Medijske kompetencije školskih pedagoga u suzbijanju vršnjačkog nasilja

Author(s): Jelena Maksimović,Jelena Osmanović Zajić,Jelena Petrović / Language(s): Croatian Issue: 6/2015

Violence is common in modern society, the problem we face both adults and children. Peer bullying affect all the changes that are happening in political, social, scientific, media and education structures in society. However, we can not wait to improve the situation in the society that we accept solving problems with violence among youth. The paper analyzes the role and importance of media competence in school educators. Special emphasis in this paper is focused on the necessity of education of school pedagogues in the acquisition of media competence to avert the suppression of bullying.

3D интерактивно мултимедийно съдържание в обучението. Примерен модел за реализация

Author(s): Ivailo Burov / Language(s): Bulgarian Issue: 1/2020

The article discusses some components and processes used in the development of interactive multimedia 3d content. The necessity of such content in education is brought out, as well as the possibilities for its application. Obstacles and ways to overcome them are indicated. Popular software products for creating and visualizing high quality 3d models, scenes and levels - commercial and open source are listed. An exemplary general model for building interactive three-dimensional multimedia content is presented.

Technika, technologijos, ontologija:filosofiniai, sociologiniai ir komunikaciniai aspektai

Author(s): Edvardas Rimkus / Language(s): Lithuanian Issue: 3/2020

The article gives a review of scientific conference ‘Technique, Technologies, Ontology: Philosophical, Sociological and Communicative Aspects’ held at the Lithuanian Academy of Sciences. The text represents the course of the conference and the main thoughts of speakers. The topics explored in this scientific event were the following: human being and biorobots, ethics of technology, the conception of human in transhumanism, paradoxes of media technology, technological thinking and catastrophes of humanity, the psychology of engineer in literature, technology of capitalism, philosophy of A. Šliogeris, modern technologies and mythical consciousness, ontology of instrumentality, postsecularity and biotechnologies, fake news, technologies of propaganda, human being and information technologies, technology of virtual learning environment in the process of studying.

REVIEW & TODAY

Author(s): Terézia Rončáková,Pavel Bielik,Václav Kupec,Matej Martovič / Language(s): English Issue: 1/2021

O procesie tłumaczenia tekstu literackiego. Na przykładzie „Edzia” Brunona Schulza (opis ćwiczenia)

Author(s): Piotr P. Chruszczewski / Language(s): Polish Issue: 8/2019

The vast majority of texts regarding a number of issues connected with the notion of translation describe the translated text as a product – that is as another text rendered into another culture, not even mentioning another language. The idea of this exercise was based upon an attempt of having a look at how exactly the process of translation of a literary text would proceed. All the participants of the exercise wished to see if it would be at all possible to work upon one and the same text, and continue working on it at certain randomly selected points. This short paper is just a small fragment of a much larger work devoted to the process of translation. It is a presentation of a translation exercise undertaken by seven students. Each of the six students have translated two pages, the seventh student was supposed to assemble and unify the translated texts, integrating them into a coherent narration in the target language. All students were asked to try to write down their impressions while they were working on the text, including what was the rationale behind their decisions. As it appears it was not very difficult for the students to come up with quite interesting translations, but it was much more harder for them to describe their choices as translators. As one can notice, the exercise went very well, the students entertained themselves, and at the same time perhaps they also understood a little better that the translation processes worked differently within their minds, even though after all they were working on the text of the same short literary work by Bruno Schultz

The Art-historical Fundamentals of Advertising Graphics

Author(s): Svitlana Pryshchenko / Language(s): English Issue: 1/2021

Contemporary visual advertising research is impossible without analysis of its art-historical fundamentals. The effectiveness of advertising graphics is defined as the process of communication and semantic perception of visual images. The subject of our study – graphics means in the advertisements of the XIX–XXI centuries. The article represents multimodal and trans-system approaches to the evolution of advertising graphics in Ukraine, and European countries. Generalization of advertising appeals allowed us to conclude that there is significant borrowing by the advertising of style attributes of fine and decorative arts. Advertising graphics is considered in the context of intercultural interaction and world cultural heritage. The research of advertising genesis is directed at the complex definition of her functional specifics in the communicating area. The visual language of advertising is represented by logical reflection of socio-cultural states during definite periods. Special attention is paid to the analysis of definite art styles features and Ukrainian national symbols. The author underlines that the use of expressive means in advertising is a complicated task, because of the necessity of directional psycho-emotional and associative influence on the customers considering their regional specifics. Besides, art-aesthetic problems of advertising in the context of mass culture are analyzed.

