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LIMBAJUL – O VIZIUNE PERSONALĂ

LIMBAJUL – O VIZIUNE PERSONALĂ

Author(s): Marinela Doina Dorobanţu,Elena Maftei-Golopenția / Language(s): Romanian Issue: 1-2/2011

This paper refers to the mistakes that are frequently made nowadays when speaking: the complete absence of adjectives in the spoken language; the clichés that cannot be avoided, because they are so frequent, to the point of being annoying; and the deterioration, and lack of, a library system. It addresses all that we personally find striking and irritating. The paper actually expresses some of our own views regarding language and the way people abuse it. Thus we hope that it will help to make us more aware of our mistakes and provide us all with an incentive to be more careful to the way in which we tend to express ourselves, because how we do that does make a difference. The reason why we have chosen this topic is that, in our opinion, slang has become more than just a social phenomenon. Linguists have been faced with the problem of defining this aspect of language and the debate has remained open because so far, they have not decided upon a clear definition. Therefore, this paper is an attempt to bring to your attention some aspects regarding the way in which this language concept appeared.

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Моніторинг як складова управління різними сферами практичної діяльності

Моніторинг як складова управління різними сферами практичної діяльності

Author(s): Elena Yаrish,Marina Duda / Language(s): Ukrainian Issue: 24/2013

The main objective of article is to formulate own definition of «monitoring» and to determine objects and areas of application monitoring. In the article the concept to the definition of the term "monitoring", depending on the approach used (control function or method of control). Own definition the concept of "monitoring of investment portfolio" was formulated, which takes into account the different approaches. We held a classification of monitoring by various parameters: objects of analysis, orientation to a particular user, reason for monitoring. The article deals with identifies the main objects and areas of application monitoring,. A separate area of application monitoring was allocated - finance.We have provided their own definition of «monitoring of investment portfolio». A separate area classification parameter of monitoring was allocated, the objects of analysis.

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ІРО як спосіб здійснення приватизації та постприватизаційного розвитку підприємств

ІРО як спосіб здійснення приватизації та постприватизаційного розвитку підприємств

Author(s): M. Sokolov,Olexsandr Koshik,I. Fabrika / Language(s): Ukrainian Issue: 24/2013

The aim of this work is to study the system based on the processing of international experience as a way of committing IPO privatization and possibilities of its use in the privatization process in Ukraine.The article summarizes the world experience with an IPO in the privatization process. The author defines the conditions, compliance with which will ensure the effectiveness of privatization of enterprises in Ukraine with the IPO.The results can be used in the development of a comprehensive model of privatization of national enterprises issuers.

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Теоретико-методичні аспекти управління інтелектуальним капіталом

Теоретико-методичні аспекти управління інтелектуальним капіталом

Author(s): Galyna Kozinets / Language(s): Ukrainian Issue: 24/2013

The main task of the article consists in the determining the essence of the notion «managing intellectual capital» and in the research of its basic components.In the article are examined current approaches to defining the essence of the notion «managing intellectual capital», described its interconnection with the concept of «knowledge management» and as a result formulated the author’s definition of the notion «managing intellectual capital». Also in the article are considered the main components of intellectual capital management process and described the impacts of external and internal environment on the management of intellectual capital. The main elements of intellectual capital management include: subject, object, principles, functions and management techniques. The main methods of management of intellectual capital are organizational-administrative, economic, social-psychological and legal.

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Вплив інформаційного суспільства на формування молодіжної робочої сили

Вплив інформаційного суспільства на формування молодіжної робочої сили

Author(s): Natalya Kulish / Language(s): Ukrainian Issue: 24/2013

The aim of the article is research of problems of becoming and influence of informative society on behavior and consciousness of man, as a representative of labour force.There is technological revolution in area of electric power, chemical industry, communication and informatization means on the fracture of XIX and XX of century substantially changed the world and considerably accelerated his development. Appearance of new types of energy, raw material, permanent search of new possibilities of their application headily and confidently changed society. Increase of role of knowledge and information did not remain out of eyeshot scientists. ew the own informative base. Everyday life of considerable part of humanity is almost fully related to information technologies.Surrounding us terms changed so that, to our opinion, it is possible to conduct speech about an evolutional change and man. When on a change as Homo of sapiens sapiens comes Homo of sapiens indicium (man of information), which already today lion's share of the life is not in the real, but in virtual world. Thus, becoming of informative society means not only scientific and technical development of society, not only change of requirements to the workers and employers but also evolutional development of man in accordance with the requirements of time.

