Висше образование за издатели: Динамика на обучението на кадри за системата на книгата в България (1953–2023)
Higher Education for Publishers: Dynamics of the Training of Staff for the Book System in Bulgaria (1953–2023)

Author(s): Milena Tsvetkova
Subject(s): Social Sciences, Education, Media studies, Communication studies, Higher Education , History of Education
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: book publishing; book science; job market; publishing business; publishing education; stakeholders
Summary/Abstract: The variance and inconsistency between the science of publishing and the practice of book publishing are a major barrier to the successful mission of the University‘s specialty of publishing studies. Main problem: The dynamics of higher education for the needs of the publishing industry in Bulgaria over a period of 70 years show the reasons for the permanent failures in the relations between university and business in this economic sector. Purpose: Discover the meaning of higher education for publishers to formulate the foundations and guidelines for building a publishing world ruled by meritocratic personalities. Results: Three problems were identified – dispersion of areas of higher education in publishing studies, low interest of prospective students in academic education for publishers, and disinterest of the publishing sector in personnel with higher education in book publishing. Originality/value: There is very little research in the publishing documentation on the emergence and development of higher education for publishers in Bulgaria and, in particular, on the assessment of the relevance and usefulness to the labour market in the book system. The study highlights the need to rethink, coordinate apply an integral approach to the training of staff for the entire book system and in particular for the publishing industry. Inferences are equally important for young people with ambitions in the publishing business and for all stakeholders in the publishing field. Research limitations: The research is based on an overview of existing regulations, reports, and statistical resources, which can be further expanded to reveal the usefulnessfrom the point of view of the particular reader.

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