CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

The State Forests’ “Spend the Night in the Forest” Program in the Context of Education for Responsible Tourism in Poland

Author(s): Przemysław Płoskonka / Language(s): English Issue: 4/2024

The aim of the article is to present the key elements of the State Forests’ “Spend the Night in the Forest” program as well as the selected results of its evaluation in the view of education for responsible tourism. The article is divided into two parts. The first, theoretical part, presents the assumptions of the idea of Leave No Trace outdoor ethics, which tally with the paradigm of education for responsible tourism. Its task is to develop the skills, knowledge and competences in the field of rational and responsible use of natural resources. At the same time, it lays the grounds for the “Spend the Night in the Forest” program. In the second, empirical part, the author presents selected results of the evaluation of the “Spend the Night in the Forest” program including demographic characteristics of its participants, their motivations, preferences regarding the choice of area, the way of organizing the camping, types of activities undertaken as well as assessment of the principles corresponding to the Leave No Trace idea. In addition, the article presents suggestions regarding the division of respondents into user groups. The cited results indicate that the respondents declared their willingness to take care of the forest as a common good and tried to educate and influence other tourists camping in a way inconsistent with the Leave No Trace principles. It can be concluded that the “Spend the Night in the Forest” program supports education for responsible tourism. By enabling the participants to experience nature in its natural state, it helps rebuild human relationship with nature. Moreover, the program serves the purpose of shaping public awareness that we all influence the environment and that we all are responsible for its current and future state.

More...

Дигитализация на услугите в бизнес туризма

Author(s): Ralitsa Georgieva,Boris Karageorgiev / Language(s): Bulgarian Issue: 4/2024

To refine the tourism offering and achieve optimal satisfaction among business tourists, as well as increase the competitive advantages of tourism enterprises specializing in business tourism, it is necessary for their offering to meet current consumer needs related to the application of digital technologies. The purpose of this paper is to study the digitalization of tourism services before, during and after the business trip. Digitalization in business tourism should not be considered a priority task only for management structures, but also for private business – service providers, intermediaries and other stakeholders, who should use digital technologies to make information accessible and market their products and services, facilitating the process of organizing a business event

More...

The role of Digital Marketing and Social Media in Attracting Israeli Tourists to Bulgaria

Author(s): Roman Stoyanov / Language(s): English Issue: 4/2024

In the era of digital transformation, marketing and social media play a key role in shaping tourist preferences and decision-making. The object of the study is how digital marketing and social media can help attract Israeli tourists to Bulgaria, examining their effectiveness as tools for advertising and promoting the tourist destination Bulgaria and providing valuable information for the development of the tourism sector oriented towards international markets. Israel is a country with which Bulgaria maintains traditionally good relations and has great potential for increasing tourist flows. The topic is relevant, as the Israeli tourist market is of growing interest to Bulgaria due to its development potential

More...

Визуалният наратив в рекламата на хотелиерството

Author(s): Teodora Kiryakova-Dineva,Yoana Shopova / Language(s): Bulgarian Issue: 4/2024

Visual narrative in hospitality advertising plays a crucial role in attracting attention. By using selected images and constructing their scenicity, videos do not simply present services or amenities, but create an emotional connection with the audience. In the competitive hospitality industry, where differentiation from competitors is a key element, visual narrative allows hotels to offer experiences, atmospheres, and values in a way that words cannot. Effective visual narratives are therefore of interest to theorists and practitioners in the fields of marketing and advertising, and beyond. This short research notice presents the results of a tehoretical and practical study on the effectiveness of visual metaphors in advertising and proposes a new interpretation of visual narrative

More...

