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Koncepcja kodów kultury w rosyjskich i ukraińskich badaniach lingwokulturologicznych i etnolingwistycznych

Koncepcja kodów kultury w rosyjskich i ukraińskich badaniach lingwokulturologicznych i etnolingwistycznych

Author(s): Iryna Chybor / Language(s): Polish Issue: 06/2015

This article presents the concept of cultural codes which was earlier discussed in the works of Russian and Ukrainian scholars in the fields of ethnolinguistics and linguoculturological perspectives. The key linguoculturological terms, such as cultural code and ethnocode, are explained. The author of this article has analysed the existing Ukrainian and Russian linguistics theoretical basics of defining, isolating and classifying cultural codes.

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Обидни думи или дискурсивни маркери за солидарност

Author(s): Neda Pavlova / Language(s): Bulgarian Issue: 3/2015

This article focuses on the solidarity uses of certain insults in Bulgarian language. “Solidarity uses” refers to the usage of axiological terms as terms of endearment to mark social proximity between subjects. The attenuation of conventional meaning under solidarity uses shows the relevance of relational and attitudinal notions for the negotiation of meaning. It further establishes that at least in some cases, the analysis of linguistic interpretation require a multidisciplinary approach, most specifically where the relation between Semantics and Pragmatics is concemed.

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Българската реч в речта на преводачите

Author(s): Radost Zhelezarova / Language(s): Bulgarian Issue: 3/2015

In the present document a specific phenomenon of strong influence in Czech and Slovakian language to their translation in Bulgarian are introduced. Examples are used from translations of students as well as from published books whose translators know excellently the foreign language. However, the excellent performance of the foreign language or even the bilingualism are not a guarantee for striking expression and writing in maternal language. The underestimation of the redactions work is also a premise for admission of interference in the process of translation.

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Словообразувателно изразяване на негация в съвременния български книжовен език

Author(s): Margarita Dimitrova / Language(s): Bulgarian Issue: 3/2015

The article concerns the expression of negation in Bulgarian word formation. Attention is focused on the Bulgarian prefixes без-, не- и противо-. The meaning and the derivational activity of these prefixes are considered. The greatest productivity of prefix не- is underlined. The prefixes без- and не- function as a synonymic derivation resources. This fact follows from the meaning 'absence, lack ', which characterizes each of the two prefixes, and which is common to both. The complex prefix недо- and the prefix противо- have a slightly different meaning of the prefixes без- and не-. For that they are not presented as a synonymous derivational resources expressing negation.

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Българската реч в речта на българите извън България

Author(s): Elena Krejčová / Language(s): Bulgarian Issue: 3/2015

The paper presents the results of the language contacts in an online platform – one of the most visited Bulgarian internes forums and tries to depict the most frequent cases of language transfer between Czech and Bulgarian.

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POV Shots in Light of Cognitive Grammar

Author(s): Mircea Valeriu Deaca / Language(s): English Issue: 1/2023

The paper applies Ronald Langacker’s Cognitive Grammar notions to cinematic editing constructions. Notions like head, complement, autonomous and dependent structures and the concept of elaboration site (e-site) are applied to editing constructions. The e-site represents a schematic region in the situation evoked by a simulation, and plays the role of a simulator and a goal concept. Simulations can contain schematic components that only partially represent entities and event frames, not just detailed representations of them. Starting from grammatical constructions, we will detail the couplings between control models in sequences of POV shots. The visual expression is a composite structure that “inherits’ its profile from a component structure. Different construals and constructional schemas are instantiated by the juxtapositions of shots.The e-site plays the role a goal-concept. Goal-derived categories constitute the mappings between roles in event sequences, and instantiations in the environment. As structures of these mappings emerge, the conceptual system becomes organized around the action–environment interface (Barsalou 2003: 522). Since conceptual representations are dynamically contextualized to support diverse courses of goal pursuit, situated conceptualizations support conceptual inferences via pattern completion. When one part of a situated conceptualization is perceived, the remainder of the conceptualization becomes active, constituting inferences about the current situation. In short, the e-site can be defined as a summary conceptualization that inhabits a schematic region of a simulation, and prompts the film viewer to construct concepts that will categorize other components down the chain of a sequence of shots.In this paper, I describe different semantic construals evoked by a POV sequence of shots. The claim is that sequences of shots are conceptual systems bound by circular loops at several levels. Several configurations of the system coexist and the viewer has the executive control necessary for implementing alternative meaning construals.

