. Through it, University of Economics – Varna provides an opportunity for young scientists, doctoral candidates and students from all over the country, engaged in contemporary problems of society, to express themselves. The participation of young people in science and innovation is of priority importance for the formation of a favorable economic environment, for the development of entrepreneurship and the management of processes in the conditions of digitalization. The included reports focus on the issues dictated by the differences in generations and their place in the individual aspects, spheres of life, knowledge and science, refracted through the prism of the innovative thinking of young people and their views on trends, challenges and opportunities in science.
- Page Count: 582
- Publication Year: 2025
- Language: English, Bulgarian
ПРЕДПРИЕМАЧЕСКИ НАГЛАСИ И ПРЕДПРИЕМАЧЕСКИ НАМЕРЕНИЯ НА ПОКОЛЕНИЯТА Y И Z ЗА СТАРТИРАНЕ НА СОБСТВЕН ИЛИ ПРОДЪЛЖАВАНЕ НА СЕМЕЕН БИЗНЕС
ПРЕДПРИЕМАЧЕСКИ НАГЛАСИ И ПРЕДПРИЕМАЧЕСКИ НАМЕРЕНИЯ НА ПОКОЛЕНИЯТА Y И Z ЗА СТАРТИРАНЕ НА СОБСТВЕН ИЛИ ПРОДЪЛЖАВАНЕ НА СЕМЕЕН БИЗНЕС
(ENTREPRENEURIAL ATTITUDE AND ENTREPRENEURIAL INTENTIONS OF GENERATIONS Y AND Z TO START THEIR OWN OR CONTINUE A FAMILY BUSINESS)
- Author(s):Ivaylo Kostov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Micro-Economics, Business Ethics, Socio-Economic Research
- Page Range:17-28
- No. of Pages:12
- Keywords:entrepreneurial attitude; entrepreneurial behavior; entrepreneurial intentions; entrepreneurship; own business
- Summary/Abstract:This study presents the entrepreneurial attitudes and intentions of generations Y and Z, focusing on their propensity to start their own or continue a family business. Using theoretical frameworks and data from a survey of over 200 students, the study examines motivational and behavioral patterns across generations and draws conclusions and observations.
РАЗВИТИЕ НА ТУРИЗМА ЧРЕЗ ДОБРО УПРАВЛЕНИЕ НА ГОЛЕМИ ДАННИ: ПРЕДИЗВИКАТЕЛСТВА И АЛТЕРНАТИВИ ПРЕД ОТВАРЯНЕТО И СПОДЕЛЯНЕТО НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
РАЗВИТИЕ НА ТУРИЗМА ЧРЕЗ ДОБРО УПРАВЛЕНИЕ НА ГОЛЕМИ ДАННИ: ПРЕДИЗВИКАТЕЛСТВА И АЛТЕРНАТИВИ ПРЕД ОТВАРЯНЕТО И СПОДЕЛЯНЕТО НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
(TOURISM DEVELOPMENT THROUGH GOOD BIG DATA MANAGEMENT: CHALLENGES AND ALTERNATIVES TO DATA OPENING AND SHARING IN THE TOURISM SECTOR)
- Author(s):Katina Kostadinova Popova, Krasimira Yancheva
- Language:Bulgarian
- Subject(s):Economy, National Economy, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
- Page Range:29-42
- No. of Pages:14
- Keywords:data management; tourism; ICT; challenges; sustainability
- Summary/Abstract:In recent years data management has become a buzzword on a global scale. The development and widespread adoption of artificial intelligence present economic sectors with the challenge of collecting, analysing, and interpreting vast amounts of data to make informed decisions based on market conditions. This, in turn, enhances their competitiveness. Tourism is no exception. As one of the most dynamically developing industries, the travel sector processes various data for millions of travellers worldwide. This highlights the key mission of tourism companies to implement data analytics technologies in the context of sustainable tourism development. Successful data management in tourism is fundamental to the sector's future.
ПРЕДИЗВИКАТЕЛСТВА И ПЕРСПЕКТИВИ ПРИ ПРИЛАГАНЕТО НА ИЗКУСТВЕНИЯ ИНТЕЛЕКТ (AI) В ЗВУКОЗАПИСНИЯ БИЗНЕС
ПРЕДИЗВИКАТЕЛСТВА И ПЕРСПЕКТИВИ ПРИ ПРИЛАГАНЕТО НА ИЗКУСТВЕНИЯ ИНТЕЛЕКТ (AI) В ЗВУКОЗАПИСНИЯ БИЗНЕС
(CHALLENGES AND PROSPECTS IN THE IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE (AI) IN THE RECORDING INDUSTRY)
- Author(s):Rosen Stoev
- Language:Bulgarian
- Subject(s):Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising, Business Ethics
- Page Range:43-55
- No. of Pages:13
- Keywords:AI; music; producing; editing; business
- Summary/Abstract:This report analyzes the key challenges and prospects associated with the integration of artificial intelligence (AI) within the recording industry. It explores various potential applications of AI in the creative process, as well as in the recording, processing, and mixing of audio content. Additionally, the report еmphasizes the ethical and legal considerations that may arise from the deployment of AI technologies in this domain.
УСТОЙЧИВИЯТ ЛИДЕР: ШЕСТ КЛЮЧОВИ КОМПЕТЕНЦИИ В КОНТЕКСТА НА ESG ТРАНСФОРМАЦИЯ
УСТОЙЧИВИЯТ ЛИДЕР: ШЕСТ КЛЮЧОВИ КОМПЕТЕНЦИИ В КОНТЕКСТА НА ESG ТРАНСФОРМАЦИЯ
(THE SUSTAINABLE LEADER: SIX KEY COMPETENCIES IN THE CONTEXT OF ESG TRANSFORMATION)
- Author(s):Maria Lazarova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Human Resources in Economy, Business Ethics, Socio-Economic Research, Green Transformation
- Page Range:56-69
- No. of Pages:14
- Keywords:Sustainable Leadership; ESG Transformation; Leadership Competencies
- Summary/Abstract:This study analyzes the manifestations of sustainable leadership in the context of ESG transformation through a qualitative focus group involving leaders from various business sectors. The discussion is based on the “6C Sustainable Leadership” model with the aim of identifying the key competencies of the sustainable leader. Six core competencies are outlined: self-awareness and adaptability; goal setting and problem-solving; multidisciplinary expertise; inspirational communication; visionary thinking and cultural intelligence; ethical decision-making. The research highlights the role of Generations Z and Y as active participants in the transformation toward sustainable business models. Their attitudes and behavioral characteristics shape a new leadership profile, rooted in values-driven behavior, social engagement, and strategic thinking in the face of global challenges.
ДИГИТАЛНА ТРАНСФОРМАЦИЯ НА ВИСШЕТО ОБРАЗОВАНИЕ И ПОКОЛЕНИЕТО Z: МОТИВИ, ПРЕДИЗВИКАТЕЛСТВА, ВЪЗМОЖНОСТИ
ДИГИТАЛНА ТРАНСФОРМАЦИЯ НА ВИСШЕТО ОБРАЗОВАНИЕ И ПОКОЛЕНИЕТО Z: МОТИВИ, ПРЕДИЗВИКАТЕЛСТВА, ВЪЗМОЖНОСТИ
(DIGITAL TRANSFORMATION OF HIGHER EDUCATION AND GENERATION Z: MOTIVATIONS, CHALLENGES, OPPORTUNITIES)
- Author(s):Margarita Lyubomirova
- Language:Bulgarian
- Subject(s):Social Sciences, Education, Higher Education , Sociology of Education, Pedagogy
- Page Range:70-88
- No. of Pages:19
- Keywords:higher education; educational process; digital transformation, generation Z
- Summary/Abstract:The purpose of this study is to reveal the perceptions of Generation Z about the digital transformation of the educational process and their expectations for its development. The results of the survey conducted among students show that they expect interactive tools, virtual reality and artificial intelligence to be integrated into the teaching methods. An important problem is the insufficiently developed technological infrastructure and limited access to specialized educational applications, the full use of which requires significant financial resources.
