Българският женски периодичен печат от края на XIX – началото на XX век (поглед към „домакинските“ издания)

Author(s): Valentina Mitkova / Language(s): Bulgarian Issue: 1/2021

The aim of this article is to trace how popular publications aimed at female audiences, the women’s press, contributed to the emancipation and cultural modernisation of Bulgarian women from the end of nineteenth century until 1914. The subject of research is the so-called ‘household periodicals’ - the newspapers and magazines addressing women, that deliberately avoided politicisation and tried to modernise and emancipate their readers within the private space of the ‘women's world’ (understood as home and family). Incorporating relational feminist arguments in their rhetoric, such periodicals did not confine themselves to the attempt of building an exemplary reconstruction of the private sphere in the variety of the aesthetic and moral dimensions of that field. They became a key element of the country’s popular culture and had a longlasting political and social effect. An example of the household periodicals’ modernising efforts and sensitivity to modern emancipatory ideas was one of the pioneering women’s projects in this category, the magazine Moda i domakinstvo (‘Fashion and Household’), 1897-1906, edited and published by Elena Usheva.

Od Redaktora

Author(s): / Language(s): Polish Issue: 3 (255)/2023

Rozwój badań nad komunikowaniem politycznym w Polsce w kontekście światowym

Author(s): Bogusława Dobek-Ostrowska / Language(s): Polish Issue: 3 (255)/2023

Political communication is the process of exchanging political messages between political actors and citizens thanks to the available communication channels. The first scientific research appeared before World War II in Anglo‑Saxon countries. The development took place in the late 1960s. The leading topics are: political actors and their activities (election campaigns, political marketing, public relations, advertising), voters, mass and social media. The research dedicated to political communication in Poland began in the 1990s at the universities, mainly in Katowice, Krakow, Lublin, Poznan, Warsaw and Wroclaw.

Tradycja i teraźniejszość – Krakowskie środowisko badaczy komunikacji politycznej związanych z Instytutem Dziennikarstwa, Mediów i Komunikacji Społecznej Uniwersytetu Jagiellońskiego

Author(s): Agnieszka Hess,Agnieszka Szymańska / Language(s): Polish Issue: 3 (255)/2023

The aim of the article is to analyze the achievements of Krakow researchers associated with the Institute of Journalism, Media and Social Communication of the Jagiellonian University from the historical perspective of the development of research on political communication in Poland. The authors present research traditions derived from the legacy of the Press Research Center and scientific discussions published in Zeszyty Prasoznawcze, indicate key authors whose works have contributed to expanding the field and research perspective of political communication as a sub-discipline of communication science and map the current spectrum of their interests and methodology used by them based on the literature review.

Analiza sieci społecznych jako metoda badawcza w polskich studiach nad komunikowaniem politycznym

Author(s): Kinga Adamczewska / Language(s): Polish Issue: 3 (255)/2023

New opportunities for creating and exchanging messages between political actors, the media and the audience/voters are to some extent the effect of the dynamically developing technological sphere. The advent of online media (including social media) has changed politics. At the same time, political communication is also changing. On the one hand, this is an inspiration and, on the other hand, a challenge for the scientific exploration of this research area. The interdisciplinarity of media science, which includes the study of political communication, prompts researchers to look for new research tools, especially in the field of data collection, analysis and visualisation. This leads to the incorporation of previously non-specific methods into the field of media studies. The aim of the article is to present social network analysis (SNA) as a method popular in American and European research, although still rarely present in Polish analyses of political communication. The article presents the characteristics of the method, its main indicators and the current state of research in Poland.

Konferencja naukowa Wiedza – Komunikacja – Działanie . Nowa rewolucja komunikacyjna, Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej UJ, 20–21.10.2022 r.

Author(s): Tomasz Łysoń / Language(s): Polish Issue: 3 (255)/2023

Konferencja Naukowa Współczesne Media 14. Dziennikarstwo w czasach kryzysów, UMCS, Lublin, 20–21 kwietnia 2023 r.

Author(s): Weronika Saran / Language(s): Polish Issue: 3 (255)/2023

CH’I ET L’EXPRESSION DES ÉMOTIONS EN CHINOIS

Author(s): Mengyang YU / Language(s): French Issue: 1/2022

By conducting a linguistic study on the notion of ch'i in the expression of emotions in Chinese, we examine the influence of this specific notion in the understanding, conceptualisation and expression of emotion in Chinese, thus proving, to a certain extent, way that it is important to take into consideration the socio-cultural features of different ethnic groups in researching emotion

Genre and stylistic markers of Ukrainian folk jokes

Author(s): Olena Yemelyanova,Svitlana Baranova,Irina Kobyakova / Language(s): English Issue: 4/2023

