"Continuities and discontinuities. Educational program of The Planned Parenthood Association in Krakow (1957 – 1993)"

Author(s): Barbara Klich-Kluczewska / Language(s): English / Issue: 1/2014

The article presents the program of sexual education prepared and offered by Krakow Branch of the Planned Parenthood Association in the wider context of socio-political situation in Krakow (1956 – 1989). Since the beginning of the Association’s existence, the special attention was paid to the development of educational program, which concerned the different aspects of „family life“. The article is going to answer the questions about its goals, the educational tools used to achieve them and its social targets. To accurately determine the position of the Association in the city‘s community I will analyse its foundation and activities in wider context of the pre-war traditions of the organisation and the activities regarding premarital counselling undertaken by the Krakow Catholic Church.

"GERMAN WORLD" OR THE ORIGINAL CULTURE: SWISS-GERMAN CULTURAL RELATIONS IN 1930-1940

Author(s): Dmytro Vedenieiev,Victoriya Pechyborshch / Language(s): English / Issue: 4/2016

The objectives are to analyze the development of the relations in the sphere of the culture between Switzerland and Germany in the 1930-40’s and to determine the reasons for termination of the cultural dialogue between the countries after the arrival of national socialists in German and conditions of its recovery after the Second World War. The historical-genetic and comparative methods were chosen for the study. With the use of the historical-genetic method, the evolution of the German-Swiss cultural relations in the first half of the XX c. was explored. Appeal to the comparative method has enabled to draw the conclusions about the features of the bilateral cultural relations between Switzerland and Germany in the period between the two world wars, during the war of 1939 – 1945 and post-war years. Scientific novelty of the proposed article is that for the first time in Ukrainian historiography an attempt to explore the development of the cultural relations between Switzerland and Germany in 1930 – 40's was made. Conclusions. The main reasons of the Swiss efforts to withdraw from the involvement in the German cultural world in the late 1930's – 40's were memories of the First World War, when the conflict between the French and German communities had put in jeopardy the peace within the Swiss society, and a desire not to create the pretext for the global public accusations against Switzerland of its involvement in the crimes of the national socialists, which could raise doubts about the issue of Swiss neutrality. The background for the restoration of the cultural dialogue between the countries was the desire of Swiss to support the formation of a new democratic regime in the neighboring country, which was realized through the activities of both individual private artistic associations and institutions, and the work of the Swiss diplomacy, which through the analysis of the cultural situation of the particular German states was searching for the potential areas and ways of cooperation.

"Разговори" в смарт пространството

Author(s): Roussi Marinov / Language(s): Bulgarian / Issue: 1/2015

In the article “Conversations in the Smart Space" by prof. Rusi Marinov, D.Sc. are monitored the development, principles and models of smart work systems, theories of conversation and their modifications in the modern environment. Analyzed are new forms of communication such as M2M and IoT.

"Символ на надеждата за свят без стени"

Падането на Берлинската стена като глобално иконично събитие

Author(s): Júlia Sonnevend / Language(s): Bulgarian / Issue: 1/2015

#publicrelations on Twitter: Pushers, Talkers, Influencers on Spamming PR and Job Hunting

Author(s): Ana Adi / Language(s): English / Issue: 3/2015

A space generally associated with marketers and breaking news (Hobsbawn, 2009 cited in Evans, Twomey & Talan, 2011), Twitter has also become a space debate, community building and legitimization for companies and social movements alike. The academic literature has seen a rise in interest in the micro-blogging platform. For instance, Adi and Moloney (2012) assess the strategic uses of Twitter by protest groups, Adi, Erickson and Lilleker (2014) reflect on the networks and use pattern of the same platform by politicians, namely UK Labor party representatives in the House of Lords while Adi and Grigore (2015) analyze the strategic uses of social media by corporations. Bajpai and Jaiswal (2011) on the other hand propose a framework for analyzing collective action events on Twitter and so do the creators behind visual analysis platforms like NodeXL, Gephi, Linkurious and Socioviz. Public Relations research too has provided several reflections and analyses of Twitter. Verhoeven et al (2012) and Sweetsner and Kelleher discuss how practitioners use social media; Lovejoy, Waters and Saxton evaluate how NGO are engaging stakeholders though the new medium, while Saffer, Sommerfeldt and Taylor (2013) suggest that Twitter interactivity influences the quality of organization–public relationships. With questions about the professionalization of Public Relations as well as about the portrayals and perceptions of the profession continuing to intrigue researchers, it is surprising that only Xifra and Grau (2010) looked into the type of information shared in tweets about public relations. Using the Twitter data collection and analysis option from Socioviz this paper provides an exploratory account of the #publicrelations on Twitter. Using the visualizations provided by the platform and automated data analysis to gain insight into over 10,000 tweets published during June 15-24 and July 15-24, this paper qualitatively assesses the emerging themes about public relations focusing on association of hashtags and type of messages shared and identifies the most active and most influential users within the issue topic. The paper reveals that the #publicrelations is often associated with #jobs or is hijacked and associated with tags such as #gossip or #entertainment. The paper also shows that conversation in the #publicrelations issue network is limited and that the hashtag only partially includes content relevant to the practice. In doing so the paper raises important questions about the nature of dialogue and symmetry on social media and their assessment and suggests that further research should explore twitter chats as well as continue to apply similar data collection methods as used for the study.

