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Marketing as a subject in Bulgaria is studied in schools with an economic profile and in universities, mainly in economic programs. There are specifics in developing a marketing lesson in schools, but there can also be a great deal of alignment with university lessons. The article will outline the development of a sample topic marketing lesson.
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The paper outlines the major role social networks play today as a means by which audiences receive and disseminate information. What is emphasized is the need for the correct management of information by companies, management organizations, so that users can receive up-to-date and accurate information. The risks of misinformation and the role of the media in shaping public opinion are indicated.
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This article examines the relationship between the electoral legislation and the representation of women in the Assembly of the Republic of Macedonia in the period 1991-2006. The declaration of independence in November 1991 was chosen as the beginning of the study period, and for the end, the adoption in the country of the Electoral Code, which has been regulating the production of all types of elections for more than ten years. Attention is drawn to the results of the implementation of relevant laws in practice, with an emphasis on the exercise by women of passive suffrage in the state. The author comes to the conclusion that during the period under review, the Republic of Macedonia has made significant progress in increasing the number of women in the legislature.
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Social enterprises have a key role to play in implementing the European Pillar of Social Rights Action Plan. The report examines the possibilities for financing social enterprises in Bulgaria in terms of programs and financial instruments, which is of great importance for their development and for supporting their social mission. Possibilities for project funding and financial support of social enterprises for 2021-2027, have been analyzed and the information presented is relevant at the time of preparation of the present report.
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The continuing education of physicians and dentists raises various legal issues. This is due to the fact that there is no explicitly written norm that makes the continuing education of medical specialists mandatory. Accreditation organizations are the ones that play a major role in accrediting different trainings that bring different credit points to their holders. Another legal issue that is often discussed in the medical community is,, what value do medical certificates have that are issued by individuals or commercial companies that are outside the range of possibilities clearly outlined in a legal norm, for conducting continuing education.
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Electronic healthcare, popularized as e-health or e-Health, is directly related to patient safety. In a broader sense, the term characterizes not only technological development, but also the approach to global thinking to improve health services at the local, regional and global level, through the use of information and communication technologies.
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The application of facilities management in the museum sector is of utmost importance, as museums represent specific sites with complex infrastructure and unique needs. There are some aspects that apply to the implementation of facility management in museums. The identification of the specific needs and challenges related to the management of the historical museum in the city of Panagyurishte is essential for the successful implementation of facility management. They look at some of these needs and challenges that the topic covers.
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A methodological development of a laboratory exercise for spectral analysis and measurement of harmonic constituents of non-harmonic standard periodic signals using virtual instruments embedded in the NI ELVIS II workstation is presented. In the process of conducting the laboratory exercise, various didactic methods are applied, such as discussion, demonstration, practical and independent study work, problem solving. Methods of scientific knowledge are used such as: observation, data collection, analysis, summary, results presentation and interpretation.
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The purpose of the study is to summarize the data from numerous scientific studies related to the spread of radionuclides during the various tests with nuclear weapons and their influence on the external and internal dose load on the human body.
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The first part of the paper explains the meaning of epigraphic monuments, the types of monuments and their importance for understanding of the past. The focus is on the value of this type of archaeological remains in the context of Southeast Europe. Th e paper also explains why classical epigraphic monuments should be digitalized because they are often inadequately stored in museums and other institutions. When it comes to the region of Southeast Europe, the majority of monuments were discovered in Croatia, but in other countries, this type of monument represents a valuable part of the classical heritage. To preserve these monuments and ensure that they are further used for research purposes, under the guidance of the Commissione epigrafi a e informatica (AIEGL), in 2003 it was decided to create an international network of epigraphic databases EAGLE (Electronic Archive of Greek and Latin Epigraphy). For twenty years, epigraphers have been directly or indirectly working on the digitalization of classical epigraphic monuments which is one of the largest and longest archaeological projects in the world. Th e largest number of monuments from Roman provinces have been digitalized in the databases Epigraphic Database Heidelberg, Epigraphik-Datenbank Clauss / Slaby, Ubi Erat Lupa, Roman Inscriptions of Britain, and Hispania Epigraphica Online. When it comes to Roman provinces from South-eastern Europe, we should single out Epigraphic Database Heidelberg (EDH) and Epigraphic Database Clauss / Slaby (EDCS). Epigraphic Database Heidelberg stores 6838 inscriptions from Croatia, 855 inscriptions discovered in Bosnia and Herzegovina, 1460 inscriptions from Serbia, 384 from the territory of Albania, 315 from Montenegro, 375 from Northern Macedonia and 1108 from Slovenia.