УЧАСТИЕТО В ПРОГРАМАТА ПО МОРСКА МЕДИЦИНА - ЗАЛОГ ЗА ИЗГРАЖДАНЕ НА ОРГАНИЗАЦИОННИ И РЪКОВОДНИ УМЕНИЯ ОТ МЛАДИТЕ УЧЕНИ
УЧАСТИЕТО В ПРОГРАМАТА ПО МОРСКА МЕДИЦИНА - ЗАЛОГ ЗА ИЗГРАЖДАНЕ НА ОРГАНИЗАЦИОННИ И РЪКОВОДНИ УМЕНИЯ ОТ МЛАДИТЕ УЧЕНИ
(PARTICIPATION IN THE MARINE MEDICINE PROGRAMME A PLEDGE TO BUILD ORGANISATIONAL AND LEADERSHIP SKILLS FROM YOUNG SCIENTISTS)
- Author(s):Georgi Kostadinov, Yana Mihailova, Rositsa Nedeva
- Language:Bulgarian
- Subject(s):Social Sciences, Education, Higher Education , Educational Psychology, Pedagogy
- Page Range:89-97
- No. of Pages:9
- Keywords:organisational skills; soft skills; marine medicine programme
- Summary/Abstract:Acquiring professional skills is an important part of a young person's life. Enriching personal experience, building organisational, presentation and communication skills are key to a successful career. Participation in the maritime medicine programme contributes to the parallel development of 'hard' and 'soft' skills. Acquiring knowledge of the use of different methodologies, organizing scientific experiments and presenting their results are only a small part of the benefits for the individual participating in the science program. In this paper, we present one of the main approaches to developing organizational competencies through building and presenting the methodologies used in a marine science program. The method is based on the Bell-Lancaster model. The aim is to demonstrate knowledge and develop organizational and communicative competencies in young people.
ПОКОЛЕНИЯТA Y И Z В ДИГИТАЛНАТА ЕРА: РОЛЯ ЗА РАЗВИТИЕТО НА ПАЗАРА НА ТРУДА И ИНОВАЦИИТЕ
ПОКОЛЕНИЯТA Y И Z В ДИГИТАЛНАТА ЕРА: РОЛЯ ЗА РАЗВИТИЕТО НА ПАЗАРА НА ТРУДА И ИНОВАЦИИТЕ
(GENERATIONS Y AND Z IN THE DIGITAL ERA: THEIR ROLE IN LABOR MARKET DEVELOPMENT AND INNOVATION)
- Author(s):Velislava Petkova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Micro-Economics, Human Resources in Economy
- Page Range:98-109
- No. of Pages:12
- Keywords:digital transformation; generation Y; generation Z; labor market; innovation
- Summary/Abstract:The impact of digital transformation on the economy is significant, changing traditional models, policies and development strategies. Generations Y and Z play an important role in this process as they accept technology as a natural part of the work environment, rapidly develop new skills, including digital skills, easily adapt to alternative forms of employment and contribute to the transformation of business models. This paper examines these characteristics and trends, focusing on their effects on employment and innovation development.
ПОКОЛЕНИЯТА Y И Z И ТЯХНОТО ОТНОШЕНИЕ КЪМ СЪПРОТИВА СРЕЩУ ПРОМЯНАТА
ПОКОЛЕНИЯТА Y И Z И ТЯХНОТО ОТНОШЕНИЕ КЪМ СЪПРОТИВА СРЕЩУ ПРОМЯНАТА
(GENERATIONS Y AND Z AND THEIR ATTITUDE TOWARDS RESISTANCE TO CHANGE)
- Author(s):Emiliya Kirecheva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Business Ethics, Socio-Economic Research
- Page Range:110-120
- No. of Pages:11
- Keywords:Generations Y and Z; resistance; change management
- Summary/Abstract:The current paper focuses on the Generations Y and Y and their entry into the workforce in the contemporary business environment and their attitude towards organizational changes. The objective is identifying the reasons behind resistance and to provide basic recommendations for company leadership. The paper aims to help management in minimizing the hard-to-measure company’s loss as a result from unproper adaption to organizational change. The paper highlights key differences in motivational factors between these generations and other age group in the labor market to support employers in predicting potential risky behavior.
ДИГИТАЛНА ТРАНСФОРМАЦИЯ И УПРАВЛЕНИЕ НА ЧОВЕШКИТЕ РЕСУРСИ
ДИГИТАЛНА ТРАНСФОРМАЦИЯ И УПРАВЛЕНИЕ НА ЧОВЕШКИТЕ РЕСУРСИ
(SOME CHALLENGES TO HUMAN RESOURCE MANAGEMENT IN THE CONTEXT OF DIGITIZATION)
- Author(s):Hristina Kolarova, Daniela Yordanova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Micro-Economics, Human Resources in Economy, Business Ethics
- Page Range:121-131
- No. of Pages:11
- Keywords:gamification; digitalization; artificial intelligence; human resources
- Summary/Abstract:Digitalisation covers all areas of life and economic activities. The COVID 19 pandemic has sharply promoted the use of IT technologies and the Internet. Trends such as working from home, hybrid solutions in work organisation and working in digital teams have emerged. In parallel, many questions have arisen about adequate and fair work organisation, staff competences in a digitalised environment, management of stress, overload and personal time in teleworking. The paper discusses trends and issues related to personnel recruitment and selection in the context of digitalisation. Some challenges related to work with artificial intelligence are summarized. Special attention is paid to gamification as a approach of motivation.
ПОДХОДИ ЗА ОПТИМИЗИРАНЕ НА УПРАВЛЕНИЕТО НА ЕНЕРГИЙНАТА ЕФЕКТИВНОСТ В ПРОИЗВОДСТВЕНО ПРЕДПРИЯТИЕ
ПОДХОДИ ЗА ОПТИМИЗИРАНЕ НА УПРАВЛЕНИЕТО НА ЕНЕРГИЙНАТА ЕФЕКТИВНОСТ В ПРОИЗВОДСТВЕНО ПРЕДПРИЯТИЕ
(APPROACHES TO OPTIMIZING THE MANAGEMENT OF ENERGY EFFICIENCY IN A MANUFACTURING ENTERPRISE)
- Author(s):Hristina Kolarova, Daniela Yordanova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Energy and Environmental Studies, Green Transformation
- Page Range:132-145
- No. of Pages:14
- Keywords:production infrastructure; energy management; industrial company; development
- Summary/Abstract:Achieving energy efficiency and environmental protection are two of the main challenges that management of industrial companies faces. In recent years, EU countries have faced a number of challenges such as rising energy prices as a result of a harsh political and economic environment, changes in energy management policies, the necessity to introduce new technological solutions for energy efficiency and business competitiveness enhancement in times of increased competition for highly skilled staff. The high energy intensity of production in some industrial companies is a major obstacle to the introduction of energy management measures. We summarized some factors influencing effective energy management. We analyzed the energy management policy of an industrial enterprise on the example of Levantes Ltd and possible practical solutions for its optimization. We provided recommendations on the possible funding sources for the proposed project solutions taking into account the need for environmental protection and implementation of sustainable management solutions.