(Ne) budi ovca

O etničkoj diskriminaciji u BiH

Author(s): / Language(s): Bosnian / Publication Year: 2013

(Ne) budi ovca: o etničkoj diskriminaciji predstavlja izabrane analize objavljene na web portalu koalicije Jednakost (www.jednakost.ba), u okviru koje organizacije koje su njen dio imaju za cilj ukidanje etničke diskriminacije konstitutivnih naroda i Ostalih na cijelom prostoru Bosne i Hercegovine. Formalna i faktička diskriminacija u ostvarivanju ličnih i političkih prava, a dalje i kulturnih, ekonomskih i socijalnih, utječe na samorealizaciju i samostalnost svih individua koje žive na prostoru Bosne i Hercegovine. Sloboda i jednakost, bez obzira da li se one ostvaruju individalno ili kroz kolektiv, neotuđiva su ljudska prava i ne trebaju biti ovisna od drugog kolektiva ili pojedinaca_ki. U prvom dijelu brošure predstavljene su analize pozicije Ostalih u dijelovima pravnog i političkog sistema Bosne i Hercegovine, dok je drugi dio fokusiran na široke posljedice etničke diskriminacije u Bosni i Hercegovini. Tekstovi naglašavaju potrebu uvođenja principa jednakosti kako za konstitutivne narode, tako i za pripadnike_ice koji_e se ne izjašnjavaju kao konstitutivni narodi, odnosno pripadaju grupi Ostalih; moguće modele njihove reprezentacije u političkom sistemu Bosne i Hercegovine; oblastima u kojima i dalje na normativnom nivou postoji etnička diskriminacija, te model Brčko distrikta Bosne i Hercegovine kao potencijalno dobrog modela političke participacije i uključivanja svih segmenata društva u proces odlučivanja. Drugi dio brošure fokusiran je na primjere etničke diskriminacije na pojedinim nivoima vlasti; potrebi suočavanja sa prošlošću kao osnovi za gradnju povjerenja; etničkim podjelama u obrazovanju i njihovim posljedicama na etničke manjine; diskriminaciji u medijima, ekonomiji, kao i drugim oblastima života. Analize, iako obrađuju kompleksne pravne i društvene probleme Bosne i Hercegovine, razumljive su i osobama kojima pitanje etničke diskriminacije Ostalih i nije oblast posebnog interesovanja, ali je njen cilj da na jedan inovativan i provokativan način aktualizira sveprisutnu etničku diskriminaciju u Bosni i Hercegovini.

(Nie)topika Zagłady w NN „Opowieściach zasłyszanych”

Author(s): Katarzyna Kuczynska-Koschany / Language(s): Polish / Issue: 2/2016

The article is a twofold attempt: at re‑reading the category of a topos after the Shoah and at interpreting the particular record of the oral history in the context of the liminal metamorphoses the notion of the topoi – crucial in European culture and literature – has undergone. In the first part of the text, the author recapitulates the studies on the aforementioned category – from Aristoteles to the twentieth century scholars (Curtius, Lausberg, Ziomek, Abramowska, Panas); in the second part, she tries to apply it in interpretative practice.