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O ustaľovaní a variantnosti lexikálnej jednotky check-out a jej domácich ekvivalentov

O ustaľovaní a variantnosti lexikálnej jednotky check-out a jej domácich ekvivalentov

Author(s): Romana Krolčíková / Language(s): Slovak Issue: 1/2025

The aim of this paper is to analyse the anglicism check-out and to describe its linguistic properties in the Slovak language. Our focus is not only on the orthographic and morphological adaptation of this foreign word, but also on its spelling variants check out and checkout. By corpus analysis of the word check-out we demonstrate how the adaptation process of foreign words depend on the linguistic system of the Slovak language and the needs of the users. We also focus on the Slovak equivalents of the word check-out, in particular, on the verbal noun odubytovanie, the verb odubytovať and the imperfective verb form odubytovávať. On a basis of a comparison of their frequency in the main corpus of written texts and the web corpus of the Slovak National Corpus we observe the variation, or the preference of borrowed and native words in selected corpora.

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INTIMACY AND INTERIOR SPACE IN MODERN PROSE

INTIMACY AND INTERIOR SPACE IN MODERN PROSE

Author(s): Alexandra Ruscanu / Language(s): Romanian Issue: 40/2025

The paper explores the concept of intimacy and inner space in modern prose, analyzing how literature becomes a medium for reflecting the inner world of characters. It focuses on three major directions: literary confession (diaries and autobiographies), the psychological novel (exploration of consciousness and introspection), and the relationship between intimacy and private space (the room, the house, the city as reflections of inner states). A central part of the analysis is dedicated to the female writers of the “Sburătorul” literary group, such as Hortensia Papadat-Bengescu, Cella Serghi, and Henriette Yvonne Stahl, whose works capture intimate dimensions of feminine existence. By comparing these authors with major international modern writers such as Marcel Proust, Virginia Woolf, and F.M. Dostoevsky, the study highlights similarities and differences in the representation of inner space and literary confession. The research demonstrates that modern literature does not merely describe intimacy but also creates it, transforming it into an essential element of the narrative and psychological construction of characters.

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ILIE MOROMETE AND NĂIȚĂ LUCEAN – TWO ASPECTS OF ROMANIAN PEASANT IN FRONT OF CHANGE

ILIE MOROMETE AND NĂIȚĂ LUCEAN – TWO ASPECTS OF ROMANIAN PEASANT IN FRONT OF CHANGE

Author(s): Ioana Cristina Pătrună / Language(s): Romanian Issue: 40/2025

The present work brings into discussion the Romanian peasant, during a critical period for his own life. It is well-known that Romanian literature approached different topics of the peasants and the land. For the traditional peasant, the land signifies not only a way of living, but his entire existence.In order to analyze the nature of the human being after the World War II, I chose two characters which I believe they went through the same challenges of the communist regime. As we all knew, the socialist regime wanted the collectivization of farms after the end of the war. For the peasant, those new rules meant the loss of his own land, but most of all the loss of hope. Ilie Moromete from the novel Moromeții and Năiță Lucean from the novel Niște țărani are two strongs humankinds. They fought against the Security only to keep their lands untouched and to prove that their existence wasn’t in vain. Among all characters with this topic, I find essential how the 355omanian human nature feels to start a fight against those people who underestimate the intellect of peasants.

