The Role of Media in Structuring the Social Representations of Romanian Immigrants in Germany

Author(s): Ileana Rotaru / Language(s): English Issue: 24/2016

The present article investigates the role played by mass-media in structuring the public discourse regarding the adaptive efforts of the Romanian immigrants in the German cultural space in the European Union and their relation to the host country. The problem of the immigrants from South-East Europe has become one of the main topics of the public discourse. The paper argues that the Romanians’ migration to Germany has certain specific embedded features based on their cultural and historical past and, secondly, on economic motives. The article identifies the German media’s social representation of the Romanian immigrants, in the context of the European cultural identity.

Umijeće komuniciranja u gnostičkome djelu

Author(s): Mubina Moker / Language(s): Bosnian Issue: 68-69/2015

Having in mind the manners of their creation and author’s communication with the recipient, the earliest gnostic papers writen in Persian from the first half of the XI century communicate with the recipient in the imperative mood and place him/her in the center of the communication act, thus requesting active participation in the reading process. They allow the recipient to establish and build its unique relation with the text, based on cognitive reading and “eavesdropping” of the essence of meaning, which will “move” him/her from the exoteric to the esoteric plane of reading, and transform him/her from a “passive reader” to an “active listener”. Thus, a gnostic text uses the necessity of its timeless and universal content to demand from the recipient to go back repeatedly, in which every next visit will encourage the recipient to build a new and unique and perceptive-experiential relationship with the text.

Комиксът като базов контент на трансмедийни проекти

Author(s): Vida Delcheva / Language(s): Bulgarian Issue: 1/2015

Presently, new technologies and new modes of using information make the interest of the audiences ever more volatile and passing. Attracting and maintaining their interest necessitates new methods of creating content in new media formats, transmedia storytelling. Comics are media using two semantic systems and a succession of representations, which makes them quite filmable. Seriality is typical of comics and for this reason some of the most successful transmedia projects venture to transform comic scripts into multi-platform scripts in development. The paper analyses the potential of comics as a basic content of transmedia projects seeking to define the position of comics within the new media reality, their role of a basic content and their function of a multi-platform script in development. The study deals with the successful comic scripts that have become successful transmedia projects, using the example of the film universe of marvel. It’s in fact a series of movies about superheroes, comics and shows, based on characters and subjects of marvel’s comics. Various media formats merge and succeed each other in transmedia storytelling, incorporating new types of media on the way. That is diversifying storylines rather than media. Still, this diversification is not final, alternating with mergence of storylines in a single story: departure from the original script is not typical of transmedia.

Кръстосаните промоционални кампании и продуктовото позициониране в американското кино

Author(s): Daniela Kadiiska / Language(s): Bulgarian Issue: 1/2015

Cinema’s mass popularity makes it a perfect venue for getting a message across out to global audiences. That is the reason why marketologists deem it to be a good promotional medium. Film audiences could be treated as ready target groups, especially when the genre of the movie is clearly specified allowing for the inclusion of various indirect advertising messages. This practice is increasingly massively applied on a larger scale to a specific niche in advertising business, i.e. product placement. Striving to benefit additionally from the communication in product placing, marketologists and producers avail themselves of diverse auxiliary promotional programmes. These programmes, generally called cross-promotion, combine two non- competitive brands/products in a promotional effort towards achieving mutual benefit in accordance with the set communication or sales goals. The article analyses the cross- promotion campaigns as a most popular tactic, used in product placing in American film. The paper seeks to prove that marketing cooperation between producers and advertising providers might well gain access to a wider group of people, who have not been deemed to be potential clients. Carrying out a cross-promotion campaign promotes any new film, expanding the markets and lending more complete, valuable and desired image to the brand.

