The Role of Social Networks in Shaping Public Opinion Cover Image

Ролята на социалните мрежи за формирането на общественото мнение
The Role of Social Networks in Shaping Public Opinion

Author(s): Stoyan Markov
Subject(s): Social Sciences, Psychology, Media studies, Communication studies, Theory of Communication, Social psychology and group interaction
Published by: Институт за знание, наука и иновации ЕООД
Keywords: social networks; media; formation of public opinion

Summary/Abstract: The paper outlines the major role social networks play today as a means by which audiences receive and disseminate information. What is emphasized is the need for the correct management of information by companies, management organizations, so that users can receive up-to-date and accurate information. The risks of misinformation and the role of the media in shaping public opinion are indicated.

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