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The report examines changes in two-way approach PR - Internet and social networks. It is traced the role of the specialist in PR as a vanguard in the adoption and implementation in practice of new media tools - the key to understanding the philosophy of modern PR.
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Media regulation is often approached by media law and legislation. Actually, it is standing at the crossroad of the theory of law, institutional economics, management, sociological theories of the development of society. This interdisciplinary position requires systematic and multymethod approach to media regulation. The article argues that such an approach is possible if media regulation is put on a sociological platform.
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In this text under review will be reality programs. The format will be considered from the viewpoint of different authors dealing with the topic. The problem is considered in the context of modernity and postmodernity. It will be presented the parameters of the debate, which produces public opinion on this complex and controversial provocative genre
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This article puts the issue of reformulation of publicity as a result of entering the private interests in the electronic media contents. Several external factors that affect the radio and television are discussed – law and professional ethics, political and economic influences, ownership, friendly contacts, press releases and special events, competition and development of industry, audience... The conclusion: the intervention of these factors, including audience, will continue to distort the media agenda, therefore public
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Media and PR originate, are realized and interact in the field of public communications to accomplish the relationship power (political and economic) – society. That gives an explanation of the genealogic connection between them as well as the difficulties in their communication. The article is trying to give an answer to the following questions: is there information which is not influenced by political and corporate interests; is modern journalism ethical or bribed by PR; are really PR positioned so well in the electronic exchange of information that they can corrupt media; and if so what is the reason for their power; is there a “twilight zone” in the relationship between the media and PR; do PR enter aggressively into the public sphere andmanipulate it or media for obvious reasons sell easily their nature to be authorities’ corrective; can an ethical code solve the problems in a field which isnot transparent.
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The theoretical problems of the investigative journalism are analyzed, related to its essence, terminology, typologies, with its place in the media space and the ethics of the journalistic investigation. The figure of the investigative journalist is researched.
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This article is part of the project “Etnopsiholingvistic and Sociolinguistic aspects of media language press in Bulgaria”, financed by the Fund for Research in Ministry of Education.The purpose of the analysis is to derive the key trends and aspects of topics for the European Union, found a place in the 10 monitored by the project team daily: 24 hours Express Monitor, Telegraph, Novinar, Now Standard Diary, Word, Work and the national weekly Capital newspaper and 168 hours in 2007 and 2008.
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The paper examines the conflictual unity between PR and Journalism. Summarized are the elements they have in common, the specificities that set them apart, and those aspects of the jobs of the PR practitioners and journalists which determine their interdependence. And while until very recently PR practitioners and journalists were set apart by mutual distrust, today more than ever before, their professional success depends on shared trust, respect and professional cooperation for achieving their goals.
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This paper aims to delineate gender stereotypes in perceptions of popular TV ads among young people in Bulgaria. TV ads present very important instrument for young people’s socialization and they reproduce main gender stereotypes concerning men’s and women’s images and roles in society. Sexual stereotyping and women’s discrimination is an organizing principle in many TV ads of commercial products where women are shown as naked, seducing men and representing cleaning products, cars, home appliances, alcohol, etc. Based on the data of the survey conducted among 533 students from 8 Bulgarian universities, the results show that half of the young people are sensitive and critical towards demeaning images of women in TV ads whilst one forth of them report that they like these TV ads.
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Online journalism is characterized by diversity, community and movement. Diversity in content. Community that creates forums for example. Movement, which is achieved with a choice of different sites - to move freely in cyberspace. In online journalism contained key properties of the web - multimedia, interactivity, hypertext.
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Media studies focus increasingly on new media, while traditional media effects start to be overlooked although these effects are by no means minimal. `The new era of old media. An Experimental Analysis of media framing effects` draws attention to the effects of old media that continue to influence the opinions and attitudes of young people. Media framing determines how citizens make sense of the information they are provided with, the framing effects theory being the starting point for the classical experiment developed by the author to test the magnitude and significance of traditional Romanian media effects nowadays.
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The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Sãvulescu builds her argumentation in her recently published book, `Web 2.0 Brands. User-generated content` (2016). The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.
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In modelling the social communication process, the author derives different models - model of the subject, model of the function, model of the operation and integrative model, which he calls generative. Special attention is applyed to the integrative model. In its center is the subject of communication with its moral, legal, rhetorical, indicative, critical, creative and persuasive character
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The paper presents definitions of the author's concepts and specific analyses directed towards the strucural and functional aspects and the dynamic forms of social communicaton, as well as to the levels of its current existence altogether and in the Bulgarian society in particular.
