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ЕФЕКТИВНОСТ НА СОЦИАЛНИТЕ МРЕЖИ ЗА ПОЛИТИЧЕСКИ PR В ПРЕДИЗБОРЕН ПЕРИОД

ЕФЕКТИВНОСТ НА СОЦИАЛНИТЕ МРЕЖИ ЗА ПОЛИТИЧЕСКИ PR В ПРЕДИЗБОРЕН ПЕРИОД

Author(s): Slavyanka Angelova,Lyubomira Hristova / Language(s): Bulgarian Issue: 1/2018

The article focuses on the possibility of dialogue between politicians and the electorate in Bulgaria through the online PR tools. In this connection authors view social networks as a communication tool in the context of pre-election political PR because they are a platform that reflect the pulse of society, show the problems, social tensions and activate the declaration of civil status. At the same time, the social networks emphasize the essence of political PR as a technology for building a communication bridge between the electorate and the political subjects. The period of empirical study is determined by the most active time of political communication in Bulgaria – the official start and final of the media campaign.

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Глобалните производствени мрежи и аудиовизуалната индустрия

Глобалните производствени мрежи и аудиовизуалната индустрия

Author(s): Bilyana Tomova / Language(s): Bulgarian Issue: 1/2021

The aim of the article is to present the concept of global production networks (GPNs) through the prism of the audiovisual industry (focus - film industry). The theory of global production networks is relatively new and is associated mainly with classical industries such as automotive, textile industry and others. Its application to the field of cultural industries goes beyond the economic dimensions and emphasizes the cultural and socio-political aspects of global markets. Global production networks are the framework in which the main trends in the audiovisual industry over the last decade will be interpreted, as well as the main stages and market players in the film industry.

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Междукултурната комуникация в съвременното лингвокултурно пространство

Междукултурната комуникация в съвременното лингвокултурно пространство

Author(s): Nadezhda Nikolova / Language(s): Bulgarian Issue: 1/2021

Intercultural contacts are very dynamic in the modern world. Intercultural interaction at personal, institutional, and international levels, due to globalization, demographic changes, information technologies development, etc., is intense. The expansion of international relations these days requires developing dialogic skills between various developed cultures, which requires clarification of problems related to intercultural communication. The article analyzes the concepts of intercultural communication in modern society. It also highlights some characteristics, trends, and development in the linguistic space.

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Продуктовото позициониране в киното - добър модел или дразнеща реклама

Продуктовото позициониране в киното - добър модел или дразнеща реклама

Author(s): Isidor Karadimov / Language(s): Bulgarian Issue: 3/2021

Product placement is one of the forms of financing in cinema. This is a legal form for realizing hidden advertising. Adherence to strict rules when implementing a product in the final version of the film for advertising purposes is a good tool, both to fill the budget and purely plot. In American film production, product positioning is intended to add a few percent to the film's budget. In Bulgarian cinema, product positioning is used as the main source of funding for the creation of an independent film outside those funded by the National film center (NFC).

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New Content Formats in Digital Communications

New Content Formats in Digital Communications

Author(s): Kaloyan Ganev / Language(s): English Issue: 3/2023

The emergence of new media channels goes hand in hand with the advent of new content formats and their subsequent rise in popularity. The digital era brings forth numerous new formats, with short video content currently emerging as the winner in terms of interaction, popularity, and return on investment (ROI) for content creators. This analysis examines a combination of psychological, lifestyle, and practical factors to explain why online users find this type of content so appealing and why the number of content creators joining this trend is increasing in the coming years. Social media with short video formats is studied from the perspectives of attachment theory and the socio-technical approach, which are useful in revealing the psychological motivators for online users actively seeking this type of content. Scientific literature about subjective feelings of engagement provides guidance on the fragmented workday and the usefulness of short-format content to fill small breaks in a busy day. From a practical standpoint, considering recent statistics on mobile usage, short-format content, especially vertical video, is faster, easier, and cheaper to create. At the same time, it is highly appealing, easy to distribute, and convenient to consume on smartphones without rotating the screen.

