"A vallási élet elemi formái"-tól "A média rítusai"-ig: durkheimi fogalmak a kommunikációelméletben

Author(s): Eszter Bartha / Language(s): Hungarian / Issue: 18/2012

The essay gives a critical review of The Rituals of the Media by Lajos Császi. It seeks to showhow the Durkheimian sociology of religion can be applied to the modern communicationtheory and what perspectives such a combination can store for sociology. The mediahas a significant impact on the formation of public opinion; therefore, its rituals deservea special attention. However, the opinion forming power of the media depends on thesocial structure and the movement of the masses. Today even ordinary people can broadcastInternet TV-programmes and we have not even mentioned the technical possibilitiesoffered by the various social network sites. It is not only the technical competence, whichdetermines whether a given opinion will remain embedded in a narrow subculture or itsucceeds to move the masses, which was a well-loved catchword of the 20th century

"Continuities and discontinuities. Educational program of The Planned Parenthood Association in Krakow (1957 – 1993)"

Author(s): Barbara Klich-Kluczewska / Language(s): English / Issue: 1/2014

The article presents the program of sexual education prepared and offered by Krakow Branch of the Planned Parenthood Association in the wider context of socio-political situation in Krakow (1956 – 1989). Since the beginning of the Association’s existence, the special attention was paid to the development of educational program, which concerned the different aspects of „family life“. The article is going to answer the questions about its goals, the educational tools used to achieve them and its social targets. To accurately determine the position of the Association in the city‘s community I will analyse its foundation and activities in wider context of the pre-war traditions of the organisation and the activities regarding premarital counselling undertaken by the Krakow Catholic Church.

"GERMAN WORLD" OR THE ORIGINAL CULTURE: SWISS-GERMAN CULTURAL RELATIONS IN 1930-1940

Author(s): Dmytro Vedenieiev,Victoriya Pechyborshch / Language(s): English / Issue: 4/2016

The objectives are to analyze the development of the relations in the sphere of the culture between Switzerland and Germany in the 1930-40’s and to determine the reasons for termination of the cultural dialogue between the countries after the arrival of national socialists in German and conditions of its recovery after the Second World War. The historical-genetic and comparative methods were chosen for the study. With the use of the historical-genetic method, the evolution of the German-Swiss cultural relations in the first half of the XX c. was explored. Appeal to the comparative method has enabled to draw the conclusions about the features of the bilateral cultural relations between Switzerland and Germany in the period between the two world wars, during the war of 1939 – 1945 and post-war years. Scientific novelty of the proposed article is that for the first time in Ukrainian historiography an attempt to explore the development of the cultural relations between Switzerland and Germany in 1930 – 40's was made. Conclusions. The main reasons of the Swiss efforts to withdraw from the involvement in the German cultural world in the late 1930's – 40's were memories of the First World War, when the conflict between the French and German communities had put in jeopardy the peace within the Swiss society, and a desire not to create the pretext for the global public accusations against Switzerland of its involvement in the crimes of the national socialists, which could raise doubts about the issue of Swiss neutrality. The background for the restoration of the cultural dialogue between the countries was the desire of Swiss to support the formation of a new democratic regime in the neighboring country, which was realized through the activities of both individual private artistic associations and institutions, and the work of the Swiss diplomacy, which through the analysis of the cultural situation of the particular German states was searching for the potential areas and ways of cooperation.

"La Langue de Bois" et "Le Politiquement Correct" dans le Discours Public Roumain

Author(s): Sorina Serbanescu / Language(s): French / Issue: 16/2017

Le discours public roumain d’après la Révolution de '89 a gardé des anciennes habitudes langagières communistes dont "la langue de bois". D’autre côté, il a emprunté, comme une conséquence de la synchronisation trop rapide à la modernité, des clichés langagiers qui continuent les tendances agressives et autoritaires héritées du totalitarisme communiste. Notre analyse imbrique la sémantique du discours, la sémiotique, la pragmatique linguistique et la psycholinguistique, se concentrant sur des corpus tirés des discours publics des dernières dix années.

"Miejsce urodzenia" Pawła Łozińskiego jako mnemotopos

Author(s): Magdalena Roszczynialska / Language(s): Polish / Issue: 2/2017

The author presents the film directed by Paweł Łoziński, Place of Birth (Miejsce Urodzenia,1992), in the categories of a multidimensional memory place, which, as a sort of workdone on the material of the past, can be characterized by definition as an object in action,a performative. She describes the movie using the concepts of affect, trauma culture andcollaborative authorship. The movie is presented as: a comparative place of memory, anarchive, trauma experience catalyst, trauma translator, a performative shaping a non-memoryplace into a mnemotopos – depending on the perspective/status of the author instance.

