Mažeikių kabelinės televizijos „Roventa“ paslaugų vertinimas
Evaluation of Services Provided by Mažeikiai Cable TV "Roventa"

Summary/Abstract: Studies of factors predetermining CTV service users’ behaviour is the most reliable mean disclosing users’ attitudes and opinions about the service. They enable to eliminate mistakes. This research was carried out in Mažeikiai district and involved 234 respondents, subscribers of Mažeikiai CTV Roventa who evaluated TV and Internet services. Lithuanian broadcasting channels take first place by popularity. Most popular foreign channels are Naše kino and Discovery. Foreign channels translated into Russian got higher ratings than those in original languages. Channels broadcasted in Russian are watched most of all. It may be explained that older respondents feel nostalgia towards Russian times. Respondents prefer watching news and movies. They also like talk, publicity shows, humour shows, etc.

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