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The article examines the concepts of information literacy and media literacy as a corrective for safe media use. Attention is drawn to the resilience of fake news and fact-checking. Emphasis is placed on the relationship between media literacy and education. The issue of the digital media skills of Bulgarian students was examined, as well as the inclusion of topics related to the media environment in civic education classes. The research hypothesis defines the idea that media literacy as part of the education of 21st-century is a corrective for the development of civil society.
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The article is an attempt to highlight some basic features in the meaning of the terms “media ecology” and “digital media literacy”. On thе basis of a brief theoretical observation the indicators are identified and they are combined with the rhetorical analysis, the aim being to identify, on the one hand, changes in the Bulgarian blogosphere, in the business social network Linkedin and in SlideShare. On the other hand, the focus of the investigation is on elements of digital media literacy in a different media environment, and their opportunities for using of digital tools not only by professional journalists.
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The concentration of media property in a small group of individuals and the creation of an uncompetitive environment have a negative effect on the impartiality and independence of media subjects. Market monopolization bears the risk of creation of journalists, who are dependent on political and business groups, and leads to speculation in the coverage of the current topics. Such an environment violates the main principles of democracy as well as media pluralism, which leads to infringement of constitutional laws and freedoms of citizens and poses a threat to their informed participation in the civil society.
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Media music is hybrid, which is especially true of the musical remix culture of digital media. The paper, part of a more extensive study on folk and folklorised music in Bulgarian media, seeks the discourses of hybridism and authenticity in TV commercials, containing Bulgarian and Balkan ethno music (folk, ethno pop, world music). Imbued with substantial symbolic values, the audiovisual images of the local tradition join in the construction of an imagined group identity, where music components play an important role. This study could shed light on the processes of stereotyping and autostereotyping of the Bulgarian and the Balkan as part of an enabled marketing of ethnicities and identities. It is argued that the nationalisms and Balkanisms in/via music are not results just of a sought for ideological constructing and political influencing, in terms of their content, but are preset by the nature of the media culture as a medium. The new media with their inherent to their technological, media industrial and marketing nature traits of synthesis, eclectics, hybridism, commodification and subliminal influence are able to change both their consumers and their own products. The music of the commercials is much more than just a soundtrack and a building element of the TV, entertaining and advertising industries. Media music provides a substantial link between the product, the producers (of the product and of the media as a product and communicator) and the consumers through the psychological, cultural, and social resources it has.
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The article deals with the topic of reliable information in the use or misuse of media memory. The analysis is based on the understanding that memory created by the media and through the use of the media is part of the collective public memory. In this sense, it is something other than history as a factology in a more general context. Media memory is seen as a multilayered phenomenon, requiring a responsible interdisciplinary and professional approach to preserve the facts in the accompanying fictions.Some problems in the mediation process are considered, which are the natural consequences of the facilitated access to official and unofficial archives in the digital environment.
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This paper is dedicated on media literacy as part of public competency for participation in digital environment. It is made in frame of South-West University project named "European approach for public competencies and participation in digital environment (2014)
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The subject of the paper is the inevitable, utilitarian and effective symbiosis between power and language, which is a main precondition for the conversion from „language of power” to „language power”. „Cryptic language” is the basic mechanism by which „language of power” systematically and creatively modifies itself into „language power”, and corruption of language becomes corruption by language. Thus, logical, deductive, and conceptual thinking are neglected at the expense of emotions, imagination and sensory activity. This mechanism is a function of skilful and permanent interaction between media discourse and political discourse. It is an indisputable and eloquent manifestation of one of the new functions of language – realization of a hidden and intentional manipulative influence on the feelings, adjustments, prejudices, beliefs, thinking, and ultimately – on the societal behaviour.