Маркетингови общувания на комикси в социалните медии – примери от Marvel Entertainment

Author(s): Nikola Vangelov / Language(s): Bulgarian Issue: 1/2015

The article seeks to study the communication of marvel entertainment through social media, its role and characteristics. The structure and tasks are defined by the goal: definition of comics, definition and examination of the characteristics of some social media and their role in the marketing communication of the company. The object of the study is social networking. Media communication is a global topic and would take too much time to study, which is not within the capabilities of only one doctoral student. The assumption is that social media have a positive impact on the communication of marvel entertainment. On its behalf, marvel has to take into consideration this fact and use social media for both feeding and extracting information. The analysis aims at displaying the opportunities provided by social media both to the company and to its audiences. A question is raised: whether the communication model is influenced by social media and, if so, how do audiences take advantage of this fact? The article studies examples related to the integrated communication of the company. The opportunities, which the digital revolution gives both to cinema industry and to the World Wide Web, are explored. The examples would display the digital communication strategies of marvel and how they foster better understanding of users’ needs.

JEZIČNOSTILSKE ZNAČAJKE IDIOMA U TV DNEVNICIMA BOSANSKOHERCEGOVAČKIH JAVNIH RTV SERVISA

Author(s): Marija Musa,Martina Matić,Ivona Baković / Language(s): Croatian Issue: 1/2015

The paper deals with linguistic and stylistic features of idioms in TV news of Bosnian-Herzegovinian public media services. News are given in Serbian, Bosniak, marginally in Croatian and very often in the so called mixed language. Numerous means characteristic for publicist-journalist functional style such as journalism, pleonasm, internationalism, nomenclature; metaphor, metonymy, comparison, personification, irony, ellipsis, phrasemes, etc. are recognized at the lexical level. News which were analyzed are those of RTRS, FTV and BHT in the period from 1995 to 2005.

PRISTUPI ISTRAŽIVANJU KORPORATIVNOG IDENTITETA

Author(s): Nino Ćorić,Irena Mrnjavac,Nela Carek / Language(s): Croatian Issue: 1/2015

In a wider sense identity can be defined as a number of features according to which an individual or a group, an organization, can be recognized or differ from each other. The concept corporate identity points to the organizational individuality and suggests that every organization, every corporate body, has its own character, uniqueness and individuality. Approaches to its definition come from various scientific fields. Because of its complexity, variability and heterogeneity it can not be easily and completely managed. Therefore there is no a universal model for its formation and managing. In the paper we analyze approaches to the concept of corporate identity, its components and managing models.

Кибер–пънк

Author(s): Dimiter Kabaivanov / Language(s): Bulgarian Issue: 2/2004

According to the existing (at this stage) theory of virtual reality - the virtual reality that is modeled by a computer is perceived as audio-visual (but having impact on other organs of perception, i.e. widening the scope of its perception) environment created with artificial means, which is presented or perceived by the subject of its impact as real or almost real. All this is directly linked to the cinema as a screen art, especially at its present stage of development when computer technologies (and especially those creating virtual reality in particular) play an important role. Of special interest here is cyber-punk as a cultural (particularly in the cinema) genre and style. In our academic and research literature the problems of the aesthetic and technological dimensions of the cyber-punk phenomenon practically have not been subject to study, while in world literature the approach to this cultural phenomenon is mainly technological, while the scientists working on the aesthetic and artistic questions are an exception.

Владимир Михайлов. Открита ли е телевизията?

Author(s): Bojidar Manov / Language(s): Bulgarian Issue: 2/2004

Божидар Манов. Дигиталната стихия

Author(s): Ljudmil Staikov / Language(s): Bulgarian Issue: 2/2004

Голямото ретро завръщане на графичния дизайн в съвременната печатна реклама

Author(s): Tania Ilieva / Language(s): Bulgarian Issue: 2/2015

The twenty-first century offers contradictory trends to witnesses versed in art, shaping the cultural and social environment in an unadulterated manner. Contemporary consumer society looks on advertisement as the greatest authority. Print advertisement as the most popular ‘genre’ could actually trace the influence of graphic culture on consciousness and society as a whole, the persistence of certain visual examples and the significance to the development of those in a given social environment. The article studies the reasons for which we are witnessing now a revival of retro graphic design, seeking to explain its presence in contemporary cultural environments. The study on graphic art’s similarities and differences includes drawing a parallel between the symbols contained in print advertisement of the nineteenth through the twenty-first centuries, using for the purpose the key image of the press. The main issues to answer are: How have advertisement images developed over the years and what graphic devices have been used to make different suggestions? What is the significance of these images to societies, where these are functioning? Have the metaphors we live with changed and what has survived of them now? What are the differences between the artistic languages used within two centuries and what has prompted the present retro wave?

