We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

Download

Metaphoric Transfer Of Knowledge, Cultural Experiences And Social Practices In English Language Advertising Discourse

Author(s): Rumyana Todorova / Language(s): English Issue: 1/2017

The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two- and cross-domain mappings referring to cultural conceptualizations of the world. On the one hand, text producers’ awareness of social events, as well as of people’s experiences and practices helps them in the construction of advertisements in the most intriguing and sensational way. On the other hand, text receivers are provoked and tempted by the ads deconstruction, though in some cases their unawareness of what is happening or has happened around us or in the world at large may block or hinder comprehension and thus lead to either misunderstanding of the message and their ignorance of it or to their complete indifference to it. The paper deals with all of the above mentioned issues supported by examples of English language ads and commercials. It shows in what ways multimodality related to the use of verbal and non-verbal signs works in them. The results prove the fact that the use of multimodal metaphors, especially in the non-verbal component, is supposed to trigger more emotions and feelings than the mere representation of the advertised items.

More...

Download

Preface

Author(s): / Language(s): English Issue: 1/2018

The Preface provides an overview of the main topics touched upon in this volume.

More...

Download

Preface or foreword

Author(s): / Language(s): English Issue: 1/2016

The preface provides an overview of the main topics discussed in the volume dedicated to the Challenges in English teaching and research.

More...

4.50 €

Preview

The “Enchanting Background” of the Short Form Literature

Author(s): Irena Kristeva / Language(s): English Issue: 1/2019

To revalorize the “enchanting background” of the enigmatic and fascinating Antiquity, which he re-elaborates from its scattered and fragmented remains,the French writer Pascal Quignard proposes anaggiornamento of some ancient literary short forms. HisLittle Treatisestherefore represent an unconventional assemblage of fragments that condense the reflection by endowing it with the sparkliness and the fugacity of fireworks; that search for the deep meaningof discourse by playing with its latent connotations; that translate the stream of thought by fractioning the storytelling. Thissingular narratio brevis, which wanders through ages, contexts and literary genres, corresponds to a world view as a fragmented space and to a writing view as a discontinuous and unfinished discourse.

More...

4.50 €

Preview

Лингвистиката и здравият разум

Author(s): Stefana Dimitrova / Language(s): Bulgarian Issue: 2/2019

The confrontation of common sense and the complex deductive schemes of scientific knowledge often plays a retaining role, and creates in linguistics some methodological obstacles for understanding the essence of linguistic substance and its form. On the other hand, such confrontation stimulates all a priori created abstract models of the overall architectonics of the linguistic levels and provides conditions for the emergence of new ideas and methods in linguistics, thus paradoxically becoming a guarantor of the progressive movement towards constant refinement of the research methods

More...

4.50 €

Preview

Когниция и пунктуация

Author(s): Mariana Georgieva / Language(s): Bulgarian Issue: 2/2019

The cognitive approach explains the non-comma at predictive boundary in an identical relation, where there is a comma in other cases. The Union is derived from its status as a comma-tag and syntax link syntax and relation syntax.The cognitive approach explains punctuation as a function of the predicate rather than as a graph of one or another union use. The thesis is confirmed by the multifunctionality of allied uses.Formal signs and functionality as an end in itself are not an objective and true basis for the explanation of punctuation and the exceptions therein. Its syntactic principle obliges the syntactic attitude to be brought to the fore, which is not only represented by the position, nor by the explanation of the relationship when there is one and expressed in union.

More...

