ПРЕДПРИЕМАЧЕСКИ НАГЛАСИ И ПРЕДПРИЕМАЧЕСКИ НАМЕРЕНИЯ НА ПОКОЛЕНИЯТА Y И Z ЗА СТАРТИРАНЕ НА СОБСТВЕН ИЛИ ПРОДЪЛЖАВАНЕ НА СЕМЕЕН БИЗНЕС
ENTREPRENEURIAL ATTITUDE AND ENTREPRENEURIAL INTENTIONS OF GENERATIONS Y AND Z TO START THEIR OWN OR CONTINUE A FAMILY BUSINESS

Author(s): Ivaylo Kostov
Subject(s): Economy, Business Economy / Management, Micro-Economics, Business Ethics, Socio-Economic Research
Published by: Икономически университет - Варна
Keywords: entrepreneurial attitude; entrepreneurial behavior; entrepreneurial intentions; entrepreneurship; own business
Summary/Abstract: This study presents the entrepreneurial attitudes and intentions of generations Y and Z, focusing on their propensity to start their own or continue a family business. Using theoretical frameworks and data from a survey of over 200 students, the study examines motivational and behavioral patterns across generations and draws conclusions and observations.

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