Документалност и развлечение

Author(s): Mihail Meltev / Language(s): Bulgarian Issue: 2/2015

Documentarism is a dominant gene in TV nature. The ‘participation effect‘ on the scene has been part of the immanent specifics of the e-media ever since their advent. It is believed to protect major civil liberties because of ensuring publicity to the processes going in the society and allowing for investigative journalism and media control. The development of technologies and media markets during last decades, however, established the phenomenon of the ‘reality format’, which, in its essence, is a transformation of documentarism into a popular entertainment, replacing its civil significance. This transformation is subject to an overview and analysis in this article.

IDENTITÄT UND DIVERSITÄT EINE AUSEINANDERSETZUNG MIT KONZEPTIONELLEN BEGRIFFEN DER INTERKULTURELLEN MUSIKPÄDAGOGIK

Author(s): DOROTHEE BARTH / Language(s): German Issue: 2/2013

The concept of diversity entails the development of strategies that capitalize on the diverse cultural potential of the members of a heterogeneous group and explores that potential in a constructive way. In principle, this might be a good idea but it runs the risk of binding cultural potentials within so-called multicultural (learners) groups (of pupils) to their origins/descents, thus strengthening positive racism. In contrast, the new concept of identity operates in terms of a plural or fragmented self, or a patchwork biography, in which the individual is no longer bound by the predetermined factors of one’s identity, such as gender, place of residence, profession of parents or origin/descent. Rather, one has to solve the task of constructing one’s identity over and over again throughout one’s whole life, balancing and integrating different senses of cultural belonging. This article presents both concepts referring to multicultural learners/learning groups. It also discusses whether the theoretical base of diversity and identity rule themselves out in the end or whether there are common assumptions, which reflects the precepts of intercultural music education

MIĘDZYKULTUROWE INSPIRACJE W TWÓRCZOŚCI AUGUSTYNA BLOCHA

Author(s): Joanna Schiller-Rydzewska / Language(s): Polish Issue: 3/2014

In Bloch’s works, the world of different meanings, ideas, and nonmusical contexts is ofparamount importance. The composer often uses words as a medium intimately entwinedwith music. The reason for such an artistic declaration is the array of different events in Bloch’s life: his interest in the organ influenced by his father, his adventures with illustrative music, and the relationship with his wife – the excellent Polish singer – Halina Łukołomska. All these elements are the reason why Bloch’s works are inspired by poeticaltext, images, associations, and aesthetic sensations. Multicultural aspects in Bloch’s works stem from his contacts with German artists and patrons. These collaborations resulted in many outstanding works written for German artists. Some of his works were inspired by Bloch’s friendship with German painter Ingeborg zu Schleswig-Holstein (Denn Dein Licht Kommt/ Albowiem nadejdzie światłość Twoja; Du sollst nicht töten/ Nie zabijaj!; Empor/ Wzwyż).Three of Bloch’s works: Wordsworth Songs, Die Verscheuchte, Anenaiki were primarily inspired by formal and verbal construction and not as much by foreign cultures.

Sprawozdanie z konferencji naukowej Edukacja dzieci i młodzieży w środowiskach zróżnicowanych kulturowo, Czeski Cieszyn i Ustroń, 14-16 października 2013 roku

Author(s): Anna Józefowicz / Language(s): Polish Issue: 3/2014

Recenzja książki Anny Józefowicz, Jarosława Chacińskiego, Elżbiety Krysztofik- -Gogol, Tomasza Adamskiego "Sztuka i jej miejsce w edukacji międzykulturowej – idee, koncepcje i rozwiązania metodyczne", Adam Marszałek, Toruń 2015, ss. 189

Author(s): Ewa Ogrodzka-Mazur / Language(s): Polish Issue: 4/2015

Józef Kloch. Kościół w Polsce wobec Web 2.0. Wydawnictwo Jedność, Kielce 2013, ss. 334.

Author(s): Paweł Mąkosa / Language(s): Polish Issue: 1/2015

The book “Church in Poland towards Web 2.0” is devoted to the modern technologiesin activities of the Catholic Church in Poland. The main value of thebook is empirical research conducted on a very large group of respondents. Veryimportant are also insightful analysis of the results and a very accurate postulatesformulated for the Church in Poland.

