МЕДИИ И КОМУНИКАЦИЯ. Юбилеен сборник 50 години Факултет по журналистика и масова комуникация

Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors

Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors
(Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors)

Author(s):Vesselina Valkanova
Language:English
Subject(s):Social Sciences, Media studies, Communication studies, Theory of Communication
Page Range:11-20
No. of Pages:10
Summary/Abstract:The article explores the significant changes in the global social environment and the transformation in communication, drastically changing the media and visual design. The digital climate substantially transforms the way information is consumed. Media sites, transporting numerous information and significant volumes of content, thanks to the large capacity of digital platforms, are given the opportunity for a captivating visual narrative through images and graphics, and design, absorbing the multimedia and multi-option capabilities of the interactive environment, significantly the communicative power of the mass media. The elements of functional online communication, the requirements for communication design in a digital environment are studied − from the structuring of content, through consistent design, the individual visual representation of the media, building clear hierarchies, and achieving high levels of ergonomics and aesthetics.

Normative Ethics and the Contemporary Media Environment

Normative Ethics and the Contemporary Media Environment
(Normative Ethics and the Contemporary Media Environment)

Author(s):Nikolai Mihailov
Language:English
Subject(s):Social Sciences, Media studies, Communication studies, Fake News - Disinformation
Page Range:21-29
No. of Pages:9
Summary/Abstract:Digital media are changing the very structure of society and, perhaps most importantly, the way people interact, which affects their choices, preferences, social and professional fulfillment, values, and even social and personal destiny. The presence of each individual in a (social) network in the conditions of modern political, moral, economic, etc. reality could become an important condition for a person’s meaningful stay in society today, even for their social destiny. The same applies to web-based or digital communication, which takes up more and more time in people’s lives and is becoming one of the main ways of social interaction. These problems are important, as they are also related to the tasks of education or training in media professions, which must necessarily include courses in ethics. The article examines the question of whether ethics in web-based and digitized communication activity can possibly justify a normative moral regulatory system that is necessary for the contemporary media environment.

Фастфуд журналистика – и вестникът ли си отива?

Фастфуд журналистика – и вестникът ли си отива?
(Fast Food Journalism – and the Newspaper Also Will Go Away?)

Author(s):Milko Petrov
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:31-36
No. of Pages:6
Summary/Abstract:What’s the future of the Newspaper – this beloved child of the Gutenberg era? How will the newspaper survive under the pressure of the new media? Can it reflect the challenges of the new technologies? What are the changes in the graphic structures, styles of Writing, Editing, and Management of the most famous world newspapers? This paper tries to portray, to summarize, and to propose some ideas about the future of the written press. The conclusion of the author is quite optimistic: the newspaper will not fade away but will change and find a new form.

Технологии и медийна култура

Технологии и медийна култура
(Technology and Media Culture)

Author(s):Simeon Vasilev
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:37-54
No. of Pages:18
Summary/Abstract:Modern technologies with artificial intelligence are not equivalent to human capabilities, but they are penetrating intensively into the most human territories – language, culture, art, religion, and politics. Predicting the trend of technological invasion of the media ecosystem and answering the question of the boundaries between biology and technology are becoming increasingly urgent. The “convergence” between man and machine will certainly have a profound impact on the media ecosystem, media culture, and journalism.

Особености на ефекта на пратеника – достоверност на комуникатора в дигиталния свят

Особености на ефекта на пратеника – достоверност на комуникатора в дигиталния свят
(The Messenger Effect Features – Communicator’s Credibility in the Digital World)

Author(s):Maria Popova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:55-70
No. of Pages:16
Summary/Abstract:The Messenger effect shows that a key role in the process of media influence has not only the subject and the topic of the message, but also the personality of the communicator. The audience relies on the already established trust, authority, and approval of a given person, and this affects the way they perceive, interpret, and use the received information. Audience tends to place greater expectation and importance on information that is presented by the authoritative, influential, competent, and charismatic messengers. However, the credible sources of information manage to achieve greater changes in the recipients’ attitudes, unlike less credible sources. Media influence also depends on other factors such as the possession of special knowledge by the communicator, the built public trust in his personality, the self-esteem of the recipients, and their preestablished attitudes.

