Художествената кариера на кича

Author(s): Ivan Stefanov / Language(s): Bulgarian Issue: 4/2020

The advent and development of kitsch is genetically related to the specific sociocultural context of 19th-century second half, when art became an autonomous and independent reality. It can no more rely on mythology, religion, philosophy, and politics, and pretends to be only and solely a ‘pure art’. Art narrows, and in the vacuum opened, the new aesthetic phenomenon of kitsch ensconces. Kitsch has become an intrinsic, aesthetically immanent element of the system of art as a totality. An infinite internal transition between these two so cognate and so different, opposite spheres has emerged. The dialectics of these relations shows that kitsch is not only a waste of art.

Художнє графіті як мистецько-видовищна форма сучасної культури

Author(s): Katerina I. Stanislavskaya / Language(s): Ukrainian Issue: 18/2010

The artistic graffiti as a complex of communicative-show properties, as a modern cultural-artistic form is researched in the article.

ХУДОЖНЄ ОФОРМЛЕННЯ МАСОВИХ СВЯТ КИЄВА РАДЯНСЬКОГО ПЕРІОДУ: 60–80-і роки ХХ ст.

Author(s): Iryna Maslova-Lysychkina / Language(s): Ukrainian Issue: 1/2014

In the article are researched peculiarities of mass celebrations setting in 60-80's of the XX century in Kyiv. There is established that mass celebrations in Kyiv had mainly state and official character of the period. In this regard the setting of celebrations (posters, banners, portraits, stands, musical accompaniment and theatrical performance) subordinated to the ideological content and had propagandistic trend.The article outlines that the Soviet past of Ukraine further largely continues to define our mentality, mode of life, pattern of behavior in society. One of those Soviet "remnants" in Ukrainian society is some mass celebrations. It is states that in general the phenomenon of mass celebrations is an important part of social and cultural realities of our time and used as a communication technology, as a method of consolidation of various communities and way of broadcasting a variety of social ideas.The aim of the article is the study of specific setting of mass celebrations in Kyiv during Soviet period in 60-80 years of the XX century.The most developed in domestic scientific researches is ethno-cultural aspect of holiday phenomenon (V. Borysenko, M. Havryluk, M. Zakovych, S. Zubkov, O. Kurochkin, P. Sokolov, I. Sukhanov). Holiday as a social phenomenon studied Y. Belousov, D. Genkin, K. Zhyhulskyy, A. Mazaev, E. Kaverina, A. Nekrylova, O. Nemyro, A. Piotrowski, V. Propp, S. Turin, D. Uhrynovych, N. Hrenov, O. Shcherbynin, and L. Shumikhina. Specificity of holiday as a symbolic form of culture reveals O. Popravko. In scientific studies of T. Gayevska and J. Slutskaya holidays analyzed as a part of Soviet culture. Some aspects of mass celebrations setting in Eastern Ukraine in the 60's and 80's of the XX century studied O. Penkova.At the beginning the article proved that mass celebrations played an important role in Soviet culture. Besides the entertainment function they had ideological significance. Soviet ideologists V. Lenin, N. Krupska, A. Lunacharsky and others emphasized the importance of consolidation official and national celebrations as a part of cultural state development and ideological activities. Since the early 60's of the XX century began a new stage in the development of mass celebrations, which were caused by profound political changes in the Soviet Union after the 20th Congress of the Communist Party. According to the O. Penkova’s research in this period, "the state returns to human beings at the first time". However, mass celebrations in the USSR kept its state and political character. The state established official holidays and was trying to turn them into public tradition. According to the Decree of the USSR Supreme Soviet "About the holidays and memorable dates" from the 1st of October 1980 to the category of nationwide celebrations were included the anniversary of the October Revolution – on 7–8 November, V. Lenin's Birthday – on 22 April, International Day of Worker's Solidarity (Labour Day) – on 1–2 May, Victory Day of the Soviet people in the Great Patriotic War of 1941–1945 – on 9 May, USSR Constitution Day – on 7 October, National Day of the Union of Soviet Socialist Republics – on 30 December, Day of the Soviet Army and Navy – on 23 February, International Women's Day – on 8 March.Then the article passes to the statement that the state established official holidays and was trying to turn them into public tradition. The special feature of these key holidays was a clear organization that carried out by apparatus structures of the Communist Party. Commissions were engaged in preparation for the holiday, which were created in all steps of the party vertical. The trade unions, The Young Communist League (komsomol), the administrations of enterprises and institutions also carried out decisions of the party apparatus. The basic forms of the mass celebrations were meetings and demonstrations during the 60-80's of the XX century in Kyiv. Together with parades of various kinds (military, sports, etc.) they were the main forms of expression festive aesthetics of the Soviet era. Involvement to the celebration of state holidays began with early childhood. The main form of mass state holidays in Kyiv were demonstrations of workers that took place on the 7th of November and the 1st of May. The celebration of the 1500th anniversary of Kyiv in 1982 became a significant mass celebration in Kyiv in the Soviet period as well.In the conclusions is revealed that setting of mass celebrations is closely associated with ideological content of the Soviet period (the 60-70's of the XX century). In Kyiv such mass celebrations as Victory Day, May Day, Day of the October Revolution and others necessarily were held in the form of meetings and demonstrations. At the time of the events constantly were used state symbols, portraits of leaders and senior communist party leaders, Heroes of the Great Patriotic War and the Socialist Labor. In order to ensure solemnity and emotionality in the setting of mass celebrations were applied large stands depicting the Kyiv emblem or symbols of Kyiv enterprises. Banners with slogans, posters, music of patriotic character, elements of theatrical performances involving athletics and choreographic groups were also widely used.