(Para)literacki wymiar reklamy

Author(s): Magdalena Lachman / Language(s): Polish / Issue: 3/2016

The impulse to write this article came with the recognition that among the various ways to define and characterize advertising the ones which emphasize – either intentionally or unintentionally – the variously understood (para)literary nature of the phenomenon occupy a prominent position. The belief that advertising can be regarded as a variety or specific manifestations of literature reveals itself on various occasions and in a wide variety of sources (not necessarily oriented towards literary studies): in academic research, literary criticism, essay and column writing, journalism and popular publications. The author does not seek to determine whether and under what conditions advertising complies with the requirements of a literary work, but rather adopts a reconstructive attitude and looks for an answer to the question, due to what properties and factors advertising is sometimes viewed in literary (or, more broadly, artistic) terms, and what arguments are used in support of this thesis, as well as what results from this type of beliefs for literary art itself, its condition, cultural rank and status quo.

[- - - - ] W kwadratowej klamrze. Ingerencje cenzorskie w “Tygodniku Powszechnym” 1981-1987

Author(s): Jacek Piesniewski / Language(s): Polish / Issue: 665/2016

Pierwszą rzeczą, która mną wstrząsnęła, gdy zacząłem analizować ungerencje cenzorskie w „Tygodniku Powszechnym”, był fakt, jak bardzo pomyliłem się w ocenie liczby wypowiedzi zatrzymanych przez cenzurę w badanym okresie. Początkowo szacowałem ją na ok. 500, co było i tak wartością przerażająco dużą. Tymczasem okazało się, że takich wypowiedzi jest w interesującym mnie okresie bez mała... tysiąc! Drugi wstrząs wywołał fakt, że wśród skonfiskowanych wypowiedzi bardzo duży odsetek dotyczył szeroko rozumianej tematyki religijnej i kulturalnej. Światło na ten fakt rzuca nawet statystyka autorów, których teksty były najczęściej zdejmowane. Liderką była Józefa Hennelowa – 47 konfiskat, drugie miejsce zajął Piotr Wierzbicki – 35, trzecie Stefan Kisielewski – 19 (w tym 15 jako Kisiel). Do autorów, których teksty częściej zatrzymywano należeli: Ewa Szumańska, Tadeusz Szyma, ks. Mieczysław Maliński i ks. Józef Życiński. Dla cenzury poetyckie miniatury były nie mniej groźne niż publicystyka: to jedna z trzech najliczniejszych grup konfiskowanych tekstów według gatunku wypowiedzi. W klasyfikacji autorów, których wiersze zdejmowano najczęściej, palmę pierwszeństwa dzierżył Jan Polkowski (12) przed Tomaszem Gluzińskim (11) i Wiktorem Woroszylskim (8). Zatrzymano po 6 utworów Artura Międzyrzeckiego, Stanisława Kasprzysiaka, Leszka A. Moczulskiego i Lothara Herbsta, po 5 – Tadeusza Szymy, Kornela Filipowicza i Ewy Lipskiej, Joanny Salamon – 4, Marka Skwarnickiego – 3. Wśród autorów, których wiersze czy miniatury zostały zatrzymane, znaleźli się: Jarosław M. Rymkiewicz, Adam Zagajewski, Julia Hartwig, Tomasz Łubieński, Mieczysław Jastrun, Marian Hemar, Czesław Miłosz, Anna Kamieńska, ks. Jan Twardowski, Wisława Szymborska czy Stanisław Barańczak.

0 argumentach z natury ludzkiej w dyskursie publicznym. Kilka uwag w kontekście przeszłych argumentów z debaty o tzw. legalizacji związków partnerskich

Author(s): Pawel Polaczuk / Language(s): Polish / Issue: 32/2016

This paper aims to outline the significance ofthe category of human nature, as variously understood, in both public and moral discourse. The first part is devoted to the category of human nature with respect to political philosophy. It presents the classical conceptualizations of human nature and their implications for modern poli- tical philosophy. This part of the paper also contains remarks concerning the require- ment of compatibility with human nature in ethical discourse. The second part focuses on the category of human nature in recent public discourse on the legal acceptance of partnerships in Poland. The author argues that this discourse was specifically oriented towardsits incompatibility with human nature (instead of acom- patibility with nature or those limitations a human being is subject to). Moreover, the author signals some doubts as to the character of any allegations concerning the incompatibility of partnerships with nature.

