ОПТИМИЗИРАНЕ НА РЕКЛАМАТА В TIKTOK ЧРЕЗ ИЗКУСТВЕН ИНТЕЛЕКТ
OPTIMIZING TIKTOK ADVERTISING THROUGH ARTIFICIAL INTELLIGENCE

Author(s): Victoria Pavlova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: artificial intelligence; TikTok; advertising; marketing; campaign
Summary/Abstract: This report shows the rapid pace of development of TikTok as a social media, examines various advertising formats and objectives, and provides practical guidelines for creating successful advertising campaigns with an emphasis on their automation and optimization through the use of artificial intelligence. The main objective of the report is to trace the impact of modern technologies on the creation and distribution of advertising content, as well as the possibilities for optimizing results. Their practical application shows that the integration of artificial intelligence tools into the creative process improves the engagement and effectiveness of ads.

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