Leading web design trends in online media Cover Image

Водещи тенденции в уеб дизайна на медиите онлайн
Leading web design trends in online media

Author(s): Vesselina Valkanova
Subject(s): Social Sciences, Library and Information Science, Information Architecture, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: design; web; internet; communication;

Summary/Abstract: The web design of the second decade of the 21st century is predominantly two-dimensional, concise, clear, easy to use, it is rich in contrasts, but poor on details and content-centric. Experiments with colors, textures, fonts, illustrations, with menus lead to extremely simple designs with guaranteed functionality and favoritism of content aims to delight customers with a simple, captivating design, clean lines and direct it to the information as leads the attention and favors usability through more structured content, providing good read rates and quick understanding. Therefore, the well arranged organization, balanced compositions with optimal font sizes, clear visual hierarchy, functional accents and found adequate proportions between text, images, structure and design guarantee the success of communication news sites.