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The article is devoted to the analysis of specificity of linguoculturology of media text. The article traces the interrelation of language and culture; the tasks of linguoculturology of media text are highlighted. Particular attention is paid to the influence of precedent texts on the nature of communication
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The contemporary language situation in Belarus is characterized by using Russian as the primary way of communication. Based on the examples of some Belarusian etiquette stereotypes the article shows that they signalize of some peculiarities in worldviews, fulfill the symbolic function in communicants’ Russian speech, and improve monocultural communication.
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This paper explores the impact of popular culture and media on social norms and values, particularly among children and adolescents. It focuses on various aspects of how both traditional and contemporary media influence the formation of identity and behavior in youth. Special attention is given to the phenomenon of "moral panic," which arises as a reaction to the perception of media as a threat to social norms. The negative aspects of media commercialization, including manipulation and exploitation of children’s innocence for marketing purposes, are also analyzed. The role of parents and educational systems in navigating and mediating media use among children is critically assessed. The research also covers changes in parenting that accompany the digital era, where traditional values and methods often give way to new technological means and approaches. It considers how constant exposure to media can affect the psychological and social development of children, leading to issues such as emotional desensitization and antisocial behavior. The paper reflects on the potential positive aspects of media, emphasizing the importance of educational content and information that can be beneficial for education and socialization of youth. The paper concludes that there is a need to intensify research and policies aimed at creating a safer and more constructive media environment for children. It recommends developing strategies to support parents and educational institutions in their efforts to adequately respond to the challenges posed by the media environment. Crucially, fostering critical thinking and media literacy among the youngest, as well as establishing a balance between digital and real-life interactions in children’s lives, are essential.
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Modern marketing activities cannot be imagined without a combination of traditional and digital marketing channels, with digital marketing channels gaining more and more importance. Digital marketing channels include a large number of channels, of which the website, social networks, blogs, paid advertising on search engines and mobile marketing are particularly important. Social networks as a digital marketing channel are particularly suitable for influencing consumers. In addition to organic advertising and paid advertising, the engagement of influencers who market informative and interesting content for a specific target group is becoming more and more important. Instagram is a particularly important social network for influencers, due to the presence of a large number of users. The aim of this paper is to investigate the importance of influencer marketing on Instagram to the female population in the beauty industry, but also to identify the factors that influence the importance of influencer marketing in this industry. For this purpose, adequate statistical tests were applied, which showed that in Reublica, Serbia, trust in influencers and the useful content they market are considered particularly important, but also that the credibility and creativity of beauty influencers are exceptionally significant, especially when it comes to more educated women.
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This work paves the way for a new way of approaching the work of the modern “father of economic sciences,” Adam Smith (1723-1790), this time from a linguistic perspective. It is the intention of the author to identify in the vast list of scattered works of Adam Smith and to reveal his works with a philological character, to make a functional analysis of the discursive fact using a series of theoretical knowledge listed in this paper.
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In the Soviet regime, the press system was an institution that was an integral part of the Soviet society, but the information created by an institute helped to preserve the Soviet regime for a long time through manipulation and played a serious role in the formation of anti-democratic life in the country. It is almost impossible to describe media and communication activities in Azerbaijan during the Soviet era as anything other than propaganda. During this period, the state and party media were busy spreading the ideology of the communist party. The doctrine of the Communist press, which has a great historical development, is that “the newspaper is not only a means of collective propaganda, but also a collective organizer”. In this doctrine, in addition to the functions of informing and entertaining, the media has the task of spreading and supporting the interests of the ruling party. Press activities in Azerbaijan during this period were under strict censorship and control. News and articles approved by the party were used as propaganda tools to accelerate social transformation. Press activities were generally shaped by the imposition of Soviet ideology on the local population and emphasizing the superiority of the Soviet regime. Propaganda activities were implemented in all mass media such as newspapers, magazines, radio, television and cinema, reaching large masses through mass media and used as an effective weapon in spreading Soviet ideology.