THE IMPACT OF TEAM ORGANIZATION ON TEAM EFFECTIVENESS
THE IMPACT OF TEAM ORGANIZATION ON TEAM EFFECTIVENESS
(THE IMPACT OF TEAM ORGANIZATION ON TEAM EFFECTIVENESS)
- Author(s):Stanislava Ivanova
- Language:English
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, Business Ethics, Socio-Economic Research
- Page Range:146-161
- No. of Pages:16
- Keywords:team organization; team effectiveness; team structure; employee motivation; job satisfaction
- Summary/Abstract:This study investigates how team organization influences team effectiveness, with a focus on structural clarity and the definition of roles within teams. Drawing on data from 141 IT professionals across 40 organizations, the research uses the Team Diagnostic Survey framework and a five-point Likert scale to assess team dynamics. Exploratory factor analysis revealed two key dimensions of team organization: team structure and roles/responsibilities. Subsequent regression analysis demonstrated that team structure—encompassing team size, clarity of membership, and stability—had a significant positive impact on team effectiveness, measured through job satisfaction and employee motivation. In contrast, clearly defined roles and responsibilities did not show a statistically significant effect. These findings highlight the importance of structural elements in enhancing team performance, suggesting that while clarity is essential, adaptability and overall team composition may play a more critical role in driving team success.
ПРОЦЕСИ И ФАКТОРИ НА ВЛИЯНИЕ ВЪРХУ ГРАЖДАНСКАТА ЖУРНАЛИСТИКА И НЕЙНОТО УЧАСТИЕ В ИКОНОМИЧЕСКАТА СРЕДА
ПРОЦЕСИ И ФАКТОРИ НА ВЛИЯНИЕ ВЪРХУ ГРАЖДАНСКАТА ЖУРНАЛИСТИКА И НЕЙНОТО УЧАСТИЕ В ИКОНОМИЧЕСКАТА СРЕДА
(PROCESSES AND FACTORS INFLUENCED ON CITIZEN JOURNALISM AND ITS PARTICIPATION IN THE ECONOMIC ENVIRONMENT)
- Author(s):Dilyana Toncheva
- Language:Bulgarian
- Subject(s):Language studies, Language and Literature Studies, Business Economy / Management, Micro-Economics
- Page Range:162-173
- No. of Pages:12
- Keywords:globalization; journalism; internet; social media
- Summary/Abstract:The publication aims to describe and analyze the leading processes and influencing factors that citizen journalism faces. The study covers a period of 5 years. The text uses comparative, correlation and trend analysis. We were able to establish that technological means have an economic expression that affects individual and collective information goals.
ЕВОЛЮЦИЯТА НА ФУТБОЛНОТО СПОНСОРСТВО: ПРЕХОД ОТ ТРАДИЦИОНЕН БРАНДИНГ КЪМ ДИГИТАЛНО ПРИСЪСТВИЕ
ЕВОЛЮЦИЯТА НА ФУТБОЛНОТО СПОНСОРСТВО: ПРЕХОД ОТ ТРАДИЦИОНЕН БРАНДИНГ КЪМ ДИГИТАЛНО ПРИСЪСТВИЕ
(THE EVOLUTION OF FOOTBALL SPONSORSHIP: TRANSITION FROM TRADITIONAL BRANDING TO DIGITAL PRESENCE)
- Author(s):Bozhidar Panayotov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising, Business Ethics
- Page Range:174-180
- No. of Pages:7
- Keywords:football sponsorship; digital marketing; branding; fan engagement; social media
- Summary/Abstract:This paper explores the evolution of football sponsorship, focusing on the balance between traditional branding and digital fan engagement. A qualitative research approach is applied through literature review and case study analysis. The findings highlight the growing importance of social media, personalized experiences, and hybrid sponsorship models. The study emphasizes the significance of ethical standards and transparency in handling personal data. Practical applications include strategic recommendations for marketing teams, sponsors, and football clubs in the digital era.
ОПТИМИЗИРАНЕ НА РЕКЛАМАТА В TIKTOK ЧРЕЗ ИЗКУСТВЕН ИНТЕЛЕКТ
ОПТИМИЗИРАНЕ НА РЕКЛАМАТА В TIKTOK ЧРЕЗ ИЗКУСТВЕН ИНТЕЛЕКТ
(OPTIMIZING TIKTOK ADVERTISING THROUGH ARTIFICIAL INTELLIGENCE)
- Author(s):Victoria Pavlova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising
- Page Range:181-196
- No. of Pages:16
- Keywords:artificial intelligence; TikTok; advertising; marketing; campaign
- Summary/Abstract:This report shows the rapid pace of development of TikTok as a social media, examines various advertising formats and objectives, and provides practical guidelines for creating successful advertising campaigns with an emphasis on their automation and optimization through the use of artificial intelligence. The main objective of the report is to trace the impact of modern technologies on the creation and distribution of advertising content, as well as the possibilities for optimizing results. Their practical application shows that the integration of artificial intelligence tools into the creative process improves the engagement and effectiveness of ads.
СТЪКЛЕНИЯТ ТАВАН: НЕВИДИМА БАРИЕРА С РЕАЛНИ ПОСЛЕДИЦИ
СТЪКЛЕНИЯТ ТАВАН: НЕВИДИМА БАРИЕРА С РЕАЛНИ ПОСЛЕДИЦИ
(THE GLASS CEILING: AN INVISIBLE BARRIER WITH REAL CONSEQUENCES)
- Author(s):Ralitsa Petkova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, Business Ethics
- Page Range:197-207
- No. of Pages:11
- Keywords:glass ceiling; gender discrimination; organizational equality; women in leadership
- Summary/Abstract:This article examines the phenomenon of the “glass ceiling” as an invisible but systemic barrier hindering the career advancement of women and minority group members. It analyzes factors such as gender stereotypes, unconscious biases, lack of mentorship, and institutional constraints. The consequences of this phenomenon are presented at both individual and organizational levels, along with concrete interventions to overcome inequality. The emphasis is placed on the need for cultural transformation and integrated inclusion policies.
СИСТЕМА ЗА МОНИТОРИНГ НА ПЧЕЛНИ СЕМЕЙСТВА
СИСТЕМА ЗА МОНИТОРИНГ НА ПЧЕЛНИ СЕМЕЙСТВА
(BEEHIVE MONITORING SYSTEM)
- Author(s):Hristo Sabev, Silvia Parusheva, Mariya Armyanova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Agriculture, ICT Information and Communications Technologies
- Page Range:208-218
- No. of Pages:11
- Keywords:IoT; beekeeping; monitoring; Arduino; Laravel
- Summary/Abstract:The "BeeMo" system is an innovative solution for monitoring beehives, integrating IoT (Internet of Things) sensors, microcontrollers and web technologies. The project aims to streamline beekeeping activities through automated collection and visualization of data on weight, temperature, humidity and weather conditions. The research covers the design of hardware and software components using Arduino, Laravel, MariaDB/MySQL and Bootstrap. Limitations include dependence on an internet connection and the need to calibrate the sensors. The originality is manifested in the combination of solar power, which makes the system independent of traditional energy sources.