Jarosław Woźniak. Rozwój mediów w przekazie wiary w archidiecezji lubelskiej po roku 1989. Wydawnictwo Gaudium, Lublin 2015 ss. 250.

Author(s): Mirosław Chmielewski / Language(s): Polish Issue: 1/2015

In his monograph entitled Development of the media at the service of faithtransmittance in the Archdiocese of Lublin after 1989, Rev. dr Jarosław Woźniakaims to answer the main research question of how the Archdiocese of Lublin hasresponded to the contemporary challenges of media communication. The methodologyhe uses relies on the pastoral paradigm, with its three cornerstone principles:to observe – to assess – to act. The way in which the author of the monographapproaches the exploration of his research material leads him to assume a tri‑partitestructure of his text.Apart from these three core components, the monograph also includes an introduction,conclusions, four annexes and a list of references. Chapter one offersa synthetic outline of the teaching of the Catholic church on mass media. Chapter2 relies on archive materials and the sources created by the author of the monograph.Both these sources are used in order to depict the evolution of the activitiesundertaken by the Archdiocese of Lublin in the domain of media communication.Chapter 3 lists recommendations and tasks for the future development of theArchdiocesan media in the evangelizing activities of the Church. The monographalso includes a vast archival documentation, which is divided into four annexes.A definite advantage of the monograph is that it presents an outline of the historicalevolution of the Archdiocesan media and that it develops valuable practicalrecommendations, which are worth elaborating an extrapolating on the area ofpastoral practices in the domain of media.

VIRABILITY OF SOCIOCULTURAL STEREOTYPES IN AMERICAN MEDIA DISCOURSE

Author(s): Svitlana Lyubymova,Maria Shutova / Language(s): English Issue: 2/2024

The paper presents the conception of dynamics of media stereotyping that comprises emergence, functioning, disappearance or return of sociocultural stereotypes in American media discourse. Dynamics of media stereotyping is a cognitive and linguistic process, stimulated by social, cultural and media factors. A sociocultural stereotype is defined in our work as a verbalized cognitive structure that represents simplified and conventional image of an individual, a group or a phenomenon of a particular social environment. Sociocultural stereotypes are formed in the process of evaluative categorization, which is a mental process of dividing social phenomena, groups, and individuals into categories in compliance with national ideals, cultural values and social standards. Media discourse is the domain in which sociocultural stereotypes are formed and changed. Linguistic representations of sociocultural stereotypes reflect their changes that comprise evaluative variation, content modification, activation or inactivation due to lack of new information about the referents of stereotypes in media discourse. Inactivation leads to disappearance or reinterpretation of sociocultural stereotypes of American media discourse. Reappearance of a vanished sociocultural stereotype is defined in the paper as iteration. The conception of media stereotyping contributes to the development of cognitive-linguistic approach to mass communication study.

THE VALUE AND SECURITY ROLE OF KNOWLEDGE IN THE SOCIOCULTURAL SPACE OF MODERNITY

Author(s): Yurii Yu. Kalynovskyi,Oleg Gennadiyevich Danilyan,Olexander Dzоban / Language(s): English Issue: 3/2024

The basic features of the theoretical concept of "knowledge" are analyzed. The essence of knowledge in the sociocultural dimension is studied. The correlation and differences of the concepts of "knowledge" and "information" is shown. The importance of fundamental and applied science in strengthening the intellectual foundation of human development is revealed. The value potential of knowledge at the present stage of sociocultural development is analyzed. The need to strengthen the social role of knowledge as an important factor in ensuring the functioning of the system of spiritual and information security of the state is proven. The methodology of this study involves the integrated use of general scientific methods (analysis, synthesis, abstraction), as well as the use of the heuristic potential of systemic, comparative, and structural-functional methods. The conclusions state that knowledge as a sociocultural phenomenon is in constant dynamics and determines essential changes in social systems and subsystems. It is emphasized that in conditions of growing global instability, knowledge serves as an intellectual barrier that protects the spiritual and valuable space of the country from negative influences.