"Nem számít, hogy mit tudsz, része vagy mindennek, ami történik". Női archetípusok a klasszikus film noir-ban

Author(s): Klára Buzogány / Language(s): Hungarian / Issue: 2/2008

The leading female characters in film noir can be included in 2 main categories. Determining their types, characterising feminine figures and the analysis of the role of dramaturgy of action can be approached from the point of view of their relation with the male character.

"Разговори" в смарт пространството

Author(s): Roussi Marinov / Language(s): Bulgarian / Issue: 1/2015

In the article “Conversations in the Smart Space" by prof. Rusi Marinov, D.Sc. are monitored the development, principles and models of smart work systems, theories of conversation and their modifications in the modern environment. Analyzed are new forms of communication such as M2M and IoT.

"Символ на надеждата за свят без стени"

Падането на Берлинската стена като глобално иконично събитие

Author(s): Júlia Sonnevend / Language(s): Bulgarian / Issue: 1/2015

#publicrelations on Twitter: Pushers, Talkers, Influencers on Spamming PR and Job Hunting

Author(s): Ana Adi / Language(s): English / Issue: 3/2015

A space generally associated with marketers and breaking news (Hobsbawn, 2009 cited in Evans, Twomey & Talan, 2011), Twitter has also become a space debate, community building and legitimization for companies and social movements alike. The academic literature has seen a rise in interest in the micro-blogging platform. For instance, Adi and Moloney (2012) assess the strategic uses of Twitter by protest groups, Adi, Erickson and Lilleker (2014) reflect on the networks and use pattern of the same platform by politicians, namely UK Labor party representatives in the House of Lords while Adi and Grigore (2015) analyze the strategic uses of social media by corporations. Bajpai and Jaiswal (2011) on the other hand propose a framework for analyzing collective action events on Twitter and so do the creators behind visual analysis platforms like NodeXL, Gephi, Linkurious and Socioviz. Public Relations research too has provided several reflections and analyses of Twitter. Verhoeven et al (2012) and Sweetsner and Kelleher discuss how practitioners use social media; Lovejoy, Waters and Saxton evaluate how NGO are engaging stakeholders though the new medium, while Saffer, Sommerfeldt and Taylor (2013) suggest that Twitter interactivity influences the quality of organization–public relationships. With questions about the professionalization of Public Relations as well as about the portrayals and perceptions of the profession continuing to intrigue researchers, it is surprising that only Xifra and Grau (2010) looked into the type of information shared in tweets about public relations. Using the Twitter data collection and analysis option from Socioviz this paper provides an exploratory account of the #publicrelations on Twitter. Using the visualizations provided by the platform and automated data analysis to gain insight into over 10,000 tweets published during June 15-24 and July 15-24, this paper qualitatively assesses the emerging themes about public relations focusing on association of hashtags and type of messages shared and identifies the most active and most influential users within the issue topic. The paper reveals that the #publicrelations is often associated with #jobs or is hijacked and associated with tags such as #gossip or #entertainment. The paper also shows that conversation in the #publicrelations issue network is limited and that the hashtag only partially includes content relevant to the practice. In doing so the paper raises important questions about the nature of dialogue and symmetry on social media and their assessment and suggests that further research should explore twitter chats as well as continue to apply similar data collection methods as used for the study.

(Im)purity in the media on the basis of the films 50 shades of Grey and Caroline

Author(s): Malgorzata Laskowska,Krzysztof Marcynski / Language(s): English / Issue: 3/2016

Issues related to the eroticism frequently appear in the media and this is the context in which the authors of the following text concentrated on a closely related and yet opposing matter. They decided to ask about the broadly defined chastity and the purity of heart, mind and body (the terms chastity and purity,as well as unchastity and impurity, shall be used interchangeably). How is this topic presented by the contemporary media? Simultaneously, they ask how the issues related to the lack of such purity, e.g. in the physical context, are treated by the media.The authors made an attempt to explain this by presenting a comparative analysis of two films they chose as serving best for their purpose. The first is 50 Shades of Grey, directed by Sam Taylor-Johnson, and the other Caroline,directed by Dariusz Regucki. During the first stage of this research of notions and chastity and unchastity have been defined, on the basis of the proper reference books. Next, the chosen movies were analysed thoroughly, in order to define the true look of the purity and impurity noticeable in both movies – in their activities, as well as in the behavior and dialogues of the main protagonists. The third stage of the research assumed creating a synthesis of the material achieved on the basis of analyzing the two pictures. At this moment it became possible to present the conclusions, pointing out, first of all, that the media are rather poorly interested in the subject of chastity. However, this inspired the authors to drawing other conclusions in the form of the postulates, concerning how the media presents the subjects of purity and impurity