4.50 €

Preview

Руският футуристичен взрив: заумът – провокация и идеолект

Author(s): Magdalena Kostova-Panayotova / Language(s): Bulgarian Issue: 2/2019

This article focuses on poetry as a phenomenon of futuristic art. “Zaum” is not an invention of futurists. It exists as an adequate means of transmitting ecstatic states to the shamans, its spirites, its esoteric and religious function has been known since antiquity. For Kruchonich, as well as for a number of other poets and playwrights, such as I. Zdenevich, the opportunity is to avoid the wrong verbal meanings, the speech patterns, and speech parsing. It is a path to the emotionally-sensual sphere and sub consciousness of man. Since, in the art of futurists, it is important not to copy reality, but to validate one’s own being and creative activity. An instrument of such activity is deformation, overturning, breaking the form. Hence,mistakes are deliberately legalized and even canonized because the error creates a distracting effect and makes us see in the act of deformation the return to the poetic. Poetic poetry, of course, does not end its development in a natural way. It is forbidden, as is the incomprehensible art. In 1931, the OGPU brought an action against the Obiratels and A. Tuffanov for the sake of accusation, accusing them of subversive plans against Soviet power. Moody poetry resurrected in the 1950s, when poets such as Vladimir Kazakov, Henry Sapgir, Igor Choline, Sergey Siege, Rie Nikonowa gradually entered the literature. The return to the pre-cultural state to which the futuristic mind calls the simultaneous renewal of the world and art, the rediscovery of the lost unity between man and space.

More...

4.50 €

Preview

Когнитивные основы когерентности образных средств художественного текста

Author(s): Grigoriy Valeriyevich Tokarev / Language(s): Russian Issue: 2/2019

One of the literary discourse features is the embodiment of thoughts in the form of images. The image structures artistic literary space. Artistic figurativeness simulates a particular reality, which has co-referent nature and it has visualization of worldview as the basis of intention. Processes of creating and understanding literary text are identical. Stages of the processes include figurative categorization, unpacking and reading of images. Imagery means, included in a text, form a figurative paradigm which is headed by the base image. The coherence of figurative means is the structuring principle of the literary text. On the one hand, the base image variation is limited by the cognitive matrix corresponding to one or another mental code; on the other hand, it is unlimited and unpredictable and depends on the text author’s creative potential. The base image organizes the cognitive activity of the author and the reader. It becomes the basis for artistic communication, ensuring its effectiveness. The base image determines the adequacy of the text understanding. Due to the base image, addressee covers the entire paradigm of figurative means and, to some extent, correctly interprets it. Violation of this pattern leads to destruction of the text imagery integrity, to interference in artistic communication. The base image embodies one of the fundamental principles of hermeneutics: the requirement of a holistic interpretation, subordination of all text elements to a single text-forming foundation.

More...

4.90 €

Preview

Поликультурное образование и межкультурный тренинг – аспекты теории и практики

Author(s): Nadya Cherneva / Language(s): Russian Issue: 4/2016

Very often international youth seminars involve some kind of intercultural exchange. Where participants from a great variety of backgrounds take part. There are so many points to entry into the subject of intercultural learning. This is a suggested format aimed at creating an intercultural environment for a couple hours’ workshop that could be run independently or as part of a larger activity. The advantages are: participants already know each other (at least a bit) and there are more possibilities to follow-up after the workshop. The intercultural games and activities help participants to get to know themselves, their roots as “cultural” beings, to respect, appreciate and accept diversity in a global sense.

More...

4.90 €

Preview

Мифы о русском языке, или о формах наивной лингвистики в интернете

Author(s): Valeriy Efremov / Language(s): Russian Issue: 4/2016

Internet as a new form of existence of language becomes the new mirror to reflect a variety of myths about language. The Internet impacts contemporary language and speech giving new forms of naive linguistics: (1) Linguofreaks develop a new folk etymology (2) Jargon padonkaff represents naive culture studies and linguistic resistance (3) Grammar Nazi is an example of naive language policy and speech culture (4) Wictionary is the form of naive lexicography. All this internet-movements contain their myths about the Russian language.

More...

4.50 €

Preview

Теоретични основи на „Речник на френските думи в българския език“

Author(s): Dimitar Vesselinov / Language(s): Bulgarian Issue: 3/2016

The article presents theoretical foundations of the dictionary of French words in Bulgarian language. Special attention is paid to Lexicographical principles, macro- and microstructure of the dictionary.

