РАЗВИТИЕ НА ТУРИЗМА ЧРЕЗ ДОБРО УПРАВЛЕНИЕ НА ГОЛЕМИ ДАННИ: ПРЕДИЗВИКАТЕЛСТВА И АЛТЕРНАТИВИ ПРЕД ОТВАРЯНЕТО И СПОДЕЛЯНЕТО НА ДАННИ В ТУРИСТИЧЕСКИЯ СЕКТОР
TOURISM DEVELOPMENT THROUGH GOOD BIG DATA MANAGEMENT: CHALLENGES AND ALTERNATIVES TO DATA OPENING AND SHARING IN THE TOURISM SECTOR

Author(s): Katina Kostadinova Popova, Krasimira Yancheva
Subject(s): Economy, National Economy, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: data management; tourism; ICT; challenges; sustainability
Summary/Abstract: In recent years data management has become a buzzword on a global scale. The development and widespread adoption of artificial intelligence present economic sectors with the challenge of collecting, analysing, and interpreting vast amounts of data to make informed decisions based on market conditions. This, in turn, enhances their competitiveness. Tourism is no exception. As one of the most dynamically developing industries, the travel sector processes various data for millions of travellers worldwide. This highlights the key mission of tourism companies to implement data analytics technologies in the context of sustainable tourism development. Successful data management in tourism is fundamental to the sector's future.

• Details
• Contents