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Internet of Vehicles Security Improvement Based Controller Area Network and Artificial Intelligence

Internet of Vehicles Security Improvement Based Controller Area Network and Artificial Intelligence

Author(s): Ibraheem Hatem Mohammed / Language(s): English Issue: 2/2025

The Internet of Vehicle (IoV) is revolutionizing the automobile sector by allowing vehicles to interact between them and with roadside infrastructure. The Controller Area Network (CAN) is a vital component of such Autonomous vehicles (AVs), allowing communication between various Electronic Control Units (ECUs). However, the CAN protocol's intrinsic lack of security renders it opens to a variety of cyber-attacks, posing substantial hazards to both safety and privacy. This research proposes a defence mechanism for the real-time threat detection. It investigates the use of deep learning with multi-layer perceptron to improve the security of CAN networks inside the IoV framework. The suggested method is highly effective in identifying and mitigating potential risks, as evidenced by extensive testing on real-world CAN datasets.

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Obraz starości w podręcznikach do nauki języka polskiego jako obcego a potencjał serialu „Gang Zielonej Rękawiczki”

Obraz starości w podręcznikach do nauki języka polskiego jako obcego a potencjał serialu „Gang Zielonej Rękawiczki”

Author(s): Agnieszka Trześniewska-Nowak / Language(s): Polish Issue: 33/2024

Old age is still a taboo topic in Polish glottodidactics. Textbooks show joyful old people who enjoy life and help raise their grandchildren. Old age, marked by illness, loneliness and sadness, remains unsaid. The Green Glove Gang – a Polish series (2022) tells the story of three noble senior thieves who, due to a crazy coincidence, end up in a retirement home. The characters resemble modern-day Robin Hoods, because they not only fight for the good of the weaker, but also oppose ageism and are the embodiment of feminist postulates. This series stimulates many discussions related to the presence of older people in the community, as well as the issue of the so-called “transparency” of elderly people.

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Digital games as a tool for gender education: the position of educational games and independent works in the gaming market

Digital games as a tool for gender education: the position of educational games and independent works in the gaming market

Author(s): Veronika Šašalová,Miroslav Macák / Language(s): English Issue: 1/2025

Prior feminist studies in the field of digital education focus primarily on the need to retrain teachers and the need to attract women to programming. Digital games have been a part of both formal and informal education processes for several decades. Despite their longstanding prominence, the potential for gender education has not yet been fully explored. The paper focuses on specific games and uses content analysis to focus on the interactive, narrative and audiovisual components of digital games and on individual motifs or mechanics that are associated with appropriate feminist themes. The main aim of the article is to showcase the abilities and limits of educational digital games created by independent developers to teach players within the gaming community about topics of sexuality. The text also shows how individual games can help in the field of gender education. At the same time, by examining the game market, we estimate what possibilities independent educational games have for reaching audiences in gaming culture.

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The Status of Linguistics as a Science

Author(s): Edward Sapir / Language(s): English Issue: 1/2024

The long tried methods of Indo-European linguistics have proved themselves by the success with which they have been applied to other fields, for instance Central Algonkian and Athabaskan. An increasing interest in linguistics may be noted among workers in anthropology, culture history, sociology, psychology, and philosophy. For all of them linguistics is o basic importance: its data and methods show better than those of any other discipline dealing with socialized behaviour the possibility of a truly scientific study of society. Linguistics should, on the other hand, become aware of what their science may mean for the interpretation of human conduct in general.

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Artificial Creativity: Augmenting Human Professionals

Author(s): Roland Mihai Împușcatu / Language(s): English Issue: 1/2024

This study examines the impact of artificial intelligence (AI) and generative artificial intelligence (GAI) on the advertising industry, with a particular focus on how these technologies are transforming creative processes. AI and AGI offer new opportunities for predicting consumer behavior and generating innovative content, thereby optimizing both the efficiency and costs associated with advertising campaigns. The study explores the applicability of AI and GAI I in various stages of an advertising campaign, from the initial concept to the evaluation of the impact on the target audience. It also discusses the challenges and limited creativity of GAI compared to human creativity, while emphasizing its role in augmenting work processes. The study suggests that the integration of AI and GAI in advertising has considerable potential to reshape the creative landscape, but requires careful collaboration between technologists and practitioners to fully realize the benefits.