ПАРТНЬОРСКОТО КРЕДИТИРАНЕ (P2P LENDING) – СЪЩНОСТ И ПРИЛОЖЕНИЕ В БЪЛГАРИЯ
ПАРТНЬОРСКОТО КРЕДИТИРАНЕ (P2P LENDING) – СЪЩНОСТ И ПРИЛОЖЕНИЕ В БЪЛГАРИЯ
(PEER-TO-PEER (P2P) LENDING – ESSENCE AND APPLICATION IN BULGARIA)
- Author(s):Teodora Dobreva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Public Finances, Accounting - Business Administration, ICT Information and Communications Technologies
- Page Range:221-241
- No. of Pages:21
- Keywords:P2P lending; P2P platforms; financial technologies; advantages and risks; Bulgarian market
- Summary/Abstract:The report analyzes peer-to-peer (P2P) lending in Bulgaria, examining its advantages, disadvantages, and future prospects. It covers theoretical foundations, regulatory framework, and market trends, using secondary source analysis and a survey study. The main limitations include the lack of sufficient empirical data and dynamic legislative changes. The conclusions highlight the potential of P2P platforms but also the need for better regulation and awareness.
ВЛИЯНИЕ НА ИНФЛАЦИЯТА ВЪРХУ ИКОНОМИКАТА В БЪЛГАРИЯ И ДЪРЖАВИ ОТ ЕВРОПЕЙСКИЯ СЪЮЗ
ВЛИЯНИЕ НА ИНФЛАЦИЯТА ВЪРХУ ИКОНОМИКАТА В БЪЛГАРИЯ И ДЪРЖАВИ ОТ ЕВРОПЕЙСКИЯ СЪЮЗ
(IMPACT OF INFLATION ON THE ECONOMY IN BULGARIA AND EUROPEAN UNION COUNTRIES)
- Author(s):Ana-Maria Vasileva, Gabriela Hristova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Micro-Economics, Public Finances
- Page Range:242-255
- No. of Pages:14
- Keywords:inflation; economy; prices; euro; business
- Summary/Abstract:The aim of the research is to look at how inflation affects the economy in Bulgaria and some countries of the European Union. Data from official sources are used, paying attention to what the consequences are for businesses and consumers, and how this price growth is controlled. The main conclusions show the need for good policy and personal financial responsibility. The report provides useful information about real economic problems and how to deal with them.
ПРЕДИЗВИКАТЕЛСТВА ПРЕД АМЕРИКАНСКАТА ИКОНОМИКА В УСЛОВИЯТА НА ГЛОБАЛНА ДЕДОЛАРИЗАЦИЯ
ПРЕДИЗВИКАТЕЛСТВА ПРЕД АМЕРИКАНСКАТА ИКОНОМИКА В УСЛОВИЯТА НА ГЛОБАЛНА ДЕДОЛАРИЗАЦИЯ
(THE BALANCE BETWEEN FREEDOM OF EXPRESSION AND HATE SPEECH IN THE DIGITAL AGE: LEGAL AND ETHICAL CHALLENGES)
- Author(s):Mihael Ivanov
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Micro-Economics, Socio-Economic Research
- Page Range:256-268
- No. of Pages:13
- Keywords:dedollarization; macroeconomic risks; fiscal resilience; digital dollar; international trade
- Summary/Abstract:This study analyzes the macroeconomic consequences of global dedollarization for the United States, covering the causes, risks, and adaptation opportunities. The methodology includes an analytical and comparative approach based on secondary data. The main findings indicate that the process poses significant challenges but also creates opportunities for internal resilience. The research provides an original focus on the relationship between currency policy and fiscal stability of the U.S. economy.
БАЛАНСЪТ МЕЖДУ СВОБОДАТА НА СЛОВОТО И ЕЗИКЪТ НА ОМРАЗАТА В ДИГИТАЛНАТА ЕРА: ПРАВНИ И ЕТИЧНИ ПРЕДИЗВИКАТЕЛСТВА
БАЛАНСЪТ МЕЖДУ СВОБОДАТА НА СЛОВОТО И ЕЗИКЪТ НА ОМРАЗАТА В ДИГИТАЛНАТА ЕРА: ПРАВНИ И ЕТИЧНИ ПРЕДИЗВИКАТЕЛСТВА
(THE BALANCE BETWEEN FREEDOM OF EXPRESSION AND HATE SPEECH IN THE DIGITAL AGE: LEGAL AND ETHICAL CHALLENGES)
- Author(s):Nikol Mladenova, Kristiyan Ivanov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Business Ethics
- Page Range:269-276
- No. of Pages:8
- Keywords:freedom of speech; hate speech; ethical issues; international standards
- Summary/Abstract:This report examines the main legal, ethical and social aspects of this balance by analyzing various international legal instruments. On the basis of the analysis, conclusions were drawn.
ЧР ПРАКТИКИ В МЕЖДУНАРОДНИЯ МЕНИДЖМЪНТ ПО ПРИМЕРА НА CLUNETECH
ЧР ПРАКТИКИ В МЕЖДУНАРОДНИЯ МЕНИДЖМЪНТ ПО ПРИМЕРА НА CLUNETECH
(HR PRACTICES IN INTERNATIONAL MANAGEMENT: A CASE STUDY OF CLUNETECH)
- Author(s):Daniela Karagyozova, Ivana Hadzhiyska
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, Business Ethics
- Page Range:277-287
- No. of Pages:11
- Keywords:human resources; international management; CluneTech; global practices; local adaptation
- Summary/Abstract:This report aims to analyse international HRM practices in CluneTech through a comparative approach between Bulgaria and Ireland. The research covers the core HR activities of recruitment and selection, appraisal and reward, training and development, employment relations and the working environment. Key findings highlight the successful integration of global standards and local practices to create a unified employee experience. The report presents practical guidelines for international human resource management in multinational companies.
СЪВРЕМЕННИ ИЗМЕРЕНИЯ НА БАНКОВОТО РЕГУЛИРАНЕ В КОНТЕКСТА НА ДИГИТАЛНАТА РЕВОЛЮЦИЯ
СЪВРЕМЕННИ ИЗМЕРЕНИЯ НА БАНКОВОТО РЕГУЛИРАНЕ В КОНТЕКСТА НА ДИГИТАЛНАТА РЕВОЛЮЦИЯ
(MODERN DIMENSIONS OF BANKING REGULATION IN THE CONTEXT OF THE DIGITAL REVOLUTION)
- Author(s):Anita Angelova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Public Finances
- Page Range:288-302
- No. of Pages:15
- Keywords:Banks; Regulation; Digitalization; Innovations
- Summary/Abstract:The technological development and digitalization of the banking sector are provoking a transformation of the regulatory framework. The study aims to track its adaptation to the new priority areas of regulation and highlight the benefits of the initiatives undertaken to ensure stability, integrity and efficiency of the global financial environment. The analysis is limited to examining approaches in two markets – the US and the EU.
