CEEOL - Search Result

Analysis of Demand for Virtual Services

Virtualių paslaugų paklausos analizė

Author(s): Inesa Suvorova ,Arnoldina Pabedinskaitė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Virtual services; competitiveness; consumers’ expectations.

As new information technology is being developed new generations of information products have become popular. For that reason researches on service competitiveness have become more important nowadays. The aim of the paper is to carry out analysis on consumers’ expectations and needs of virtual services in Lithuania and foreign countries. Presented research results could be used for the formation of a competitive strategy of virtual services in order to increase a company’s competitive ability.

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Marketing Channels and Evaluation of Factors Affecting their Choice in JSC Joniškio Duona

UAB „Joniškio duona“ paskirstymo kanalų pasirinkimą lemiančių veiksnių įvertinimas

Author(s): Ineta Beniušienė,Gintarė Užkurienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Marketing channels; direct and indirect channels; marketing channels desicions.

The channel of distribution includes institutions, which perform activities delivering a product and its title from a producer to a consumer. Marketing channel desicions are among the most important desicions that management faces. The aim of this article is to analyze some factors that affect direct and indirect channels in JSC Joniškio duona. The main factors are market share, geographical location of customers, customer satisfaction, product characteristics, intermediaries, competitive strategies, company’s financial resources. All these factors that affect desicions on choice of marketing channels were evaluated in Joniškio duona.

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Assessment of Dominating Work Motives on the Basis of Private and Public Sector Organizations in Šiauliai City

Šiaulių miesto privataus ir viešojo sektoriaus organizacijų darbinėje veikloje dominuojančių motyvų vertinimas

Author(s): Ina Matuzienė,Renata Rumbauskaitė,Lina Daugėlaitė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Work assessment motives; motivation.

Motivation has always been the essential factor of staff management. It is the main variable in a company of high productivity. It is proved by researches in private and public sectors. Motivation is one of the most relevant issues in public administration, its importance for public sector was well known long time ago. It is assumed that work motives are one of the most important variables in modern human resource management in private and public sectors. This article presents the analysis of dominant work motives in private and public sectors as well as their interaction with employee satisfaction. This research was carried out in Šiauliai city in February 2006 with the aim to study work motives prevailing in private and public sector organizations in Šiauliai city. The article identifies work motives dominant in public and private sector organizations in Šiauliai city as well as factors influencing employee satisfaction.

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The Work of the Philomaths’ Union in Vilnius University and Nowadays

Statistinių duomenų rinkimo ir analizės užuomazgos Vilniaus universiteto filomatų draugijos veikloje

Author(s): Jurga Šarauskaitė,Rasa Balvočiūtė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: The Philomaths’ Union; Vilnius University; socio-economic programmes; statistical information.

The article analyses the Philomath Union at Vilnius University, which was active nearly two hundred years ago. Political and social situation in Lithuania and Europe of that time is discussed. The reasons why the Union functioned for such a short period are highlighted. The main ideas of the Philomaths’ activities, the analysis of the main philosophy and works relevant to these days are presented in the paper. The Philomaths’ socio-economic programmes and socio-economic issues of contemporary Lithuania are linked. Finally, the article proves that the Philomaths’ Union initiated collection of statistical information and its analysis in Lithuania.

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Model of Lithuanian Labour Market Regulation in Theories (Macroeconomic Aspect)

Lietuvos darbo rinkos reguliavimo modelis makroekonomikos teorijų aspektu

Author(s): Audronė Streikutė,Rasa Šnapštienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Labour market; employment policy; influence of government regulating labour market.

This article analyses the theories of labour market regulation to identity the most adaptable model for Lithuania. This issue should be studied to realize the position of the state and whether it meets our expectations. Opinions of different authors on the role of the state in labour market are reviewed. Labour market management is implemented in programmes. The main aim of the programmes is a transition from welfare for the unemployed to creation of new jobs places, consulting, training and retraining. Analysis shows that a third part of programmes is ment for employees in the private sector. This approach is close to the Keynesian theory but on the other hand government takes much responsibility harmonizing supply and demand of labour force.