Wartości psychofizyczne turystyki żeglarskiej jako jednej z form turystyki kwalifikowanej

Author(s): Kinga Podleśna / Language(s): Polish Issue: 4/2023

The subject of this article is the analysis of the concept of qualified tourism in the lightof the literature on the subject as well as the characterization of the psychophysicalbenefits resulting from practicing sailing tourism. The first part of the article brieflyanalyzes the concept of qualified tourism, lists its most important features, and refers tothe definition of a qualified tourist. Then, one of the forms of qualified tourism, whichis sailing tourism, is characterized and its impact on human health is analyzed. The lastpart of the article briefly presents the promotion of sailing in the aspect of hydrographicconditions, sailing events, the activities of local governments and companies involved inthe expansion of infrastructure adapted to the needs of sailing tourism, as well as drawsattention to the essence of ecology and sustainable tourism. The role of social media inpromoting sailing is emphasized, among others, through applications promoting sailingroutes, yacht rentals, guided cruises or posting offers of available courses and training bylocal sailing clubs. In addition, methods of promoting sailing tourism were indicated inthe context of attractive thematic water routes, creating comprehensive package offersthat would combine sailing with other forms of active recreation, as well as offers aimed at families with children in the form of educational programs, sailing schools and summercamps. Another interesting idea would be to extend the tourist season to other seasonsso that sailing tourism could be practiced all year round. Another important aspect inpromoting sailing would be the development of international waterways, which wouldstrengthen ties with neighbouring countries and open up opportunities for participationin EU programmes and obtaining funds from them.

More...

Crisis Management of Hungarian Tourist Attractions Before and During the Coronavirus Crisis

Author(s): Krisztina Keller,Nikoletta Kaszás,Szabolcs Mátyás / Language(s): English Issue: 41/2024

The aim of the study is to examine how the crisis management of tourist attraction sites evolved before and during the coronavirus epidemic. Eighty-seven in-depth interviews were conducted with managers responsible for crisis management of attraction sites, examining the stages of preparation and response regarding the perception of the crisis, setting up a crisis plan and crisis team, defining priorities and measures during the coronavirus pandemic, and the lessons learned. Results have demonstrated that most had neither a crisis management plan nor experience gained from previous crises. Most of the enterprises set up a business management team consisting of managers, which then defined the retention of the workforce as a primary priority, while the steps that were taken mainly related to working from home and the use of public wage subsidies, as well as a rethinking of communication.

More...

A Case Study on ESG Performance: Brand Equity, Brand Love and Brand Respect in a South Korean Ski Resort Authors

Author(s): Xiaolong Zhou,Mingyue Zhang / Language(s): English Issue: 4/2024

Objective: This study aims to investigate the structural relationships between the environmental, social and governance (ESG) performance of ski resorts and their brand equity value, encompassing brand awareness, perceived quality, brand associations and brand loyalty, as well as how these factors influence brand love and brand respect. Design/Method/Approach: To achieve this a web‑based survey was conducted, and after eliminating outliers, data from a total of 390 responses were analyzed using the SPSS and AMOS statistical software packages. Findings: The research findings indicate a positive correlation between the Environmental, Social and Governance (ESG) performance of ski resorts and brand equity (comprising brand awareness, perceived quality, brand associations and brand loyalty). Moreover, within this relationship, there is a positive correlation between brand equity and the concepts of brand love and brand respect. Conclusions/ Recommendation: This study reveals that in the ski resort industry, superior environmental, social and governance (ESG) performance significantly enhances brand equity dimensions such as brand awareness, perceived quality, brand associations and loyalty. Additionally, the enhancement of these brand equity di‑ mensions further elevates consumer brand love and respect, highlighting their critical role in the branding of ski resorts. Originality/Value: This research underscores the significant impact of environmental, social and governance (ESG) performance on enhancing brand equity within the ski resort industry, linking sustainable practices to improved brand perception and loyalty. It provides valuable insights for industry stakeholders, demonstrating the tangible benefits of integrating ESG considerations into strategic and marketing initiatives, thereby enriching the literature on sustainable business practices in tourism.

More...