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In modern Turkey under the leadership of the President Recep Tayyip Erdogan television stations and newspapers are being closed down under the pressure of the authorities; false information that about the opponents is disseminate daily and opposition to these practices is minimized through political sources and legal mechanisms. From this point of view, in Turkey inconvenient truths about the authorities are not published, instead of being mass media, the media have been turned into an instrument for promoting the government policies. In other words, Turkish media are very far from the universal standard of doing objective journalism, as big media toes a pro-government line and hide the shortcomings of the rulers.
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The present study is based on the results of a sociological survey conducted by the method of "individual direct online survey," among 609 respondents from all over the country, during the period 29 of April till 3 of May 2020, with scientific supervisor Prof. Dobrinka Peicheva, Ph.D., Dr. Habill, and members of the scientific -research team - Prof. Valentina Milenkova, Assoc. Prof. Mario Marinov, Chief Assistant Ph.D. Dilyana Keranova, Ph.D. Violeta Nikolova. The study analyzes and interprets the results obtained, validating the trust in the media, through the reliability and comprehensiveness of the information they disseminate about the global pandemic, on the one hand, and the relationship between the assessment of the government's crisis and the level of fear of infection to another.
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This edition of Media and Communications: a Research Bibliography 1990-2022 compiles and systematizes what has accumulated in the scholarly field and represents the first thematic bibliography of scholarly publications by university professors and researchers in Bulgaria on specific topics - communication, media, journalism, public relations and publishing. For the first time, thanks to the professionalism and great efforts of the author and compiler of the bibliography - Assoc. Prof. Dr. Milena Tzvetkova, the perimeter of the scientific basis for the training of journalists and other media and communication professions in Bulgaria from the beginning of democracy through 1990 to 2022.
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This report analyzes media as a central tool for transmission of the majority of messages of the PR industry. The terms „media relations” and „public relations” are defined and the relationship between them is analyzed. The complex and symbiotic relationship between media and the PR industry is studies. Attention is paid to the role of media as a tool for achieving strategic publicity in corporate PR practice.
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The present sociological analysis is based on empirical data from a survey of public opinion conducted by Vitosha Research in May 1998. It aims to determine the extent of the mass media impact on Bulgarian society. The focus is on the way in which relations between the Fourth Power and the State are being built and regulated.
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The book collection “Media Between Mission and Business” consists of 41 papers of participants from Bulgaria, who attended the scientific conference on the same topic, dedicated to the 160th anniversary of Prof. Stephan Bobchev, 10 years since the beginning of Media and Journalism’s degree program and 5 years since the foundation of Media and Public Communications department in the University of National and World Economy in Sofia, Bulgaria. The conference, held on October 28, 2013 in the UNWE was organized by the department of Media and Public Communications. The academic forum brought together lecturers, scientists, experts, PhD students, bachelor and master degree students from the fields of media, history and theory of journalism, advertising, public relations, economics, business communication, etc. The participants came from UNWE, Sofia University "St. Kliment Ohridski", The Bulgarian Academy of Science, Southwest University "Neofit Rilski "and presented their research topics in four conference sections. The first one was dedicated to Stefan Bobchev’ works in the context of the Bulgarian journalism from the end of the 19th and the beginning of the 20th century. The second section discussed the issues of media’s social responsibility, the professional and ethical aspects of the profession, the problems of media rhetoric, the development of online media, etc. The third part of the book collection presents topics from the field of public communication and is dedicated to event management, corporate social responsibility, intercultural communication in the business environment, institutional communication, etc. The fourth part, "Media and Business", collects the participant’s reports, who presented the mapping of the Bulgarian media market, the new opportunities for cultural industries financing, the relations between the media, the business and the society. The book collection is addressed to scientists, experts, lectures and students in the fields of communication, media, public relations, history and economics.
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This article puts the issue of reformulation of publicity as a result of entering the private interests in the electronic media contents. Several external factors that affect the radio and television are discussed – law and professional ethics, political and economic influences, ownership, friendly contacts, press releases and special events, competition and development of industry, audience... The conclusion: the intervention of these factors, including audience, will continue to distort the media agenda, therefore public
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