Ценности и ценностна система. Видове култури

Author(s): Roslava Kumanova / Language(s): Bulgarian Publication Year: 0

Value science is called axiology. Values are also dealt with in the philosophy of culture, cultural studies, anthropology, psychology, sociology and folk psychology. For some, they are attitudes, beliefs, and for others - models of behavior, cultural patterns, orientation of interests and desires, etc. Many contemporary anthropologists, sociologists, and other humanities scholars use the term cultures instead of values. The Dutch anthropologist Heert Hofstede introduces five basic cultural dimensions that characterize a society. They are: crops with a long and close distance to power; collectivist and indi-vidualistic cultures; cultures with masculine and feminine values; crops with a strong and weak expres-sion of future anxiety and long- and short-term oriented crops.

Ценности и ценностные ориентации личности в системе формирования студенческой молодежи

Author(s): Valentin Molodachenko,Natalia Molodachenko / Language(s): Russian Issue: 2/2015

The article is devoted to the identification and justification of the role of values and value orientations of the individual in modern transformed society, in conditions of social upheavals. The young generation, students are regarded as the most active part of society, which can generate positive world of values through self-consciousness, the educational process, culture, art.

Ценностите във войната за мир

Уилсъновият нов ред на страниците на вестник „Мир“ – национални или корпоративни доктрини

Author(s): Nadelina Aneva / Language(s): Bulgarian Issue: 9/2021

The article examines the political discourse of Wilson’s Peace in the „Bulgarian Times”, as „Mir” newspaper is called. The method of content analysis was used, and the period under study is from the signing of the armistice in 1918 to the Paris Peace Conference in 1919. If Wilson’s peace is a „semiotic figure“ by Lotman’s definition, the question arises why he failed to translate it into comprehensible language of the negotiating table its draft post-war order. One of the problems I find on the pages of the “Mir” newspaper is the lack of deciphering codes, as Europe and America meant war and peace in different ways. For Wilson, as well as for the Mir newspaper, there is a good war and a good peace. The Bulgarian tragedy by Neuilly led to a discrepancy in the meanings of words that are of different order – words from the old and words from the new world order.

Ценностите, властта и културата на интернет

Author(s): Iva Kuyumdjieva / Language(s): Bulgarian Issue: 4/2019

Ценностные ориентиры современного общества (на материале русскоязычных текстов массмедиа)

Author(s): Svetlana Vasilyevna Moshcheva / Language(s): Russian Issue: 17-18/2014

The article involved views the problems of formation and functioning the system of values and behavioural stereotypes of modern Russian society. The author pays our attention to the fact that the social nature of advertising communication enables it to reflect all the nuances of society existence. The purpose of this article is to examine the dynamics of changes in the communicative space based on the analysis of mass media sources of a Russian advertising discourse.

Център и периферия на европеизираните публични сфери

Author(s): Ralitsa Kovacheva,Ralitsa Kovacheva / Language(s): Bulgarian Issue: 3/2018

The text presented is dealing with the current transformations of the Europeanised public spheres. The author argues that depending on the level of presence of the current European debates in the national public sphere, we can highlight centre and periphery and in parallel with the process of Europeanisation, the opposite process is also taking place – a process of peripheralization. Besides the theoretical arguments, the book presents the results of a comparative analysis of 2014 European elections` media coverage in the most popular newspaper websites in Bulgaria and the UK (February-June 2014). 3356 publications from 8 media outlets (The Daily Telegraph, The Guardian, The Independent, Daily Mail, 24chasa.bg, Dnevnik.bg, Trud.bg and Segabg.com) have been coded and analyzed.