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Digital Communication in Japanese Companies: The Corporate Blog. Current Trends, Challenges, and Future Perspectives

Digital Communication in Japanese Companies: The Corporate Blog. Current Trends, Challenges, and Future Perspectives

Author(s): Crînguţa-Irina PELEA / Language(s): English Issue: 2/2024

The present article examines the digital communication patterns exerted by domestic Japanese companies through Japanese-language blogging practices: main characteristics, current trends, challenges, and future tendencies at the intersection of Japanese corporate culture, communication, and the digital realm. After a concise literature review of Japanese corporate identity and predominant cultural features of Japanese management, we will conduct a qualitative content analysis on a selected corpus of Japanese language corporate blogs to investigate the digital corporate discourse (content, types of public, communication strategies, and techniques) on a national level and to inquire into the extent of the impact exerted by the digital evolution of media platforms and the emergence of new AI tools. The implications of the present research are twofold. First, the database we manually compiled contains only Japanese language sources, thus surpassing the linguistic barrier many Western academics confront when researching Asian countries and media content in Asian languages. Examining the Japanese language digital discourse of domestic companies in a post-pandemic globalized context bridges the unceasing gap between the West and the East, thus decentring the focal point from the Western companies and shifting the attention from English-language digital communication. Second, connecting the Japanese-language business discourse with domestic blogging platforms represents another aspect of particular importance neglected by previous research.

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THE ROLE OF MEDIA AND PROMOTION IN INCREASING CONSUMER AWARENESS TO REDUCE FOOD WASTE

Author(s): Tatjana Petkovska Mircevska,Sasho Nefovski / Language(s): English Issue: 1/2024

This paper investigates the role of media and promotional campaigns in driving household food waste reduction. Employing ordinal regression on 112 survey respondents, the research highlights the effectiveness of media headlines and motivational messaging in encouraging consumers to minimize food waste. The research reveals that media and motivational headlines significantly impact consumer behavior. Strategically crafted messages can encourage individuals to consume all purchased food, minimizing waste. Social media and web portals become the primary sources of information on food waste, emphasizing the importance of utilizing these channels for awareness and action. The findings emphasize the growing urgency of addressing food waste and the potential of media and promotion to drive meaningful change. By understanding the factors that motivate consumers and leveraging the power of digital platforms, impactful campaigns can be developed to encourage responsible food consumption and reduce waste across households.

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ПРЕХОДЪТ МЕЖДУ КРЪЖОКА ПО БЪЛГАРСКИ ФОЛКЛОР ВЪВ ФАКУЛТЕТА ПО СЛАВЯНСКИ ФИЛОЛОГИИ НА СОФИЙСКИЯ УНИВЕРСИТЕТ „СВ. КЛИМЕНТ ОХРИДСКИ“ И СЕМИНАРА ПО ПРАКТИЧЕСКА ЕТНОЛОГИЯ И МЕДИЕВИСТИКА „ПРОФ. Д-Р ИВАН ШИШМАНОВ“
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ПРЕХОДЪТ МЕЖДУ КРЪЖОКА ПО БЪЛГАРСКИ ФОЛКЛОР ВЪВ ФАКУЛТЕТА ПО СЛАВЯНСКИ ФИЛОЛОГИИ НА СОФИЙСКИЯ УНИВЕРСИТЕТ „СВ. КЛИМЕНТ ОХРИДСКИ“ И СЕМИНАРА ПО ПРАКТИЧЕСКА ЕТНОЛОГИЯ И МЕДИЕВИСТИКА „ПРОФ. Д-Р ИВАН ШИШМАНОВ“

Author(s): Rossen Malchev / Language(s): Bulgarian Issue: 23/2024

The occasion for writing this text is the round anniversary of the founding of one of the most permanent informal student scientific structures at Sofia University “St. Kliment Ohridski”: 35 years “Seminar on practical ethnology and medieval studies “Prof. Dr. Ivan Shishmanov”. The author examines the problem of the transformation of informal student scientific structures from the era of socialism into non-profit scientific associations after the democratic changes in Bulgarian society in 1989.