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Моніторинг кадрового менеджменту: поняття, моделі, критерії оцінки та основні  етапи  проведення

Моніторинг кадрового менеджменту: поняття, моделі, критерії оцінки та основні етапи проведення

Author(s): V. Spivak / Language(s): Ukrainian Issue: 24/2013

Statement of the problem . The proposed research article focuses on the concept of personnel management and monitoring of the main stages of its implementation, the definition of the basic criteria and basic parameters for evaluating the effectiveness of the monitoring system .Review of scientific sources. Many scientists researching the monitoring of enterprises in the works , including: AA Antonjuk , T.V.Bohuslavska , T.A.Burova , I.Ye.Davydovych , S.M.Petrenko , MS Pushkar , V. Polyakov, N.A.Shedyna VG Shcherbakov , JP Yakovlev. Although researchers are unanimous in understanding the nature of monitoring as surveillance and parameters given item, there are significant differences regarding the understanding of space monitoring in the management of the company. In particular , monitoring is seen as part of diagnosis, economic analysis, information system , control functions, system management decisions . In addition, there is controversy over monitoring tool , the time range of his character, the criteria for making .Results. Efficient operations of the company , in turn, depends on the level of adaptation to the environment , agility and flexibility of its structure and ability to innovate . One of these innovations today are systems that perform various control and monitoring functions that allow evaluation of personnel.The results showed that monitoring - a type of administrative activity that provides surveillance , parameters and characteristics of a particular object in order to create an information base for his behavior and make informed management decisions. The use of monitoring personnel in modern enterprises contributes to the development of innovative processes that affect the entire social infrastructure: the changing management styles , organizational models of collaboration, the requirements for the nature and culture of labor, material and moral aspects of motivation, corporate social climate. . To obtain more complete information and its effective use of monitoring facilities for specifying the areas of business, namely the scope of logistics , production , finance , marketing , product scope.Conclusions. Thus , monitoring forms prerequisites for quality management processes at all levels , and promotes information providing system support management decisions. Despite the need for objective monitoring of personnel management, are still unresolved problems from the standpoint of its place of business management process , methodological and methodical maintenance monitoring .

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Людський капітал та людський потенціал

Людський капітал та людський потенціал

Author(s): Roman Yakovenko / Language(s): Ukrainian Issue: 24/2013

The article reveals the evolution of views on the role of a human in economics in the papers of economists of different scientific schools and trends. The essence and structure of human potential, the importance of which is occupied, both by economic and non–economic elements and factors that characterize the development of an „homo economicus” into a „homo creativus”, in the process of transforming of economic and social relations, and their transition to a qualitative new level have been determined.Main differences between the categories „human capital” and „human potential” are determined. These features based according to main characteristics, such as: object of research, human growing role, main motive of social development, theoretically-economical basement, source of reproduction, evolution target and so on. Human capital is a first historical conception, which characterizes the human role in production. Human potential is a further way, which concerns not only manufacturing, but all social processes. Modern development of a human capital conception, day-by-day nearing the human potential theory.

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Менеджмент в органах державної влади

Менеджмент в органах державної влади

Author(s): Yulia Bondar / Language(s): Ukrainian Issue: 24/2013

Purpose of the article is to clarify the implementation in practice of the principles of management in the activities of public authorities.The paper analyzes the issues of implementation of the principles in the management of public authorities . It was found that the public management is a systematic, complex and , to some extent, contradictory public policy. Describes the content of the concept of public administration and show that the term " government" that is used in Ukraine is not an exact match of the term "public administration" .Thus, it is a classic model of management in the public sector gets the recognition in Ukraine, where he still used the term "governance" is not an exact counterpart of the term "public administration" and its meaning is closer to the term "public administration". Very often two different terms public administration (Public Administration) and public management (public administration) translated from English into Ukrainian as "governance".