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Aim. The present study aims to explore the maternal role of migrants in pre-digital and digital contexts. For this purpose, the study analyses the relationships among migrant mothers in digital and pre-digital contexts and the impact of their mother-child relationship.Methods. Virtual ethnography has enabled the analysis of various heterogeneous moments and contexts, as well as a virtual exploration of the social networks of the twenty-four participants in this study. Meanwhile, multi-sited ethnography has allowed access to and the utilization of multiple interconnected spaces in migratory contexts.Results. The inclusion of digital technology, the use of social networks, and the polymedia environment enable migrant mothers to challenge geographical and temporal barriers and devise strategies that allow them to maintain their mother-child relationship through ubiquitous and real-time transnational communication. This distinguishes them from migrant mothers of the pre-digital era, whose maternal roles were threatened by physical distance and the limited availability, at that time, of communication tools.Conclusion. A new digital paradigm has enabled the construction of digital motherhood in migratory contexts, representing a significant evolution in parental dynamics affecting 21st-century mothers, often referred to as "digital natives". This technological shift has altered the traditional conception of motherhood and long-distance caregiving. Changes in family relationships redefine the migratory experience and motherhood, as well as influence processes of identity, belonging, and adaptation in virtual contexts.
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The prevailing hallmark within contemporary paradigms of humanitarian research is anthropocentrism, characterized principally by its invocation of Homo Loquens, or "speaking man." Within this context, the scrutiny of discourse, which embodies the pivotal facet of human existence expressed through language, assumes a paramount role. It is not fortuitous that discursive linguistics has presently become an integral component of anthropocentric linguistics, introducing innovative methodologies for acquiring, describing, and interpreting linguistic materials. The discursive dimension mandates an examination of linguistic phenomena in conjunction with cultural-historical, socio-situational, and communicative-pragmatic attributes. The effective deployment of communicative strategies necessitates the utilization of rhetorical devices such as metaphor, analogy, epithet, anaphora, and the like. The integrated utilization of diverse linguistic resources undoubtedly amplifies the potency of language, which constitutes the primary objective in constructing the requisite persona of a political figure.
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With the increasing technological developments and the place and importance of Internet use in business life, the importance of Internet-based services is also increasing greatly. In the coming years, with the increasing importance of education, quite significant changes will be observed. Especially in the process of modernization and technological progress, the need for education will increase in order to train a sufficient number of human resources to ensure the realization of changes in the economic, political and cultural fields. The coat of arms of the qualified human resource deficit will increase the demand for education from all fields. In this process, private sector organizations, public institutions, local governments, etc. they will plan and implement educational programs appropriate to their needs within their own structures by entering into cooperation with private educational institutions, universities and specialists of the subject. With the development and widespread use of computers, communication technologies and the Internet, people will be offered the opportunity to develop their skills by receiving trainings that are suitable for their individual needs in more flexible programs. The need for education and learning of today's employee and the importance of meeting the need for the organization requires that this work should not be left only to the efforts of employees. In other words, it should be aimed that employees acquire lifelong learning habits with the learning environments that institutions will prepare. Because developing their employees in the best possible way, providing their education has started to become one of the most important responsibilities of today's managers. Dec. In this context, education is closely related to learning. Education includes learning. Education is about learning to do something and doing what needs to be done differently. From birth, a person is influenced by the lean environment in which he is located and the people in this environment. Whether it is systematic or beautiful, these effects are perceived and learned by the person within the framework of data and information from the environment.
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The paper outlines the major role social networks play today as a means by which audiences receive and disseminate information. What is emphasized is the need for the correct management of information by companies, management organizations, so that users can receive up-to-date and accurate information. The risks of misinformation and the role of the media in shaping public opinion are indicated.