The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée

The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée
(The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée)

Author(s):Christian Oggolder
Language:English
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:73-84
No. of Pages:12
Keywords:duration; Fernand Braudel; history: Longue Durée; media change; mediatization; structure
Summary/Abstract:This article aims to look at the phenomenon of media change from abroad historical perspective. In order to better understand the genesis of current phenomenasuch as digitization and network-based communication, it is suggested to draw on Fernand Braudel’s concept of the longue durée. This way, the current media change can be viewed and understood as a longer-term change in media structures. Late modern change is therefore not understood exclusively as a technically induced further development of what is known or, on the contrary, as a loss or decline, but as a historical process with continuities and breaks extending into the pre-modern era.

Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966

Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966
(Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966)

Author(s):Evelina Kristanova
Language:English
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:85-96
No. of Pages:12
Keywords:Millennium of the Christianisation of Poland; Radio Free Europe: Radio Free Europe’s Polish Broadcasting Service; religious broadcasts; politics and media
Summary/Abstract:The study is the second part of the analysis of selected broadcasts by RFE’s Polish Broadcasting Service on the 1966 celebration of the Millennium of the Christianisation of Poland Held in Exile. The source material consists of programs available online on the Radio Liberty website and articles published in the monthly magazine On Air in 1966. The author shows the religious, political, formative, and integrative role of radio broadcasts vis-à-vis the Millennium Poloniae celebrations. The celebrations, which were commemorated internationally, drew the attention of the Western world to the situation of Poles under the rule of Władysław Gomułka. The radio station defended the authority of Primate Stefan Wyszyński against communist propaganda. The author uses the following methods: literary and critical analysis, as well as media and press content analysis, and case study.

Адаптирането на езика в медиите с цел достъпна комуникация: концепцията за обикновения език (Plain Language)

Адаптирането на езика в медиите с цел достъпна комуникация: концепцията за обикновения език (Plain Language)
(Adapting Language in the Media for Accessible Communication: The Concept of Plain Language)

Author(s):Andreana Eftimova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:97-111
No. of Pages:15
Keywords:accessible communication; language tailoring; media; plain language (PL); writing guides
Summary/Abstract:The article examines the theoretical understanding of the need to model plain language (PL), providing accessible communication. The problems on which the researchers are working are presented: the essence and peculiarities of PL, its status in the context of other language variants. Principles for adapting speech in PL are outlined, and their application to writing guides produced by media and news agencies is discussed. A review of general audience writing guidelines in two public electronic media and one news agency shows that partially described internal standards for accessible communication are in practice. However, there is a lack of a consistent and unified description of strategies for making the language accessible to a wide audience. Therefore, the modeling of PL and the preparation of descriptions and guidelines for the implementation of this language variety can, on the one hand, benefit from the results in the research of conversational and oral communication, and on the other hand, regulate the efforts to achieve accessible communication of the institutions and the media with citizens. The article examines the theoretical understanding of the need to model plain language (PL), providing accessible communication. The problems on which the researchers are working are presented: the essence and peculiarities of PL, its status in the context of other language variants. Principles for adapting speech in PL are outlined, and their application to writing guides produced by media and news agencies is discussed. A review of general audience writing guidelines in two public electronic media and one news agency shows that partially described internal standards for accessible communication are in practice. However, there is a lack of a consistent and unified description of strategies for making the language accessible to a wide audience. Therefore, the modeling of PL and the preparation of descriptions and guidelines for the implementation of this language variety can, on the one hand, benefit from the results in the research of conversational and oral communication, and on the other hand, regulate the efforts to achieve accessible communication of the institutions and the media with citizens.The article examines the theoretical understanding of the need to model plain language (PL), providing accessible communication. The problems on which the researchers are working are presented: the essence and peculiarities of PL, its status in the context of other language variants. Principles for adapting speech in PL are outlined, and their application to writing guides produced by media and news agencies is discussed. A review of general audience writing guidelines in two public electronic media and one news agency shows that partially described internal standards for accessible communication are in practice. However, there is a lack of a consistent and unified description of strategies for making the language accessible to a wide audience. Therefore, the modeling of PL and the preparation of descriptions and guidelines for the implementation of this language variety can, on the one hand, benefit from the results in the research of conversational and oral communication, and on the other hand, regulate the efforts to achieve accessible communication of the institutions and the media with citizens. The article examines the theoretical understanding of the need to model plain language (PL), providing accessible communication. The problems on which the researchers are working are presented: the essence and peculiarities of PL, its status in the context of other language variants. Principles for adapting speech in PL are outlined, and their application to writing guides produced by media and news agencies is discussed. A review of general audience writing guidelines in two public electronic media and one news agency shows that partially described internal standards for accessible communication are in practice. However, there is a lack of a consistent and unified description of strategies for making the language accessible to a wide audience. Therefore, the modeling of PL and the preparation of descriptions and guidelines for the implementation of this language variety can, on the one hand, benefit from the results in the research of conversational and oral communication, and on the other hand, regulate the efforts to achieve accessible communication of the institutions and the media with citizens.

