"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs

Author(s): Stanisław Goźdź-Roszkowski,Katarzyna Fronczak / Language(s): English Issue: 1/2020

This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and enhancing image underpins most, if not all, corporate discourse and blogs are no exception. Based on a corpus of 500 different posts (totalling 318,296 words) from the Business Process Outsourcing and Information Technology sectors, we use standard Corpus Linguistics (Partington et al. 2013) techniques (keywords, cluster analysis, concordancing) to identify linguistic features associated with the expression of engagement: reader pronouns and their co-occurrence with selected modal verbs, questions, adverbs marking shared knowledge and directives. These are then interpreted in in terms of a model of textual interactions proposed in Hyland (2005). We argue that the communication found in this relatively new and underresearched genre is essentially effected one-way establishing a pseudo-dialogue, with virtually no or very low level of interactivity between blog writers and blog readers.

"Волк" и "волколак" в славянской традиции в связи с архаическим ритуалом

Author(s): Vasilij Balušok / Language(s): Russian Issue: 13/2001

The article is an attempt to reveal the correlation of the concepts of wolf and werewolf and the ritual of initiation in Indo-European peoples. Rich folklore-oriented, linguistic and ethnographic documentation has revealed that the transformation of a person into a wolf or a dog took place in critical moments of one’s life, such as the transition from adolescence to adulthood. On becoming adults, young men had to prove their valour, courage and unyielding attitude towards an enemy. The features constituted the basis of the future existence of an individual and the whole community.In various sources relating to Slavonic cultures, the motif of initiation, manifested by the transition of a person into a wolf, is present in the tradition of the wedding reception, in war campaigns, in the practice of looting or in admission to particular professional circles.

"Тоска" у Ф. П. Достоевски

Концептуално-метафорично моделиране

Author(s): Yuliana Chakarova / Language(s): Bulgarian Publication Year: 0

Building on Lakoff and Johnson’s Conceptual Metaphor Theory (CMT) and on the specificity of TOSKÁ in Fedor Dostoevsky’s discourse, in this paper I explore metaphorical models of the concept by outlining numerous experiential gestalts for it. As a basis for constructing conceptual metaphors such as TOSKÁ IS ENEMY, these gestalts provide insight into Dostoevsky’s (and his characters’) understanding of this emblematic Russian concept. A significant number of examples is provided to support each of the gestalts. In addition, the study outlines the microzones in the semantic macrofield of Dostoevsky’s TOSKÁ and their constituents in Bulgarian and English with focus on melancholy in one of the subzones. This semantic cognitive approach proves to be reliable in arguing the pertinence of using melancholy when translating toská into English (resp. меланхолия into Bulgarian) in some contexts. At the same time, the translator has to be aware of numerous other possibilities that exceed the boundaries of direct analogues in bilingual dictionaries and the terms used in academic studies of the phenomena.

#ForgiveUsForWeHaveSinned:

Conceptual integration theory and political Internet humour

Author(s): Nihada Delibegović Džanić,Sanja Berberović / Language(s): English Issue: 2/2017

The aim of the paper is to uncover the extent to which different forms of political Internet humour can criticise current political affairs in a developing democracy such as Bosnia and Herzegovina. Specifically, applying a cognitive linguistic theory of meaning construction, namely conceptual integration theory, the paper analyses the construction of meaning of humorous Internet forms, such as memes, demotivational posters, hashtag posts, and memetic photographs, representing innovative ways of providing political commentaries on current political affairs. The meaning of political humour is constructed in conceptual blending as a basic cognitive mechanism. As it is claimed (Coulson & Pascual 2006, Coulson & Oakley 2006, Coulson 2006, Oakley & Coulson 2008) that blending can be used as a rhetorical tool influencing the audience to change the reality and even act upon it, the analysis of the construction of meaning of political humour as products of conceptual integration can reveal hidden ideologies in political discourse.

