Полифункциональная природа декларативных речевых актов (на материале массмедийного дискурса)
Polyfunctional nature of declarative speech acts (on mass media discourse basis)

Summary/Abstract: This article deals with the problem of using declarative speech acts in an advertising discourse. The introduction of the "speech act" notion has caused the necessity of classifying utterances according to their communicative function, taking into account the illocutionary content of utterances, that is, the speaker’s communicative intention; the type of the speaker’s exposure and the way the speaker ex-presses his intention. The usage of the declarative speech act is aimed at changing the state of affairs. The author notes the polyintentional nature of the declaratives, paying attention to the role of situational context that refers to every non-linguistic factor and the meaning of a phrase. Linguistic pragmatics and the theory of speech acts are regarded as a research method being effective for analyzing communicative intention.

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