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МОДЕЛИ НА ДИАЛОГА В МЕДИЙНАТА РЕЧ

МОДЕЛИ НА ДИАЛОГА В МЕДИЙНАТА РЕЧ

Author(s): Venera Dimitrova / Language(s): Bulgarian Issue: 1/2017

The subject of the article is the answer as a reaction to the question in Bulgarian media discourse between the recipient and sender. The models that are analyzed do not fall into standard expectations when the recipient fills gaps in the information of the questioner. Various situations are analyzed, but in particular via the so-called "dialogic game" where interlocutors have relatively equal participation in verbal communication. The aim is to reveal to some extent the principles of verbal interpersonal interaction; to understand whether there are specific models that avoid successfully unwanted response from the addressee. Are there any "stereotypes" of speech behavior? And how do they spread in the Bulgarian media context? Are there dominant models that serve as "universal formula"?

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Новите медии и социални мрежи като фактор в процеса на радикализация и нормализация на престъпленията от омраза

Новите медии и социални мрежи като фактор в процеса на радикализация и нормализация на престъпленията от омраза

Author(s): Lyuba D. Spasova / Language(s): Bulgarian Issue: 3/2017

The article analyzes the processes of radicalization and its expression into hate crimes via the concept of hate and studies the impact of new media and social network on the two phenomena. It is argued that new media and social networks are important factors in the process of normalization of radicalism. Specifics of hate speech are discussed as par excellence techniques of normalization.

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Социално-властовата функция на езика в контекста на социологическите идеи на Пиер Бурдийо

Социално-властовата функция на езика в контекста на социологическите идеи на Пиер Бурдийо

Author(s): Angel Tsvetkov / Language(s): Bulgarian Issue: 3/2018

The here presented is a typical theoretical development, to which anyone can apply typical examples of everyday life. Things we are accustomed to and take for granted more as an unconscious sense of rules and norms in specific social universes, including the one we work in. We are in a particular position, namely to stop doing what we do everyday and ask ourselves why we really do it. We are engrossed in specific relationships that are rooted in the very social fabric of society. We have to try to get out of everyday routine to answer questions that are really important to us for our self-knowledge. These are questions of the kind of social field we have, what are the roles that have been imputed to us and eventually would be fulfilled, placed in another situation of power positions where knowledge - power and language are mixed to give us a response about what produces the specific social actions of individuals? On these questions, we will try to find possible answers here.

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ГЕНДЕРНЫЕ ОСОБЕННОСТИ РЕЧЕВОГО ЭТИКЕТА АРИСТОКРАТИИ ХІХ ВЕКА – РУССКО-АНГЛИЙСКИЕ ПАРАЛЕЛЛИ (СОЦИОЛИНГВИСТИЧЕСКИЙ АСПЕКТ)

ГЕНДЕРНЫЕ ОСОБЕННОСТИ РЕЧЕВОГО ЭТИКЕТА АРИСТОКРАТИИ ХІХ ВЕКА – РУССКО-АНГЛИЙСКИЕ ПАРАЛЕЛЛИ (СОЦИОЛИНГВИСТИЧЕСКИЙ АСПЕКТ)

Author(s): Sonya Hristova / Language(s): Russian Issue: 1/2019

The article is dedicated to gender as a social factor that determines the peculiarities of speech development. But besides the biological differences between people, there is also a division of their social roles, forms of activity, differences in behavior and emotional characteristics, or a gender, which means a set of social and cultural norms that society requires people to fulfill according to their biological sex. It is an essential characteristic of the personality, a specific way of the identification of the speaking person among the other members of the society. In language, gender relations are expressed through culturally determined stereotypes, speech etiquette leaving a mark on the behavior, on the processes of the language socialization, the social expectations and the speech behavior of the personality. Communication between men and women is a kind of "intercultural communication" because, above all, they are persons with equal opportunities, rights and freedoms. Speech communication is also a complex process, an essential part of human activity. The linguistic representation of men and women reveals features of male and female speech on all levels. The term gender was used to describe the social, cultural, psychological aspects of the "feminine" as compared to the "masculine", that is, in isolating everything that shapes traits, norms, stereotypes, roles, typical and desirable for those whom society defines as women and men, of one’s language, features that manifest themselves in different centuries, in different types of social groups, for example the speech etiquette of the Russian and English aristocracy in 19th century.

