Rozwój badań nad komunikowaniem politycznym w Polsce w kontekście światowym
Development of Research on Political Communication in Poland in a Global Context
Author(s): Bogusława Dobek-OstrowskaSubject(s): Politics / Political Sciences, Social Sciences, Media studies, Political Theory, Political Sciences, Communication studies, Politics and communication, Politics and society, Methodology and research technology
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: political communication; public communication; political marketing; public relations; political advertising; political actor; mass media; audience; voters; research approaches; research methods; resea
Summary/Abstract: Political communication is the process of exchanging political messages between political actors and citizens thanks to the available communication channels. The first scientific research appeared before World War II in Anglo‑Saxon countries. The development took place in the late 1960s. The leading topics are: political actors and their activities (election campaigns, political marketing, public relations, advertising), voters, mass and social media. The research dedicated to political communication in Poland began in the 1990s at the universities, mainly in Katowice, Krakow, Lublin, Poznan, Warsaw and Wroclaw.
Journal: Zeszyty Prasoznawcze
- Issue Year: 2023
- Issue No: 3 (255)
- Page Range: 11-34
- Page Count: 24
- Language: Polish