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A methodological development of a laboratory exercise for spectral analysis and measurement of harmonic constituents of non-harmonic standard periodic signals using virtual instruments embedded in the NI ELVIS II workstation is presented. In the process of conducting the laboratory exercise, various didactic methods are applied, such as discussion, demonstration, practical and independent study work, problem solving. Methods of scientific knowledge are used such as: observation, data collection, analysis, summary, results presentation and interpretation.
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Modern technologies, i.e. the availability of the Internet on various modern devices, have enabled the opening of “new” social portals and the interweaving of the virtual and real worlds. Social networks have branched out the possibility of connecting between diff erent subjects and diff erent communities, but also created an opportunity for anthropologists to research diff erent cultural phenomena in a diff erent way. With just one click, that is, by accepting the friendship of Roma men or Roma women on social networks, we gained insight into new practices. Personally, I have over seventy friends from the Roma population on my Facebook list, so practically, for many years, I could do “fi eld research from home”. Namely, considering the frequency of Facebook using, as well as the diverse content that Roma publish on a daily basis, which ranges from visual information about their everyday life, sharing videos and photos with religious themes, live broadcastsing of holiday celebrations, engagements and weddings, a whole field of possible anthropological research opened up. Regardless of the fact that this method always depends on the “traditional” way of research, it revealed new practices and mechanisms that are very useful in process of searching for answers to following questions: How much and how are Roma groups changing and in what way the modern technologies and especially young people had an impact on those processes? How powerful has the Internet become in reuniting and bringing together separated members of the Roma family? In the preservation of tradition, even language, through the broadcasting of ritual practices? In strengthening religious identity due to wider availability of religious content? More precisely, the answer to the question of how Roma “live” in the virtual world and how that world affects the entire community when they are offline?
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This article is an attempt to present manifestations of digital culture in several fields: video games, the creation of electronic resources with the participation of students and the role of libraries. The aim is to find intersections between rhetoric and digital culture, visual and verbal elements.
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Speech is widely used as a means of communication in social life. The speaking skill acquired in the pre-school period needs to be developed through education in order to be used as an effective communication tool. One of the aims of the Turkish course is to provide students with the ability to verbally express their thoughts and feelings in an accurate and effective manner, in accordance with the language rules. Determining the level of students' achievement of the speaking goals and achievements determined in the Turkish teaching program increases the quality of speaking education. The purpose of this study, which is a qualitative research, is 6-8. The aim of this study is to determine the level of achievement of primary school students in speaking skills according to teachers' opinions. The study group of the research consists of 20 Turkish teachers, 11 female and 9 male, working in Samsun center. Data was collected through interviews using qualitative data collection techniques. During the data collection process, attention was paid to ensure that the participants were volunteers. The data obtained using the semi-structured interview form was analyzed using the content analysis model. According to the findings obtained in the research, it is understood that the students are insufficient in achieving speaking achievements, that is, in applying the rules of speaking, using their voice and body language effectively, making prepared speeches, evaluating their own speech and expressing themselves verbally.
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The topic of socio-political activity as a factor that proves the dynamic development of civil society and the political maturity of society is an issue that is always topical in research. When we add the issue of changing the forms of expression and rhetoric of protest in connection with the political involvement of subsequent generations, we see that it enriches and forever changes the narrative about the actions of those in power. This article focuses on events related to the announcement of the Constitutional Tribunal’s judgement of 22nd October, 2020, regarding the unconstitutionality of some provisions of the so-called “abortion compromise”. This led to a wave of protests by Polish society. Thanks to the involvement of young Poles, the radicalisation of language, but also the creativity of slogans, the protests became much more visible and media-related. They permanently changed and enriched the repertoire previously used by demonstrators.