ОТГЛЕЖДАНЕ НА ГРОЗДЕ И ПРОИЗВОДСТВО НА ВИНО- СЪПОСТАВКА НА БЪЛГАРИЯ С ДРУГИ ЕВРОПЕЙСКИ СТРАНИ
ОТГЛЕЖДАНЕ НА ГРОЗДЕ И ПРОИЗВОДСТВО НА ВИНО- СЪПОСТАВКА НА БЪЛГАРИЯ С ДРУГИ ЕВРОПЕЙСКИ СТРАНИ
(GRAPE CULTIVATION AND WINE PRODUCTION – A COMPARATIVE ANALYSIS OF BULGARIA AND OTHER EUROPEAN COUNTRIES)
- Author(s):Zlatko Zlatev
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Agriculture
- Page Range:303-311
- No. of Pages:9
- Keywords:Agricultural sector; Agriculture; Grapes; Wine; Cultivation
- Summary/Abstract:From a historical perspective, grape cultivation and wine production have been known to the world since long before the Common Era. To this day, they remain a primary livelihood in many regions across the globe. The aim of the present report is to provide a comparative analysis of grape and wine production in Bulgaria between 2019 and 2024, and that of other European countries. The following scientific methods have been applied in the research: the inductive method, deductive method, comparative analysis, factor analysis, and technological analysis. The results of the study indicate that Bulgaria has significantly reduced its wine production in recent years compared to previous periods. However, the country maintains strong traditions in viticulture, with well-established grape varieties and recognized wine quality. Furthermore, Bulgarian producers demonstrate awareness of the beneficial compounds found in wine, such as resveratrol, as well as the potential to utilize winemaking by-products—for example, producing grape seed oil. The conclusions drawn in this report may be of practical use to winemakers, professionals in the wine industry, and anyone with a broader interest in this field.
СЪСТОЯНИЕ НА ПАЗАРА НА ГОРИВА ПО СВЕТА, В ЕС И БЪЛГАРИЯ
СЪСТОЯНИЕ НА ПАЗАРА НА ГОРИВА ПО СВЕТА, В ЕС И БЪЛГАРИЯ
(STATE OF THE FUEL MARKET WORLDWIDE, IN THE EU AND BULGARIA)
- Author(s):Iliyana Filipova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Business Ethics, Green Transformation
- Page Range:312-320
- No. of Pages:9
- Keywords:energy sources; crude oil; fuel market; external factors; consumption
- Summary/Abstract:Thе present report sets forth the research objective of examining the state of the fuel market globally, within the European Union (EU), and in Bulgaria over the period 2019–2024. The study limits its focus to the automotive fuel market, establishing a specific limitation on the research scope. It reveals the impact of major events during the observed period on market dynamics and presents forecasts for future developments based on current data from authoritative sources. The report underscores the critical importance of fuels for individual consumers, businesses, and the overall economy, along with the strong correlation between environmental changes and fluctuations in the fuel market. It also highlights the energy sources, that could replace traditional fossil fuels in the future.
ПРОУЧВАНЕ НА СЪСТОЯНИЕТО НА ОПАКОВАНЕТО НА ПАРФЮМЕРИЙНИ СТОКИ
ПРОУЧВАНЕ НА СЪСТОЯНИЕТО НА ОПАКОВАНЕТО НА ПАРФЮМЕРИЙНИ СТОКИ
(STUDY ON THE STATE OF PACKAGING OF PERFUMERY PRODUCTS)
- Author(s):Asla Ibryam, Hande Vezhdi
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Transport / Logistics, Green Transformation
- Page Range:321-330
- No. of Pages:10
- Keywords:perfumery products; packaging; packaging materials
- Summary/Abstract:The aim of this report is to study the state of packaging of perfumery goods by analyzing the type of packaging materials used for them, their functionality with an emphasis on the packaging functions. The object of the study is Douglas perfumery. Three types of packaging (glass, plastic and metal) available in the company's physical and online stores were selected as the study material. The descriptive-analytical approach and the methods of analysis and synthesis were applied.
УСТОЙЧИВО РАЗВИТИЕ ЧРЕЗ ЕФЕКТИВНО ИЗПОЛЗВАНЕ НА РЕСУРСИ В „СОЛВЕЙ СОДИ‘‘ АД
УСТОЙЧИВО РАЗВИТИЕ ЧРЕЗ ЕФЕКТИВНО ИЗПОЛЗВАНЕ НА РЕСУРСИ В „СОЛВЕЙ СОДИ‘‘ АД
(SUSTAINABLE DEVELOPMENT THROUGH EFFICIENT USE OF RESOURCES AT SOLVAY SODI AD)
- Author(s):Melin Velieva
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Energy and Environmental Studies, Business Ethics, Green Transformation
- Page Range:331-345
- No. of Pages:15
- Keywords:sustainable development; resource efficiency; chemical industry
- Summary/Abstract:This scientific report aims to analyze the efficiency of resource use in Solvay Sodi AD, with a focus on the consumption of water, energy, raw materials, auxiliary materials and the generation of emissions of harmful substances. The scope of the study includes quantitative data for the period from 2019 to 2023. The methodological toolkit is based on quantitative analysis and summarization of indicators related to the production activities of the enterprise. The main findings indicate a positive trend in reducing resource intensity and improving environmental parameters. The practical applicability is expressed in developed recommendations for sustainable development, and the scientific contribution is in the systematization of specific measures to increase resource efficiency in the chemical industry. It is established that Solvay Sodi AD confirms the possibility of sustainable development being successfully integrated into a large manufacturing enterprise.
ЗЕЛЕНАТА СДЕЛКА И НЕЙНИТЕ ЕФЕКТИ ВЪРХУ БЪЛГАРСКАТА ИКОНОМИКА
ЗЕЛЕНАТА СДЕЛКА И НЕЙНИТЕ ЕФЕКТИ ВЪРХУ БЪЛГАРСКАТА ИКОНОМИКА
(THE GREEN DEAL AND ITS EFFECTS ON THE BULGARIAN ECONOMY)
- Author(s):Natalia Tabakova, Sevil Sedatova
- Language:Bulgarian
- Subject(s):Economy, National Economy, Business Economy / Management, Green Transformation
- Page Range:346-356
- No. of Pages:11
- Keywords:green deal; Bulgarian economy; forecasts; carbon emissions
- Summary/Abstract:This report aims to examine the impact of the European Green Deal on the Bulgarian economy through an analysis of existing data and policies. The study covers all sectors affected by climate change policies, applying a qualitative method and a deductive approach to develop the scientific publication. It is found that the transition requires serious reforms, but has the potential for sustainable development. The findings support the need for active preparation for the green transition.