ЦИФРОВИЗАЦИЯТА В ПОДКРЕПА НА СОЦИАЛНИТЕ ИНОВАЦИИ

Author(s): Hristina Blagoycheva / Language(s): Bulgarian Issue: X/2019

Modern economic conditions require new approaches for meeting social needs. Social innovations arise in response to new requirements and they can be seen as a way to overcome social challenges, promote sustainability and support economic growth. The widespread introduction of digital technologies globally has a significant impact on established mechanisms and changes the notions of employment, economic profitability, communications and social security. The purpose of this report is to explore the opportunities that digitization provides for supporting and developing social innovation. Internet, social media and wide mobile applications are powerful tools to overcome barriers to information sharing, time investing and overcome spaces. In this way, the outcomes of the social innovations can get new outlook prospects and reach many more people with certain social needs.

Църквата „Св. Антоний“ в Мелник – чудотворни обекти и ритуални практики

Author(s): Yana Gergova / Language(s): Bulgarian Issue: 4/2020

Anthony is a highly honoured saint, considered to be a patron and a defender of various diseases. The church “St. Anthony” in the smallest town in Bulgaria – Melnik – is known exactly for its healing aspect and can be identified as one of the most sacred cult sites in the surroundings, connected with numerous stories of miracles, healings, interesting and rare ritual practices. The modern state and functioning of the church is a complex of different components that build the role and importance of the cult site as a very attractive place for pilgrimage and healing. Besides of the cult of the patron itself, these components include also various miraculous objects, iconographic features, the location of the church, and characteristic stories of miracles, media, and personal representations and interpretations. In this article, I will examine the cult of St. Anthony in the city and church dedicated to him through the prism of two basic elements – miraculous objects or other ones in the church area and beliefs and ritual practices related to them. It is precisely the connection between the different components of the cult site, combining diverse objects of pilgrimage, honoring, and usage, that creates a truly unique context in which this church, the only one in the country until recently dedicated to the St. Anthony, exists. The analysis is based on observations from conducted fieldwork studies in Melnik and bibliographic and online surveys in the period 2016–2018.

Червеният цвят като константа в рекламната комуникация

Author(s): Polina Dotcheva-Stoitcheva / Language(s): Bulgarian Issue: 1/2015

Colour‘s as constants have important roles. They are connected by perception and by the preference of different audiences. When designers have to work with colour, they often consider specific aspects of colour interpretations. In this study the colour red is interpreted from different points of view. Here are the results from the test; it was made with Bulgarian consumers to examine their colour preferences and interpretations. What Bulgarian consumers considered to be the most preferable colour for men and women. There is different information about color interpretations depending on gender, psychophysiological and other aspects. At the end of this issue the information about the colour red has been used to analyze it as a constant for the Coca-Cola brand.

Четвъртата власт става ли първа?

Author(s): Ani Dimitrova / Language(s): Bulgarian Issue: 1/2021

With the development of public relations and technology, the question arises more and more often whether the media, which provide the most dynamic opportunity for communication between state bodies and citizens, have not replaced the formally established three authorities that form the basis of any democratic society. The metaphor “Fourth Estate” most clearly shows the need for independent control, on behalf of the public, over the other three powers – the judicial, legislative and executive. Thus, it is important to note that information campaigns designed to manipulate public opinion with false or misleading social media posts have become a standard political practice.The media are called upon to be an objective corrective and an expression of the public interest, even if this may bring about political change. An emblematic example of this is the research and revelations of two Washington Post journalists (Bob Woodward and Carl Bernstein), who provoked the Watergate scandal and led to US President Nixon's resignation in 1974.Today, the Fourth Estate has more power than ever to be a mediator possessing access to the authorities and the people it must serve. An example of this are the recent US presidential elections. But the Fourth Estate is also an indicator of truth in today's digital society, where news spreads in seconds and the social media raise the question as to whether it is possible to control information without affecting its truthfulness and reliability. The question is, are the media and technological giants not actually the new rulers and the foremost power ?!