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Аналіз використання інформаційно-комунікаційних технологій на підприємствах харчової промисловості регіону

Аналіз використання інформаційно-комунікаційних технологій на підприємствах харчової промисловості регіону

Author(s): Olena Volot / Language(s): Ukrainian Issue: 24/2013

Defined the real situation and the analysis of information and communication technologies in the food industry Chernihiv region identified negative factors that create barriers to the implementation and effective use of ICT.In most regions of the country the largest share of sales of industrial products is concentrated in the processing industry, mostly manufacturing of food, beverages and tobacco products. Successful business activity food complex as a leading component of regional economic systems provides the implementation of related measures of organizational, technical, economic, legal, informational and administrative nature. Among them, an important place is the use of information and communication technologies.Revealed positive trends in information provision in managing food enterprises in the region, as well as problems of further modernization due to the influence of modern trends in information technology, lack of adapted systems to enhance the integration process, the inadequacy of needs technical program and staff components of active management.

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Responsibility on the Internet

Responsibility on the Internet

Author(s): Aleksandra Budzisz / Language(s): English Issue: 2/2015

The explanation of the responsibility theme is based on distinctions concerning the physical world and the world of Web. There are theses that claim that the world of the Web exists on equal rights with the physical world. In both realities the context of individuality may be seen from the perspective of existence and presence. The issue of responsibility is based on deliberations of two philosophers – Roman Ingarden and Hans Jonas. Ingarden described its ontological and axiological forms, whereas Jonas explored the issue of the responsibility seen as a vision of the new ethics that results from the needs of technology. Those philosophers made an important distinction between positive responsibility and the responsibility that is based on power and the possibility of fulfilling the positive values and the general idea of a man.

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POLITEŢEA ÎN CONVERSAŢIE – REPERE TEORETICE

POLITEŢEA ÎN CONVERSAŢIE – REPERE TEORETICE

Author(s): Mălina Gurgu / Language(s): Romanian Issue: 1-2/2011

This article aims at overviewing the main theoretical approaches in conversational politeness. I will discuss the lack of a satisfactory definition of this phenomenon and I will briefly present the different types of politeness. In the second part of the article I will look back on the main approaches on conversational politeness: the social standard, the conversational maxims, the facework, the conversational contract and the discourse postmodern approach.

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Проблеми функціонування інформаційної системи портового співтовариства в морських портах України

Проблеми функціонування інформаційної системи портового співтовариства в морських портах України

Author(s): Ludmila Prus / Language(s): Ukrainian Issue: 31/2017

The purpose of the article is to analyze the main aspects of the use of the information system of the port community in Ukraine.The article investigates the use of the information system of the port community in seaports. The normative-legal, institutional support for using the information system of the port community is analyzed. The main directions of problems of practical work with the help of the information system of the port community during the implementation of customs control and customs clearance in Ukraine are given. It was clarified that the private firm monopolized the data processing process in the ports of Ukraine, and the program developed by it does not comply with the current legislation, in particular the Customs Code of Ukraine, and has acquired significant powers in terms of establishing the conditions of access and operation of the information system of the port community.Scientific novelty consists in complex consideration of issues related to the procedure and features of functioning of the information system of the port community in the seaports of Ukraine. The practical significance is to focus on the negative consequences of non-interference of government agencies in a situation that has all the signs of corruption and the need to address the existing problem issues related to the implementation of the "single window" principle, in particular, the DFS of Ukraine. The results of the study can be used by public authorities, in particular, within the framework of the DFS of Ukraine, AMPU, to improve the mechanism of information exchange between actors and state controlling bodies in the seaports of Ukraine.