DIRECTIONS OF APPLICATION OF THE ECO-MUSEUM APPROACH TO THE CONSERVATION OF THE NATURAL AND CULTURAL HERITAGE OF THE EAST ZANGEZUR REGION OF THE REPUBLIC OF AZERBAIJAN

Author(s): Imran Bayramov,Sona Pashayeva / Language(s): English Issue: 2/2024

The article analyzes the features of the creation of eco-museums in world practice and its application for the organization of eco-museums in the reconstructed East Zangezur region of the Republic of Azerbaijan. The functions of eco-museums in conservation of the natural and cultural heritage and their role in the development of regional tourism are described in detail, and 5 pilot zones in the corresponding administrative districts of Eastern Zangezur are proposed for the creation of eco-museums. The authors compared the corresponding indicators characterizing eco-museums and natural and cultural features of the region and gave a description of the development of potentially privileged areas of the region’s tourism sector.

More...

Supply Chain Optimization for Environmental Sustainability

Author(s): Drago Pupavac / Language(s): English Issue: 2/2024

This work aims to investigate the possibilities of optimizing supply chains for ecological sustainability. In the tripartite components of sustainability (economy, society, environment), economic issues are currently dominating. A model of supply chains for a sustainable future should equally embrace all three components. The purpose of the work is to promote environmental sustainability. The research results are based on the mathematical method of dynamic programming. The main fi nding of this paper points to the conclusion that the optimization of supply chains from the point of view of total (economic and ecological) costs is the fi rst and most important step towards greener and ecologically sustainable supply chains.

More...

Tourists' Satisfaction and Quality Attitudes towards Tourism Supply on the Eastern Coast of Istria County: An Empirical Study

Author(s): Marino Golob,Martin Golob,Elin Knapić / Language(s): English Issue: 2/2024

The paper aims to investigate various factors influencing tourists’ attitudes i.e., satisfaction with both the accommodation units and the catering off er, the professionalism and hospitality of the tourism staff , a sense of security, lack of tourism offer, but also their motives, accommodation and arrival arrangements, their spending budgets etc. An online questionnaire was adopted using convenience and snowball sampling techniques. The questionnaire consisted of several parts: sample characteristics regarding age, country of origin, education and other sociodemographic characteristics of the responding population; then parts involving satisfaction and quality attitudes. The research results provide useful indicators of the advantages and disadvantages of the tourism off er in the tourist destination of Eastern coast of the Istria County, as well as an insight into the dominant groups of tourists, which will surely act as a signpost in which direction it will be necessary to develop future tourism off er in the area. The paper highlights that Eastern part of Istria County, despite the fact that it is less visited compared to the western part of the Istria County, is a valuable tourism destination that is being recognized for its specific attributes, and as such should not be striving for mass, but sustainable tourism and improvement of quality of those factors that resulted to be “weak points”, as evidenced in this research. The distinctiveness of the Eastern part of the Istria County also lies in the fact that, as shown by this research, visitors have a tendency to return, which indicates satisfaction with previous experiences and which is reflected by a large percentage of independent organization of arrivals, both thanks to the proximity of outbound travel markets, and the high degree of security that visitors have recognized in the destination. Given the fact that previously mentioned area is a less populated and not so touristically prominent part of the largest Croatian peninsula compared to its western part, tourists’ attitudes toward the tourism off er have not been an object of many studies.

More...

USAGE AND IMPACT OF MOBILE GUEST APPLICATIONS IN HOTELS: WILL THEY REMAIN ESSENTIAL IN 2025?