ПРОБЛЕМИ НА УПРАВЛЕНИЕТО НА ФИРМЕНИТЕ ПАРИЧНИ ПОТОЦИ, (ПО ПРИМЕРА НА „ДВОРЕЦ НА КУЛТУРАТА И СПОРТА“ ЕАД – ВАРНА И „НАЦИОНАЛЕН ДВОРЕЦ НА КУЛТУРАТА – КОНГРЕСЕН ЦЕНТЪР СОФИЯ“ ЕАД – СОФИЯ)
ПРОБЛЕМИ НА УПРАВЛЕНИЕТО НА ФИРМЕНИТЕ ПАРИЧНИ ПОТОЦИ, (ПО ПРИМЕРА НА „ДВОРЕЦ НА КУЛТУРАТА И СПОРТА“ ЕАД – ВАРНА И „НАЦИОНАЛЕН ДВОРЕЦ НА КУЛТУРАТА – КОНГРЕСЕН ЦЕНТЪР СОФИЯ“ ЕАД – СОФИЯ)
(PROBLEMS OF CORPORATE CASH FLOW MANAGEMENT, (USING THE EXAMPLE OF " PALACE OF CULTURE AND SPORTS " EAD - VARNA AND " NATIONAL PALACE OF CULTURE - CONGRESS CENTER SOFIA " EAD - SOFIA))
- Author(s):Aleksandra Kamenova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Accounting - Business Administration
- Page Range:357-369
- No. of Pages:13
- Keywords:cash flows; cash; analysis; cash flow management
- Summary/Abstract:The main objective of this report is to present cash flows, their analysis and management from a theoretical point of view, as well as to examine their condition in two Bulgarian enterprises - "Palace of Culture and Sports" EAD (PCS) and "National Palace of Culture - Congress Center Sofia" EAD (NPC). The aim is to analyze, compare the results and make recommendations regarding better management of company cash flows in the studied companies. Only publicly available information about the two enterprises was used, covering a time period of 3 years (2021 - 2023). The applied scientific methods are literature research, analysis, comparison and presentation of findings, conclusions and recommendations. As a result of the study, the following two more important conclusions are drawn: first - both enterprises do not manage their cash flows effectively enough, related to receivables from customers and payables to suppliers, which leads to a shortage of cash and delays and/or inability to pay off debts; second - both enterprises do not fully utilize the assets they have and therefore generate less cash flows than their real capabilities.
ОСОБЕНОСТИ ПРИ ОТЧИТАНЕТО НА РАЗХОДИТЕ И ПРИХОДИТЕ В ОСНОВНИТЕ ТУРИСТИЧЕСКИ УСЛУГИ (ПО ПРИМЕРА НА: „ГРИФИД ХОЛИ“ ЕООД – К.К ЗЛАТНИ ПЯСЪЦИ, ГР. ВАРНА)
ОСОБЕНОСТИ ПРИ ОТЧИТАНЕТО НА РАЗХОДИТЕ И ПРИХОДИТЕ В ОСНОВНИТЕ ТУРИСТИЧЕСКИ УСЛУГИ (ПО ПРИМЕРА НА: „ГРИФИД ХОЛИ“ ЕООД – К.К ЗЛАТНИ ПЯСЪЦИ, ГР. ВАРНА)
(FEATURES OF RECORDING EXPENSES AND INCOME IN MAIN TOURIST SERVICES (BY THE EXAMPLE OF: "GRIFFID HOLI" EOOD – GOLDEN SANDS RESORT, CITY OF VARNA))
- Author(s):Milena Mladenova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Accounting - Business Administration
- Page Range:370-382
- No. of Pages:13
- Keywords:tourism; main tourist services; accounting; costs; revenues
- Summary/Abstract:The development aims to investigate the features of accounting for costs and revenues in the main tourist services using the example of "Griffid Holly" EOOD and in particular - the "Bolero" hotel. The scope of the study includes both the analysis of theoretical statements and real accounting practices in the hotel business. The main limitation is related to the focus on one specific object - the "Bolero" hotel. The approach used combines descriptive and analytical analysis with a practical focus. In conclusion, an assessment of good practices in the organization of the company's accounting is made and specific recommendations are given for improving logistics, communication between departments and expanding revenue-generating activities.
АНАЛИЗ НА ВЕРИГАТА НА ДОСТАВКИ ЗА ДЪРВЕНИ МЕБЕЛИ НА INTER IKEA GROUP
АНАЛИЗ НА ВЕРИГАТА НА ДОСТАВКИ ЗА ДЪРВЕНИ МЕБЕЛИ НА INTER IKEA GROUP
(SUPPLY CHAIN ANALYSIS FOR WOODEN FURNITURE AT INTER IKEA GROUP)
- Author(s):Neli Zhelyazova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Agriculture, Business Ethics, Green Transformation
- Page Range:383-398
- No. of Pages:16
- Keywords:supply chain; structure and management analysis of SC; SCOR model
- Summary/Abstract:The object of this study is Inter IKEA Group. For the purposes of this research, Inter IKEA Group is referred to simply as IKEA. The subject of the study is the structure and management of IKEA's supply chain for wooden furniture. The aim of the study is to assess the identified supply chain. The conducted analysis highlights the need for improved control over partnerships on the right side of the examined supply chain.
ИНОВАТИВНИ ПОДХОДИ И ТЕХНИКИ ЗА ПОДБОР НА ЧОВЕШКИ РЕСУРСИ В ОРГАНИЗАЦИИТЕ
ИНОВАТИВНИ ПОДХОДИ И ТЕХНИКИ ЗА ПОДБОР НА ЧОВЕШКИ РЕСУРСИ В ОРГАНИЗАЦИИТЕ
(INNOVATIVE APPROACHES AND TECHNIQUES FOR HUMAN RESOURCES SELECTION IN ORGANIZATIONS)
- Author(s):Elitsa Asenova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:399-409
- No. of Pages:11
- Keywords:human resources; selection; innovation; digitalization; artificial intelligent
- Summary/Abstract:In the modern economy and technological development, people in organizations are perceived as a key resource and carriers of competitive advantage. Management methods are changing, as are the demands on employees. The recruitment and selection of human resources is essential to the functioning and prosperity of organisations. The purpose of this study is to outline the major technologies and methods used in the practice of human resource recruitment and selection. The research paper covers the main aspects of the study, focusing on innovations in the recruitment process. An analytical methodology with a focus on applicability in real-world settings, specialized literature, research papers and other publications relevant to the topic are used. The findings highlight the importance of a balance between automation and human judgement.
АНАЛИЗ НА ФИНАНСОВОТО СЪСТОЯНИЕ ПО ПРИМЕРА НА ШЕЛЛИ ГРУП АД
АНАЛИЗ НА ФИНАНСОВОТО СЪСТОЯНИЕ ПО ПРИМЕРА НА ШЕЛЛИ ГРУП АД
(ANALYSIS OF THE FINANCIAL POSITION BASED ON THE EXAMPLE OF SHELLY GROUP SE)
- Author(s):Damyan Veselinov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Accounting - Business Administration
- Page Range:410-421
- No. of Pages:12
- Keywords:Internet of things; financial analysis; liquidity; solvency; financial position
- Summary/Abstract:The current research aims to conduct an in-depth analysis of the financial position of the enterprise "Shelly Group" SE. The study covers the annual financial statements of the enterprise for the period 2020-2023 as the company's reports for 2024 have not yet been published at the time of this study.. Limitations include access to internal management reports limitations in the scope of the study, and others. The methods of comparison, literature review, analysis of profitability, liquidity, solvency ratios and others were used. Such a study is used by internal and external users of information to make strategic decisions.
ИЗКУСТВЕН ИНТЕЛЕКТ И РОБОТИ В ПРОФЕСИЯТА НА ЕКСКУРЗОВОДА
ИЗКУСТВЕН ИНТЕЛЕКТ И РОБОТИ В ПРОФЕСИЯТА НА ЕКСКУРЗОВОДА
(ARTIFICIAL INTELLIGENCE AND ROBOTS IN THE TOUR GUIDE PROFESSION)
- Author(s):Vladimira Valchanova, Dimitria Hadzhiyska
- Language:Bulgarian
- Subject(s):Economy, Supranational / Global Economy, Micro-Economics, Tourism, Human Resources in Economy, Green Transformation
- Page Range:422-435
- No. of Pages:14
- Keywords:artificial intelligence; robots; technologies in the tour guide profession
- Summary/Abstract:Modern technologies are an integral part of modern man's life. Thanks to them, including artificial intelligence and robots, it is possible to automate production, eliminate routine work, and support decision-making by processing large databases. This paper aims to examine the influence of artificial intelligence and robots in the tour guide profession by presenting results of a survey on the topic among future tourism specialists from the College of Tourism at the University of Economics - Varna.