#naukanatwitterze. O multimodalnym designie informacji w dyskursie cyfrowym

Author(s): Magdalena Makowska / Language(s): Polish Issue: 7/2020

The subject of the article are the ways of popularizing scientific and popular science knowledge by using Twitter as a social media platform. The research corpus comprises 100 tweets which come from institutional and individual senders, including both representatives of the world of science as well as of the media that aim to popularize scientific knowledge. As a result of the medialinguistic analysis, which focused on the structural and functional plane of the studied media texts, the high representativeness of multimodal tweets was noted. Namely, language and image contextualize each other: the image allows us to fill the semantic gap resulting from the ellipticalness of the verbal layer of a given tweet. Thus, the contribution of the multimodal information design to knowledge transfer in digital discourse has been demonstrated.

(Sur)vivre dans les tranchées : fonction cathartique des mots et expressions de l’argot des Poilus

Author(s): Jean-Pierre Goudaillier / Language(s): French Publication Year: 0

For the soldiers of the Great War (1914-1918) all means are good to protect themselves from the everyday reality of the trenches and to survive, to live. Anything that can bring some kind of catharsis is used, among other things through the language. We therefore find in the “argot des poilus” (French WW1 soldiers slang) terms and expressions, which are the result of all slangs essential functions like those based on the connivance and the playfulness, but also on the cathartic function of language. This allows the externalization of the trauma experienced, that is often the case in times of war. A significant number of figures, mainly metaphorical, especially euphemism and hyperbole, appears then in the speech. This article analyzes the cathartic use of some lexemes and phrases that are found in the speech of the soldiers of the Great War.

(РЕ)КОНЦЕПТУАЛИЗАЦИЈА ПОЈМА АУТЕНТИЧНОСТИ У САВРЕМЕНОЈ НАСТАВИ СТРАНИХ ЈЕЗИКА

Author(s): Maja Andrijević / Language(s): Serbian Issue: 77/2022

This paper presents different approaches to the concept of authenti- city in the context of applied linguistics and foreign language teaching. For decades, this term has been associated only with language material used in the classroom (reductionist definition), but recent studies highlight its conceptual diversification and conclude that it is determined by other, mostly contextual factors, as well as participants in interaction. Therefore, in modern approaches to foreign language teaching, the emphasis is on a dynamic and integrated approach to the concept of authenticity (Newby, 2000), where genuine input and genuine participatory tasks promoted by teachers generate students’ genuine output who thus authenticate them in the process of interaction that is situationally determined. Consequently, as a result, the notion of authenticity is reconceptualized: it is no longer an absolute category but can be considered as a pragmatic phenomenon (Shomoossi & Ketabi 2007) and a construct generated in the socio-contextual continuum (Pinner 2014, 2016), so it is viewed holistically and applies to various aspects and actors in the process of foreign language learning.

... kým nás neporazí - štylistická poznámka k sloganu o covide

Author(s): Lena Ivančová / Language(s): Slovak Issue: 2/2022

11. Rakenduslingvistika kevadkonverents

Author(s): Margit Langemets,Krista Kerge,Meelis Mihkla,Ene Alas,Annekatrin Kaivapalu,Kadri Vider,Peep Nemvalts,Renate Pajusalu ,Anna Verschik,Reili Argus / Language(s): Estonian Issue: 08-09/2012

Report on the conference “Keele mõõtmed” held at Estonian Language Institute of Tallinn University from 26th to 27th of April 2012.

110 ГОДИНИ ОТ РОЖДЕНИЕТО НА ЧЛ.-КОР. ПРОФ. ЛЮБОМИР АНДРЕЙЧИН

Author(s): Zhaneta Zlateva,Milen Tomov,Tatyana Aleksandrova / Language(s): Bulgarian Issue: 3/2020

The paper deals with the main contributions to Bulgarian linguistics made by Prof. Lyubomir Andreychin. The authors highlight his innovative methods of research in Mo¬dern Standard Bulgarian and his understanding of the grammatical categories of the Bul¬garian verb system, in particular. They go on to outline his theoretical views on or¬tho¬graphy and the normativisation of Bulgarian spelling, emphasising his exceptional contribution to this area. Finally, the authors discuss Prof. Andreychin’s contributions to the study of the history of Modern Standard Bulgarian.