Author(s): Cvetanka Ristova Maglovska / Language(s): English Issue: 6/2024

These days mobile applications are used in almost every industry, whether it be business or leisure, to optimize activities, increase productivity, and digitize procedures. Massive innovations have also been made in the hotel sector, which plays an essential role in connecting people. Mobile guest applications for hotels are among the ground-breaking developments made possible by the hotel sector's digital evolution. These readily available software are drastically changing the hotel sector's guest experience. In addition to enhancing the guest's experience, applications are revolutionizing the operation and offer of hotel services. A mobile guest application is a digital application designed specifically to improve and personalize the guest experience in hotels. Additionally, hotels and chains of any size can use the mobile application to significantly increase hotel service revenues, brand reputation, and guest satisfaction. In addition to providing guests with a more comprehensive and personalized experience, mobile applications enable hotels to increase operational effectiveness and profitability. Hotels may satisfy the expectations of contemporary guests and get an advantage in a market that is becoming more and more competitive by incorporating this mobile technology. Among other things, they give guests access to services like hotel details and real-time employee-guest communication. Among other features, they provide mobile room keys and digitize their menu to improve upselling and room service requests via smartphones. Hotels may provide guests with the most personalized promotions, suggestions, and services that best suit their needs and make them feel valued by using a mobile application. Moreover, hotels can increase the possibility of positive ratings and return business by offering an enjoyable and convenient experience. However, in recent times, the market of mobile applications has seen changes regarding the introduction of artificial intelligence in the application experience. AI has taken over the tech industry, and mobile guest applications are no exception. It is anticipated that this expansion and innovation in intelligence technology will contribute to the creation of hyper-customized guest service and the discovery of hidden sources of revenue, which will enhance the guest experience. Looking ahead, the future of AI in personalization holds exciting possibilities, with opportunities to dissect and analyze guest interactions, behaviors, context and language to intelligently respond and provide a more personalized method of communication. As technology advances, the journey of AI in transforming mobile applications can be seen as ongoing, however will mobile applications remain essential in 2025?; is a question addressed in this paper.

More...

Top 10 cele mai mari nave de croaziere din lume, (după „croaziere.co)

4.50 €

Preview

Top 10 cele mai mari nave de croaziere din lume, (după „croaziere.co)

Author(s): Author Not Specified / Language(s): Romanian Issue: 01/2024

Cruise ships are getting bigger and bigger, and before the largest cruise ship in the world is built, an even larger ship is already planned.

More...

БИЗНЕСЪТ И МЕСТНИТЕ ПРАЗНИЦИ: ПРЕДПРИЕМАЧЕСТВО, МЕСТНА СОЛИДАРНОСТ, ПЕЧАЛБА И ПРАЗНИЧНОСТ

Author(s): Maya Keliyan / Language(s): Bulgarian Issue: 1/2024

Festivals, as part of the local culture, are subject to social use by the representatives of various socio professional groups. Social actors take advantage of the goods and circumstances associated with festivals to realize their goals. The sociological view of local festivals is aimed at the social relations between individual social groups on the occasion of their organization and holding, and at the answer to the question “How are festivals used by different social groups?”, thus it is possible to assess what the social effect of their implementation. Local entrepreneurs are carriers of economic, financial, capital, etc. resources of local communities. But, in turn, by organizing, holding and/or sponsoring them, they can use local festivals as a resource for their own activity, development and prosperity. As a socio professional group, they handle this resource in their own specific, group defined way. In this context, the following questions arise: To what extent does this resource of theirs become a resource of the local communities, to what extent does it help to preserve and develop the community? What is the relationship of local businesses with locality, what is their attachment to a particular place and how do they understand their responsibility to local people? When does one act in the name of a community interest, and when in a private one? In some cases, these two interests may coincide, and in others they may diverge. During most festivals bazaars, sales, food, drinks, souvenirs and various other goods are offered. The merchants and artisans who participate in almost all local festivals and profit from it are also business people. These traders, artisans and producers may be local people or they may be from other places. What is the balance, what is the ratio between the profit for the business and the benefit for the community? The results of both a nationally representative quantitative empirical sociological study and in depth interviews carried out with qualitative methods within the project „Local festivals: a resource of local communities to deal with crises“ financed by the Scientific Research Fund of the Ministry of Education and Science (KP 06 H45/5 from 30.11.2020) are analyzed. It was concluded that the representatives of the local business are among the main organizers of the festivals of the settlement in which they live. They are actively involved in their preparation and implementation and are among their sponsors. The benefits of festivals for entrepreneurs are mostly material, such as business opportunities, job creation, tourism development, consumption stimulation. But at the same time, they also help to enrich the lifestyle of the local community, to bring it together, to strengthen community solidarity and to form local identity. Local business representatives as proactive social group actors, supporting, organizing and sponsoring local holidays not only promote and develop their business and livelihood, but also respond to the social need of local people and those working in their companies for holidays. This is also their socially responsible role, which in this case they successfully implement.

