Television Presentation of the New Serbian Folk
Television Presentation of the New Serbian Folk

Summary/Abstract: In this paper author analyzes forms of TV presentations of the stars and songs of the new folk (country) style music. In the brief historical sketch, the author emphasizes the importance of the TV emissions of the country music till mid-eighties. In this time these have been principal TV product for prime time, much more important than similar programs devoted to the rock and pop music. The second period starts with propaganda spots of this music, done according to the new publicity standards (dynamism, short cuts, modern look and design), very different from the casual country music presentation standards. In the second part the author analyzes the video-clips that flood contemporary Serbian TV programs, both of official and commercial TVs. Author concludes that new country music song touches hidden atavistic of its amateurs. Taking models that are appropriate for the rock music video clips, they are trying to compensate all the lacks from everyday life of its amateurs.

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