UAB „Joniškio duona“ paskirstymo kanalų pasirinkimą lemiančių veiksnių įvertinimas
Marketing Channels and Evaluation of Factors Affecting their Choice in JSC Joniškio Duona

Summary/Abstract: The channel of distribution includes institutions, which perform activities delivering a product and its title from a producer to a consumer. Marketing channel desicions are among the most important desicions that management faces. The aim of this article is to analyze some factors that affect direct and indirect channels in JSC Joniškio duona. The main factors are market share, geographical location of customers, customer satisfaction, product characteristics, intermediaries, competitive strategies, company’s financial resources. All these factors that affect desicions on choice of marketing channels were evaluated in Joniškio duona.

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