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An investigation of interactive metadiscourse markers in academic research article abstracts in two disciplines

Author(s): Irena Cani / Language(s): English Issue: 3/2023

An in-depth examination of abstracts from research articles can delve into various aspects, with linguistic features being a key focal point. One essential facet of linguistic features within research article abstracts involves the strategic use of interactive metadiscourse. This dynamic element plays a pivotal role in enhancing text persuasiveness and unfolding its significance within a discourse community. At the core of employing interactive metadiscourse is the belief in crafting socially engaging writing. Specifically, it illustrates how writers immerse themselves in their arguments, conveying attitudes and commitments to their readers. This research seeks to unravel the deployment of interactive metadiscourse markers by abstract writers across two disciplinary communities, Linguistic and Information Technology sciences. The overarching objective is to understand how these writers, hailing from diverse academic backgrounds, employ interactive metadiscourse to effectively communicate and organize their discourse for a wider audience. In line with this objective, Hyland's (2005) interpersonal model of metadiscourse serves as the analytical framework. A meticulous analysis was conducted on 64 research article abstracts in the fields of Linguistics and Information Technology. The findings reveal notable variations in the utilization of interactive metadiscourse across these two disciplines, shedding light on the distinctive approaches employed by writers to engage their audience and structure their discourse

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Terminologia externă a domeniului botanică. Motivarea extralingvistică

Author(s): Daniela Suciu (Fodor) / Language(s): Romanian Issue: 3/2023

The characteristic “motivated” can be attributed to the specialized terms, in opposition to the majority of the linguistic signs that have an unmotivated or arbitrary character from the perspective of the extrinsic relationship between concept and extralinguistic reality. We are aware that the specialized vocabulary does not belong only to the specialists, the use of the terms in other registers of the language is a reality. In this case, there is a complementary relationship between the internal and the external terminology. Extralinguistic motivation is fundamental in terminology and it is illustrated by the relationship between the concept-term and the object belonging to the external world. In linguistics, the motivation is defined as a characteristic attributed to a small number of linguistic signs, as opposed to the majority of signs which have an arbitrary or unmotivated character from the point of view of the extrinsic relationship between the signs and the extralinguistic reality. In treatises, motivation is presented as being: absolute and relative in the case of derivative and compound words; partial (with suffixoids and prefixoids), etymologic (words inherited from Latin and Greek); phonetic, morpho-lexical, semantic; internal, external, intrinsic, phonetic, structural, partially etymologic, secondary etc. We will refer to the phenomenon of extralinguistic motivation because, within the terminology, all types of motivation are subordinated to it. Thus, we identify derivational motivation, accomplished with the help of suffixes and prefixes (capsular, akaryote, aphyllous) and motivation with the help of sematic modellers, respectively suffixoids, prefixoids, roots (hydrophyte, heliophyte, basophile, heliotrope).

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Terminologia medicală din domeniul stomatologiei. Preliminarii teoretice

Author(s): Erika Olga Szanto / Language(s): Romanian Issue: 3/2023

Dental terminology represents a particular discourse of medical terminology of which importance records the evolution and cultural development of the human being. The appearance of terminology in the field of dentistry develops within the terminology of general medicine, so Romanian terms are replaced by terms from the French language starting from the 20th century, while the last decades are under the influence of the English language. The theoretical basis of terminology determines the introduction of new terms into the specialized language with special attention to the efficient communication of specialists and speakers of a language. Terminologists and linguists such as Maria Teresa Cabré, Alain Rey, Angela Bidu-Vrănceanu, Mariana Flaișer, etc. represent some of the well-known names whose research is the foundation of this topic. The current status of dental research shows a low interest in specialized terminology, but it is a first step for its study and development. The researchers' articles represent a scientific foundation for the specialized dental language of this paper.