Свързаност на медийната свобода и съдебната независимост: актуални измерения в България през 2024 г.: Въвеждането на европейската анти-SLAPP директива може да укрепи законовата защита, но не правораздаването

Свързаност на медийната свобода и съдебната независимост: актуални измерения в България през 2024 г.: Въвеждането на европейската анти-SLAPP директива може да укрепи законовата защита, но не правораздаването
(The Connection between Media Freedom and Judicial Independence: Current Dimensions in Bulgaria in 2024: Transposing the European Anti-SLAPP Directive May Strengthen Legal Protection, but Not the Administration of Justice)

Author(s):Irina Garkova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:111-126
No. of Pages:16
Keywords:freedom of expression; judicial reform; rule of law; SLAPP cases; self-censorship
Summary/Abstract:This article examines the current dimensions, in the national context, of the interconnection between media freedom and the independence of judicial authorities, particularly the national courts as bearers of judicial power. The article covers the intersection of key issues related to media freedom and judicial independence: the European monitoring of Bulgaria’s judicial reform; data from a representative national survey among journalists who directly link self-censorship to the threat of legal prosecution; Bulgarian SLAPP cases and the transposition of the new European directive to limit judicial harassment against those exercising freedom of expression. The current aspects of the topic lead to two main conclusions: the need to update the legislative framework and the need for greater quality in the administration of justice.

Сатиричната преса във Франция в началото на XXI в. „Парадоксът Шарли“ и неговият ефект върху тиражите

Сатиричната преса във Франция в началото на XXI в. „Парадоксът Шарли“ и неговият ефект върху тиражите
(The Satirical Press in France at the Beginning of the 21st Century. The Charlie Paradox and Its Effect on Circulation)

Author(s):Victoria Atanasova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:127-157
No. of Pages:31
Keywords:Canard enchaîné; cartoon; Cine Mеnsuel; circulation; satirical press; The Charly Effect; solidarity media
Summary/Abstract:The beginning of the 21st century saw satirical publications in France come under the global media spotlight. After the terrorist attack on its editorial offices on January 7, 2015, which claimed 12 victims, Charlie Hebdo gained worldwide fame, reached record circulation, and received support from numerous donors, increasing its regular subscribers many times over. But have the shocking events and the global sympathy expressed changed the picture in the market for satirical publications? Has it increased audience interest and opened up space for new satirical publications? How have events affected other satirical publications in France? What was the interest in satirical illustrated publications before and after the Charlie Hebdo attack? This study presents an overview of the three established satirical publications in France and provides data on their circulation and circulation between 2012 and 2023, as well as a look at other less popular publications. It traces the main trends in the development of the satirical press in France

Преходът през Прехода. Българското книгоиздаване след 1989 г.

Преходът през Прехода. Българското книгоиздаване след 1989 г.
(The Bulgarian Book Publishing during the Transition Period after 1989)

Author(s):Georgi Alexandrov
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:159-178
No. of Pages:20
Keywords:book industry; book production; book publishing; Transition period
Summary/Abstract:The examined area is book publishing in Bulgaria after the events on November 10th, 1989, which marked the start of a long-lasting radical political and economic change, known as “The Transition”. The paper aims to discover the trends and the structure of Bulgarian book publishing during this period, and to propose a periodization of its development over the last 35 years. To reach this goal, the article presents the official data of book publishing, lays out periodisation criteria, and examines the internal and external factors that impacted the Bulgarian media environment. It investigates those processes in Bulgarian book publishing that were specific to the Transition period. The study does not cover the entire typological spectrum of book production in Bulgaria. The research topic is the dynamics of book production, measured mainly by its quantitative indicators, print run, and number of published titles. The methodology is based on comparative analysis, examination of empirical data, an academic publications survey, and secondary analysis of sociological studies.

