ПОКОЛЕНИЯТA Y И Z В ДИГИТАЛНАТА ЕРА: РОЛЯ ЗА РАЗВИТИЕТО НА ПАЗАРА НА ТРУДА И ИНОВАЦИИТЕ
GENERATIONS Y AND Z IN THE DIGITAL ERA: THEIR ROLE IN LABOR MARKET DEVELOPMENT AND INNOVATION

Author(s): Velislava Petkova
Subject(s): Economy, National Economy, Business Economy / Management, Micro-Economics, Human Resources in Economy
Published by: Икономически университет - Варна
Keywords: digital transformation; generation Y; generation Z; labor market; innovation
Summary/Abstract: The impact of digital transformation on the economy is significant, changing traditional models, policies and development strategies. Generations Y and Z play an important role in this process as they accept technology as a natural part of the work environment, rapidly develop new skills, including digital skills, easily adapt to alternative forms of employment and contribute to the transformation of business models. This paper examines these characteristics and trends, focusing on their effects on employment and innovation development.

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