50 years of Galtung and Ruge: Reflections on their model of news values and its relevance for the study of journalism and communication today

Author(s): Stijn Joye,Ansgard Heinrich,Romy Wöhlert / Language(s): English / Issue: 36/2016

Abstract: In 1965, Galtung and Ruge initiated a rich strand of academic research on the notion of news values and the practice of gatekeeping in a context of international news reporting. Since its publication, many scholars have criticized, revisited, and put their findings to the test, often leading to somehow conflicting conclusions. In general, some studies tend to confirm their findings while others have uttered methodological concerns or came up with new or additional sets of news factors, hence arguing for a further specification of the model. In recent years, scholars also pointed towards the increasing impact of digital media on journalistic practices of news selection. Likewise, new perspectives on global journalism were introduced into the debate. In this article, we bring together these different perspectives in order to inform a broad discussion on Galtung and Ruge’s legacy for the field of communication sciences in general and studies on journalism and international news selection in particular. We first assess how Galtung and Ruge’s hypotheses hold up in an era of unlimited data. Second, we reflect on the need to integrate changing societal and cultural contexts of news selection, production and reception to understand news values today. Third, with contemporary journalistic practices and research in mind, we suggest an agenda for the study of news values in an era of global journalism.

A Brief History of Brands and the Evolution of Place Branding

Author(s): Victor-Alexandru Briciu,Arabela Briciu / Language(s): English / Issue: 2/2016

The present work synthesizes the main proofs related to the fact that the brands and the process of branding are as old as the human civilization, initially through the appearance and use of the “proto-brands” concept ever since the beginning of the human existence, and then, in different forms and different historical periods, brands show a dynamic of their existence. It is highlighted the aspect according to which brands, in different historical periods, have two invariable characteristics related to information transmission to the interested parties: information related to the quality and information which indicates the origin of the product (that sometimes includes differentiated information in order to help the marketing process, such as assortment, storage, transport, etc.).

A CASE STUDY ON THE POTENTIAL BENEFITS OF CONSOLIDATION WITHIN TRANSPORT, LOGISTICS, AND FREIGHT FORWARDING CLUSTERS IN THE POMERANIAN REGION

Author(s): Jagienka Rzesny-Cieplinska / Language(s): English / Issue: 8/2016

This paper focuses on the advantages of the companies that act in cooperation/clusters, as an approach to prevent the possible gain of interest for competitive products. Companies operating in the forwarding, transportation, and logistics sector are seeking original methods to become competitive. Price has lost its importance when selecting transportation and logistics services providers. Nowadays, it is the quality of service rates that is considered most important, followed by reliability, flexibility, and the product range. We will examine the rest of the factors influencing customers’ choice of freight forwarding, transportation, or logistics operators, in this paper.

A CONSTRUCTIVE AND RESPONSIBLE APPROACH TOWARDS „OUT-OF-HOME“ MEDIA

Author(s): Martin Köteleš,Alena Kusá / Language(s): English / Issue: 1/2016

The paper deals with the topic of external offline media which are referred to as „Out Of Home“ media – also known under the abbreviation OOH. It briefly defines the key areas of OOH nowadays and explains particular approaches to be applied when creating visual advertising. The conclusion focuses on our new view of the approach towards these media so as an advertiser has a simple key how to use particular advertising space in the most effective way. Its main target is to enhance communication effectivity for target audience. The paper also highlights some of the main mistakes the promoters often make and recommend the approaches how to avoid them.

A DIGI-GENERATION FOR A NON-LINEAR REALITY. THE “OLD WORLD” AND THE COMING OF A “TWO-DIMENSIONAL REALITY”

Author(s): Stefan Stanciugelu,Iulian Rusu,Dumitru Iacob / Language(s): English / Issue: 1/2/2015

The paper aims to make an open conceptual proposal concerning the change and the adaptation of our research methodologies to the new reality of our days that presents itself as a non-linear reality. The generation of the today teenagers is living more and more into a “bi-dimensional” world. The “Two-dimensional reality” as a reality of (i) face-to-face interaction and (ii) web-interaction by the “addiction” of the teenagers to their different web-communities requests an adaptation of the research methodologies to the new type of research subjects who spent three hours per day in web communities or talking to their friends online. For instance, if we have resources only for one research, which kind of research would be more appropriate to choose: the face-to-face interaction or the online interaction with each of the members of the target-group? Are we sure that the classical face-to-face interview, for instance, is the most appropriate research approach?