Кризата като фактор за развитие на PR. Примери от българската практика

Кризата като фактор за развитие на PR. Примери от българската практика
(The Crisis as a Factor for the Development of PR. Examples from the Bulgarian Practice)

Author(s):Mila Serafimova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:177-192
No. of Pages:16
Keywords:crisis; crisis communication; digital information environment; online crisis; protest; public relations
Summary/Abstract:The article examines the crisis as one of the leading factors for the emergence and development of PR. The changed nature of crises and, at the same time, the transformations of the digital information environment are studied. The professionalization of communication in response to crises is studied in terms of the education and professional organizations of public relations experts in Bulgaria. The empirical study on the development of PR in response to crises focuses on three examples from the USA, Europe, and Bulgaria.

Висше образование за издатели: Динамика на обучението на кадри за системата на книгата в България (1953–2023)

Висше образование за издатели: Динамика на обучението на кадри за системата на книгата в България (1953–2023)
(Higher Education for Publishers: Dynamics of the Training of Staff for the Book System in Bulgaria (1953–2023))

Author(s):Milena Tsvetkova
Language:Bulgarian
Subject(s):Social Sciences, Education, Media studies, Communication studies, Higher Education , History of Education
Page Range:193-246
No. of Pages:54
Keywords:book publishing; book science; job market; publishing business; publishing education; stakeholders
Summary/Abstract:The variance and inconsistency between the science of publishing and the practice of book publishing are a major barrier to the successful mission of the University‘s specialty of publishing studies. Main problem: The dynamics of higher education for the needs of the publishing industry in Bulgaria over a period of 70 years show the reasons for the permanent failures in the relations between university and business in this economic sector. Purpose: Discover the meaning of higher education for publishers to formulate the foundations and guidelines for building a publishing world ruled by meritocratic personalities. Results: Three problems were identified – dispersion of areas of higher education in publishing studies, low interest of prospective students in academic education for publishers, and disinterest of the publishing sector in personnel with higher education in book publishing. Originality/value: There is very little research in the publishing documentation on the emergence and development of higher education for publishers in Bulgaria and, in particular, on the assessment of the relevance and usefulness to the labour market in the book system. The study highlights the need to rethink, coordinate apply an integral approach to the training of staff for the entire book system and in particular for the publishing industry. Inferences are equally important for young people with ambitions in the publishing business and for all stakeholders in the publishing field. Research limitations: The research is based on an overview of existing regulations, reports, and statistical resources, which can be further expanded to reveal the usefulnessfrom the point of view of the particular reader.

Журналистика на участието и българските медии – как социалните мрежи променят новините

Журналистика на участието и българските медии – как социалните мрежи променят новините
(Participatory Journalism and Bulgarian Media – How Social Media Change the News)

Author(s):Polina Nalbantova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies, Fake News - Disinformation
Page Range:247-264
No. of Pages:18
Keywords:active audience; civic-active users; fake news; network; sources of information; user-generated content
Summary/Abstract:The new type of communication on social networks enables a new role for citizens in a democratic society – from passive observers, they become active participants in the process of creating news. The trend has been observed in the Bulgarian media for years. In order to explore the role of proactive users in the production of news content, as well as the way in which journalistic editorial offices in our country receive them, a series of in-depth interviews with representatives of the guild were conducted. The experience of experts shows that forms of participatory journalism enable proximity to the audience and offer interesting stories that affect a wide range of society. However, they also carry risks for spreading false information. Fake news, misinformation, and disinformation are the real risks journalists face when they include user-generated content. That’s why investment in new skills and tools to verify information is needed.

The new roles of sports journalists in the world of social networks and new media

The new roles of sports journalists in the world of social networks and new media
(The new roles of sports journalists in the world of social networks and new media)

Author(s):Efrem Efremov, Miliana Veleva
Language:English
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:267-274
No. of Pages:8
Keywords:digital content; new media; social networks; sports journalists
Summary/Abstract:The publication explores the change in the work of sports journalists related to the increasing use of social networks, their growing influence, and the development of new media. Examples from Bulgarian sports journalism are examined, in addition to those from the Olympic Games and the US professional leagues, where the largest audiences exist and where changes in the roles of sports journalists are most visible. Prof.Efremov and Dr. Veleva have considerable experience as sports journalists, and the examples they give have practical application.

Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative

Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative
(Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative)

Author(s):Totka Monova
Language:English
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:275-290
No. of Pages:16
Keywords:chronotope; genre code; genre transformations; media text, reflective and reflexive media text
Summary/Abstract:Information (communication) versus narrative? New media and social networks present us with a completely new type of narrative, significantly different from classic news, reports, and comments. They contaminate in a specific, previously unknown way information – analysis – story (narrative) within a single text, provoking a new type of communicative situation. This shifts the emphasis from the classic media text, which strives for the most objective recreation of ontological facts, to specific reflexive narratives, which in turn form new, specific genre forms. Today, we are witnessing yet another, and undoubtedly the most radical and dynamic genre diversification in the history of media.

Колебанието на българите между Русия и Запада

Колебанието на българите между Русия и Запада
(The Hesitation of the Bulgarians between Russia and the West)

Author(s):Svetlozar Kirilov
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:291-304
No. of Pages:14
Keywords:civilization; Russia; socialism; the West
Summary/Abstract:The paper discusses the hesitation of the Bulgarians about which societal model to follow: Russian or Western. The preference for Russia among some contemporary Bulgarians has been explained by the role of the Russian Empire in the emancipation of the Bulgarian lands from the Ottoman Empire, nostalgia toward socialism and the Soviet Union, and cultural similarity with Russia as the core country of the Orthodox civilization, respectively, cultural distance of Bulgaria from the West.

Произход, терминологична и дискурсна употреба на блърба в практиката и научната сфера

Произход, терминологична и дискурсна употреба на блърба в практиката и научната сфера
(Origins, Terminological and Discursive Usage of the Blurb in Practice and the Academic Field)

Author(s):Kiril Havezov
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:305-334
No. of Pages:30
Keywords:Blurb; Annotation; Postmodern pastiche; Advertising discourse; Blurbification; Media genres; Genre contamination
Summary/Abstract:The study explores the origin and theory of the blurb, motivated by theprevailing understanding in Bulgaria that the blurb, if known at all, is a synonym for annotation.The hypothesis that the blurb does not duplicate the annotation, but representsa distinct phenomenon, is proven. The blurb has a specific discursive function that the annotation cannot fulfill due to its normative nature and cultural and historical particularities. The necessity of this research is also linked to contradictory definitions of the blurbin Anglo-Saxon literature. Through historical, theoretical, and discursive analysis, the study examines the blurb’s nature as a genre, media, and cultural phenomenon. It proposes theories such as the blurb as postmodern pastiche, its adaptability to new communicative models, and the process of blurbification as contamination of traditional journalistic genres by advertising discourse.

Генезис и комуникационни аспекти на политическия имидж на Владимир Путин по време на руската инвазия в Украйна (24.02.2022–24.02.2023)

Генезис и комуникационни аспекти на политическия имидж на Владимир Путин по време на руската инвазия в Украйна (24.02.2022–24.02.2023)
(Genesis and Communication Aspects of Vladimir Putin’s Political Image during Russian Invasion in Ukraine (24.02.2022–24.02.2023))

Author(s):Svetlana Stankova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies, Hybrid Warfare
Page Range:335-358
No. of Pages:24
Keywords:political communication; political image; political message; social influence; public attitudes; Vladimir Putin
Summary/Abstract:This study aims to research the genesis and communication aspects transmedia political image of Vladimir Putin in the first year of the Russian invasion of Ukraine (24.02.2022 - 24.02.2023) through the key messages sent by his official website in the specified period. The main research task of the study is to analyse the historical, geopolitical, and sociocultural prerequisites for the formation of the wartime political image of Vladimir Putin. The methods for processing and interpreting the data include detailed information research, documentary research, monitoring, processing of empirical data, comparative analysis of the data obtained, synthesis, and generalization. The results show that cultural and historical interrelationships, the political role of the presidential institution, and the characteristics of the media ecosystem in Russia predetermine the starting positions of Vladimir Putin’s political wartime image, which reflects both the personal characteristics of the president and popular attitudes in Russian society.