More...

Śladami zamojskiej infrastruktury kolejowej z lat 1915-1939. Potencjał turystyki kolejowej w Zamościu

Author(s): Jakub Żygawski / Language(s): Polish Issue: 2/2023

Apart from its architecture and urban planning, Zamość can interest tourists in something unique,so far not used in its promotion. One opportunity for the Padua of the North is undoubtedly rail-way tourism, which can result in a number of activities promoting the city and the region econom-ically and culturally. Invented in 1825, the railway as a means of transport made it possible to movepeople en masse in ways previously unimaginable, at the same time giving rise to a new type of tour-ism. The railway is not only infrastructure, traction vehicles, buildings and junctions, but, above all,evidence of the historical changes taking place in an area, shaping its landscape and determiningits development. The history of the railway in Zamość is different from that of, say, other towns inthe Lublin Voivodeship. The construction of the railway line by the Austrians in 1916 and its ex-tension in the direction of Volodymyr created opportunities for economic development in Zamośćduring the short but very intensive interwar period of 1919-1939. The layout of the railway station,the loading and shunting yards with a system of sidings, of which there are hardly any traces left, aswell as the plans for the construction of new lines and railway settlements, along with the existingcommunication network, give an idea of the extent to which the railway contributed to the spatialdevelopment of contemporary Zamość. Railway tourism, which has been neglected in the promo-tion of Zamość, will make it possible to get to know the city from a hitherto unknown perspective,increasing its attractiveness in terms of, among other things, alternative tourism.

More...

THE PRACTICE OF UNIVERSITY SOCIAL RESPONSIBILITY AND GENERAL EDUCATION: PROMOTING COMMUNITY COLLABORATION AND STUDENT ENGAGEMENT THROUGH MICRO-COURSES

Author(s): Chen Kung Huang / Language(s): English Issue: 6A/2024

In an era of growing emphasis on sustainable development and the social responsibility of higher education, universities are increasingly seeking innovative ways to integrate learning with community engagement. This study aims to integrate University Social Responsibility (USR) with general education through micro-courses focused on Community-Based Tourism (CBT) within a Participatory Action Research (PAR) framework. A research team from National Chiayi University collaborated closely with the Haomei community in Taiwan over a two-year period to co-develop courses covering religious traditions, industrial culture, historical heritage, and ecological conservation. These courses provided students with immersive, hands-on learning experiences. A total of 78 students from 28 academic disciplines participated, enhancing their sense of social responsibility and community engagement. The findings reveal five key factors essential for successful university-community collaboration: trust building, shared objectives, continuous communication, resource sharing, and adaptability. The study demonstrates that integrating USR with innovative educational practices can drive universities to become agents of social change. This model not only strengthens student learning and engagement but also promotes sustainable community development, offering a valuable framework for higher education institutions worldwide.

More...

An investigation into resilience strategies in the medical tourism supply chain

Author(s): Elham Mohammadipour,Esmaeil Mazroui Nasrabadi / Language(s): English Issue: 2/2024

The present study has adopted a mixed method approach to investigate the risks occurring in the supply chain for Iranian medical tourism, and suggests resilience strategies for their prevention and improvements to the current situation. The participants were experts in the medical tourism supply chain chosen via purposive and snowball sampling. The results obtained via thematic analysis of interviews, as well as failure modes and effects analysis (FMEA) and failure analysis after occurrence (FAAO) techniques, led to identifying 75 risks which were classified into five major categories: supply, demand, internal, external and supply chain management risks. Additionally, a literature review and interview results revealed several resilience strategies categorized as pre-risk coping or post-risk recovery strategies for tackling the risks. Furthermore, the resilience number of the medical tourism supply chain increased from 0.4 (pre-risk occurrence) to 0.5 (post-risk occurrence). Implications and suggestions for future research are presented.

More...