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The constitution of a ‘new politics beyond left and right’: From ideological ambiguity to populist political communication

The constitution of a ‘new politics beyond left and right’: From ideological ambiguity to populist political communication

Author(s): Blerjana Bino / Language(s): English Issue: 16/2017

This article examines the political discourse of the Albanian Socialist Party from 2005 to 2009 during which it establishment a new profile under the leadership of Edi Rama. The article is intentionally constrained in scope and time as it seeks to zoom into the interrelation between the chairman’s political discourse and the political profile of his party. More concretely, this article investigates to what extent does Rama’s core theme of a ‘new politics beyond left and right’ frame the profile of the Socialist Party of Albania (SPA) in terms of: (i) political identity; (ii) political program; and (iii) relationship to constituents. Through discourse analysis of the SPA manifesto and Rama’s speeches, the article argues that the ideological ambiguity of Rama’s political discourse for a ‘new politics beyond left and right’ gives way to a political party, which moves sometimes on the right and other times on the left, without constituting a clear political identity and thus conducting a politics of avoidance. The article concludes that the SPA suffers from the absence of a coherent political program and is losing its representative function, by pretending to be the ‘party of all citizens’. The politics of avoidance and the ideological ambiguity have led to an increase in the use of populist political communication.

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Формування об’єктно спрямованого стилю управління продуктивною діяльністю сучасного промислового підприємства

Формування об’єктно спрямованого стилю управління продуктивною діяльністю сучасного промислового підприємства

Author(s): O. Kiritchenko / Language(s): Ukrainian Issue: 23/2013

The aim of the publication is to develop a generalized system of indicators that identify the particular style and culture management of modern manufacturing enterprise. Indicators take into account modern requirements for formulation and implementation of organizational-economic mechanism of growth of productive activity.Problem statement of the research carried out in the form of index – quality cultural identity management.Provided six managerial competencies worker: professional competence, strategic thinking, entrepreneurial skills – the ability to choose the right tactics to achieve goals, organizational skills, high moral character, hard work.

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Вартісноорієнтоване управління діяльністю квазікорпоративної сукупності конкуруючих підприємств регіону

Вартісноорієнтоване управління діяльністю квазікорпоративної сукупності конкуруючих підприємств регіону

Author(s): Yurii Malakhovskyi,Ruslana Zhovnovach,S. Shevchenko / Language(s): Ukrainian Issue: 23/2013

This study aims to develop practical methods for introducing the concept of VBA to the quasicorporation association of Ukrainian region farming competing enterprises.The evaluation results of the formation of economic performance of the organization fragmented set of agricultural enterprises in the region proposed to be based approach to measuring the performance of active investment diversified company using the tools of corporate finance and the theory of value management. However, the region is considered as an analogue of the holding – the subject of competition in the market for goods, services, capital of a limited set of macroeconomic tools of influence on his work with the local administration.Analysis of corporate activity in terms of the creation of value takes into consideration both the interests of not only the owners of capital, but also suppliers of financial resources (material, labor, intellectual). Calculations show that attention to considering targets investors in decision-making bodies creates the preconditions for improving the welfare of both private investors and the public through the effective action of the regional administration.

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Причинно-наслідкова модель формування системи управління якістю на основі діаграми К. Ісікави

Причинно-наслідкова модель формування системи управління якістю на основі діаграми К. Ісікави

Author(s): L. Ribalko-Rak,Volodymyr Panchenko / Language(s): Ukrainian Issue: 23/2013

Current conditions for the existence of consumer cooperatives as a socio-economic mechanism requires the development of theoretical and methodological framework for application development and implementation of quality management in the field of trade, which is the dominant focus of consumer cooperatives. These problems have identified the need for an objective Kaoru Ishikawa diagram in the survey. The article examines the cause and effect model of quality management system based on K. Ishikawa diagrams branched set of components.

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Структура інтелектуального капіталу

Структура інтелектуального капіталу

Author(s): Galyna Kozinets / Language(s): Ukrainian Issue: 23/2013

The main task of the article consists in the research and generalization of the main approaches to the structuring of intellectual capital.In the article are grouped present approaches to the structuring of intellectual capital, identified its main components, proposed the author’s definition of human, organization and consumer capitals, described the interrelation of structural elements of intellectual capital and suggested the itemized structure of intellectual capital, which was elaborated by the author.We can divide all present approaches to the structuring of intellectual capital on three groups. The first group consists of scientists, who think, that intellectual capital consists of human, organization and consumer capitals, the second group of scientists simplifies the structure and mark out only human and organization capitals, and the representatives of the third group propose the extended structure of intellectual capital.