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Analysis of Communication Aspects between Advertising Agencies and their Clients in Šiauliai City

Šiaulių miesto reklamos agentūrų ir jų klientų komunikacinių aspektų analizė

Author(s): Milda Damkuvienė,Inga Kšanavičiūtė,Edita Reinytė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Advertising agency; clients; effective communication.

It is commonly understood that both the process of making a decision and its final outcome can be the sources of conflict between the parties. Therefore it is important to understand how these both aspects of relationship between an advertising agency and a client occur, and whether they may lead to a conflict between managers and agency executives. The paper focuses on relations between an advertising agency and its clients from communication perspective. The article describes the results of a research carried out in 20 top advertising agencies in Šiauliai city and presents main aspects of communication between advertising agencies and their clients.

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Evaluation of Economic Efficiency of SC Linas

AB „Linas“ veiklos ekonominio efektyvumo įvertinimas

Author(s): Mindaugas Butkus,Diana Šimaitytė,Jurgita Deksnienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Economic efficiency; multiplicative model; recourses.

In a rapidly developing economy of the country the increase of technical and financial capacity of enterprises, and competition in the business market, the evaluation of the efficiency of a company’s activities have gained importance. The article analyzes the economic efficiency of the activities of SC Linas, the largest linen textile producer and exporter in Lithuania and the Baltic States for 2000–2005 and perspective tendencies of the company’s development. Economic efficiency of the company’s activities gives much useful information on developing its activities. Proper analysis of economic efficiency influencing indexes and factors makes it possible to make tactical and strategic plans and properly direct the company’s potential reaching targeted aims.

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Creating the Emission Model of Municipal Debentures (JSC Busturas Case)

Savivaldybių obligacijų išleidimo Lietuvoje modelio kūrimas UAB „Busturas“ atveju

Author(s): Lina Armonaitė,Stanislovas Gurejevas / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Municipality; debentures; emission of debentures; JSC Busturas.

The article consists of introduction, research review, research part, conclusions and recommendations. In the introduction, relying on Prof. Dr. G. Davulis’ (2005) findings, a weak financial situation in Lithuanian municipalities is analysed emphasising the importance of the emission of debentures as a supplementary financial instrument, for the economy and also the development of independency. In the review of the research two main models of the emission of debentures used in the world are highlighted. The research part focuses on the modelling of managerial procedures. Further, activities of JSC Busturas are introduced and, having evaluated incurred losses, reasons are analysed proposing to issue the emission of the company’s debentures relying on the “American” model. The plan of actions for JSC “Busturas” and Šiauliai City Municipality preparing for the emission of debentures is provided. In the final part of the study conclusions in conformity with valid normative law acts, in which the emission of debentures is not regulated by any law act are made. It is also proposed to apply the principles of the “American” model of the emission of municipal debentures as the management of Lithuanian municipalities is based on political motives as the practice of the emission of debentures does not exist. It is recommended to supplement laws regulating municipality borrowings by relevant rules regarding the regulation of the turnover of municipality securities and to take into consideration achievements in foreign countries in this field.

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Activity Strategy in Šiauliai University Gymnasium

Šiaulių universiteto gimnazijos veiklos strategija

Author(s): Irmida Zikienė,Teodoras Tamošiūnas / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Šiauliai University Gymnasium; specific branch „Mažasis universitetas“; strategy of activity.

The process of strategy formation of the activities in Šiauliai University Gymnasium is reviewed in this article. The introduction of the article grounds its necessity for Šiauliai University Gymnasium. Šiauliai University Gymnasium was established not long ago (in 2003). It is the fourth gymnasium in the city but differs from others as has a university status. A descriptive research deals what directions Šiauliai University Gymnasium should take if it wants to use its maximum potential and minimize dangers. The environment, inner resources and SWOT analysis showed that if Šiauliai University Gymnasium wants to be exclusively successful and in demand its aim should be education of responsible and independent people by integral educational activities with Šiauliai University, strengthening of pedagogical and professional competences of its teachers, and the development of its methodological and material basis. Special attention should be paid to the development of a specific division „Mažasis universitetas“ (“The Little University”) in Šiauliai University Gymnasium.