Четенето и книгата в постмодерната дигитална среда

Author(s): Dobrinka Peicheva / Language(s): Bulgarian Issue: 2/2018

Among the most alarming findings for reduced spiritual contacts in contemporary societies, including that in Bulgaria, are those for reduced readership of books. Regularly conducted sociological and statistical surveys during the last decade have revealed a relatively sustainable situation of declining or withholding the amount of readers. National statistical institutes, Eurostat, specialized sociological agencies and specialized foundations are constantly conducting surveys, resulting in more or less grim pictures of the level of reading in many European countries.However, it should not be overlooked that the statistical picture of reading is not always presentеd in the light of the digital age. The metamorphoses through which the book is passing and the transformations in reading habits that have taken place in the digital era require a special research approach attempting to outline both some of the consequences and the causes for the fundamental changes that accompany these processes.This article presents aggregated data from an "expert evaluation" survey of 14 experts participating in the COST Action IS 1404 E-READ (2014-2018) on the attitudes towards modern forms of reading and the future of the book, which has been conducted within the framework of the research project DCOST 01/13 - 04.08.2017 of the National Scientific Fund of Bulgaria.Some of the expert conclusions state that the book in its traditional form will change to a great extent, and that there will be many convergent processes between the traditional and e-formats, as well as among the other media, but as a paper product the book will not disappear, it will become the dominating possession of the intellectual elite.

Четириизмерният човек

Author(s): Rossen Stoyanov / Language(s): Bulgarian Issue: 1/2017

In the virtual web space, the fourth dimension – time, has been replaced by digitality as its inherent root. This new „dimension“ also implies endless and perspective opportunities for all of us and for every kind of human activity – for realization and change, for being and existence and for personal future. Trends in reformatting the dominant offline relationships in the societies also lead to „demands“ in creating, searching for and following megaleaders instead of parties. The need for a new civil contract becomes more and more urgent in this connection.

ЧЕШКИЯТ ЕЗИК В ЧАТ КОМУНИКАЦИЯТА

Author(s): Aglika Bogoslovova / Language(s): Bulgarian Publication Year: 0

The paper reviews the specifics of the Czech language in electronic communications, especially in chat messaging. The types of chats are listed. Also, the features of public chat commu-nication are discussed: anonymity and the close similarity to the spoken language, the usage of foreign words and numbers instead of letters and the new form of non-verbal communication – the emoticons. The paper briefly analyzes the language used in chats in terms of phonetics, morpholo-gy, syntax and lexis

ЧИСЛЕНО ИЗСЛЕДВАНЕ НА ЛЕНТОВ ФИЛТЪР С МОСТ НА ВИН I

Author(s): Plamen Angelov Angelov,Milena Dimitrova Angelova / Language(s): Bulgarian Issue: 1/2018

Many electronic studies require using of electronic filters. Interestingly, the bandpass filters are achieved with different technical solutions. This article presents a solution of a bandpass filter realized with "Vin bridge"

ЧИСЛЕНО ИЗСЛЕДВАНЕ НА ЛЕНТОВ ФИЛТЪР С МОСТ НА ВИН II

Author(s): Plamen Angelov Angelov,Milena Dimitrova Angelova / Language(s): Bulgarian Issue: 1/2018

In part II of the article we produce the numerical experiment and theinfluence of sine wave inputs with variable frequency entering the filter and stabilizing the input amplitude without taking about the input resistance of the source. This paper aims to extract a numerical experiment of the innovative filter by examining the frequency response of the filter

Чистота и опасност в медиите. Форми на медиен боклук и стратегии за рециклиране

Author(s): Niya Neykova / Language(s): Bulgarian Issue: 1/2020

The article categorizes several types of media bullshit, based on three aspects that are embedded in the very definition of “media” and create the contemporary media environment – namely media as a technical device, media as a type of connection (hierarchical or not) and media as a mediator. The functional conception of the media as meaningful to society, enshrined in its very definition, allows one to show what is not pure or what violates public order, that is, media bullshit. The analysis shows three divisions in the contemporary media environment as key elements in the production of media bullshit: inclusion-exclusion (in relation to the definition of the media as a technical device); information-communication (in relation to the media as a type of connection); truth-manipulation (in relation to the media as a mediator).

Читателски нагласи при избора между печатни и електронни книги

Author(s): Georgi Alexandrov,Lilia Raycheva / Language(s): Bulgarian Issue: 2/2018

The article is based on the outcome of the survey "Dimensions of Reading and Its Perception in the Digital Age"conducted in the period February - March 2018 within the International Academic Program of The European Commission COST Action IS1404 Evolution of Reading in the Age of Digitization (E-READ). The survey aims not only to identify the readers' attitudes, but also to reveal the drivers behind them. Concrete conclusions are formulated regarding the preferences in the type of reading - on paper or on electronic device, and the type of book - print or electronic. These preferences do not have considerable differences determined neither by age, nor by profession. However, the results of the survey outline a clear preference for the traditional reading of print books.