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PROMOTION AND PUBLIC RELATIONS IN THE SPORTS MARKET MARKETING PERSPECTIVE

PROMOTION AND PUBLIC RELATIONS IN THE SPORTS MARKET MARKETING PERSPECTIVE

Author(s): Svetlana Mihić / Language(s): English Issue: 2/2024

This text reviews the book in the form of a monographic publication entitled Promotion and Public Relations in the Sports Market - A Marketing Perspective. The growth of the sports market requires a more serious scientific approach to the analysis of its segments, but also a better insight into the specifics of its development, given that they are the basis of the application of promotional resources The following analysis is based on the fact that promotion is an integral part of marketing, then that scientific literature in the field of changing promotional potentials on the sports market is not sufficiently represented in Serbia and neighboring countries, and that there is a need to publish at an academic level. After a short review of the existing literature that contains the terms promotion, marketing, and sport in the title, the latest edition of the mentioned monographic publication is highlighted. The reasons are in the adequate selection and optimal combination of marketing and promotional topics, then in the structure that indicates a scientific approach, and in the positioning of the key communication potentials in the sports market concerning the segment, and thus its particularities. The aim of this article in the form of a review is to point out the significant contribution of the mentioned monographic publication to the academic environment and to the practice of the sports market.

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Advancing Visual Literacy: Innovative Use of Artificial Intelligence Generated Meme Images as an Effective Tool in the Context of Media Communication

Advancing Visual Literacy: Innovative Use of Artificial Intelligence Generated Meme Images as an Effective Tool in the Context of Media Communication

Author(s): Marián Grupač,Vladimír Filip,Matej Somr,Dominik Maček / Language(s): English Issue: 2/2024

This article explores research into the use of meme images generated by artificial intelligence as a means of media communication in the context of students oriented to work in the cultural and creative industries sector. The aim of the primary descriptive research is to analyse the ability of future cultural and creative professionals in the context of visual literacy to distinguish the source of content, i. e. to identify whether a given image comes from an artificially intelligent system or from a human user. The paper registers the impact of these technological tools on students’ communication skills and creative potential and evaluates the possibilities of their integration into the educational process. Furthermore, this research provides insight into how emerging technologies, like AI, could be integrated into educational processes to support innovative teaching methods. By assessing the benefits and challenges of incorporating AI-generated content in academic environments, the study highlights the importance of preparing students for a future where AI is a key element of media communication. This perspective underscores the role of educational institutions in equipping students with the skills to critically engage with and leverage AI tools, thus fostering a media-savvy and adaptable workforce ready for the demands of the cultural and creative industries. The findings of this research will contribute to understanding the impact of AI on student competencies in media communication, offering a valuable resource for academics and educators seeking to integrate new technologies into their teaching practices.

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The Works The Demon of Consent and Delayed Reports as Critical Reflections of Their Time

The Works The Demon of Consent and Delayed Reports as Critical Reflections of Their Time

Author(s): Marcela Antošová,Kristián Vrábel / Language(s): English Issue: 2/2024

The present study deals with two prominent personalities of literary, cultural, and social life, respectively their (in their time) important works. One of them is Dominik Tatarka and his cardinal work Démon súhlasu [The Demon of Consent, in magazine form in 1956, in book form in 1963] and Ladislav Mňačko and his Oneskorené reportáže [Delayed Reports, 1963]. In the turbulent years after the Second World War, when Czechoslovakia struggled to define its state character, both representatives radically sided with the regime and supported it in all their activities. For example, both Tatarka and Mňačko were involved (to some extent) in the conviction of wrongly accused individuals. However, they were among the first to understand the system’s destruction and criticise it publicly. The works, Démon súhlasu [The Demon of Consent] and Oneskorené reportáže [Delayed Reports], became significant in this regard. At the time of their publication, both texts boldly named the pernicious practices of communist totalitarianism and foreshadowed and contributed to the change in the social climate that led to the Prague Spring. Based on an interpretative probe, the present study aims to approach the semantic dimensions of these works and, through literary instrumentation, make accessible a mode of critical reflection on the communist regime.

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Emergence of New Male Leads in Korean Dramas

Emergence of New Male Leads in Korean Dramas

Author(s): Bianka Francistyová,Lucia Novanská Škripcová / Language(s): English Issue: 2/2024

Korean TV production has been greatly influenced by the arrival of a wave of feminism in South Korea and the subsequent wave of anti-feminism. Moreover, writers and directors have taken the opportunity to update the main male and female characters of the series. The aim of this paper is to introduce two new types of male heroes that we notice in contemporary Korean dramas: an “underdog” and a “dream-like hero”. Through a narrative analysis that focuses on the personality development of characters within a narrative, we examine two heroes – Park Sae-ro-yi from Itaewon Class and Ryu Sun-jae from Lovely Runner. Park Sae-ro-yi introduces the character of an underdog whose life became worse after a tragedy and was left marked by the inaction of his surroundings when he entered this unfortunate situation. He can succeed despite adversity. The adversity in question can be aided by illegal practices, which is why the underdog often becomes a vigilante as well. Ryu Sun-jae embodies a dream-like hero, but he should not be understood as a person who exists solely for the heroine, and loses himself. He is a character who is mature but willing to give the heroine anything she desires. In doing so, he fulfills feminist views, sentiments and expectations of actualization that came to Korean television production after 2012. At the same time, he does not have to be a selfless character because the character may not only be positive, but may also have certain negative character traits.