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Peculiarities of Market Segmentation (Joint Stock Company Lelija Case)

Rinkos segmentavimo ypatumai (UAB „Lelija“ atvejis)

Author(s): Evandželina Petukienė,Zofija Valatkienė,Alvydora Puronienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Consumer; marker; segmentation.

The aim of the article is to analyse peculiarities of market segmentation JSC Lelija case. In order to achieve this aim we studied why companies interested in making successful sales need market segmentation, information about styles of clothes in demand, why customers buy them, when, how and who buys products of a particular clothing manufacturer. Analysis of peculiarities of market segmentation in JSC Lelija showed that its client is: a rational, oriented to reliable goods, careful and critical customer who prefers Lithuanian high quality clothes relying more on a shop assistant rather than on advertising on TV, in newspapers, etc. Basic characteristics of JSC Lelija customers are: metropolitan women, aged 26–35, with university education, who like classical style and usually wear Lithuanian clothes appropriate in job place.

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Survey on The Need to Finance and Develop SME Businesses in Kaunas County

Smulkaus ir vidutinio verslo plėtojimo ir finansavimo poreikis Kauno apskrityje

Author(s): Zita Tamašauskienė,Jekaterina Trifonova / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Small and medium size business; SME; financial support; state support; SME promoting fund; development.

The aim of this paper is to identify development and financing possibilities of small and medium size businesses in Lithuania. Because of limited opportunities for practical analysis of SMEs the authors have chosen current situation in Kaunas county hoping that results will anable to generalize and provide conclusions for the SME sector in Lithuania. The paper focuses on the ways of elimination of financial problems and intensification of SME development possibilities through financial support from the state and European Union Structural Funds. According to survey results main conclusions are made; some means for both the development of SME and prevention of financial problems in this sector are suggested.

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Privatisation Problems in the Republic of Belarus: Ways of their Solution

Пути решения проблемы приватизации в республике Беларусь

Author(s): Maria Nekrashevich,Svetlana Vitun / Language(s): Russian / Issue: 2(9)/2006

Keywords: Privatisation; ownership reforms.

The paper analyses privatization processes in the Republic of Belarus. Preconditions for state ownership reforms, stages of reform realization, and effectiveness of fulfillment of the stated aims for the period are reviewed. The analysis of privatization results for three periods (1991–1992, 1993–1999, 2000–2006) has been carried out, and achieved results and drawbacks are pointed out. In the final part of the work main mistakes are highlighted and several recommendations for their elimination are provided.

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Local Government – NGO Cooperation: Kaunas City Case Analysis

Savivaldybės ir NVO bendradarbiavimas: Kauno atvejis

Author(s): Edita Galvanauskaitė,Raimondas Ibenskas,Jolanta Juralevičienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Local government; non-governmental organization; models of cooperation; opposition; agent; partner.

The aim of this article is to present collaboration of Kaunas city municipality and non-governmental organizations (NGOs) in Kaunas city. Theoretical analysis of collaboration of local governments and NGOs was done and three collaboration models were identified: civil society organizations can function as opposition, an agent or a partner of a local government. Present situation of collaboration is described and conclusions are made that at present NGOs are acting mostly as agents of Kaunas city municipality but are seeking to make their relations more equal and cooperative.

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Corporate Culture Formation as a Guarantee of Long – Lasting Success for a Bussiness

Organizacinės kultūros formavimas kaip ilgalaikės verslo sėkmės garantas

Author(s): Lina Budinienė,Giedrė Svirskienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Organizational (corporate) culture; to diagnose; change; form; create; develop; value; employee behavior; symbol; research; business success.

The article presents theoretical and practical aspects of diagnosing and forming corporate (organization) culture. The article analyses research works by Lithuanian and foreign scientists. Relevance of this article is outlined as a problem: how to develop such corporate culture which could help an organization to prosper, function effectively, reach strategic goals, remain unique among other companies and guarantee long-lasting success. Many different practical examples of corporate cultures are presented. The purpose of this research is to identify main peculiarities of corporate culture formation.

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Problems of an Employee Motivation System and the Ways of their Solution in an Industrial Enterprise

Personalo motyvavimo sistemos gamybinėje įmonėje problemos ir jų sprendimo būdai

Author(s): Stasys Stoškus,Aistė Mažeikaitė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Staff motivation; employee; problems in a motivational system.