A Digital Death Drive? Hubris and Learning in Psychoanalysis and Cybernetics

Author(s): Colin John Campbell / Language(s): English / Issue: 38/2016

This paper offers a critique of the fetishisation of 'the digital' in Western culture by bringing together Freudian and Marcusian psychoanalytic theory with Gregory Bateson's cybernetics. In particular, it correlates the cybernetic concepts of analog and digital information with the psychoanalytic conceptual pair of Eros and Thanatos. The psychoanalytic concept of the 'death drive' appears through the cybernetic lens as a fetishistic tendency towards freezing or regressing to lower levels of complexity and sensitivity of learning. With the help of Marcuse and Bateson, I understand the contemporary prevalence of a 'digital death drive' as an inhibition of learning in terms of the nature of the digital and its severing from the analog context. By contrast, by reading Marcuse's concept of Eros as having multiple logical levels (Eros1,2,3) in the cybernetic sense and by comparing these levels with Bateson's multiple logical levels of learning (Learning1,2,3), we come to see Marcusean 'erotic liberation' or 'revolutionary love' not as resulting from simple acts or statements of rebellion against repressive socio-political norms, but rather as being profound, lifelong learning processes, fraught with complexity and difficulty.

A háttér-televíziózás hatása kisiskolás gyermekek feladat-megoldási teljesítményére

Author(s): Ágnes Sántha,Melánia-Madonna Nagy / Language(s): Hungarian / Issue: 30/2016

Our research deals with the impact of background television upon the learning performance of children aged 6 to 10. Learning performance was measured with an experiment where the treatment group solved school problems with the television on in the background, whereas the control group worked in a quiet place suitable for learning. According to our results, multitasking negatively influences intellectual performance, and this effect intensifies with age and with the complexity of problems to be solved.

A KOMMUNIKATÍV EMLÉKEZET MŰKÖDÉSÉRŐL ÉS A SAECULUMRÓL

Author(s): József Gagyi / Language(s): Hungarian / Publication Year: 0

This presentation makes use of the results of an interview research among former party activists and state functionaries. The fact that the communicative memory today focuses upon the researched era, and raises the issue of responsibility, forces the rememberer to rework the past. One can talk with former party functionaries for long hours about how they think about the former party organization, about people taking part in it, maybe their former self, but not about events and concrete situations. The hardest is to find out about past daily duties. The rememberers include themselves into the discourses of communicative memory. We have to wait for the saeculum (Assmann) to pass, in order that the communicative memory should be freed of these dynamics, and transform into cultural memory.

A LOKÁLIS EMLÉKEZET: BESZÉDMÓD ÉS KONTEXTUS

Author(s): Vilmos Keszeg / Language(s): Hungarian / Publication Year: 0

Texts stored and applied by the community fill the life space with information. The knowledge of the place, of the past, of inhabitants and buildings, and the moral norms it implies, create the horizon of belonging together, the unity of place. The communication processes mediate information, create relations of solidarity or asymmetry between generations and individuals, between people and their environment.The local ballad has been noted and researched since the beginnings of ballad ethnography. It is a discursive form using lyrics and melody. It is a form of objectified memory that creates a sense for history, a consciousness of the past. Apart from these, the ballad solidifies a moral system of norms, a sense for different situations, dangers and risks. The local ballad is important also because it regulates social relationships and sustains certain attitudes for longer periods of time.

A PRACTICAL SURVEY ON HEALTH MONITORING DEVICES AND THEIR IMPACT ON QUALITY OF LIFE

Author(s): Alin MOLDOVEANU,Cristian TASLITCHI,Ionut Negoi / Language(s): English / Issue: 01/2016

As a follow-up of the current escalated technology, especially in the fields related to advanced sensors and pervasive computing, significant changes have been brought in medical diagnostics and health surveillance equipment, including arrangements for prevention, self-care monitoring of various chronic conditions, as well as high performance hospital monitoring systems. This paper provides a detailed definition of a healthcare monitoring device and offers a multiperspective classification of them. Some important examples (such as clothing-embedded sensors, mobile/smart devices, microprocessor-based monitoring systems, implantable sensors), and their exact fields of usage (e.g. blood pressure and heart rate monitoring, pulmonary arterial hypertension detection, diabetes management, movement impairments and so on) are also given, as well as a brief note on the exploited technologies (for instance wireless networks and sensors, microelectronics, bio sensing technologies) in order to set the trends and offer a better understanding of the capabilities of health monitoring devices.