(Ne) budi ovca

O etničkoj diskriminaciji u BiH

Author(s): / Language(s): Bosnian / Publication Year: 2013

(Ne) budi ovca: o etničkoj diskriminaciji predstavlja izabrane analize objavljene na web portalu koalicije Jednakost (www.jednakost.ba), u okviru koje organizacije koje su njen dio imaju za cilj ukidanje etničke diskriminacije konstitutivnih naroda i Ostalih na cijelom prostoru Bosne i Hercegovine. Formalna i faktička diskriminacija u ostvarivanju ličnih i političkih prava, a dalje i kulturnih, ekonomskih i socijalnih, utječe na samorealizaciju i samostalnost svih individua koje žive na prostoru Bosne i Hercegovine. Sloboda i jednakost, bez obzira da li se one ostvaruju individalno ili kroz kolektiv, neotuđiva su ljudska prava i ne trebaju biti ovisna od drugog kolektiva ili pojedinaca_ki. U prvom dijelu brošure predstavljene su analize pozicije Ostalih u dijelovima pravnog i političkog sistema Bosne i Hercegovine, dok je drugi dio fokusiran na široke posljedice etničke diskriminacije u Bosni i Hercegovini. Tekstovi naglašavaju potrebu uvođenja principa jednakosti kako za konstitutivne narode, tako i za pripadnike_ice koji_e se ne izjašnjavaju kao konstitutivni narodi, odnosno pripadaju grupi Ostalih; moguće modele njihove reprezentacije u političkom sistemu Bosne i Hercegovine; oblastima u kojima i dalje na normativnom nivou postoji etnička diskriminacija, te model Brčko distrikta Bosne i Hercegovine kao potencijalno dobrog modela političke participacije i uključivanja svih segmenata društva u proces odlučivanja. Drugi dio brošure fokusiran je na primjere etničke diskriminacije na pojedinim nivoima vlasti; potrebi suočavanja sa prošlošću kao osnovi za gradnju povjerenja; etničkim podjelama u obrazovanju i njihovim posljedicama na etničke manjine; diskriminaciji u medijima, ekonomiji, kao i drugim oblastima života. Analize, iako obrađuju kompleksne pravne i društvene probleme Bosne i Hercegovine, razumljive su i osobama kojima pitanje etničke diskriminacije Ostalih i nije oblast posebnog interesovanja, ali je njen cilj da na jedan inovativan i provokativan način aktualizira sveprisutnu etničku diskriminaciju u Bosni i Hercegovini.

(Ne)etické mediálne trendy súčasnosti: Retrospektívy a perspektívy v Otázkach žurnalistiky

Author(s): Anna Sámelová / Language(s): Slovak / Issue: 3-4/2017

The paper focuses on exploration of research studies as well as essays in the field of Media Ethics that were published in Otazky zurnalistiky (Questions of Journalism) in the last decade. Their common denominator is a media manipulation in the globalized society in its most diverse forms: from tabloidization of contents, to self-promotion, to author anonymity and using of pen-names by journalists. Based on these retrospectives as thematic challenge, the author examines perspectives of professional journalism.

(Ne)moć međunarodnog javnog mišljenja

Author(s): Božo Skoko,Damir Jugo,Mario Petrovic / Language(s): Croatian / Issue: 1/2011

The authors deal with public opinion in modern world with special emphasis on ways of creating international public opinion and its power in global international relations. In this context, the authors investigate the role of the media and their influence on shaping and changing public opinion. The authors show the power of international public opinion in concrete political and social circumstances but also reveal many opportunities to manipulate international public opinion, behind which the international centers of power and their experts for public relations often stand. The paper analyzes a phenomenon of the so-called mediatized politics, which was created as a response of the political power centers to the growing influence of the media and public opinion.