Интелектуална собственост при рекламната комуникация в радио- и телевизионните програми

Интелектуална собственост при рекламната комуникация в радио- и телевизионните програми
(Intellectual Property in Advertising Communication in Radio and Television Programs)

Author(s):Diliana Kirkovska
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:359-379
No. of Pages:21
Keywords:advertising; advertising appeal; creative sign; intellectual property; trademark
Summary/Abstract:Advertising as commercial action is marketing communication, which in radio and television organizations makes a significant contribution to the financial development and sustainability of the media as creative enterprises and business entities. Various types of commercial communications, the most widely used of which is advertising, are a major source of funding for media service providers. This text aims to trace the presence of the concept of “advertising” in various Bulgarian laws, how it is defined as commercial and marketing communication, with the main focus being the presence of essential elements of intellectual property in the definitions of advertising. Undoubtedly, such an essential element is the trademark as a unique creative sign, also a logo/sloganand other distinctive identifying signs of commercial communication. In media advertisements is the possibility of accumulating protection for objects of intellectual property, both as artistic ones and through the means of industrial property.

Типологични проявления във финансирането на българските медии до 1944

Типологични проявления във финансирането на българските медии до 1944
(Typological Manifestations in the Financing of The Bulgarian Media Until 1944)

Author(s):Zdravka Konstantinova
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:383-404
No. of Pages:22
Keywords:Bulgarian National Revival; capitalism; financing; first Bulgarian; media; typology
Summary/Abstract:The funding of media, the transparency of media ownership are directly related to the characteristics of society. The historical perspective on Bulgarian soil outlines typological manifestations of this linkage. During the Bulgarian National Revival, periodicals participated in the process of restoration of Bulgarian statehood. This is one explanation for the dominant characteristics of funding of the 107 periodicals at the time, which began their life in 1842: the dedicated financing with personal funds by journalists, who were among the leaders of the National Revival processes, the public financing by sponsors, and by civic organizations. Modern forms such as joint-stock companies also emerged. The main income was from subscriptions – often irregularly paid. During the first Bulgarian capitalism, considered up to September 9, 1944, the financing of the Bulgarian media emerged mainly in the following directions: by the state; by the parties; through for-profit newspaper enterprises; public financing through civic structures; personal funds; foreign sources (rare during the National Revival, more frequent afterward, especially in periods of crises). Processes of capital accumulation, typical of capitalism, also manifested themselves in the field of media, linking them to powerful financial flows. In contrast to the National Revival, after 1878, as modernization processes unfolded, profits from subscriptions, circulation, and advertising increased. In the period under research, we are talking about over 10,270 periodicals, the Bulgarian Telegraph Agency, the radio in Bulgaria.

За първия випуск на катедра „Журналистика“

За първия випуск на катедра „Журналистика“
(For the First Graduation of the Department of Journalism)

Author(s):Lilia Raycheva
Language:Bulgarian
Subject(s):Social Sciences, Education, Media studies, Communication studies, Higher Education
Page Range:405-418
No. of Pages:14
Keywords:journalism; higher education; department; history
Summary/Abstract:In 2023, when our Alma Mater – the Sofia University “St. Kliment Ohridski” is commemorating its 135th anniversary, the semi-centennial of the graduation of the first class of the “journalism” major (which was restored in 1968 and began in 1952) was marked. The text presents the reflections on higher education and the profession of some of the first graduates in 1973 from the “press”, the “radio”, and the“television” profiles. A year later, in 1974, the “Journalism” department of the Faculty of Slavic Philology grew into an independent faculty with four departments, which in 2024 turned half a century old.

Двама доктор хонорис кауза на Софийския университет за бъдещето на комуникацията: Ришард Капушчински и проф. д-р Роланд Буркарт за срещата с Другия и разбирателството

Двама доктор хонорис кауза на Софийския университет за бъдещето на комуникацията: Ришард Капушчински и проф. д-р Роланд Буркарт за срещата с Другия и разбирателството
(Two Doctors Honoris Causa of The Sofia University about the Future of Communication: Ryszard Kapuљcinski and Prof. Dr. Roland Burkart for the meeting with the Other and the Understanding)