Online Literary Criticism: When Reader Becomes Critic

Author(s): Mária Stanková / Language(s): English Issue: 1/2021

Literary criticism as a part of mass media communication is going through significant changes with the development of online media. We can see many new variations of criticism today. Reviewers and critics are active on social sites; they use blogs, vlogs and podcasts to spread information about new literature. Additionally, internet and social media also give space to laypersons who can also share their opinions on everything, on literature too. People are online the most of their time and it means online shopping, online reading and also online evaluating. With a little hyperbole, we can say that anyone can be a critic today. In addition to blogs, vlogs and podcasts, there are also specialized websites for reading and evaluating new books. One of the most popular, Goodreads, will help us to look at new aspects of literary criticism. In this paper, we will try to compare professional critiques with laic criticism, both in the online environment, to point out how literary criticism is changing these days. Comparison based on content analysis will help us to describe current variations of literary criticism.

Akademickie akty immatrykulacji i inauguracji ze stanowiska komunikologii ogólnej

Author(s): Franciszek Grucza / Language(s): Polish Issue: 5/2016

The main goal of the essay is to discuss and elaborate on the communicative aspects of academic matriculation and inauguration ceremonies that take place at Polish universities. The word inauguration (lat. inauguratio) implies a ceremonial induction into something. Still, in Polish, it is very commonly used with an adjective ‘solemn’ or ‘ceremonious’ to mark the character of the official and ceremonial first day of the academic year. What is more, the ceremony is almost always organized in accordance with a commonly accepted prototypical program which divides the ceremony into two parts: the primary – traditional part and the additional – supplementary part. The careful analysis of the ceremony from the perspective of communication studies and communicology can shed a new light on the interpretation of the importance of such events. According to various representatives and supporters of the theory of speech acts, the ceremonies can be described as specific acts of communication that can be considered as perlocution acts. The author of the essay tries to elaborate on the understanding of the ceremonies from a broader sociological, communicological perspective

Humour in supplier-customer interactions:

Author(s): Anja Pabel,Philip L. Pearce / Language(s): English Issue: 3/2019

Much of the literature on the tourism-humour relationship focuses on the perceptions oftourists. Little research exists on the views of tourism operators. The aim of this study is toreport on feedback provided by tourism industry stakeholders after they participated in aworkshop intended to enhance their knowledge of humour and its use in customer interactions.Three interactive workshops were held with 23 participants for the purpose of informingtourism personnel how to use humour effectively when interacting directly with customers. Thetourism operators’ perspectives are used to highlight ways humour can be used as a strategictool for customer engagement.

The use of humour by therapists and clients in cognitive therapy

Author(s): Alberto Dionigi,Carla Canestrari / Language(s): English Issue: 3/2018

The purpose of this study was to investigate several aspects of humour in cognitive therapy. Eight first therapy sessions were examined and seven examples of humour originating from the therapists or the clients are reported: three represent examples of humour initiated by the client, while four are representative of humour initiated by the therapist. This research focuses on the use of humour in psychotherapy and provides evidence that when the clients initiated humour, the therapists responded in three different ways, namely, by aligning themselves with the client, disaligning themselves, or by using a strategy comprising both alignment and disalignment. Diversely, in cases in which the therapist initiated humour, four different forms of humour were identified (i.e. rhetorical humour, humour relating to a surrealistic meaning, role shifting and humour relating to register). In these cases, the clients always laughed, thereby signaling their support. An analysis of these cases demonstrates that humour is an easily integrated therapeutic tool which may be used to favour positive changes.

