Innovative Marketing Communication Technologies Cover Image

Інноваційні маркетингові комунікативні технології
Innovative Marketing Communication Technologies

Author(s): Yana Pochotova
Subject(s): Social Sciences, Economy, National Economy, Business Economy / Management, Micro-Economics, Communication studies, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Кіровоградський національний технічний університет
Keywords: Innovation; communication technology; interactivity; interactive advertising; mobile marketing;

Summary/Abstract: The definition and analysis of modern innovative marketing communication technologies impacton the end user is the aim of the article.The paper deals with the role of modern innovative technologies of marketing communications in the impact on potential consumers. The concepts and features of online advertising and the main types thereofis defined. The saturation of current Ukrainian market with the latest communication technologies is evaluated.An example of major global developments in the field of online advertising and possibilities of their application in the Ukrainian market are given.The main disadvantage of innovative communication technologies is their high cost. Because of this, in Ukraine these technologies are extremely rare.