140 пословици и поговорки от Голо Бърдо, Албания (по материали от с. Требища)

Author(s): Gergana Coneva / Language(s): Bulgarian Issue: 8/2014

22nd Biennial Conference on Balkan and South Slavic Linguistics, Literature, and Folklore

Author(s): Helmut Wilhelm Schaller / Language(s): English Issue: 1/2022

25 let Českého národního korpusu a nová aplikace

Author(s): Václav Cvrček,Michal Křen / Language(s): Czech Issue: 20/2019

4th International Language Management Symposium

Author(s): Halina Zawiszová,Martin Prošek / Language(s): English Issue: 3/2016

This texts reports on the 4th International Language Management Symposium, held in September 2015 at Sophia University in Tokyo, Japan.

5. mezinárodní konference Gramatika a korpus (Grammar & Corpora): Varšava 2014

Author(s): Josef Šimandl / Language(s): Czech Issue: 10/2014

5. ročník bienálnej medzinárodnej konferencie Slovko

Author(s): Mária Šimková / Language(s): Slovak Issue: 2/2010

A Comparison of 20th Century Theories of Style (in the Context of Czech and British Scholarly Discourses)

Author(s): Michal Křístek / Language(s): English

The book is focused on a comparison of theoretical approaches to issues of style, in the context of Czech and Anglo-Saxon (especially British) scholarly discourses. The aim was to show and compare different methodological approaches based on different theoretical bases – for this reason, two different cultural contexts were selected, attention being paid also to mutual contacts within these contexts. The 20th century was chosen intentionally, as the period during which, in both of the respective contexts, stylistics was constituted as a modern scholarly discipline rooted in the fields of linguistics and literary theory. The book is aimed at members of academic communities, at teachers as well as at students, especially at those focusing on Czech and English studies.

A FUNCTION-FIRST APPROACH TO VERB TENSE USAGE IN RESEARCH ARTICLE INTRODUCTIONS IN APPLIED LINGUISTICS

Author(s): Öztürk İsmet / Language(s): English Issue: 2/2019

The study aims to investigate verb tense usage in research article introductions in the field of Applied Linguistics by adopting a ‘function-first’ approach. The corpus used in the study consists of 50 research article introductions published in five prominent journals of the field. The communicative function of the sentences was determined on the basis Swales’ (1990; 2004) CARS (Create a Research Space) model. In the coding of data Maxqda 11 was used. The results show that each function is associated with particular verb tense. For instance, in ‘claiming centrality’ the present perfect tense, in ‘making topic generalisations’ the simple present and in ‘reviewing items of previous research’ the simple past tense is predominant. The results suggest that the ‘function-first' approach provides a more accurate description of verb tense usage in writing research article introductions than the ‘formfirst’ approach. The findings have implications for teaching academic writing.

A Geographical Map of the Phrase (Part II)

Author(s): Yana Sivilova / Language(s): English Issue: 2-3/2022

The article examines the influence of German and English on Bulgarian phraseology. The author draws attention to the periods of particularly intensive language contact and reviews the publications оf Bulgarian (rarely foreign) authors in this field. In order to study the ways of borrowing and the periods during which certain phrases are affirmed, the expressions of two Revival translations were studied in comparison with the original texts. Special attention is paid to modern phraseological neologisms coming from English.

A lexico-semantic database of Czech.

An interim report

Author(s): Ondřej Tichý,Zora Obstová,Aleš Klégr / Language(s): English Issue: 1/2021

The paper describes the intermediate stage of a lexicographical project, whose aim is to digitize and align two Czech onomasiological dictionaries (Haller 1969–77; Klégr 2007) in order to create an integrated digital multi-purpose lexico-semantic database of Czech. The two dictionaries are based on different categorization systems (Hallig and von Wartburg; Roget) and use different formats. Their content only partially overlaps, making them largely complementary. Their linkage is planned to be achieved through their structural elements (categories of their hierarchies) rather than by matching individual headwords. The four phases of the project are digitization, encoding, programming and testing. The digitization of both dictionaries and the encoding of one of them have been completed, and the preliminary steps in programming the platform are underway.