The aim of the study is to identify problems in the system of motivation and forecast ways of their solution. The disadvantages of the identified motivational system affect main problems in staff motivation such as low salaries, insufficient qualification development and participation in enterprise management opportunities. Solving these problems in its motivation system an enterprise should search for the best methods of personnel management which would give material and moral satisfaction.

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Impact of a Student's Basket on Work Organization in Schools

Mokinio krepšelio įtaka bendrojo lavinimo mokyklų veiklos organizavimui

Author(s): Gintaras Šaparnis,Lina Zaleckienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Student’ s basket; work organization in a school; head teachers and deputy head teachers.

Support of the education system and its use of resources are being reformed in order to help the system to better adapt to free market and ensure its higher quality and better accessibility to it. Formation of a student's basket is assessed positively but head teachers do not consider it as a factor of changes in education so it is more often generalized as a possibility to plan and use finances and resources more efficiently. The formation of a student’s basket is linked with in-service training, supply of textbooks and other equipment, its impact on work organization in a school is also evident.

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Knowledge Economy Development Opportunities in Lithuania through EU Structural Funds

Galimybės plėtoti Lietuvos žinių ekonomiką panaudojant ES struktūrinius fondus

Author(s): Kęstutis Kriščiūnas,Erika Eičaitė,Auksė Norkuvienė / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Knowledge economy; EU Structural funds; Common Programming Document.

The article analyses the knowledge economy development tendencies in the aspect of the evolution of economic theories, describes the emergence of basic threats, preconditions for and mechanisms of the knowledge–based economy. The knowledge economy is a new economic phenomenon of the 20th century. The knowledge economy includes the country’s all spheres: economic, social and cultural. A stable economy is the most important measure of the knowledge economy implementation: it strengthens economic and social basis, fosters innovations, invests in human capital. Lithuania has enough potential for developing the knowledge economy: macro economic situation in the country is stable, competition is growing, the network of educational institutions has been formed and knowledge is good, etc. One of the most perspective ways is financial aid from EU Structural funds. It is determined by two factors: pragmatic Common Programming Document in Lithuania and projects developed according to the regulations of Common Programming Document.

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Evaluation of Services Provided by Mažeikiai Cable TV "Roventa"

Mažeikių kabelinės televizijos „Roventa“ paslaugų vertinimas

Author(s): Simona Perminaitė,Artūras Blinstrubas / Language(s): Lithuanian / Issue: 2(9)/2006

Keywords: Mažeikiai district; TV channels.

Studies of factors predetermining CTV service users’ behaviour is the most reliable mean disclosing users’ attitudes and opinions about the service. They enable to eliminate mistakes. This research was carried out in Mažeikiai district and involved 234 respondents, subscribers of Mažeikiai CTV Roventa who evaluated TV and Internet services. Lithuanian broadcasting channels take first place by popularity. Most popular foreign channels are Naše kino and Discovery. Foreign channels translated into Russian got higher ratings than those in original languages. Channels broadcasted in Russian are watched most of all. It may be explained that older respondents feel nostalgia towards Russian times. Respondents prefer watching news and movies. They also like talk, publicity shows, humour shows, etc.

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Our Take: Something to Hide?

Author(s): Ky Krauthamer ,Brian Whitmore / Language(s): English / Issue: 12/12/2006

Keywords: Alexander Litvinenko; KGB; spy; Scotland Yard; polonium-210; Mario Scaramella; Andrei Lugovoy; Dmitry Kovtun; Yury Chaika; Russian media; Anna Politkovskaya; FSB

If the Kremlin's hands are clean in the Litvinenko case, why won't it let British investigators do their work?

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Russia: Out With the Yan

Author(s): Evgeniya Konovalova / Language(s): English / Issue: 12/12/2006

Keywords: foreigners; Armenian; Russian; Krasnodar; Abkhazia; minority; Spiritual Ancestral Russian Empire; skinheads; ethnic groups; discrimination

Thousands of Armenians in Russia have changed their names to avoid the 'foreigner' label.

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