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Медийната екология – концептуални и съдържателни измерения

Медийната екология – концептуални и съдържателни измерения

Author(s): Dobrinka Peicheva / Language(s): Bulgarian Issue: 1/2019

The media are positioned as increasingly important factors in the people civilization formations, competing with the family environment, the education system and other socializing agents. The study of the content aspects of the media ecosystem and the attitudes created for its key manifestations presented in this article is the study of the real role of the media in contemporary Bulgarian society.The purpose of this article is to to reveal the state of the media ecosystem, highlight its environmental problems and trends, and pave the way for future research by using the quantitative and qualitative methods (representative content-analytical research on 900 media units from traditional and online media in a special representative sample and a focused interview among 23 leading scientists and media practitioners).It is an attempt to search for the answers to the key questions that the founder of the media ecology, Neil Postman (2006) puts, namely: What are the moral consequences? ; Are the consequences more humane or anti-human? "We, as a society, earn more than we lose, or lose more than we earn?

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MANIPULATION IN DER SPRACHE DER BOULEVARDPRESSE

MANIPULATION IN DER SPRACHE DER BOULEVARDPRESSE

Author(s): Tomash Godish / Language(s): German Issue: 2/2019

We meet with linguistic manipulation in every area of human commerce - in advertising, politics, business, media or everyday life. Thanks to modern communication technology and new communication channels, it is now possible to reach a larger mass of people and, of course, to manipulate it. There are many manipulation techniques - in most of them language is the basis. Manipulation through language is not a new phenomenon, but thanks to modern communication technologies it gains new forms as well as new areas of its application. Language manipulation is realized through various language instruments (for example emotional phrases, words, tropes, etc.). Journalistic, advertising or political texts are full of such language instruments. Their main aim is to influence the recipient in such a way, that he will not be able to form an objective opinion on certain events himself. In the following contribution we will therefore deal with the typical language resources of manipulation in the press language with the focus on the tabloid press. We are also working on the phenomenon of emotionalisation in the press language because it is one of their typical manipulative elements. In this contribution we demonstrate the occurrence of individual presented language resources on concrete examples from the tabloid Bild, and some other daily newspapers

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BETWEEN NATIONALISM AND EUROPEANISM: REPRESENTATIONS OF CHINA’S BELT AND ROAD INITIATIVE IN BULGARIAN MEDIA, 2013-2018

BETWEEN NATIONALISM AND EUROPEANISM: REPRESENTATIONS OF CHINA’S BELT AND ROAD INITIATIVE IN BULGARIAN MEDIA, 2013-2018

Author(s): Yuxiang LIN / Language(s): English Issue: 2/2019

In 2013 China put forward the BRI – Belt and Road Initiative, part of its focus was to intensify investment in the countries along the Belt and Road including Bulgaria. Meanwhile Bulgaria was seeking for new foreign investment. The China’s initiative did not receive any reflection in Bulgarian media during the first four years. In 2017, the first Belt and Road forum was held in Beijing. Then during the period 2017-2018, reports on the BRI started to emerge in Bulgarian media and its coverage was polarised. The papers used techniques from framing theories to present how the initiative was presented differently in selected media reports from the online newspapers Trud, Ataka, Capital and Club ’Z’. Furthermore, the research explored the reasons behind the difference from the perspectives of nationalism and Europeanism. The paper argues that the pro-European media tend to see China’s initiative as a risk, while the nationalist media tend to see the BRI as an opportunity. The opportunity lies in the economic benefit from the short-term effect, while the risk is inferred from the political influence from the long-term run. From the viewpoint of political psychology, there was lack of familiarity and intensive engagement with China, which made the BRI perceived as a risk. Overall, the paper analyses bias in the Bulgarian media through the example of China’s BRI.