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Modern technologies, i.e. the availability of the Internet on various modern devices, have enabled the opening of “new” social portals and the interweaving of the virtual and real worlds. Social networks have branched out the possibility of connecting between diff erent subjects and diff erent communities, but also created an opportunity for anthropologists to research diff erent cultural phenomena in a diff erent way. With just one click, that is, by accepting the friendship of Roma men or Roma women on social networks, we gained insight into new practices. Personally, I have over seventy friends from the Roma population on my Facebook list, so practically, for many years, I could do “fi eld research from home”. Namely, considering the frequency of Facebook using, as well as the diverse content that Roma publish on a daily basis, which ranges from visual information about their everyday life, sharing videos and photos with religious themes, live broadcastsing of holiday celebrations, engagements and weddings, a whole field of possible anthropological research opened up. Regardless of the fact that this method always depends on the “traditional” way of research, it revealed new practices and mechanisms that are very useful in process of searching for answers to following questions: How much and how are Roma groups changing and in what way the modern technologies and especially young people had an impact on those processes? How powerful has the Internet become in reuniting and bringing together separated members of the Roma family? In the preservation of tradition, even language, through the broadcasting of ritual practices? In strengthening religious identity due to wider availability of religious content? More precisely, the answer to the question of how Roma “live” in the virtual world and how that world affects the entire community when they are offline?
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In contemporary times, ancient towns and their fortifi cations have deviated from their original defensive purposes. Technological advancements rendered the once crucial walls and citadels obsolete, leading to their transformation into historical monuments and tourist destinations. Originally strategically positioned to safeguard inhabitants from potential threats, these fortifi cations, now perched in remote locations, have evolved to embrace an opposite role-to entice tourists by ensuring accessibility. Adhering to modern standards poses a challenge, particularly in maintaining authenticity while meeting present-day requirements. Th is study concentrates on the alleys within the Old Town of Ulcinj/Ulqin (Montenegro) and the pathways leading to the fortress. Th e approaches to the city gates, characterized by steep inclines, prove challenging for various individuals, particularly those with limited mobility. Adhering to current standards necessitates the implementation of a versatile elevator within the fortress, while the narrow, sloped, and irregularly paved stone alleys need adjustments to accommodate pedestrians with reduced mobility and meet daily functional needs. Post recent natural disasters, the alleys have further constricted due to ill-advised expansions of residences, rendering them inconvenient for both everyday activities and tourist visits. Considering historical changes and events, the objective is to analyze the current situation and devise an optimal solution that transforms the once impervious fortress into an easily accessible tourist attraction.
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Report on the conference "HUMANITIES, INNOVATIONS & YOUTH held at Memorial home Reževići on 29-30. September 2023
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Our society today needs new educational models that strengthen the capacity, skills and entrepreneurial thinking of students and learners from all backgrounds, ages and cultures aimed at creating future social innovators and agents of change in Europe. The UN Sustainable Development Goals also highlight the role of quality education, calling for ensuring inclusive and equitable education and promoting lifelong learning opportunities for all. The current report reviews the possible role of universities in promoting socially responsible innovations while presenting good practices and applications from Europe.
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Population migrations have played a huge and multifaceted role in the development of mankind, being a form of adaptation to changing living conditions. This complex social process is closely related to the level of economic development and territorial location of industries in different regions of the world. In the context of globalization, intensive migrations in the world bring to the fore the problem of demographic freedom, understood as the protection of human life and its continuous renewal. Both receiving and giving territories today face the problem of deformation of their demographic structure, lower birth rates and increased mortality. Migration in a globalizing world exacerbates the problem of human security, as a set of notions of the unity of social conditions that ensure a dignified life, prosperity and freedom.
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The efficient use of resources is a fundamental step towards the economic and social well-being of a region. This article examines the efforts of the Bulgarian municipality of Maglizh to revive and maintain a medical complex - a public bath in the village of Yagoda through financial, management and marketing mechanisms. In this way, the management of the municipality significantly supports the maintenance of the quality of life of its population and the attraction of tourists and also investors in the area. The subject of the article is the marketing activity of the municipal administration in Maglizh, and the object is the public bath with healing mineral water in the village of Yagoda.
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The environmental impact assessment procedure aims to ensure a high level of protection of the environment and human health during the preparation of investment proposals before their permission and implementation. The health impact assessment is integrated into the environmental impact assessment procedure in Bulgaria, which is dictated by the requirements of the European directives. The aim of the present study is to analyze the way of integration of the health impact assessment into the environmental impact assessment procedure from the point of view of achieving the goals high degree of protection of human health.
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The aim of the study is to investigate and analyze the practical, moral and ethical problems faced by patients with oncological and oncohematological diseases, their relatives and medical staff as a result of the need for family blood donation.
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This article is an attempt to present manifestations of digital culture in several fields: video games, the creation of electronic resources with the participation of students and the role of libraries. The aim is to find intersections between rhetoric and digital culture, visual and verbal elements.
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In the contemporary world digital platforms are used for numerous activities, among which is seeking an intimate partner, since they provide many opportunities. The analysed literature on the topic shows that using digital platforms has a significant influence on intimacy and communication. The topic has not been studied in the Bulgarian context, so the aim of the research presented in the article is to show the different socio-economic factors, influencing digital intimacy practices of young people. The methodology is based on a conducted quantitative study among 2461 young people in the country. Results show that platforms are used predominantly by higher educated Bulgarian youth living in the cities, more actively by children of divorced/separated parents and by people with homosexual/bisexual orientation. The digital resources are used by people with a different demographic profile to find a partner, which can be related to freedom of action, but also with categorizing people and limiting them.
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