Модерната (неграмотност) на обществото като основен фактор за неговото опитомянване

Author(s): Anton Getsov / Language(s): Bulgarian Issue: 1/2016

This article argues that the history of mass media is actually the history of the technology for the manipulation of a society’s psyche. The main focus is on the opportunities for technical and media middlemen to launch certain messages and insinuations among the illiterate and docile masses, serving the interests of ‘the special class’ (Walter Lippmann). The analysis also takes into account ‘obsolete’ media attempts at professional ‘emancipation’ in their bid to preserve their market value against the challenges of a competitive environment.

Подготовка на учителя за урок с използване на информационни и комуникационни технологии

Author(s): Lachezar Lazarov,Stoyanka Georgieva-Lazarova / Language(s): Bulgarian Issue: 2/2017

The successful use of information and communication technology in education mainly depends on preparing the lesson in advance. The article addresses some psychological, didactical and informational characteristics related to the use of technology in the classroom, which are a vital knowledge for the contemporary teacher.

Инвариативни методи и техники за групово вземане на решение и критическо мислене

Author(s): Antoniya Krasteva / Language(s): Bulgarian Issue: 2/2014

The study discusses the problem of group decision-making. The models and the different steps in making group decisions have been described. The role of critical thinking has been brought out, as well as its significance in the decisionmaking process. Practical technologies have been suggested, which could be implemented in the pedagogic practice.

Ценности и ценностные ориентации личности в системе формирования студенческой молодежи

Author(s): Valentin Molodachenko,Natalia Molodachenko / Language(s): Russian Issue: 2/2015

The article is devoted to the identification and justification of the role of values and value orientations of the individual in modern transformed society, in conditions of social upheavals. The young generation, students are regarded as the most active part of society, which can generate positive world of values through self-consciousness, the educational process, culture, art.

Руските журналисти: радикализация на виртуалното пространство

Author(s): Jan Morawicki / Language(s): Bulgarian Issue: 2/2018

Journalism in Russia is facing problems related not only to the presence of an authoritarian regime. The fast changes in the distribution of information (the growing popularity of social media) have led to – in the current political paradigm – the formation of specific strategies in journalistic behaviour in the virtual space. The following types of relations can be said to have been marked by the characteristics of those changes: employee – employer, journalist – society, journalist – journalist, journalist – the state.

Таксономичен поглед към фалшивите новини

Author(s): Ivan Valchanov / Language(s): Bulgarian Issue: 1/2018

The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use – as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

Мениджмънт на отношенията в онлайн политическите комуникации

Author(s): Iliana Pavlova / Language(s): Bulgarian Issue: 1/2017

The paper discusses the communication features of the web and the opportunities for strategic management in online political communications. It focuses on the role of “The network of relations“ and the mechanisms of functioning of the brand narrative as a consumer-centered process.

Разкритията в политическата кампания за президентски избори 2016

Author(s): Rayna Dushkova / Language(s): Bulgarian Issue: 1/2017

The political campaign for the presidential and vice presidential election in the Republic of Bulgaria in October – November 2016 gives rise to research interest and is topical. The campaign discusses the messages of the candidates during their coverage in online media and social networks. Focus is placed on their disclosures in the media, as well as the specific political rhetoric on the part of the candidates regarding their opponents in the campaign. Based on a content analysis and using the descriptive approach, articles in the media and social networking publications are analyzed for the purpose of the specific study. The analysis aims to trace whether the specific disclosures for candidates remain as separate publications in a media or turn into political scandals that are effective enough to discredit a presidential and vice presidential candidate. It also aims to address the question of how much media attention is given to individual politicians, their characteristics and qualities, extracts from their biographies, or it focuses public attention on their political and management achievements. Do individual politicians have a key role and do they shun the parties, institutions and organizations from the focus of the media?

Медийният политически дискурс, или как корупцията на езика еволюира

Author(s): Anton Getsov / Language(s): Bulgarian Issue: 1/2017

The subject of the paper is the inevitable, utilitarian and effective symbiosis between power and language, which is a main precondition for the conversion from „language of power” to „language power”. „Cryptic language” is the basic mechanism by which „language of power” systematically and creatively modifies itself into „language power”, and corruption of language becomes corruption by language. Thus, logical, deductive, and conceptual thinking are neglected at the expense of emotions, imagination and sensory activity. This mechanism is a function of skilful and permanent interaction between media discourse and political discourse. It is an indisputable and eloquent manifestation of one of the new functions of language – realization of a hidden and intentional manipulative influence on the feelings, adjustments, prejudices, beliefs, thinking, and ultimately – on the societal behaviour.