(Nie)topika Zagłady w NN „Opowieściach zasłyszanych”

Author(s): Katarzyna Kuczynska-Koschany / Language(s): Polish / Issue: 2/2016

The article is a twofold attempt: at re‑reading the category of a topos after the Shoah and at interpreting the particular record of the oral history in the context of the liminal metamorphoses the notion of the topoi – crucial in European culture and literature – has undergone. In the first part of the text, the author recapitulates the studies on the aforementioned category – from Aristoteles to the twentieth century scholars (Curtius, Lausberg, Ziomek, Abramowska, Panas); in the second part, she tries to apply it in interpretative practice.

(Para)literacki wymiar reklamy

Author(s): Magdalena Lachman / Language(s): Polish / Issue: 3/2016

The impulse to write this article came with the recognition that among the various ways to define and characterize advertising the ones which emphasize – either intentionally or unintentionally – the variously understood (para)literary nature of the phenomenon occupy a prominent position. The belief that advertising can be regarded as a variety or specific manifestations of literature reveals itself on various occasions and in a wide variety of sources (not necessarily oriented towards literary studies): in academic research, literary criticism, essay and column writing, journalism and popular publications. The author does not seek to determine whether and under what conditions advertising complies with the requirements of a literary work, but rather adopts a reconstructive attitude and looks for an answer to the question, due to what properties and factors advertising is sometimes viewed in literary (or, more broadly, artistic) terms, and what arguments are used in support of this thesis, as well as what results from this type of beliefs for literary art itself, its condition, cultural rank and status quo.

(R)evolution of Perspectives on Interactivity: from a Media-Centered to a Journalist -Centered Approach

Author(s): Tanja Oblak Crnic,Dejan Jontes / Language(s): English / Issue: 15/2017

The proliferation of new media since the late 1990s has launched a new period of revitalizing the concept of interactivity but from very different angles and with several empirical research perspectives. The article’s main aim is to show the variety of ways in which researchers have conceptualised, examined and analysed interactivity within media and journalism studies. The paper provides insights into the various readings of the changes within the field and offers a cautious view of the concept’s potential. Based on a selective meta-analysis of different approaches, we propose to distinguish three perspectives on interactivity: communication- and media-centred perspectives, audience- or user-centred perspectives, and production- or journalist-centred perspectives. This distinction enables us to differentiate between what is considered interactive, and who this interaction involves according to several scholars within media and journalism studies.

0 argumentach z natury ludzkiej w dyskursie publicznym. Kilka uwag w kontekście przeszłych argumentów z debaty o tzw. legalizacji związków partnerskich

Author(s): Pawel Polaczuk / Language(s): Polish / Issue: 32/2016

This paper aims to outline the significance ofthe category of human nature, as variously understood, in both public and moral discourse. The first part is devoted to the category of human nature with respect to political philosophy. It presents the classical conceptualizations of human nature and their implications for modern poli- tical philosophy. This part of the paper also contains remarks concerning the require- ment of compatibility with human nature in ethical discourse. The second part focuses on the category of human nature in recent public discourse on the legal acceptance of partnerships in Poland. The author argues that this discourse was specifically oriented towardsits incompatibility with human nature (instead of acom- patibility with nature or those limitations a human being is subject to). Moreover, the author signals some doubts as to the character of any allegations concerning the incompatibility of partnerships with nature.

10 Years of the Polish Communication Association

Author(s): / Language(s): English / Issue: 18/2017

1920'li Yıllarda Avrupa'da Sinema ve Tiyatroda Ermeni Propagandası

Author(s): Arif Kolay / Language(s): Turkish / Issue: 2/2017

The content of the article is the effort of Armenians to use some of the theatres/movies produced by them against Turks as a tool of propaganda in 1920’s in various cities of Europe (Stockholm, Hague, Geneva, Bern etc.) and the effort of Turkish embassy officers to prevent this. The study was prepared by using the Prime Ministry Ottoman Archives. The role of this propaganda will be better understood in the context of the Armenian issue reached today.

20 years of complaints: National Broadcasting Council and the Polish audience’s feelings

Author(s): Magdalena Hodalska / Language(s): English / Issue: 3/2016

This study presents the reception of several controversial TV programs which in the last 20 years have violated the social norms of acceptability, inciting an immediate feedback from the outraged viewers who have complained about unwanted media content in their letters addressed to the National Broadcasting Council, the regulatory body for all Polish broadcasters since 1993. The method applied in this study is the content analysis of the letters of complaint, as well as the programs the viewers complained about. The emotional response reveals a lot about the audience’s feelings towards the content which the viewers have found revolting or offensive.