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Creating Family and Community Film Testimonies: Empathetic Listening as a Learning Tool

Creating Family and Community Film Testimonies: Empathetic Listening as a Learning Tool

Author(s): Arielle Friedman,Ohad Ufaz / Language(s): English Issue: 2/2024

This study examines the production of film testimonies as part of an academic course and how this structured educational process develops transformative competencies in learners. The semester-long course involves students from a variety of disciplines and backgrounds, drawn from all segments of the Israeli and Palestinian communities. Students study and experience the theoretical, pedagogical, ethical, artistic, and practical approaches of a psychiatrist and testimonial documentarist Laub and his writing partner Felman (Felman & Laub, 1992). They are also introduced to central authors in the history of documentary film. The process culminates in the students’ documentation of stories within their own families and communities and the creation of their cinematic testimonies, which they present and discuss in class. The study aims to explore how the learning process helps students acquire transformative competencies as defined in the OECD 2030 document on meaningful learning needed today. Quantitative and qualitative content analyses tools were used to analyze the products of two testimonial courses, 19 film testimonials, and 32 reflective texts written by the students about the process they had undergone. The content analysis reveals that the students acquired three key skills: (1) taking responsibility, (2) balancing tensions and dilemmas, and (3) creating new theoretical and poetic values. The results also confirm the hypothesis that the pedagogical process of producing cinematic testimonies about social and historical crises can serve as a source of inspiration and growth by promoting empathetic listening and meaningful social change.

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How Does the Media Communicate Information about Climate Change? Analysis of Slovak Mainstream Media in 2019-2024

How Does the Media Communicate Information about Climate Change? Analysis of Slovak Mainstream Media in 2019-2024

Author(s): Matej Majerský,Viera Kačinová / Language(s): English Issue: 2/2024

Climate change is one of the biggest global issues and challenges facing society today. The media reflect this topic in their content, but it often fades into the background in terms of the importance of other events. However, the diversity of this topic does not stop at the issue of waste management or waste reduction. Climate change and related topics can be found in content that focuses on politics, economics, energy or culture. Certain social events can add important journalistic value to the topic in order to attract both journalists and audiences and thus make it into mainstream content. This study aims to explore how the communication of climate change in the Slovak mainstream media has evolved over the last five years. As part of a quantitative content analysis, using keyword searches via a media monitoring application, we will examine Slovak print, online and television content between 2019 and 2024 – this period captures the global events of the COVID-19 virus pandemic and the Russia-Ukraine war.

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Counter-Discourses in Political Economy in/through Media Literacy Education

Counter-Discourses in Political Economy in/through Media Literacy Education

Author(s): John Nuestro Ponsaran / Language(s): English Issue: 2/2024

For this critical inquiry, the overarching goal is framed along the pedagogical imperative of surfacing the counterpoints and countercurrents in the rendering and representation of development discourses in the textbook task section of media and information literacy instructional materials. In making perceptive sense of this type of didactic media, the researcher worked on the fundamental assumption that textbook tasks “provide the terrain where meaning is shaped” (Hall, 1973, as cited in Griffin, 1991, p. 312) and, more compellingly, where the discursive intentions of the text producers (i.e., textbook authors) are expressed, enacted, and even questioned. Along this line, the textbook task section serves as a critical and potentially a transformative component of the ideological and discursive landscape. Embodied in the authors’ social mediation in the textbook tasks are converging and diverging discourses in apprehending the word (i.e., text) and the social world (i.e., context). By employing critical discourse analysis that interrogated the textual, processual and contextual dimensions, this study specifically sought to unravel and examine the counter-discourses about the material/nonmaterial realities of development/underdevelopment in various but interconnected realms of mainstream economy, politics, media, communication, and culture. Based on this research, among the alternative discourses that emerged from the thematic analysis are those that concern and revolve around (1) political values and ideologies, (2) ethical choices and practices, (3) development challenges and issues, and (4) strategic approaches and interventions which altogether complementarily contribute to the advancement of media freedom, pedagogical reform, and development justice.