«…когда мы коммуницируем, мы снова соединяем образы» (Рецензия на книгу: Дускаева, Л. Р. Стилистический анализ в медиалингвистике…)

Author(s): Eleonora Shestakova / Language(s): Russian Issue: 2/2020

Тенденции в използването на писмената разговорна реч при копирайтинг текстове в интернет

Author(s): Yordan Karapenchev / Language(s): Bulgarian Issue: 1/2018

The report explores the current tendencies in creating copywriting texts in the Internet, as well as their similarities and differences with informal, verbal communication. The report provides a definition of the copywriting text and its functions in the media environment and studies the tendencies in the creation of written informal texts. Based on this research, can be outlined three tendencies in the creation of copywriting texts. First – a tendency towards minimizations, characterized by an elision of sounds, short sentences and abbreviations. Second – a tendency towards excess, characterized by the use of multiple figures of speech and repetitions. Third – a tendency towards uniqueness, characterized by informal language, digraphia (in Cyrillic and Latin) and extensive use of internet jargon.

Дигиталните комуникации – референтни компетентностни рамки и образователни политики

Author(s): Iliana Pavlova / Language(s): Bulgarian Issue: 1/2022

Digital communications are part of the mandatory knowledge and skills that determine the degree of readiness for professional realization today. At the same time, they are an indispensable condition for social inclusion and an increasingly distinct indicator in determining the degree of development of modern societies. The article reviews the different reference frameworks of knowledge, skills, and competences in the field of digital communications, media literacy, new communication technologies, as well as the policies of the European Union in this area. The different reference frameworks can be used as a reliable tool by educational institutions to increase media literacy in general, but also to create a mechanism for more specialized professional education in the field of communications, especially in journalism, PR, and communication management.

Learning Technologies for People with Mild Intellectual Disabilities. From Digital Exclusion to Inclusive E-education in Network Society

Author(s): Alina Betlej,Alina Danileviča / Language(s): English Issue: 2/2022

The research focuses on the issue of learning technologies for people with mild intellectual disabilities. The analysis carried out is grounded in the theses of the network society. The initial objectives addressed three main issues: analysis of risks of digital exclusion of people with mild intellectual disabilities in highly technological developed societies; a conceptual view of learning technologies as tools to support social inclusion; and the importance of creating accessible e-learning environments to support inclusive e-education for people with mild intellectual disabilities. The authors used the analytical and descriptive method on the basis of the chosen literature sources to draw the conceptual view of functions of learning technologies in network society. The paper is structured as follows: introduction; analysis of theoretical background of network society to understand the need to go beyond technology to understand contemporary digital disparities; the overview of learning technologies for inclusive e-education for individuals at risk of digital exclusion, the research conclusions and directions for future research.

ОПИТЪТ НА СТУДЕНТИТЕ ОТ ИНЖЕНЕРНИТЕ СПЕЦИАЛНОСТИ В БЪЛГАРИЯ С ОНЛАЙН КУРСОВЕ ПО ПРОГРАМИРАНЕ

Author(s): Veselina Jecheva,Angel Toshkov / Language(s): Bulgarian Issue: 1/2022

Online and hybrid courses in IT-related topics have increased demand and interest for decades, but recent pandemic situation made them critical. The present paper introduces the obtained results from a survey, related to online/hybrid training, among students in engineering studies in Bulgarian universities. The results reveal some of the issues and attitudes towards programming teaching, as well as some challenges and expectations of the students regarding online programming courses according to the recent educational requirements.

Gra planszowa w komunikacji – problemy definicyjne

Author(s): Kamila Zielińska-Nowak / Language(s): Polish Issue: 1/2021

This article is a proposal to define a board game. It includes considerations about the polysemy of the concept of the game, the similarities and differences between game and play, and the game’s ludic aspect. This paper has a cognitive character and is concentrated on the etymology of the term “board game” and the semantics resulting from its construction. A survey has been conducted to show how language users, including players, perceive a board game.