The development of the Humour Structure Appreciation Scale and its relation to Sensation Seeking Inventory and Need for Closure Scale

Author(s): Filip Sulejmanov,Ognen Spasovski,Tracey Platt / Language(s): English Issue: 1/2018

Three related studies are presented with the aim of investigating the individual differences in humour appreciation, sensation seeking and need for closure. In order to accomplish this, the construction and initial validation of a new instrument will be presented. The Humour Structure Appreciation Scale (HSAS) distinguishes between incongruity-resolution (INCRES), and nonsense (NON) humour. The first study analyses the content validity of a broad item pool. The second study focused on the metric properties of the selected items. In the third study, the remaining jokes were given to a quota sample from Macedonia, along with measures of sensation seeking (Arnett Inventory of Sensation Seeking) and need for closure (Need for Closure Scale). Psychometric properties of the scales were investigated and showed to be satisfactory. Intercorrelations among the scales provide evidence for the construct validity of the HSAS.

Ageism in the Age of Pandemic

Author(s): Iris Jerončić Tomić,Rosanda Mulić / Language(s): English Issue: 18/2021

Elderly persons, in addition to their health needs, also have a need for being socially perceived as persons and for considering aging as a normal life process. Throughout history, older people have been considered a social problem, resulting in a negative attitude towards the old age group. Ageism is a term denoting discrimination of a group of people because of their old age. Discrimination occurs because of the belief that aging causes negative changes that make a person less attractive, less intelligent and, most importantly, less productive. During a pandemic, the society’s unethical actions towards this particularly vulnerabile group become evident. These include cruelties in the triage procedure in some EU countries, giving preference to those who have a better chance of survival, and the recurring impression among the younger populations that nothing significant has changed in their lives and that, accordingly, nothing should be changed in their habits and behaviour.

Hipermedijska sfera i virtualne učionice

Author(s): Fahira Fejzić Čengić,Halima Sofradžija / Language(s): Croatian Issue: 18/2021

The most recognizable media in hypermedia society is – technology. New technologies and irreversible digitalization of society lead to greater mediation within all social relations. In culture of real virtuality it is technology that made possible the existence of virtual classrooms (or classrooms without walls, as Giddens notices), intermediation through technology in knowledge transfer, digital platforms as meeting points, and finally, existence of electronic universities. Innovative technologies have already immensely influenced education processes, which imply different trials of knowledge transfer and the education itself. Education is action, process and result; a question therefore arises about types of changes brought by new technologies that take away directness, in the situation where online communication, which is mediated communication, is the only choice. First contours of this paper and impulses for the reflection were drawn from essay of Giorgio Agamben Requiem for the Students (2020) that appeared in the peak of pandemic, a warning text pointing out some new processes not only in education, but in the whole society of our time.

The Tipping Point – when, how and why did We start thinking “Pandemically”?

Author(s): Nenad Vertovšek / Language(s): English Issue: 18/2021

Suspended between theories of manipulation and the public health catastrophe that continues to shake our world, there is a whole range of answers to the questions posed by scientists, doctors, politicians and ordinary folk – when, where, how and why did it all begin? Given the various concepts and ideas on the future corona world, it is important to keep asking and (still) avoid simple and mind-numbing answers. The world of media has also reached or surpassed a tipping point – can we even shake the illusion we deserve some “new normal”? Or perhaps the future holds a “new abnormal” world, alongside the “old abnormal”. On the one hand the pandemic has changed our behavioural patterns, and will continue to do so, but it has also changed our way of thinking, reaching conclusions and perceiving the external world and the world within us. On the other hand, are we in part historically regressing through our acceptance of half-dictatorship, lockdowns, immovability, blandness and hiding our smiles? Why and how might the philosophy of the media help with this challenge of views in some new techno-feudalism? Will we adopt any new lessons? We must first remember the legendary children’s show Sesame Street and its revolutionary insight – you can teach children only if you attract their attention first...

Warmińska idylla dla oka turysty. Poetyka popularnych przewodników i blogów

Author(s): Agnieszka Możejko / Language(s): Polish Issue: 17/2020

The article offers a comparative analysis of the selected fragments of tourist guides, photographical albums, advertisements and travel blogs about Warmia. The author points out how the language of commercial offers intersects with the accounts of tourist bloggers. The texts present Warmia as a secluded idyll, away from the hectic urban life, where people live in peace with nature.