More...

4.50 €

Preview

Езикова теория и езикова реалност – категориите вид, време, наклонение и залог в учебните помагала по новогръцки на гръцкото средно образование

Author(s): Boris Vounchev,Elena Chausheva / Language(s): Bulgarian Issue: 5/2019

The paper proposes a critical reading of the approach to the verbal categories aspect, tense, mood and voice in the Modern Greek Language, as adopted in the textbooks and teachers’ methodological guides for the Greek Middle School (Gymnasium). The analysis of the textbooks and the methodological guides takes into consideration the following aspects: sources of theoretical framework, adoption of up-to-date theoretical insights, theses and terminology, differences in the approach to the verbal categories and use of controversial or non-conforming to the language reality theses. The main conclusions are that the contemporary linguistic approaches are incorporated in the methodological guides, while the textbooks adhere to obsolete theoretical framework and terminology, and that a number of important issues pertaining to the Modern Greek verbal system are insufficiently analyzed or not analyzed at all.

More...

4.90 €

Preview

Явление лексической паронимии как лингводидактическая проблема

Author(s): Elena Stoyanova / Language(s): Russian Issue: 5/2019

The paper is devoted to the problems of lexical paronymy in the aspect of teaching Russian as a foreign language. The paper examines the verbal single-root paronymic lexemes of the Russian language and their equivalents in the Bulgarian language. The relevance of the study is due to the processes of globalization and intercultural dialogue, as well as the concomitant problems of reducing the language culture. Linguistic and didactical difficulties of paronymy and its teaching in the Bulgarian audience are due to the phenomenon of inter-linguistic homonymy. Among the system errors in the study of the Russian language, there is a mixture of paronyms as a violation of lexical normativity. We provide a generalized table of the use of paronymic verbs, which analyzes intergenerational equivalents.

More...

4.50 €

Preview

Овладяване на четенето за социални цели – българско и английско начално училище

Author(s): Mariana Mandeva,Penka Kaneva / Language(s): Bulgarian Issue: 9/2019

The idea of learning to read for social purposes from the first stage of school is maintained in the article in exact agreement with contemporary educational policies at European and national level. The importance of language literacy in the modern civilization of knowledge and the phenomenon of reading as a base of acquiring language literacy are discussed. On this background the problems of beginning reading instructions in Bulgarian and in English are interpreted and a classification of literacy technologies for teaching primary students that is based on the specific character of the corresponding writing system is presented. Theoretical statements are illustrated with some technological instructions for “entering” reading in Bulgarian and in English.

More...

4.50 €

Preview

Активный русско-болгарский словарь сочетаемости

Author(s): Nadezhda Deleva / Language(s): Russian Issue: 1/2020

The article examines pairs of Russian-Bulgarian lexical units characterized by a high degree of formal and semantic similarity. Specific examples confirm the thesis that the dictionary article is a comprehensive and illustrative form for presenting the results of a comparative study. The dictionary articles are developed in accordance with the principles of active lexicography. The different meanings of lexical units are differentiated and detailed, and a much larger amount of information about their compatibility, their pragmatic and cultural features is provided. This model can also be applied in teaching the Russian language to Bulgarians.

More...

4.50 €

Preview

Чуждестранният лектор като мост между езиците и културите

Author(s): Maria Dobrikova / Language(s): Bulgarian Issue: 1/2020

The introductory part of the article is bringing a short overview of history of Bulgarian studies at Faculty of Arts at Comenius University in Bratislava. Irreplaceable role of foreign lector while studying foreign languages is emphasized and demands placed on his professional and intercultural competences are presented. The second part of the article is focused on a significant Bulgarian Slavist and Slovakist Ivan Buyukliev, specifically his role of a lector at Comenius University in Bratislava. Author mentions mainly less well-known circumstances of his stay, as was for example defence of doctoral thesis on relative clauses’ structure in Codex Suprasliensis or his last article published in Slovakia on Dora Gabe’s lecture stay in Bratislava in 1931.