This article focuses on the study of Ukrainian social and domestic folk jokes that contain information about the life of people, their habits, customs, traditions, and relations, and ridicule the weak sides of Ukrainians. The research material comprises 311 folk jokes that date back to the second part of the 19th century – the beginning of the 20th century. They are selected from the collection by M.V. Nagornyi (1940) and the book of Ukrainian folk satire and humour (1959). The goal of the research is to study the main genre and stylistic markers of Ukrainian folk jokes. It is noted that Ukrainian folk jokes have a form of dialogue. Ukrainians’ longstanding tradition of self-deprecating humour is also mentioned. The stylistic markers of the texts under consideration are the choice of vocabulary with diminutive suffixes, a wide range of expressive means, and stylistic devices that are a basis for achieving humorous effects. Diminutive suffixes are proved to have acquired specific characteristics in folk jokes giving positive or negative evaluation. Ukrainian social and domestic folk jokes, some of which take the form of joke-stories, are distinguished by precision, witty expression, and concise and dynamically constructed plot. The future research might involve the detailed study of the peculiarities of the Ukrainian social and domestic jokes of the third millennium, focusing on their linguistic and extra-linguistic features.

Празнуваме 10-годишен юбилей на учебника „Медиен език и стил: теория и съвременни практики”, УИ „Св. Климент Охридски“, 2014 г.

Author(s): Iva Ivanova / Language(s): Bulgarian Issue: 15/2024

Možnosti využívania posunkovej komunikácie v špeciálnopedagogickej praxi u jednotlivcov s mentálnym postihnutím

Author(s): Kristína Ondrašinová,Darina Tarcsiová / Language(s): Slovak Issue: 3/2023

Signing, sign language and sign communication are primarily associated with people with hearing impairments, but it is sometimes only mentioned in passing that they are also part of alternative and augmentative communication. Throughout the world, this form of communication is being developed in theory and used in practice with other groups of children, students and adults with disabilities. This paper focuses onthe possibilities of using sign communication in special education practice with people with intellectual disabilities. The main aim is to summarise the available theoretical knowledge on the use of sign language with people with intellectual disabilities and to gain a broader perspective on the inclusion of sign language and sign communication as AAC for this group of people. The planned implementation of the AAC system, designed according to the communication needs and individual characteristics of the individuals, including signing and signing communication, can, according to the experience from abroad, contribute to better understanding, increase interest in communication and replace, complement or develop their spoken language, or, last but notleast, contribute to the elimination of negative phenomena due to lack of communication or misunderstanding.

Diverzita v jazykovom spracovaní

Author(s): Ľubica Srnková,Barbora Bazalová / Language(s): Slovak Issue: 1/2024

The aim of this article is to introduce Gestalt language processing - a lesser known typeof communication evelopment. At the same time, it attempts to draw attention to the diversity of language processing. At the same time, it encourages openness beyond the horizon of established standards for assessing and supporting communication skills. Special educational practice should reflect newly acquired knowledge. People who show signs of Gestalt language processing are entitled to appropriate support in all areas of special educational practice such as education, ounselling, intervention or therapy. When updating procedures, we consider it necessary to first present the basic theoretical framework of the topic being addressed. The application of theoretical principles to practice must then be based on the principle of individualisation. The article presents Gestalt language processing in the context of the Slovak language, its signs, particular development, recommended methods of support and wider context. It largely refers to a more extensive study of Gestalt language processing in connection with the Slovak language.

ODPOWIEDZIALNOŚĆ KARNA ZA CZYNY POWIĄZANE Z DZIAŁALNOŚCIĄ PATOSTREAMERSKĄ. ODPOWIEDZIALNOŚĆ KARNA PATOSTREAMERA

Author(s): Agata Ziobroń / Language(s): Polish Issue: 42/2023

Patostreaming is understood as publishing in the Internet content that infringe on social rules in order to gain popularity in the Internet or money. Behaviors of patostreamers not only infringe on social norms, but also may be qualified as crimes or misdemeanors. Due to the scope of the problematic aspects in the paper the attention will be paid just to patostreaming as crimes. The question will be considered with attention to aspects of demoralization of minor viewers, having regard to the fact that patostreaming is the most popular among young people, teenagers. Therefore, due to dynamic development of patostreaming consider to introduce the type of illicit act: demoralization of minor, however different than e.g. in Azerbaijan – precising statutory marks in order to fit in to the specific of that phenomenon specifically.

Cancel Culture on Twitter – Cancelling Russians and Ukrainians in the Context of Russian-Ukrainian War

Author(s): Marija D. Marsenić / Language(s): English,Serbian Issue: 1/2024

This research deals with the analysis of the phenomenon of cancel culture on the social network Twitter in the context of the Russian-Ukrainian war. Cancel culture as a social phenomenon is becoming increasingly important on social networks, and Twitter has become the key environment for expressing and sharing opinions on this topic. The aim of this research is to understand how Twitter users shape the discourse on cancel culture during the current Russian-Ukrainian war, as well as to assess the intensity of this phenomenon in two different time periods - March 2022 and March 2023. The quantitative-qualitative method of content analysis and discourse analysis was used in the research. The research findings indicate that cancel culture intensified in March 2023 compared to March 2022. The research results highlight that a greater number of tweets were written in a negative tone, manifested in aggressive and insulting comments and sharp polarization into two opposing camps, which corresponds to the characteristic patterns of cancel culture when it comes to Twitter. The use of hashtags has proven to be a powerful tool for promoting ideologies and constructing meaning, enabling the creation of a particular narrative and eliciting connections with like-minded people. The research provides a deeper insight into the dynamics of cancel culture on Twitter in the context of the Russian-Ukrainian war, demonstrating how social and political events shape the perception and opinions of Twitter users.