‘Model Putin Forever’. A Critical Discourse Analysis on Vladimir Putin’s Portrayal in Czech Online News Media

Author(s): Zina Šťovíčková / Language(s): English Issue: 28/2021

This paper examines the Czech online news media representation of Vladimir Putin during three presidential elections (American of 2016, Czech and Russian of 2018). The portrayal of the Russian leader is examined using the methods of the Critical Discourse Analysis (CDA), mainly by the approach formulated by Teun van Dijk. The results showed a negatively biased portrayal of the president, Russian policy and the country itself, which corresponds with the historical-political context of the Czech-Russian relations, and which is in accordance with the Western media discourse. Applying the methods of global coherence revealed that the overarching theme of the coverage is Putin’s efforts to re-establish Russia as the global power and to restore the binary world as it was during the Cold war, while the methods of local coherence disclosed many implications, categorizations and the ubiquitous sarcasm and negativity in most of the texts.

Zelensky's Image in Russian and Ukrainian News: Presidential Campaign 2019 in Ukraine

Author(s): Katrin Dkhair,Polina Klochko / Language(s): English Issue: 28/2021

The work explores the portrayal of the sixth president of Ukraine, Volodymyr Zelensky, in Russian and Ukrainian media sources during the pre-electoral campaign in 2019. The study used network analysis, n-grams’ generation, and LDA-based topic modeling. The study reveals that Russia’s media focused on Zelensky as a media personality, while Ukrainian sources paid attention to the portrayal of a novel popular politician. The target audience of the candidate’s campaign was the Russian-speaking population of Ukraine. Media in Ukraine’s native language were more inclined to mention elections, the role of the other candidate Petro Poroshenko and the nationalist mood, while defining Zelensky as just an ordinary candidate in an electoral race. The article is based on academic resources concerning the history of the development of political and media contexts in Ukraine, paying particular attention to agenda-setting, framing and priming techniques, and the personality of Volodymyr Zelensky.

Infinite Interpretations? A Corpus-based Study for the Identification and Interpretation of Competing Frames in Parliament-representations in Hungary

Author(s): Ágnes Virág / Language(s): English Issue: 28/2021

Political communication highly depends on generic figurative frames such as Politics Is War, Object, Sport, Art and Politics Is Landscape. Regarding political art, it is suggested that artists use complex cognitive solutions (e.g. parallel issue-specific frames) in creative ways which are connected with one of the major generic frames. The study discusses parliament-representations (made between 2006 and 2015) which are not only attractive elements of the cityscape; thus, not literary representations of the building. Using the method of visual framing, the analyses (1) describe the artworks, (2) interpret the occurring symbols and metaphors determined contextually, and (3) reveal the ideological and power relations. Summing up, political artworks can be comprehended according to conventional mental schemas. However, artists usually create a minimum of two competing specifications of the general frames occurring at the same time, and let the viewer choose the one that fits better with their worldview.

Cultural Citizenship, Popular Culture and Gender: Examining Audience Understandings of The Handmaid’s Tale in Hungary

Author(s): Agnes Strickland-Pajtok / Language(s): English Issue: 28/2021

This article examines how audiences engage with popular culture in ways that forge political awareness and civic engagement. Through exploring the various levels of engagement of Hungarian women with the 2017–2020 television adaptation of The Handmaid’s Tale, this study answers questions such as: How do Hungarian female audiences engage with topics raised in The Handmaid’s Tale? How does their engagement with the show encourage cultural citizenship? Based on in-depth interviews with twenty-two Hungarian women, this qualitative empirical research sheds light on the role of television drama series in facilitating the manifestation of cultural citizenship as an arena of identity-construction and community-formation.

Patriotismus – eine framebasierte kontrastive Analyse Deutsch-Polnisch anhand der Boulevardzeitung Bild und ihres polnischen Pendants Fakt

Author(s): Magdalena Szulc-Brzozowska / Language(s): German Issue: 5/2021

This paper presents the results of a cognitive-semantic analysis of the concept patriotism in both German and Polish. The corpora data come from the tabloid Bild and its Polish counterpart Fakt. The theoretical-methodological background is Cognitive Semantics. The definition of the frame patriotism is also based on a quantitative and qualitative analysis, whereby the slots of the frame with their default values are determined with regard to German and Polish, and are then contrasted. The research object includes contexts with the lexeme patriotism and its derivatives, the contextual distribution of the lexemes, salient nominal phrases with patriotism and semantic- cognitive structure of the contexts concerning the concept patriotism.