Тоталитарният новоговор
Totalitarian Newspeak

Summary/Abstract: Using the method of the critical discourse analysis and the insights of George Orwell „1984“ the author aims at analysing the propaganda mechanisms (production distribution and perception) of the totalitarian press in the 1950-s. The socio-political context of the press and the new relations between orality and literacy because of the domination of the new elite (mainly of village origin and with low education) have been outlined. The text analysis discovers the duality of the themes, the centralized and passive sources of the texts, new genres and the new imagery explained by some psychoanalytical concepts. The structure of the newspeak changed considerably with logoside and intensive production of neologisms, especially abbreviations, abundance of euphemisms and doublethinks which aim at closing the thought in vicious circles.

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