Linguistic Models of Mass Media Genres` Stylistic Diffusion in the Communicative Space of Ukraine and Bulgaria

Author(s): Dmytro Dergach / Language(s): English Issue: 2/2024

Research attention is focused on fundamental changes in techniques and methods of informing , which activate the communicative capabilities of language and give rise to new genres, forms and formats of interpersonal communication in various spheres and discourses. It actualizes the research problem of the diffuse stylistic nature of mass media genres, argued by the processes of assimilation of public communication`s spheres. The author’s argumentation is based on the vectors of the dynamics of the literary language`s evolutionary potential, that is focused on the format and tasks of social communication. Predictably, the architectonic heterogeneity and polyfunctionality of the language of media texts explain the syncretic nature of the genres. And also the tendency to their constant modification and transformation regarding the structure, meanings and communicative valence of language units. The article interprets models of updating of the functional and stylistic paradigm of modern literary languages in their genre projection and perspective, which do not depend on the time and space of culture. To prove this thesis, the texts of the Ukrainian and Bulgarian media space in the genre of posts in social networks were chosen as the object of analysis. The main research aim is to determine the typicality / atypicality of stylistic diffusion in the genre paradigm of Ukrainian and Bulgarian media. The attention is paid to the bloggers and companies that are well- known in Ukraine and Bulgaria as influencers who make professional activities in the fields of health, beauty, sport, etc., and really model the current mass language consciousness. The research base is formed by texts that were published in the social networks Instagram, Facebook in 2023 – 2024. The functional and stylistic methodology of the mentioned material`s interpretation allows in a comparative discourse to prove the typicality of communicative processes that are resulted in the stylistic diffusion of modern mass media genres.

Reframing Democracy: Navigating Economic, Social and Media Obstacles in Albania’s Post-Communist Era

Author(s): Kejvin Jaku / Language(s): English Issue: 22/2023

Purpose: This study investigates the challenges that Albania faces in economic development, social changes, and media transparency in a democratic, postcommunist society. The analysis draws on contemporary historical sources, human rights reports, academic studies, news articles, and official governmental and nongovernmental publications, correlating these findings with Albania’s journey towards democratization. Findings: The essay identifies the economic repercussions of communist governance, including prevalent unemployment and fragile market structures. It explores the social impact, linking them to issues like suppression, fear, and weakened trust in the contemporary government. Originality/Value: This article provides an analysis of the challenges in postcommunist Albania, focusing on social and economic developments and media coverage. It suggests targeted strategies for the government to strengthen democratic institutions.

Book review

Author(s): Reza Arab / Language(s): English Issue: 4/2023

Book review

Author(s): Aikaterini Mariatou / Language(s): English Issue: 4/2023

Humour and the public sphere

Author(s): Giselinde Kuipers,Dick Zijp / Language(s): English Issue: 1/2024

In this article, which serves as an introduction to a special issue on humour and the publicsphere, we argue that humour has become increasingly central to public discourse in the 21stcentury, and that this necessitates a rethinking of the relationship between humour and thepublic sphere in contemporary democracies. In the article, we bring together the dispersedacademic literature on humour and the public sphere, and show how humour and comedyscholars have engaged with the long-standing academic debate around this contested concept,which was coined by Jürgen Habermas in 1962. We also introduce the eleven contributions tothis special issue and situate them within this ongoing debate.

Critical Success Factors in AI Healthcare Industry Executing Service Marketing

Author(s): Wen-Jung TSAI,Shuen-Huei YAO / Language(s): English Issue: 85/2024

The popularity of telecommute and telehealth care models as well as people’s changes in consumption patterns accelerate the transformation and reform of healthcare industry. Under the catalysis of real needs and technologies, smart healthcare will become the mainstream in the future. Under the specific time and space background, solutions for medical technology innovation has to keep pace with times. Current marketing strategies do not simply rely on external publicity, but also stress on the promotion of service quality for customers actually experiencing good service attitudes. Aiming at customers of AI healthcare industry as the questionnaire analysis objects, total 300 copies of questionnaire are distributed, and 241 valid copies are retrieved, with the retrieval rate 80%. The research results show that external marketing is the most emphasized dimension in AI healthcare industry executing service marketing, and top five indicators, among 12, are ordered information system, customer oriented service process, internal training, media communication, and regulations for service personnel. Finally, conclusions and suggestions are proposed according to the results, expecting to deeply understand critical success factors in AI healthcare industry executing service marketing and provide valuable information for AI healthcare industry making management decisions in the execution of service marketing.