ПРОУЧВАНЕ НА СЪСТОЯНИЕТО НА ОПАКОВАНЕТО НА ПАРФЮМЕРИЙНИ СТОКИ
STUDY ON THE STATE OF PACKAGING OF PERFUMERY PRODUCTS

Author(s): Asla Ibryam, Hande Vezhdi
Subject(s): Economy, Business Economy / Management, Transport / Logistics, Green Transformation
Published by: Икономически университет - Варна
Keywords: perfumery products; packaging; packaging materials
Summary/Abstract: The aim of this report is to study the state of packaging of perfumery goods by analyzing the type of packaging materials used for them, their functionality with an emphasis on the packaging functions. The object of the study is Douglas perfumery. Three types of packaging (glass, plastic and metal) available in the company's physical and online stores were selected as the study material. The descriptive-analytical approach and the methods of analysis and synthesis were applied.

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