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Тоталитарният новоговор
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Тоталитарният новоговор

Author(s): Petar Vodenicharov / Language(s): Bulgarian Issue: 3/2020

Using the method of the critical discourse analysis and the insights of George Orwell „1984“ the author aims at analysing the propaganda mechanisms (production distribution and perception) of the totalitarian press in the 1950-s. The socio-political context of the press and the new relations between orality and literacy because of the domination of the new elite (mainly of village origin and with low education) have been outlined. The text analysis discovers the duality of the themes, the centralized and passive sources of the texts, new genres and the new imagery explained by some psychoanalytical concepts. The structure of the newspeak changed considerably with logoside and intensive production of neologisms, especially abbreviations, abundance of euphemisms and doublethinks which aim at closing the thought in vicious circles.

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FUNCTIONAL VARIABILITY OF THE REVIEW GENRE IN MODERN UKRAINIAN MEDIA COMMUNICATION

FUNCTIONAL VARIABILITY OF THE REVIEW GENRE IN MODERN UKRAINIAN MEDIA COMMUNICATION

Author(s): Larysa Shulinova,Dmytro Dergach / Language(s): English Issue: 3/2020

The article is devoted to the linguistic and stylistic solution to research problems of communicative variance of the review genre in modern Ukrainian mass media. The author's provability is based on the contrast of the chosen methodology of medialinguistic analysis and the already formed tradition in the social and communicative scientific paradigm. It allows to realize a comprehensive, syncretic investigation of the functional, context-oriented nature of the review. Medialinguistic analysis of the review genre is based on current illustrative material from authoritative in Ukraine media resources (Voice of America, Radio Free Europe / Radio Liberty, BBC) that were interpreted using stylistic and quantitative methodology. It helps to indicate the permanent evolution of the review model: architectonics, system of language units and most importantly – functions. There is a tendency for the review to be more informative, and its analytical nature is defined as an additional functional component a priori. Thus, the idea of the review hypergenre status, alternatively realized in the style of mass media communication, is argued in connection with its extralinguistically motivated tasks and priorities. Such peculiarity of the review genre helps to determine the prospects of its research analysis, especially nowadays, in linguistic and cultural discourse that deepens the medialinguistic and genre subjectivity of the professional interpretation of modern mass media communication.

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Движенията "Me Too"и "Time's Up" в The Guardian

Движенията "Me Too"и "Time's Up" в The Guardian

Author(s): Tsvetelina Dzhambazova / Language(s): Bulgarian Issue: 3/2020

The article analyzes the author's content analysis results on texts about the new social justice movements "Me Too" and "Time's Up. „The analyzed materials are published on The Guardian's website (theguardian.com) between October 5th, 2017, and December 31st, 2018, (thus marking both campaigns' first anniversary). The text aims to study the methods through which both initiatives are presented in the British medium. The article's important tasks are researching whether this website's authors express an attitude towards the movements and checking out whether there is any connection between these campaigns and the existing calls for changes in the social roles of sexes in modern society. The Guardian's journalists actively present attempts to eliminate violence and simultaneously express a largely positive attitude toward those activists' actions and efforts to eradicate gender discrimination. The published materials are characterized by a significant generic variety, while calls for changes in men and women's social roles can often be found in the analyzed texts. In the end, readers are fully informed about the most important facts surrounding the two movements, which once again proves the huge The Guardian plays in supporting and promoting gender equality values.

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ЕЗИКЪТ НА МЕДИИТЕ: ЕЗИКОВО СЪЗНАНИЕ, НОРМА И ГРЕШКА

ЕЗИКЪТ НА МЕДИИТЕ: ЕЗИКОВО СЪЗНАНИЕ, НОРМА И ГРЕШКА

Author(s): Mariana Georgieva / Language(s): Bulgarian Issue: 1/2022

The projections of the categories of linguistic consciousness and linguistic personality as prototypes of the power of language in general are sought in the work. The cognitive method is used to analyze the relationship between language consciousness and language personality, on the one hand, and norm and error as a clash of phenomena in the developmental process of language, on the other hand. The power of language is manifested and proved by linguistic media explication and at the same time “regulates” it through language laws and language norms. The media language refers to developmental processes in the vocabulary of the language. Lexicalization and grammaticalization can be traced and regulated in the direction of enriching the language and its future as a cognitive passport of national identity. The media discourse is a source of non-normative uses that should be prevented; it presupposes modern and up-to-date regulatory mechanisms in the direction of language protection and preservation - again as a cognitive passport of national identity and cultural sovereignty. The phenomenon for us is the collision of language - speech on the territory of human consciousness as an emanation of cognitive claim and communicative intention, more precisely in their section. Consequently, the problem is the extent to which the linguistic personality has a definite consciousness in terms of linguistic laws in order to present culture in its natural and a priori presentation.