СМАРТ УЕЛНЕС В БЪЛГАРИЯ: РОЛЯТА НА ДИГИТАЛИЗАЦИЯТА И ИЗКУСТВЕНИЯ ИНТЕЛЕКТ В РЕВОЛЮЦИЯТА НА ПЕРСОНАЛИЗИРАНИТЕ УЕЛНЕС ПРЕЖИВЯВАНИЯ
СМАРТ УЕЛНЕС В БЪЛГАРИЯ: РОЛЯТА НА ДИГИТАЛИЗАЦИЯТА И ИЗКУСТВЕНИЯ ИНТЕЛЕКТ В РЕВОЛЮЦИЯТА НА ПЕРСОНАЛИЗИРАНИТЕ УЕЛНЕС ПРЕЖИВЯВАНИЯ
(SMART WELLNESS IN BULGARIA: THE ROLE OF DIGITIZATION AND ARTIFICIAL INTELLIGENCE IN THE REVOLUTION OF PERSONALIZED WELLNESS EXPERIENCES)
- Author(s):Ivanina Dimitrova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Tourism, ICT Information and Communications Technologies
- Page Range:436-449
- No. of Pages:14
- Keywords:smart wellness; artificial intelligence; digitalisation; personalisation; Bulgaria
- Summary/Abstract:This study investigates the role of digitalisation and artificial intelligence (AI) in transforming personalised wellness experiences in Bulgaria. By analysing existing practices and employing a comparative approach, the paper delineates the sector’s growth potential and identifies challenges arising from a lack of empirical data. The research highlights opportunities for integrating AI technologies to enhance operational efficiency and customer satisfaction. Practical findings contribute to the development of policies and innovations within smart wellness tourism. The originality of this work lies in its local focus and strategic analysis of future applications.
ПРЕДПРИЕМАЧЕСКИ ПРОЕКТ ЗА ОБРАЗОВАТЕЛНА ПЛАТФОРМА
ПРЕДПРИЕМАЧЕСКИ ПРОЕКТ ЗА ОБРАЗОВАТЕЛНА ПЛАТФОРМА
(ENTREPRENEURIAL PROJECT FOR AN EDUCATIONAL PLATFORM)
- Author(s):Victoria Georgieva
- Language:Bulgarian
- Subject(s):Education, Higher Education , Sociology of Education
- Page Range:450-460
- No. of Pages:11
- Keywords:education; digital platform; entrepreneurship; learning; project
- Summary/Abstract: In this report, the author examines the key issues of entrepreneurial planning and educational platforms, focusing on the interconnection between them. The competitive market for educational platforms in Bulgaria is analyzed, and the major challenges associated with the implementation of such entrepreneurial initiatives are discussed. The study presents some of the leading educational platforms in Bulgaria, including Google Classroom, Microsoft Teams, Khan Academy, Ucha.se, and Shkolo. Additionally, the attitudes of the teaching community toward digital platforms, the stance of governmental institutions on the subject, and the lack of a clearly defined and consistent educational policy direction regarding their use are critically examined. The conclusion advocates the position that, despite a degree of skepticism among some educators, the trend points to an increasing popularity of digital educational solutions. The main finding of the study is that effective integration between education and digital technologies is essential for preparing the younger generation for life in the contemporary world. The methodological approach is based on the analysis of reliable sources, without the inclusion of empirical data at this stage.
The Ocean Cleanup: Революция в опазването на океаните
The Ocean Cleanup: Революция в опазването на океаните
(The Ocean Cleanup: A Revolution in Ocean Conservation)
- Author(s):Lyubomira Nikolova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Business Ethics, Green Transformation
- Page Range:461-473
- No. of Pages:13
- Keywords:social innovation; plastic pollution; recycling; global cooperation
- Summary/Abstract:The report aims to analyze The Ocean Cleanup as a social innovation against plastic pollution in the oceans. Technological, environmental and social aspects are covered through data analysis and evaluation of the technologies used. A major limitation is the lack of comparison with other similar initiatives. The project has removed over 100,000 kg of plastic and has changed public attitudes. The conclusion emphasizes the need for global cooperation for sustainable solutions.
ВЪЗМОЖНОСТИ ЗА УСТОЙЧИВА ГРАДСКА ЛОГИСТИКА В РАЙОН „ЧАТАЛДЖА“, ГР. ВАРНА
ВЪЗМОЖНОСТИ ЗА УСТОЙЧИВА ГРАДСКА ЛОГИСТИКА В РАЙОН „ЧАТАЛДЖА“, ГР. ВАРНА
(OPPORTUNITIES FOR SUSTAINABLE URBAN LOGISTICS FOR "CHATALDJA" DISTRICT, VARNA)
- Author(s):Filipa Yordanova, Nesrin Eredzheb
- Language:Bulgarian
- Subject(s):Economy, Transport / Logistics, Green Transformation
- Page Range:474-485
- No. of Pages:12
- Keywords:urban logistics; transport; urban environment; logistics processes
- Summary/Abstract:With the growing demand for goods and services, efficient urban logistics have become crucial for ensuring a high quality of life while meeting consumer needs and expectations. This study examines the current state, organization, and challenges of freight transport in the “Chataldja” district of Varna, aiming to identify opportunities for developing a sustainable urban logistics plan. The research includes stakeholder analysis—such as interviews with local retailers—as well as an assessment of the infrastructure. The findings reveal opportunities for improving transportation, delivery processes, and coordination among participants. Proposed solutions include the creation of micro logistics hubs, implementation of delivery time windows, and development of intelligent traffic management systems.
ГРАМОТНОСТ ЗА РАБОТА С ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
ГРАМОТНОСТ ЗА РАБОТА С ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
(DATA LITERACY IN TOURISM SECTOR)
- Author(s):Ani Popkrasteva
- Language:Bulgarian
- Subject(s):Economy, Tourism, ICT Information and Communications Technologies
- Page Range:486-497
- No. of Pages:12
- Keywords:literacy; data; tourism; skill; education
- Summary/Abstract:In the context of a dynamic and highly competitive environment in the tourism sector, data literacy is emerging as a key competency for effective management and sustainable development of tourism enterprises. This study explores the role of analytical thinking and the ability to interpret, process, and utilize data as a foundation for offering personalized tourism services, developing targeted marketing strategies, and making informed managerial decisions. The importance of data is emphasized in understanding consumer behavior and preferences, identifying market trends, and optimizing resources. By analyzing the best practices and examples from the tourism industry, the present study highlights the necessity of enhancing digital and analytical literacy among employees and managers in the sector. The aim is to raise awareness of the strategic value of data and to encourage its integration into decision-making processes within tourism management.