Spatio-temporal tourism land use changes: A case study of a typical tourism district in Song County, China

Author(s): Huanhuan Li,Merimkul Kerimkulova,Shuman Wang,Jinlong Cheng,Weige Zhang / Language(s): English Issue: 2/2024

The research aims to analyse the spatial and temporal changes in tourism land use based on the example of a typical region and to substantiate the possible environmental, economic, socio-cultural and other types of consequences of such modifications. The study was conducted using methods of cognition: system analysis, synthesis, specification, generalisation, abstraction, deduction and formalisation. Based on the research results, potential spatial and temporal changes in those territories involved in tourism activities were identified, the peculiarities of the dynamics and directions of such changes were analysed, and the most influential factors and methods of management identified. In addition, possibilities for resolving the consequences are studied and the effectiveness of risk management assessed. The practical significance of the results obtained lies in the opportunity to apply them to the process of forming decisions for tourism land use activities and further management of tourism processes. An effective analysis of spatial and temporal changes in a typical tourism district can serve as a guide for rational planning of tourism activities.

More...

Exploring the role of cultural values, trust and empathy on satisfaction: Research on hotel customers

Author(s): Aybike Tuba Özden,Olcay Özışık Yapıcı,Mehdi Korjani / Language(s): English Issue: 2/2024

Hotels that serve customers having different cultural values should improve their service capabilities to achieve customer satisfaction. This study researches how empathy, trust and cultural values affect hotel customer satisfaction and looks at the combinations of these components that lead to high customer satisfaction. The current literature on Hofstede’s five-dimensional cultural values, cognitive and affective dimensions of empathy, trust and customer satisfaction were used to develop the research model and present recommendations. To ensure cultural diversity, a face-to-face survey was administered to 553 tourists from six countries. The data obtained were evaluated using partial least squares structural equation modelling and fuzzy set qualitative comparative analysis (fsQCA). According to the results, the effects of hotel customers’ empathy levels on their satisfaction occur through their trust in the business. The fsQCA revealed combinations of cultural values, empathy and trust that would generate high levels of satisfaction. The present study contributes to the relevant literature by addressing the relatively under-emphasized components that ensure that hotel customers are highly satisfied.

More...

Much More Than an Image: Living in a Competitive Clutter of the Branding World: Examples of Mexico’s and Peru’s Nation Brand

Author(s): Żaneta Gdowik,Karolina Plewa / Language(s): English Issue: 25/2024

This essay explores the concept of nation branding and its importance in shaping a country’s image and reputation on the global stage. It discusses this concept using the example of two Latin American countries, Peru, and Mexico. As nations increasingly compete on the global arena, branding strategies have become essential for projecting a positive image that attracts investment, tourism, and international recognition. Moreover, nation branding is steadily growing in importance and more and more countries around the world are devoting resources to developing their nation brand. By exploring the cases of Peru and Mexico, this study shows the components of nation branding in practice. In addition, the essay discusses the potential benefits of implementing a nation branding strategy, especially in an increasingly connected and competitive world. This paper aims to shed light on the complexities of nation branding and encourages a critical examination of the strategies used by countries in defining their national identity on the global stage.

More...

An Analysis of the Features of the Organisation of Tourist Activities in the Conditions of the War in Ukraine

Author(s): Halyna Zavarika,Olena Zelenko / Language(s): English,Polish Issue: Spec Iss/2024

The article reveals topical issues regarding the consequences, possibilities of operation, and the restoration of tourism in the post-war territories of Ukraine in the conditions of military aggression of the Russian Federation. The purpose of the study was to analyse the organisation of tourist activities under the conditions of martial law in Ukraine. The article highlights preliminary data on the losses of the tourism industry in Ukraine as well as analyses and systematises specific examples of damaged natural and cultural-historical heritage on the territory of Ukraine. The peculiarities of the functioning of the subjects of the tourism industry in the conditions of the war in Ukraine are evaluated and the essence of the post-war territories is indicated. Directions for saving tourist activity in the post-war territories of Ukraine as a result of the military actions of the aggressor country are proposed. The proposals indicated in this work will be useful to all Ukrainian communities whose tourism industry has suffered great losses as a result of the military aggression. It will also be useful for representatives of the tourism industry of other countries who want to prevent, if possible, the destructive effects of war.

More...