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Саморефлексии на журналистите за цензура и натиск в медиите, които напускат
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Саморефлексии на журналистите за цензура и натиск в медиите, които напускат

Author(s): Zhana Popova / Language(s): Bulgarian Issue: 2/2022

The text presents results of research on how journalists tell about censorship and pres-sure on their work in the media. A number of studies point to major problems such as corporate pressure on journalists in private media; tabooization of certain topics by public and state-owned media, but also distortion of the information picture due to commercial interests. One very specific biographical moment, i.e. the quitting, dismis-sal or discharge of journalists from the media, has been chosen as a focus of the study of journalistic perceptions of limitations on the professional field. The study answers the questions: When do journalists think they were free in the media? How do they describe their perceptions of freedom of expression? How do they construct their personal narratives in media interviews in the period after quitting or being banished from the media?

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ОТ ВМЕШАТЕЛСТВО В ТУРСКИЯ КНИЖОВЕН ЕЗИК КЪМ ПЪЛНА ЗАБРАНА (ЕЗИКОВАТА ПОЛИТИКА НА КОМУНИСТИЧЕСКА БЪЛГАРИЯ)

ОТ ВМЕШАТЕЛСТВО В ТУРСКИЯ КНИЖОВЕН ЕЗИК КЪМ ПЪЛНА ЗАБРАНА (ЕЗИКОВАТА ПОЛИТИКА НА КОМУНИСТИЧЕСКА БЪЛГАРИЯ)

Author(s): Sadik Haci / Language(s): Bulgarian Issue: 2/2022

Although in some periods of communist Bulgaria there was a weakening of the pressure and control over the education, language, culture and literature of the Turks in the country, the assimilation policy was always on the agenda of the totalitarian authorities. Various means of control over the education and the press were used, and after the April Plenum the authorities gradually proceeded to deform the Turkish literary language by forcing the introduction of Bulgarian vocabulary and the violation of its grammatical construction, punctuation, transcription. A special list of words which had to be used in print and literature was created. This rude intervention was supported by the publication of materials in Bulgarian, which were progressively increasing. The publication of Turkish literature was stopped, and writers either had to start writing in Bulgarian or remain silent forever. The linguistic policy of the totalitarian state against the Turkish minority in the second half of the 1980s reached its highest degree, resulting in a total ban on the Turkish language not only in its written form, but even its use in a home environment. This study aims at presenting a previously unexplored problem of the direct encroachment on Turkish literary language and the destruction of already published literature.

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UKRAINIAN CHRISTIAN MARKETING: COMMUNICATIONS, VERBAL POSITIONING OF RELIGIOUS SERVICES AND GOODS

UKRAINIAN CHRISTIAN MARKETING: COMMUNICATIONS, VERBAL POSITIONING OF RELIGIOUS SERVICES AND GOODS

Author(s): Olena Klymentova,Olha Soroka / Language(s): English Issue: 2/2022

Communicative features of religious marketing are new objects of study for the Ukrainian scholars. The actuality of the study is stipulated by the fact that the studied subjects belong to such general communicative and linguistic problems as linguistic programming of personality, language and religious identity, semiotic code, God substitution, communicative manipulation, suggestion, etc. The cognitive significance of religious marketing for Ukrainians is determined by the factors of its influence on the consumers. Consumer behavior depends on the communicative specifics of religious marketing texts. The authors distinguish the pathogenic influence and influential texts with pragmatic function. The objects of our research are the communicative features of the Christian marketing, Islamic marketing and Judaic marketing in Ukraine. The subjects of our article are the marketing of communications, positioning of religious services and goods. The tasks are the following: to analyze the communicative aspects of religious marketing of Christians, Muslims and Jews in Ukraine. The methodology of the research is based on the current approaches to scientific studying of religious communication and channels of its promotion. We use discourse analysis (critical) for the science qualification of interactional aspects, socio-psychological and socio-cognitive characteristics, frameworks and contexts. Religious marketing communication great progress has been made in new media. Within the frames of marketing linguistics, new media linguistics peculiarities are also analyzed.