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In an era defined by growing sustainability challenges, public administration has a pivotal role in addressing these issues. The convergence of public administration, blockchain technology, and sustainable development initiatives and challenges is at the forefront of smart governance practices. This article explores the intricate interconnections between these domains, shedding light on the transformative potential of blockchain technology in enhancing the transparency, efficiency, and accountability of public administration while promoting, at the same time, main sustainability goals. Through an analysis of scholarly insights and some practical implementations, the article highlights the benefits, challenges and strategic considerations associated with this synergy. It underscores the need for collaborative, cross-sectoral efforts and comprehensive policy frameworks to leverage blockchain’s potential for fostering smart governance practices. The crucial questions that should be answered concern how the digitalisation of public information and use of advanced ICT have reshaped the public administration sphere, and how they influence the implementation of the idea of sustainable development. Ultimately, the article emphasises the pivotal role of blockchain – public administration interdependence in shaping a more resilient, accountable, and environmentally conscious model of public management, aligned with the global sustainable development agenda.
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Digital competence is defined as skillful and correct use of electronic devices at work, in the free time and for communication. The aim of the present study is to investigate the basic digital skills of nurses in the healthcare system. The study group consisted of 22 nurses. A standardized group survey was used, containing analysis using the DigComp 1.0 Framework to define the basic level of proficiency in the basic direction of digital skills. The results showed an expanded and detailed set of skill levels of digital competencies by the surveyed health professionals. This contributes to the development of training materials, also helping to design tools to assess changes in citizens' digital competence, career guidance and professional growth.
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When in philosophy, psychoanalytic theory or the Eastern wisdom tradition, one speaks of ‘self-realization’ (or ‘self-actualization’, Maslow 1982), the entity ‘ego’ (from where we usually derive ‘egoism’ and all its negative connotations) is considered as something that, if we want to progress in the „freedom from-freedom to“ dialectics (Fromm 1941), it is necessary to either, philosophicaly speaking, ‘overcome’ or, through the means of available ‘spiritual practices’, annihilate (in the sense of ‘nirvana’; sanskr.: ‘extinction’). In this way, due to the ambiguity of the term ‘ego’ and linguistic poverty caused synonymization with ‘self’, we inevitably end up in a mental contradiction and, as a result, we give up on praxis. In this paper (which is part of a wider research on philosophical anthropology of Erich Fromm), some of the possible exit directions from one of the ‘aporias of the psyche’, are sketched only.
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Niniejsze badania koncentrowały się na perspektywach i reakcjach mieszkańców tymczasowo okupowanego obwodu zaporoskiego na Ukrainie wobec rosyjskich mediów i propagandy. Głównym celem było uzyskanie wglądu w postrzeganie rosyjskich mediów przez mieszkańców oraz zbadanie metod, które opracowali, aby odróżniać autentyczne informacje od propagandy. Badanie ukazało, jak mieszkańcy postrzegają rosyjskie media i jakie stosują taktyki, aby identyfikować wiarygodne informacje. Podkreślono znaczenie umiejętności korzystania z mediów oraz potrzebę wdrożenia skutecznych środków zaradczych w celu zwalczania wpływu rosyjskiej propagandy na niezależność informacyjną mieszkańców tymczasowo okupowanego terytorium.
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Thе аrtiсlе will еxаminе thе rоlе оf lаnguаgе in shаping thе pоlitiсаl imаgе оf twо prоminеnt figurеs during thе 2024 еlесtiоn саmpаign. Thе fосus is оn thеir Fасеbооk pоsts, аnаlуzing thе linguistiс strаtеgiеs usеd аnd thеir impасt оn thе саndidаtеs’ pоlitiсаl imаgе. Thе studу will highlight thе impоrtаnсе оf sосiаl mеdiа аs а plаtfоrm fоr pоlitiсаl соmmuniсаtiоn аnd suppоrtеrs’ mоbilizаtiоn, аs wеll аs thе nееd tо аdаpt lаnguаgе tо thе spесifiс саpаbilitiеs оf еасh plаtfоrm fоr еffесtivе vоtеr еngаgеmеnt. Thе аrtiсlе will аlsо еmphаsizе thе signifiсаnсе оf using lаnguаgе аs а kеу tооl fоr pеrsuаsiоn аnd influеnсing publiс pеrсеptiоn.
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