КЛЮЧОВИ ИНДИКАТОРИ ЗА СЪБИРАНЕ НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР В КОНТЕКСТА НА УСТОЙЧИВОТО РАЗВИТИЕ
КЛЮЧОВИ ИНДИКАТОРИ ЗА СЪБИРАНЕ НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР В КОНТЕКСТА НА УСТОЙЧИВОТО РАЗВИТИЕ
(KEY INDICATORS FOR TOURISM DATA COLLECTION IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT)
- Author(s):Silvia Grudeva
- Language:Bulgarian
- Subject(s):Economy, Supranational / Global Economy, Micro-Economics, Tourism, ICT Information and Communications Technologies
- Page Range:498-511
- No. of Pages:14
- Keywords:system of indicators; tourism performance; sustainability
- Summary/Abstract:International tourism as a global phenomenon is experiencing significant growth. This, in turn, brings both positive and negative consequences. Measuring tourism performance and implementing monitoring mechanisms support more effective decision-making. In order to adopt different strategies for sustainable tourism and achieve target levels, destinations require precise information. The application of different indicator systems allows for the collection of various data necessary for sustainable management. This study highlights the importance of applying different indicators, presents an indicative classification of the possible indicators and data collection methods, and provides a comparison of four indicator systems for sustainable tourism. Based on this analysis, the conclusion outlines peculiarities for applying these systems in the Bulgarian tourism.
НЕОБХОДИМОСТ ОТ НАДЕЖДЕН БЕНЧМАРКИНГ В ТУРИСТИЧЕСКИЯ СЕКТОР
НЕОБХОДИМОСТ ОТ НАДЕЖДЕН БЕНЧМАРКИНГ В ТУРИСТИЧЕСКИЯ СЕКТОР
(THE NEED FOR RELIABLE BENCHMARKING IN THE TOURISM SECTOR)
- Author(s):Krasimira Evtimova, Stiliyan Tsvetkov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
- Page Range:512-531
- No. of Pages:20
- Keywords:benchmarking; tourism; benchmarking system; analysis
- Summary/Abstract:In the contemporary tourism industry, benchmarking has emerged as a crucial strategic tool for enhancing competitiveness and optimizing performance. This paper examines the role of benchmarking in tourism, focusing on its methodologies, key performance indicators, and practical applications. By analysing industry best practices, the study highlights how tourism businesses and destinations can leverage benchmarking to improve service quality and market positioning. Furthermore, the research explores the impact of digital technologies and data analytics in modern benchmarking approaches. The findings contribute to a deeper understanding of benchmarking’s potential to drive innovation and sustainable growth in the tourism sector.
ТЕХНОЛОГИИ ЗА УПРАВЛЕНИЕ И АНАЛИЗ НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
ТЕХНОЛОГИИ ЗА УПРАВЛЕНИЕ И АНАЛИЗ НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
(TECHNOLOGIES FOR DATA MANAGEMENT AND ANALYSIS IN THE TOURISM SECTOR)
- Author(s):Kosta Kostov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Tourism, ICT Information and Communications Technologies
- Page Range:532-545
- No. of Pages:14
- Keywords:data; systems; technologies; tourism; management
- Summary/Abstract:The dynamics of tourism markets make forecasting and monitoring the tourism business increasingly difficult. Working with large volumes of data leads to the need for digitalization of the processes for their analysing and managing. Database technologies help with those processes. The present study outlines the main types of data management technologies in tourism and the problems related to the work with such systems. A classification of the types of systems has been developed according to their functionality, and their significance for service in the sector is also considered.
ФЕСТИВАЛ НА КИНОТО И ХРАНАТА
ФЕСТИВАЛ НА КИНОТО И ХРАНАТА
(FESTIVAL OF CINEMA AND FOOD)
- Author(s):Todor Fargov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Tourism, Green Transformation
- Page Range:546-557
- No. of Pages:12
- Keywords:festival; events; economy; culture; business
- Summary/Abstract:The report presents the concept for the organization and development of the “Festival of Cinema and Food,” combining Bulgarian cinema, culinary experiences, music, cooking demonstrations, and wine tastings, distributed across five thematic zones. The events promote cultural tourism and thereby contribute to increasing revenue for the local economy, positioning Varna as an innovative cultural hub. The significant expected economic impact, along with the festival’s long-term sustainability, demonstrates support for local businesses and institutions through the creation of new jobs, increased turnover in hospitality venues, and stimulation of tourism flow. A platform is being built for long-term partnerships essential for future events and contributing to the successful implementation of the festival.
INTEGRATION OF AI IN ACCOUNTING: PERCEPTIONS OF ACCOUNTANTS IN BULGARIA
INTEGRATION OF AI IN ACCOUNTING: PERCEPTIONS OF ACCOUNTANTS IN BULGARIA
(INTEGRATION OF AI IN ACCOUNTING: PERCEPTIONS OF ACCOUNTANTS IN BULGARIA)
- Author(s):Nadezhda Hristova
- Language:English
- Subject(s):Business Economy / Management, Accounting - Business Administration, ICT Information and Communications Technologies
- Page Range:558-570
- No. of Pages:13
- Keywords:Artificial intelligence; Accounting; Optimization; Efficiency; Machine learning; Automation; Accounting processes
- Summary/Abstract:This paper explores the disruptive impact of Artificial Intelligence (AI) on accounting practices in Bulgaria, emphasizing on the perceptions of accounting practitioners and future accountants towards AI integration into this field. Examples of the usage of AI and its supporting technologies in accounting are detailed, highlighting their importance in processes such as analysis of large data sets, identifying patterns and uncovering discrepancies, sorting information with great precision and extracting insights from structured and unstructured data. Machine learning (ML) tools were mentioned for their role in optimizations of manual processes such as data entry, successfully decreasing the error rates and improving accuracy. Furthermore, ML algorithms excel in identifying patterns and predicting financial trends, reducing the risk of fraudulent activities and supporting decision-making processes. This aim of this research is to reveal the readiness of the accountants in Bulgaria to introduce AI into their practices. Challenges that come with the implementation of any technology were indicated by collected quantitative data, including workforce readiness and ethical considerations, risk of exposure of private data, and the risk of reduced demand for entry-level positions. Opportunities arising from AI integration were related to increasing workforce productivity and process efficiency, allowing accountants to focus on more strategic and value-added activities. This could lead to inevitable changes in the accounting profession in the next decades. The conclusion recaps key areas that businesses should focus on, emphasizing the role of accountants, their attitude and future preferences.
ЗЕЛЕНИ ДУМИ, ЗЛАТНИ ПЕЧАЛБИ: ГРИЙНУОШИНГЪТ В ЛУКСОЗНАТА МОДНА ИНДУСТРИЯ
ЗЕЛЕНИ ДУМИ, ЗЛАТНИ ПЕЧАЛБИ: ГРИЙНУОШИНГЪТ В ЛУКСОЗНАТА МОДНА ИНДУСТРИЯ
(GREEN WORDS, GOLDEN PROFITS: GREENWASHING IN THE LUXURY FASHION INDUSTRY)
- Author(s):Preslava Stoyanova
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Business Ethics, Green Transformation
- Page Range:571-580
- No. of Pages:10
- Keywords:luxury fashion; sustainability; greenwashing
- Summary/Abstract:Sustainability is becoming an increasingly important factor in consumer decision-making, prompting luxury fashion brands to adapt their practices. At the same time, the phenomenon of greenwashing—deliberately misleading marketing without genuine sustainable action—is on the rise. This study explores the theoretical framework of sustainable fashion and greenwashing, analyzing specific examples from the industry. Its aim is to assess the impact on brand trust, the role of regulations, and possible directions for future development.