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Privileged and Deprived on Croatian Media on Facebook
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Privileged and Deprived on Croatian Media on Facebook

Author(s): Dominika Kubišová / Language(s): English Issue: 2/2023

The fascinating world of Facebook commentary sections under the news portals are considered. There are headlines about politicians who can exercise power and about people that are rich and successful and could inspire awe. When we talk about the language of the politics we mostly consider and monitor the language of politician or language of the media/yellow press. However, there is a pool of reactions in the com-ment section where people sometimes anonymously, sometimes openly express their opinions on what we can call elites. Research method is based on discourse analysis of chosen Croatian media on Facebook in selected timeframe. The comment section is an interesting paradox of spoken language in written form. We can divide the users into few groups a) the supporters and fans; b) in opposition; c) those who are (trying to be) funny no matter the situation; d) drawing attention to the deprived to level the field e) asking “who cares” or “who are they anyway”. The main contribution of this text is a monitoring of the language/social place that is not explored that much especially when it comes to small language environment. The comment sections reflect not only language in use but also moods, wits, and problems of its users and it could be taken into consideration about how this part of society feels and talks about privileged.

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MOBILIZING HASHTAGS IN THE LIGHT OF THE SPEECH ACT THEORY: A CASE STUDY OF TWITTER POSTS RELATED TO RESTRICTIVE MIGRATION POLICIES

MOBILIZING HASHTAGS IN THE LIGHT OF THE SPEECH ACT THEORY: A CASE STUDY OF TWITTER POSTS RELATED TO RESTRICTIVE MIGRATION POLICIES

Author(s): Alexey Vladimirovich Sosnin,Julia Balakina,Antonina Jucovscaia / Language(s): English Issue: 1/2023

The article implements an integrated approach to examining the mobilization potential of Twitter, which incorporates an analysis of intentions stated by the authors of hashtags and messages. The study cited in the article proceeds from J. Austin and J. Searle’s approach who argued that any utterance is essentially preparedness to perform an action, and examines the Internet space and social networks from the standpoint of the Speech Act Theory. The article explores the illocutionary goals set by the authors of topical tweets containing an explicit evaluation of Donald Trump’s restrictive immigration policy, and establishes the combinatory power of mobilizing hashtags (which call or appeal for action) and of directive speech acts. Established in the article are the most common patterns for the formation of mobilizing hashtags, alongwith the regularities of how directive speech acts and mobilizing hashtags are interrelated. To classify hashtags, lexical , semantic and folksonomic analyses are employed. The interrelation of hashtags mobilizing for action is represented graphically in Gephi software. The article suggests that to realize an appeal for action, the users rely mostly on the mobilizing potential of hashtags or tend to employ a combination of a directive speech act and a mobilizing hashtag, whose meaningful explicit appeal coincides in its communicative potential with the imperative verb realizing the directive speech act. It is concluded that in modern online communication hashtags appear to be a powerful autonomous instrument as far as mobilization is concerned.

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МЕДІА-ДИСКУРС АВСТРІЇ ЯК ВІДОБРАЖЕННЯ КУЛЬТУРОМОВНОГО БУТТЯ ЕТНОСУ

МЕДІА-ДИСКУРС АВСТРІЇ ЯК ВІДОБРАЖЕННЯ КУЛЬТУРОМОВНОГО БУТТЯ ЕТНОСУ

Author(s): Mykola Karpik,Oleksandr Tverdokhlib / Language(s): Ukrainian Issue: 3/2023

We consider the impact of media discourse on linguistic culture, focusing on the Austrian press and its role in development of the Austrian national version of German; we analyze the current research of the Austrian German standard, conducted on the material of modern journalism; we identify the main lexical processes that occur in modern Austrian German and are reflected in the media discourse; we substantiate the presence of convergent and divergent features in the functioning of Austrian German. The aim of the article is to reveal the features of Austrian media discourse and to identify the main processes taking place in the language of the Austrian press at the lexical level, in particular the use of Austriacisms and Teutonisms, as well as regionally marked lexical-morphological and phraseological units. We see its relevance in identifying trends in the development of pluricentric language and in elucidating the impact of media discourse on it. Thus, influence of mass media (especially of the press) on development of the Austrian national version of German is undeniable. It manifests itself in the fact that mass media, which are published in Germany, are a source of penetration of the new linguistic phenomena into the Austrian German. As a rule, this relationship is not symmetrical: German is the donor language for the Austrian German, which in this situation is the recipient language. In general, the linguistic colour of the national media is of great importance for the functioning and further development of the divergent version of German in Austria.