Author(s):Minka Zlateva
Language:Bulgarian
Subject(s):Social Sciences, Media studies, Communication studies
Page Range:419-454
No. of Pages:36
Keywords:communication; dialogue; new planetary community; Prof. Dr. Roland Burkart; Ryszard Kapuzcinski; the Other; understanding
Summary/Abstract:The study is devoted to the great lessons for the challenges of the XXIcentury for the specialists in public communication – journalists and PR experts – for thepovocations of the XXI century of two great creators, awarded with the honorary title “Doctor Honoris Causa” of Sofia University “St. Kliment Ochridski”: the world-famous Polish reporter and writer Ryszard Kapuљcinski and the prominent European researcherand theorist of communication science Prof. Dr. Roland Burkart from the University of Vienna. Both of them study and realize communication with the Other through different approaches, but come to similar conclusions and formulations. For his encounter with the Other during his tireless journeys around the world as a reporter, Ryszard Kapuљcinski first carried out serious preparatory training as a historian and cultural historian; gathered facts, documents, personal observations and emotionsfrom the site, i.e. “on the ground”; analysed them as a publicist and, as a philosopher ofhistory, predicted the tendencies in the development of humanity and formed his visionof the future. For Prof. Dr. Roland Burkart, the study of the development, characteristics, and effectiveness in the work of communication professionals – journalists and PR experts –led to the conclusion of achieving understanding with the Other as a key communication skill for success in the communication process of the future.

Основоположникът на катедрата и факултета по журналистика проф. Стефан Б. Станчев и комуникаторът на социалната промяна проф. д-р Тодор Петев

Основоположникът на катедрата и факултета по журналистика проф. Стефан Б. Станчев и комуникаторът на социалната промяна проф. д-р Тодор Петев
(The Founder of the Department and the Faculty of Journalism, Prof. Stefan B. Stanchev, and the Communicator of Social Change, Prof. Dr. Todor Petev)

Author(s):Minka Zlateva
Language:Bulgarian
Subject(s):Social Sciences, Education, Media studies, Communication studies, Higher Education , History of Education
Page Range:455-459
No. of Pages:5
Keywords:Faculty of journalism; deans; higher education
Summary/Abstract:We will focus on two prominent figures, two deans who are pioneers with merits for the successful creation and development of the faculty. They are the founder of the Department of Journalism and the Faculty of Journalism, Prof. Stefan Bonev Stanchev, who was born on June 14/27, 1914, in Razgrad, 110 years ago, and Prof. Dr. Todor Dimitrov Petev, who headed the faculty team at the beginning of our country's transition to democracy, who was bornon May 14, 1944, in Pordim, 80 years ago. And not only because of their milestone birthdays, but because their work and creativity mark the most important qualitative changes in the history of the faculty.

МЕДИИ И КОМУНИКАЦИЯ. Юбилеен сборник 50 години Факултет по журналистика и масова комуникация MEDIA AND COMMUNICATION. Anniversary Collection 50 years Faculty of Journalism and Mass Communication

Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors

Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors (Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors)

Normative Ethics and the Contemporary Media Environment

Normative Ethics and the Contemporary Media Environment (Normative Ethics and the Contemporary Media Environment)

Фастфуд журналистика – и вестникът ли си отива?

Фастфуд журналистика – и вестникът ли си отива? (Fast Food Journalism – and the Newspaper Also Will Go Away?)

Технологии и медийна култура

Технологии и медийна култура (Technology and Media Culture)

Особености на ефекта на пратеника – достоверност на комуникатора в дигиталния свят

Особености на ефекта на пратеника – достоверност на комуникатора в дигиталния свят (The Messenger Effect Features – Communicator’s Credibility in the Digital World)

The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée

The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée (The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée)

Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966

Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966 (Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966)

Адаптирането на езика в медиите с цел достъпна комуникация: концепцията за обикновения език (Plain Language)

Адаптирането на езика в медиите с цел достъпна комуникация: концепцията за обикновения език (Plain Language) (Adapting Language in the Media for Accessible Communication: The Concept of Plain Language)

Сатиричната преса във Франция в началото на XXI в. „Парадоксът Шарли“ и неговият ефект върху тиражите

Преходът през Прехода. Българското книгоиздаване след 1989 г.