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THE PERSPECTIVES OF MULTIDISCIPLINARY APPROACH TO COMIC RESEARCH IN THE LIGHT OF LITERARY TRANSLATION

Author(s): Yuliia Yevtushevska / Language(s): English Issue: 2/2024

The article highlights the perspectives of comic research as a culturally specific phenomenon within the framework of multidisciplinary studies. The comic as a complex and multifaceted phenomenon has been of interest to researchers since antiquity. However, the definition of the concept of “comic” and its belonging to a certain scientific discipline still leave room for scientific discussions. In the light of modern studies, researchers prefer to study this phenomenon at the intersection of several sciences with the involvement of the theoretical and methodical basis of such disciplines as linguistics, cultural studies, cognitive studies, pragmatics, etc. The article analyses the practicability and advantages of applying the approach of modern multidisciplinary theories in the study of the comic in literary texts in view of its complexity and cultural conditioning. The study suggests that the results of such interdisciplinary cooperation can become the basis for a more in-depth translational analysis of the comic. Such an analysis makes it possible to cover different levels of research on this phenomenon and to open up new perspectives for the study of the nature of the comic in literary texts and the strategies of its rendering in literary translation.

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VIRABILITY OF SOCIOCULTURAL STEREOTYPES IN AMERICAN MEDIA DISCOURSE

Author(s): Svitlana Lyubymova,Maria Shutova / Language(s): English Issue: 2/2024

The paper presents the conception of dynamics of media stereotyping that comprises emergence, functioning, disappearance or return of sociocultural stereotypes in American media discourse. Dynamics of media stereotyping is a cognitive and linguistic process, stimulated by social, cultural and media factors. A sociocultural stereotype is defined in our work as a verbalized cognitive structure that represents simplified and conventional image of an individual, a group or a phenomenon of a particular social environment. Sociocultural stereotypes are formed in the process of evaluative categorization, which is a mental process of dividing social phenomena, groups, and individuals into categories in compliance with national ideals, cultural values and social standards. Media discourse is the domain in which sociocultural stereotypes are formed and changed. Linguistic representations of sociocultural stereotypes reflect their changes that comprise evaluative variation, content modification, activation or inactivation due to lack of new information about the referents of stereotypes in media discourse. Inactivation leads to disappearance or reinterpretation of sociocultural stereotypes of American media discourse. Reappearance of a vanished sociocultural stereotype is defined in the paper as iteration. The conception of media stereotyping contributes to the development of cognitive-linguistic approach to mass communication study.

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CONTRASTING VISIONS OF UNIFICATION: DISCOURSE ANALYSIS OF REAGAN’S AND TRUMP’S INAGURAL ADDRESSES

Author(s): Nataliia Kravchenko,Maria Prokopchuk,Natalia Yemets / Language(s): English Issue: 2/2024

The inaugural speeches of Reagan and Trump differ in cognitive structures, discourse-forming strategies, and linguistic means. The semantic dominant in Reagan’s discourse is "unity based on heroic continuity" versus "division" in Trump’s discourse with the "us-them" opposition. The conceptual architecture of Reagan's discourse is based on the clusters of"American uniqueness", "sense of national pride" and "continuity of the heroic past" with connotations of optimism versus "threat" and "protection" in Trump's discourse, implying pessimism. In Reagan's metaphors, 75 % of source domains serve as identifiers of positive emotions, compared to Trump's 77.7% of negatively connoted source spaces. The primary stylistic device in Trump's speech is explicit antitheses, implementing the strategy of constructing a "we-group" based on the opposition to "them", while Reagan’s antitheses are implicit, implementing a strategy of consolidation by cancelling negative propositions with affirmative ones denoting ways to compensate for negativity. Temporal deixis in Trump's speech actualizes the "past is bad" model in antithesis to "future is good". Reagan's temporal perspective of the future is conceptualized as a positively evaluated heroic past, using intertextual citations, paraphrases, allusions, and narratives. Trump builds an emotional connection stylistically, while Reagan does so lexically-semantically, operating not with forms, but with meanings in an ethos argumentative model, using complex syntactic structures, an intimate and narrative style, direct directives, and "I"-based personal dexis, implementing a strategy of unification via individualization. Trump employs a slogan-like style in a pathos argumentative model, relying on simple syntax accumulating stylistic devices, aimed at mass audience in a strategy of unification versus individualization.

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