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THE EDUCATIONAL ROLE OF THE QAZAQ NEWSPAPER (1913 – 1918)

THE EDUCATIONAL ROLE OF THE QAZAQ NEWSPAPER (1913 – 1918)

Author(s): Ayakoz Kuttyzholova,Milen Filipov / Language(s): English Issue: 3/2023

The Qazaq newspaper played a critical role in reviving the Kazakh national identity. It was the first socio-political media outlet produced in the Kazakh language, one of the deepest and strongest roots of contemporary Kazakh journalism. The Kazakh National Intelligentsia understood that, without education and language, protecting Kazakhs’ interests was doomed to failure. Kazakh people’s illiteracy was the main vulnerability of the. Therefore, new education was needed to relieve Kazakh people from illiteracy and direct them toward the perspective of Kazakh independence. This study aimed to explore the importance of education in The Qazaq during 1913-1918. To achieve this goal, the research focused on the quantity of coverage of issues such as education, language, religion, and tradition. The Qazaq’s primary function was to educate people via media by reporting on crucial problems in Kazakh education at the time. The newspaper covered issues such as education, religion, illiteracy among Kazakh people, scholarships for poor Kazakh children, schools and teaching problems; training of teachers; tuition for schools, exchanging programs abroad, modernization of school programs, publishing of textbooks for schools; funding of building new schools, religion, schools for Kazakh girls and training of female teachers, organized a boarding school for students, teaching methodologies and teaching in the Kazakh language, and syllabus for primary and high schools.

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VIRTUAL SUMMER CAMPS FOR CHILDREN AS A COMPLEMENTARY OPTION TO THE CAMPS WITH PHYSICAL PRESENCE

VIRTUAL SUMMER CAMPS FOR CHILDREN AS A COMPLEMENTARY OPTION TO THE CAMPS WITH PHYSICAL PRESENCE

Author(s): Mihail Ciobanu / Language(s): English Issue: 01/2022

With the advent of the COVID-19 pandemic, the online format has been applied to continue human activities in better safety, in some cases to replace physical presence, and in other cases to be a complementary option for activities with physical presence. This also applies to summer camps for children. There is no doubt that virtual summer camps for children cannot and should not replace summer camps for children with physical presence, but should be a complementary solution. In this article, we aim to identify the advantages, disadvantages of virtual summer camps for children in relation to those with physical presence. At the same time we identify the functions and forms of organizing activities of virtual summer camps for children and other elements related to them.

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КОМУНИКАТИВНИТЕ КОМПЕТЕНТНОСТИ НА ПЕДАГОГА. ТЕОРЕТИЧНИ ПОСТАНОВКИ И РЕШЕНИЯ

КОМУНИКАТИВНИТЕ КОМПЕТЕНТНОСТИ НА ПЕДАГОГА. ТЕОРЕТИЧНИ ПОСТАНОВКИ И РЕШЕНИЯ

Author(s): Ivaylo Ivanov / Language(s): Bulgarian Issue: 1/2024

The communicative abilities of the teacher are the most important prerequisite for the effectiveness of the educational process, as this is how the interaction with the students is carried out. The teacher is responsible for understanding complex information, as well as conveying it in a clear and understandable way to students. Presenting in a way that maintains their attention, motivates them to learn more, is a prerequisite for an effective learning process. The teacher is required to adapt the content to different learning styles, build supportive relationships, as well as use encouragement and empathy in the classroom management process. Feedback is an important tool for making the classroom a safe and supportive learning environment. All these elements require good communication skills. Student success is directly related to an interactive, engaging learning environment created by capable teachers with good communication skills. In addition, the way students communicate can positively affect their perceptions of school, their role in the classroom, themselves and their abilities and motivation to succeed.

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