On the Parallel Struggles of Photography and GAN-generated Imagery

Author(s): Martina Šimkovičová / Language(s): English Issue: 1/2023

This article analyzes certain aspects of the reception and acceptance of the emerging technology of GAN generated visuals (DALL-E, Midjourney, and Stable Diffusion) by the general public as of mid-2021 to early 2023. It will deal specifically with the negative and positive expectations of it and put them into the context of social acceptance and expectations surrounding the formation of the photography medium in the early 19th century. Both of the inventions mark a milestone in the timeline of a data-driven society. Both tools utilize a reference to reality or its visual coding. GAN image generators, as well as photography, were expected, as a product of science, to deliver almost mythically perfect, objective outputs. While photography had previously been used in pseudoscientific projects to support racist claims, the public appears surprised by the bias of the GAN datasets, and their creators are currently looking for ways to eliminate it through process moderation. The goal of using this comparison is to explore a common trait of both epochs: the affinity for devices, specifically the idea of “a black box”. It will aid us in describing the relationship of the data society to itself based on machine-based creation of visuals with varying degrees of autonomy and generativity. Finally, we will examine the practical implications of the discussed aspects in the near future.

Taboo Topics in Limited Series Offered by Internet-Distributed Television

Author(s): Zuzana Kvetanová,Jana Radošinská / Language(s): English Issue: 1/2023

The broader structural and organisational changes associated with the global expansion of Internet-distributed television have changed the ways in which we perceive the qualitative level and socio-cultural significance of television dramas. Individual transformations can be perceived in connection with the hybridisation of genres, the thematic variability of individual works, the number of episodes and their average length, or relevant considerations about the need to better understand TV dramas as products that are qualitatively equal to ambitious film production and in many respects even overshadow it. A currently resonating area of interest are mini-serials/ limited series, which target audiences often prefer over other types of episodic works with a significant number of seasons and instalments, emphasising their high-end quality and refined production value. The popularity of this type of content results from engaging and complex narrative structures, which often include explicit depiction of taboo topics, such as stories and plotlines related to death (or old age and/or dying), sexual behaviour, various deviations, extreme violence or self-harm. The presentation of these publicly suppressed topics in limited series is the focus of our interest. The main goal of the study is to reflect on the current popularity of television mini-serials in the environment of Internet-distributed television, taking into account the taboo topics that are portrayed in them. We achieve this goal on the basis of theoretical reflection on the issue, analysis of the thematic specifics of selected television works and subsequent synthesis of acquired knowledge.

Literary and Philosophical Text in the Interconnection of Opinions (G. Vámoš: Atoms of God and The Principle of Cruelty)

Author(s): Marcela Antošová / Language(s): English Issue: 1/2023

This paper focuses on the writer Gejza Vámoš (1951 – 1956), namely his two publications of different natures, i.e. the novel Atoms of God and his Dissertation thesis in philosophy, The Principle of Cruelty. These are texts that were more or less created in the same time period, and in which the writer communicated his philosophical worldview in almost identical ways. The aim of this paper is to show the semantic proximity of philosophical and literary communication, and at the same time to make accessible how the various philosophical theses were “imprinted” into the novel through a literary setting.

Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions

Author(s): Lucia Spálová,Marek Štosel,Lukasz Pawel Wojciechowski / Language(s): English Issue: 1/2023

As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under their influence. The property/essence of interactive art is the creation of a situation in which the visitor to a cultural institution comes into direct contact with an art object, which fundamentally changes the reception of the artefact. The aim of this scientific study is to identify the hybrid models of visitor participation in the artistic events hosted by Slovak cultural institutions – both offline and online – with a focus on interactive technologies. Using the case study method, we analyzed the contradictions in the definition of interactivity in terms of the pragmatic enhancement of the visitor experience in the cultural institutions (interactive work versus interactive marketing communication) in the interdisciplinary contexts of selected cultural institutions: Ponitrian Museum, Bratislava City Museum and Poliankovo Digital Gallery. The results show a scarce use of augmented reality in the art marketing communication of Ponitrian Museum, and interactive artefacts being part of the exhibition in the other analyzed institutions.

От партокрация към медиакрация: медиите в сферата на политическото

Author(s): Galin Durev / Language(s): Bulgarian Issue: 3/2023

The article examines essential aspects of the development of the media, which led to relations of interdependence with the sphere of politics. Due to their nature, the most affected by this process are the political parties, encountering increasing difficulties in their adaptation to modern conditions. The main analysis is focused on the interference of the media in some basic functions of the parties, which adversely affects the development of representative democracy.