Мениджмънт на отношенията в онлайн политическите комуникации
Relationship Management in Online Political Communications
Author(s): Iliana PavlovaSubject(s): Politics / Political Sciences, Politics, Social Sciences, Media studies, Communication studies, Sociology, Theory of Communication, Sociology of Politics
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: relationship management; online political communications; customer-centric brand communities
Summary/Abstract: The paper discusses the communication features of the web and the opportunities for strategic management in online political communications. It focuses on the role of “The network of relations“ and the mechanisms of functioning of the brand narrative as a consumer-centered process.
Journal: Медии и комуникации на 21. век
- Issue Year: 1/2017
- Issue No: 1
- Page Range: 7-11
- Page Count: 5
- Language: Bulgarian