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Slovak Mimicry of Online Content Moderation on Digital Platforms as a Result of the Adoption of the European Digital Services Act

Slovak Mimicry of Online Content Moderation on Digital Platforms as a Result of the Adoption of the European Digital Services Act

Author(s): Marek Švec,Adam Madleňák,Vladimíra Hladíková,Peter Mészáros / Language(s): English Issue: 2/2024

The global nature of digital platforms, particularly social media, highlights the lack of a unified legal framework to regulate the content which is distributed to users. This issue is not only about the quality of the content but often concerns its problematic nature, which may conflict with the legal systems of various countries, especially the member states of the European Union. Examples include hate speech, terrorist content, discriminatory material, or images depicting child sexual abuse. Digital platforms frequently argue that they are not responsible for the nature of this content, as they merely facilitate its publication and do not create it themselves, thus claiming they should not be held legally accountable. This article examines the research question of how the recently adopted European Digital Services (Regulation (EU) 2022/2065 of the European Parliament and of the Council of 19 October 2022 on a Single Market for Digital Services and amending Directive 2000/31/EC (Digital Services Act), 2022) might change the current paradigm using various legal tools. The Act aims to effectively regulate online intermediaries and platforms, including marketplaces, social networks, content-sharing platforms, app stores, and online travel and accommodation services. Through a critical analysis of the provisions of the Digital Services Act, related legislation, court decisions, and the actual behaviour of digital platforms, the authors reassess the effectiveness of different mechanisms intended for moderating content on these platforms. The primary objective is to determine the shift in the legal boundaries of digital platforms’ responsibility for shared content, particularly regarding newly defined obligations related to user safety and new information requirements for digital platforms, such as reporting to European supervisory authorities. Special attention is given to the increased legal protection of minors using digital platforms, particularly regarding the absolute prohibition of profiling them for online advertising, as stipulated in Article 28 of the Digital Services Act. This provision complements the relevant rules set out in Article 22 of GDPR. The general tightening of conditions for presenting advertisements online is intended to curb the use of personalized advertising, which often relies on the (impermissible) profiling of ad recipients using special categories of personal data, such as racial or ethnic origin, sexual orientation, biometric data, and more. In the article, the authors also discuss potential challenges in the practical implementation of the Digital Services Act in individual member states of the European Union, considering the specifics of national legislation. To illustrate these challenges, the article provides an analysis of the legislative realities in Slovakia as a model example.

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Perceptions of Students Taking Media Literacy Course on Content of 6-7 February 2023 Earthquakes

Perceptions of Students Taking Media Literacy Course on Content of 6-7 February 2023 Earthquakes

Author(s): Ferihan AYAZ,Hakan Ayaz / Language(s): English Issue: 2/2024

This study aimed to examine the perceptions of students taking a media literacy course about the content shared during the Kahramanmaraş earthquakes within the framework of media literacy theories. Structured interviews were conducted with 30 students. The participants experienced problems such as access and infrastructure problems, conscious access restrictions, disinformation and panic news. They struggled with competencies such as “cognitive skills”, “emotional skills”, “moral skills” as pointed out by Potter (2016) and “critical thinking” emphasized by theorists such as Hobbs (2010) and Brown (1998). Participants mainly confirmed their information by following official sources, government, teyit.org, Kandilli Observatory, AFAD and AHBAP as a private aid association. Participants predominantly received information from X, but also used applications such as WhatsApp, Telegram, Instagram and Facebook, and confirmed information from multiple sources, as Kellner and Share (2019) point out. As Jenkins (2006) points out, although they were active participants, they experienced problems due to disinformation. This reveals that digital media literacy in particular needs to become widespread.