More...

4.50 €

Preview

A Semantic Description of the Combinability between Verbs and Nouns (on Material from Bulgarian and English)

Author(s): Svetlozara Leseva,Ivelina Stoyanova,Maria Todorova,Hristina Kukova / Language(s): English Issue: 2/2020

This paper represents a methodology for defining restrictions on the semantic combinability between different semantic classes of verbs and the sets of nouns corresponding to the elements of their conceptual frame (i.e. the major participants in the situation described). Our observations focus on verb synsets from WordNet and their assigned FrameNet frames which mutually inform each other. We analyse the semantic information typical for each of the studied verb classes and define semantic restrictions on the nouns they combine with. The theoretical and empirical value of the provided semantic representations and restrictions lies in the enhanced modelling of verb-noun combinability which is universal enough to be applicable not only to the languages exemplified (English and Bulgarian), but (with possible modifications) to various other languages for which wordnets are available.

More...

4.50 €

Preview

Научноизследователската дейност на чуждестранния лектор

Author(s): Zuzana Obertová / Language(s): Bulgarian Issue: 2/2020

The paper deals with the pedagogical and research activities of Władysław Bobek, a lecturer of Polish language and literature at the Faculty of Arts of Comenius University in Bratislava during the inter-war period. As a teacher he encouraged students in being interested in the Polish language, literature and culture. He educated the first properly prepared generation of Slovak translators of Polish literature. As a scholar he laid foundations of the Polish-Slovak comparative research in literature and enriched the research of the history of the Slovak literature. He was interested in almost all Slavic philology and wrote papers also on the Bulgarian literature. W. Bobek surpassed expectations on foreign lectors. His contribution to the Slovak research is so inspiring that scholars reach out to his work until today.

More...

4.50 €

Preview

Словенският модел за представяне на националния език и култура в чуждестранните университети и неговата институционална рамка

Author(s): Saša Vojtechová Poklač / Language(s): Bulgarian Issue: 2/2020

The initial part of the paper introduces activities of the Center for Slovenian as the second and foreign language affiliated with the Department of Slovenian studies at Faculty of Arts, University of Ljubljana. The central part of the paper discusses the state programme entitled “Slovenian at foreign universities” that organizes and coordinates activities of lectors of Slovenian language abroad. It describes respective aspects of the Slovenian model of foreign lectureships, mentioning requirements for education and experience of lectors, evaluation of their work, system of training and further education, as well as financing lectureships, providing specialized and research literature to lectureships, organizing joint international projects dedicated to presenting Slovenian culture abroad, and other activities.

More...

4.50 €

Preview

Лекторатът по словенски език във Философския факултет на Университета „Коменски“ в Братислава в контекста на словашко-словенските културни взаимоотношения

Author(s): Svetlana Kmecová / Language(s): Bulgarian Issue: 2/2020

The first part of the paper deals with the history of Slovene studies at the Faculty of Arts of the Comenius University in Bratislava as well as the personalities who contributed to its development. The second part focuses mainly on the personality of the significant Slovenist Melichar Václav and his activities as a lecturer and translator. The author mentions his participation in the international youth Catholic organizations Pax Romana and Slavia Catholica, thanks to which he could spent one semester of the 1938 –1939 academic year at the University of Ljubljana, where he became familiar with Slovenian language and culture. Change of the political system in Czechoslovakia in 1948 had a negative impact on his social status and promising career as an editor. In 1974 he was given the opportunity to teach Slovenian language at the Faculty of Arts of the Comenius University in Bratislava, where he worked as a lecturer until 1987. His diligent work meant a significant contribution to the development of the Slovak-Slovenian cultural relations and his translations positively influenced the Slovenian literature reception in Slovakia.

More...