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Інноваційні маркетингові комунікативні технології

Інноваційні маркетингові комунікативні технології

Author(s): Yana Pochotova / Language(s): Ukrainian Issue: 23/2013

The definition and analysis of modern innovative marketing communication technologies impacton the end user is the aim of the article.The paper deals with the role of modern innovative technologies of marketing communications in the impact on potential consumers. The concepts and features of online advertising and the main types thereofis defined. The saturation of current Ukrainian market with the latest communication technologies is evaluated.An example of major global developments in the field of online advertising and possibilities of their application in the Ukrainian market are given.The main disadvantage of innovative communication technologies is their high cost. Because of this, in Ukraine these technologies are extremely rare.

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EVOLUTION OF DIGITAL VIDEO CONSUMPTION PATTERNS

EVOLUTION OF DIGITAL VIDEO CONSUMPTION PATTERNS

Author(s): Martin Kuchta,Andrej Miklošík / Language(s): English Issue: 2/2017

In today’s markets, companies have greatly shifted their focus towards customers as the entities creating the demand for companies’ products and sources of the revenues. The consumers shape and influence the current market trends with their desires and preferences; this requires reassessing and reshaping the offers and communications from companies. Most successful offer adjustments are built on relevant research and formed by consumer insights, often based on patterns of content consumption. The main aim of this article is to identify digital video marketing trends by combining two essential pillars: the data management possibilities related to the digital environment and the evolution of media consumption habits of consumers. The authors examine secondary data which is precisely selected, collected and shaped according to the research design requirements from available Consumer Barometer Research provided and processed by Google. Identification of the six most significant digital video trends to shape digital marketing in the following years can be considered the core of the authors’ research. The results are centred on innovation progress and consumers’ consumption habits and aim to outline possible approaches to digital video production and delivery to target groups for several future years.

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MARGINAL GROUPS AND THEIR ROLE WITHIN MEDIA AND SOCIETY SPECTACULARIZATION – THE CASE OF THE INTERNATIONAL “BIG BROTHER” TELEVISION REALITY SHOW

MARGINAL GROUPS AND THEIR ROLE WITHIN MEDIA AND SOCIETY SPECTACULARIZATION – THE CASE OF THE INTERNATIONAL “BIG BROTHER” TELEVISION REALITY SHOW

Author(s): Levak Tomislav,Barbara Balen Domazetović,Snježana Barić-Šelmić / Language(s): English Issue: 2/2017

Ever since it was first aired in September 1999 in the Netherlands, the Big Brother television show became the world’s most famous and most widely-held reality show franchise with up to 400 broadcast seasons in more than 70 countries. Since strong competition emerged in the mean time in the form of many other reality shows, owners of the Big Brother franchise are constantly trying to ‘refresh’ the concept in various ways to maintain its popularity and ratings. Thus, several production companies and commercial televisions from the former Yugoslavia region, all of them license owners authorised to produce the show, decided to organise an international or, more accurately, regional Big Brother show from September to December 2015. The producers gathered a total of 19 contestants from five countries with similar spoken languages – Croatia, Serbia, Bosnia and Herzegovina, Montenegro and Macedonia – almost half of whom were somewhat bizarre members of socially sensitive, so-called marginal groups of citizens (a homeless person, a prostitute, a transgender person, a Roma family and others), which caused strong and divisive public reactions in the mentioned countries. The authors conducted an analysis of the content of the show broadcast over a period of one month in order to find out whether and to what extent these members of marginal societal groups were used to promote and increase viewer ratings of the show. At the same time, they followed the viewer ratings and, to a lesser extent, the public opinion on the show in Croatia. In the theoretical part, briefly, terms such as “marginal groups of citizens”, “celebrity culture”, “spectacularization of society and media” and “reality show” and the concept of television and its convergence with new, digital media formats have been elaborated. The objectives of the research were to determine whether the show’s license owners succeeded in their somewhat controversial approach to halt the trend of decreasing viewer ratings, and whether the concept of Big Brother and reality shows in general have been somewhat ‘worn out’, at least in South East Europe.

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