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Theory, Practice and Future of Corporate Marketing Management Education as Part of Tertiary Education

Theory, Practice and Future of Corporate Marketing Management Education as Part of Tertiary Education

Author(s): Naděžda Petrů,Peter Stuchlík,Oskar Crnadak / Language(s): English Issue: 2/2024

To update the research priorities, this study aims to define the main content elements of teaching business marketing management in tertiary education. Based on their identification, the aim was to evaluate and compare the overall rate of use of marketing tools in business practice over time. Subsequently, the study aims to measure the dependencies between the level of marketing vitality and the number of employees, the field of business and the year of the company’s founding and to evaluate which online marketing tools companies know, use and plan to use in the future. We aim to evaluate whether real marketing practice corresponds to the topics taught in tertiary education in the Business Marketing Management program. To identify and understand teaching practice, the method of comparative research was used. To evaluate the feasibility of using marketing tools in real practice, multi-stage data collection using interviews and questionnaires was carried out in 2020-2023. The total number of respondents representing business entities in the Czech Republic was 411. Respondents were selected by random selection from the internal database of VŠFS, a.s., containing approximately 4,150 contacts to business entities. Statistical methods were used to evaluate the data and dependencies with verification of the received data using Pearson’s coefficient, Student’s distribution. Furthermore, descriptive exploratory analysis and the method of cluster analysis of the co-occurrence of words were used. The contribution of the study is the created list of topics used in teaching the subject Marketing Management of Enterprises in Tertiary Education. It can be stated that in real business practice, tools are used in accordance with the topics taught, tactical tools of the marketing mix are used as a priority. In the 2021-2023 timeline, the overall marketing vitality of companies is improving, especially in the area of external marketing communication. The findings highlight the importance of a balanced use of classic marketing tools in the offline environment with the incorporation of trendy online technologies into teaching and real business practice. Inevitably, the involvement of artificial intelligence (AI) in the marketing management of a business can be expected. The paper brings a new perspective on the connection between teaching theory and the practice of business entities. It appeals for cooperation between tertiary education and representatives of the business community and the practical application of theory, especially with the use of trendy tools of online marketing and artificial intelligence.

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Artificial Intelligence in Academic Media Environment: Challenges, Trends, Innovations

Artificial Intelligence in Academic Media Environment: Challenges, Trends, Innovations

Author(s): Alina Mysechko,Anastasia Lytvynenko,Arsen Goian / Language(s): English Issue: 2/2024

The rapid development of artificial intelligence (hereinafter AI) opens up a variety of opportunities for creativity, innovation, and productivity improvement, particularly for students and academics in media specializations. However, it also causes a fundamental transformation in the studying approach. Additionally, there are several challenges in the implementation, adaptation, and use of AI as a learning method in the academic environment. Both possibilities and challenges are identified and analysed in this study. The empirical results of the research show which AI tools are most popular in the academic media community and reveal how they are used by academics and future media professionals based on the Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv. The survey results also provide insights into opinions about ChatGPT as one of the main digital study aids in the academic environment. The study also suggests the review of universities worldwide from the perspective of allowing or prohibiting artificial intelligence in the studying process. Content analysis concerning the establishment of policies on AI usage helps determine whether the academic world is adapting to the new reality or rejecting it. Overall, the media environment already uses AI daily, so the academic community should also be prepared for this new reality. However, it is crucial to play by the rules. Finally, this research concludes that the ideal solution for integrating AI into innovative education is the creation of specific rules and ensuring their observance. This approach could be the right way to prevent risks, overcome challenges, and maximize the benefits of AI usage. Finally, the authors have developed basic recommendations for writing AI guidelines by higher education institutions (hereinafter – HEIs) and offered them in the article.

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Media Production as an Option for Enhancing Cultural (Heritage) Literacy

Media Production as an Option for Enhancing Cultural (Heritage) Literacy

Author(s): Slavka Pitoňáková / Language(s): English Issue: 2/2024

The present study provides an interdisciplinary perspective on enhancing the cultural (heritage) literacy of young recipients through media production. The aim of the article is to present a comprehensive perspective on a media product that is seen as a means of education that supports implicit learning about culture and cultural heritage. In this context, media products are presented as an effective option for enhancing cultural (heritage) literacy. By presenting a single-case study, the article highlights the importance of the preparation of university-educated professionals for the field of media and culture. These professionals are capable of interpreting, creating and using media products for the process of enhancing the cultural heritage literacy of society. The secondary aim of the article is to contribute to theoretical insights on the topic that is presented, and also to stimulate further, broader discussion on its application in practice, which has been relatively overlooked in current scholarship.

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