Преходът през Прехода. Българското книгоиздаване след 1989 г. (The Bulgarian Book Publishing during the Transition Period after 1989)

Кризата като фактор за развитие на PR. Примери от българската практика

Кризата като фактор за развитие на PR. Примери от българската практика (The Crisis as a Factor for the Development of PR. Examples from the Bulgarian Practice)

Висше образование за издатели: Динамика на обучението на кадри за системата на книгата в България (1953–2023)

Журналистика на участието и българските медии – как социалните мрежи променят новините

Журналистика на участието и българските медии – как социалните мрежи променят новините (Participatory Journalism and Bulgarian Media – How Social Media Change the News)

The new roles of sports journalists in the world of social networks and new media

The new roles of sports journalists in the world of social networks and new media (The new roles of sports journalists in the world of social networks and new media)

Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative

Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative (Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative)

Колебанието на българите между Русия и Запада

Колебанието на българите между Русия и Запада (The Hesitation of the Bulgarians between Russia and the West)

Произход, терминологична и дискурсна употреба на блърба в практиката и научната сфера

Произход, терминологична и дискурсна употреба на блърба в практиката и научната сфера (Origins, Terminological and Discursive Usage of the Blurb in Practice and the Academic Field)

Генезис и комуникационни аспекти на политическия имидж на Владимир Путин по време на руската инвазия в Украйна (24.02.2022–24.02.2023)

Интелектуална собственост при рекламната комуникация в радио- и телевизионните програми

Интелектуална собственост при рекламната комуникация в радио- и телевизионните програми (Intellectual Property in Advertising Communication in Radio and Television Programs)

Типологични проявления във финансирането на българските медии до 1944

Типологични проявления във финансирането на българските медии до 1944 (Typological Manifestations in the Financing of The Bulgarian Media Until 1944)

За първия випуск на катедра „Журналистика“

За първия випуск на катедра „Журналистика“ (For the First Graduation of the Department of Journalism)

Основоположникът на катедрата и факултета по журналистика проф. Стефан Б. Станчев и комуникаторът на социалната промяна проф. д-р Тодор Петев

МЕДИИ И КОМУНИКАЦИЯ. Юбилеен сборник 50 години Факултет по журналистика и масова комуникация
MEDIA AND COMMUNICATION. Anniversary Collection 50 years Faculty of Journalism and Mass Communication

Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors
(Visual Communication and Media Design in a Digital Environment − Principles, Criteria, Efficiency Factors)

Normative Ethics and the Contemporary Media Environment
(Normative Ethics and the Contemporary Media Environment)

Фастфуд журналистика – и вестникът ли си отива?
(Fast Food Journalism – and the Newspaper Also Will Go Away?)

Технологии и медийна култура
(Technology and Media Culture)

Особености на ефекта на пратеника – достоверност на комуникатора в дигиталния свят
(The Messenger Effect Features – Communicator’s Credibility in the Digital World)

The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée
(The Rhythm of Structures: Media Change as Phenomenon of the Longue Durée)

Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966
(Radio Free Europe’s Polish Broadcasting Service on Millennial Celebrations of the Baptism of Poland Held in Exile in 1966)

Адаптирането на езика в медиите с цел достъпна комуникация: концепцията за обикновения език (Plain Language)
(Adapting Language in the Media for Accessible Communication: The Concept of Plain Language)

Преходът през Прехода. Българското книгоиздаване след 1989 г.
(The Bulgarian Book Publishing during the Transition Period after 1989)

Кризата като фактор за развитие на PR. Примери от българската практика
(The Crisis as a Factor for the Development of PR. Examples from the Bulgarian Practice)

Журналистика на участието и българските медии – как социалните мрежи променят новините
(Participatory Journalism and Bulgarian Media – How Social Media Change the News)

The new roles of sports journalists in the world of social networks and new media
(The new roles of sports journalists in the world of social networks and new media)

Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative
(Genre transformations in new media. Disintegration of the classical chronotope in the reflexive media narrative)

Колебанието на българите между Русия и Запада
(The Hesitation of the Bulgarians between Russia and the West)

Произход, терминологична и дискурсна употреба на блърба в практиката и научната сфера
(Origins, Terminological and Discursive Usage of the Blurb in Practice and the Academic Field)

Интелектуална собственост при рекламната комуникация в радио- и телевизионните програми
(Intellectual Property in Advertising Communication in Radio and Television Programs)

Типологични проявления във финансирането на българските медии до 1944
(Typological Manifestations in the Financing of The Bulgarian Media Until 1944)

За първия випуск на катедра „Журналистика“
(For the First Graduation of the Department of Journalism)