НЕОБХОДИМОСТ ОТ НАДЕЖДЕН БЕНЧМАРКИНГ В ТУРИСТИЧЕСКИЯ СЕКТОР
THE NEED FOR RELIABLE BENCHMARKING IN THE TOURISM SECTOR

Author(s): Krasimira Evtimova, Stiliyan Tsvetkov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: benchmarking; tourism; benchmarking system; analysis
Summary/Abstract: In the contemporary tourism industry, benchmarking has emerged as a crucial strategic tool for enhancing competitiveness and optimizing performance. This paper examines the role of benchmarking in tourism, focusing on its methodologies, key performance indicators, and practical applications. By analysing industry best practices, the study highlights how tourism businesses and destinations can leverage benchmarking to improve service quality and market positioning. Furthermore, the research explores the impact of digital technologies and data analytics in modern benchmarking approaches. The findings contribute to a deeper understanding of benchmarking’s potential to drive innovation and sustainable growth in the tourism sector.

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