Development of a Marketing Lesson in Bulgarian Schools and Universities
Development of a Marketing Lesson in Bulgarian Schools and Universities
Author(s): Tsanko StefanovSubject(s): Social Sciences, Economy, Education, School education, Higher Education , Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: marketing; lesson; schools; universities
Summary/Abstract: Marketing as a subject in Bulgaria is studied in schools with an economic profile and in universities, mainly in economic programs. There are specifics in developing a marketing lesson in schools, but there can also be a great deal of alignment with university lessons. The article will outline the development of a sample topic marketing lesson.
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2023
- Issue No: 2
- Page Range: 12-14
- Page Count: 3
- Language: English