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Researchers for the connection between external signs of the human been and his character are made for first time in the Ancient East. In the Antic age these researches are defined in systematic type. The science which works for discovery of the characteristic features and definition of character of the researched object is the physiognomic.In 1824 is published the book of Ch. Bell “Anatomic and Philosophy of Expression as a connection with the painting Art”. In the book he writes about the gestures and mimics. Part of the newer ideas in the researches of nonverbal behavior are based on the ethology
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It is made an attempt to elaborate the basic and important interactive relations between persuasion and communication in the context of the publicity and contemporary PR techniques. Having in mind the diversity of the practices of the persuasive communication is followed the chronology of its appearing and meaning.In the contemporary informational society the penetrating in the conscience and change of the attitudes of the public are strongly influenced by the harmonization of the communications through persuasion.In this meaning the contemporary book is connected with the desire to analyze the possibilities of such types of connections with the public in the context of the educational contents and in dependence of the necessity to create practical abilities of the students to work with the matter of Public relations.
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The theme connected with the meaning of PR influence of the Balkan people trough persuasive communication of the informational messages could be has several effective values:•To associate Balkans with place of intentionally sustained conflicts. This trend can lead to the public influence of the Balkan peoples to the direction of military conflicts, social and economical misery, to destruction of the ethnographic and cultural traditions. • Balkans became a model of ethnical and religious tolerance and at the same time not to destroy the balance in the historically created realities. Persuasive communication in PR informational channels of the Balkans must work for the improvement of the level of confidence, honesty and transparency for the protection of the public interests, connected with cultural cooperation, political and economical stability.
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The article aims at demonstrating the actual situation of a quite large group of the coming young generation, the teenagers, reminding briefly of a part of our social-economic reality. The thirst with which models of behaviour are sucked in and reincarnated, models that have established a seeming impression of intangibility and impunity, fomenting the myth that they possess everything necessary – measured solely and only by material achievements – disparaging the moral, spiritual values and codes. And perhapsр what is most maleficent in the case is that we are gradually getting used to that situation, and even regard it as something normal.The major idea is to specify that the institutions – and media, most of all – should really stick to socially responsible behaviour in their broadcasts and shows. This function should be intrinsic to them but recently it has quite frequently been displaced by some commercial behaviour, stimulating the inadequate, the anti-social, hidden beneath the unwritten rule – the more cynical, the more arrogant,the more “free” the media behaviour is – the higher the rating and the more profitable the activity will be, and unfortunately this “recipe” works. The other important issues are the particular examples of the possibility to implement nowadays socially responsible messages still sounding modern and up-to-date. This way we could avert thinking of the young Bulgarian reader, listener or spectator as one having the completely unfair image of a narrow-minded, stupid and demoralized person.
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Artykuł jest poświęcony roli mediów w zakresie przekazu i społecznego odbioru informacji o incydentach na tle kulturowym. Wskazano w nim na dwoistą funkcję mediów. Z jednej strony media mogą informować społeczeństwo o zaistniałych zdarzeniach na tle kulturowym, z drugiej zaś – poprzez formę i dobór informacji – kształtować postawy ludzkie względem odmienności kulturowej, które mogą przybierać skrajnie różne stanowiska. Ponadto, artykuł zawiera krotką charakterystykę działań podejmowanych w polskich mediach w ostatnich latach, mających na celu pogodzenie wskazanych funkcji.
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Under the title Digital Media, Psychoanalysis and the Subject, this special issue of CM: Communication and Media seeks to reassess and reinvigorate psychoanalytic thinking in media and communication studies. We undertake this reassessment with a particular focus on the question of what psychoanalytic concepts, theories as well as modes of inquiry can contribute to the study of digital media. Overlooking the field of media and communication studies, we argue that psychoanalysis offers a reservoir of conceptual and methodological tools that has not been sufficiently tapped. In particular, psychoanalytic perspectives offer a heightened concern and sensibility for the unconscious, i.e. the element in human relating and relatedness that criss-crosses and mars our best laid plans and reasonable predictions. This introduction provides an insight into psychoanalysis as a discipline, indicates the ways in which it has been adopted in media research in general and research into digital media in particular and, ultimately, points to its future potential to contribute to the field.
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