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This article focuses on smart / intelligent tourism as a new and innovative method used in the marketing management in the hotels. The article addresses the issues related to the uses of intelligent tourism in marketing management as a method of attracting tourists, giving competitive advantage to the destination and / or hotel, and promoting products and services.
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The global structural change, together with "the green revolution", caused the economic growth to be based on the service sector today, instead on the traditional economic sectors. The main focus of this paper is on the factors that affect the decisions of households in Serbia to participate in the tourism industry in the context of the sustainable development. In particular, a significant portion of the analysis is devoted to the constraints that can be induced by inadequate drinking water supply and its quality in households. These factors can be considered the main limitations to those households that decide to provide accommodation and food services to the tourists in their local touristreceiver communities. The empirical analysis is based on survey data that describe conditions in the households, whereas the econometric framework is employed in order to determine structural relationships. The null hypothesis that drinking water supply and quality do not affect the likelihood of the household participating in the tourism industry is tested and accepted based on the probit model estimates. The difference between the public urban and local water supply systems that provide drinking water to the households is statistically confirmed, but it does not affect the likelihood of the household participating in the tourism industry.
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The article focuses on the key issues of ecotourism putting the emphasis on the studies of the European, American and Australian scholars that could be explained by a higher level of conceptualization of ecotourism in foreign historiography. The main issues of the article are terminology, social-economic and image aspects of ecotourism. Some national parks of Finland and the Republic of Karelia are presented as an illustration of some of the issues concerned. Analysis of contemporary scientific literature demonstrates disputable and ambiguous character of the term “ecotourism” and various approaches to the interpretation of this topic. The article contains the data about the first appearance and utilization of this term in Russia and abroad; it also expounds some economic models, which allow to estimate ecotourism impact to local economy. The majority of researchers stress insufficient involvement of local communities into the functioning of ecotourism and overestimated expectations of local authorities from this process in spite of growing commercialization of nature protected areas. The important role of ecotourism is to construct nature images, which could become national landscapes and ways of national self-identification, as it occurs in Finland. Key words: ecotourism, Finland, Karelia, national park, Paanajärvi, self-identification
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Are explored the essence and content of the terms “policy”, “strategy” and“tactics” in strategic management. Are revealed theoretical approaches to the concepts of policy,strategy and tactics in tourism. Are formulated conclusions on the problem of the formation of theconceptual apparatus of strategic management in tourism.
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It is studied the modern state of the tourism industry in the Republic ofMoldova. It is analyzed the level, structure and dynamics of the international tourism in thecountry. There are presented conclusions and recommendations on improving the management oftourism in Moldova.
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The report considers the actual problem of analysis of the actual state, the search technique and assessment of economic efficiency of investments with the involvement in the economic turnover of unused objects of cultural heritage of St. Petersburg, which is in poor condition on the example of the estate E. G. Igala. Authors, calculations approach to the involvement of cultural heritage objects in economic turnover with the subsequent sale of the building. Considered are the issues of valuation of cultural heritage: it is proposed to compare the results of three approaches: cost, income, comparative on the basis of the average arithmetic weighed and to set the final price by negotiation with one of the grounded methods: ball estimates or mathematical expectation. Will be developing research towards justification of the method of determining the historical and architectural value of the object of cultural heritage and the attempt of monetization (monetary value).
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About one third of the world's population is currently using social media - a factor contributing to fundamental changes in the marketing of products, services and brands, to business-to-consumer information sharing. Digital networks provide new channels and opportunities for end-user access and are emerging as one of the most powerful tools for imposing new products and services on the market. The implementation of the new communication channels, however, also presents a number of challenges in the context of globalization and the free transfer of data. Global companies face the problem of managing intercultural communication and potential conflicts arising from the clash of ideas, cultures and values. Particularly relevant are those challenges in the sector of tourism services, which are widely promoted on an international market and of much broader target audiences. The report looks at the main features, benefits and challenges for social media in their application to the tourism sector and presents good practices in the implementation of new tourism services.
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The social entrepreneurship is new concept that reflects the recent trends towards more responsible and sustainable businesses aimed at providing social and ecological solutions while maintaining financial viability and growth on the market. Those trends are also visible in the tourism and hospitality sector where this concept becomes increasingly popular. This paper presents a conceptual framework on social entrepreneurship in tourism and discusses two industry examples as a practical illustration of this concept.
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<p>The journal<strong><em> Sotsialno-Iconomicheski Analizi (Socio-Economic Analyses)</em></strong> is published by the Faculty of Economics of “St. Cyril and St. Methodius” University of Veliko Tarnovo since 2006. It is issued twice a year and publishes original papers and articles in the fields of economics, management, tourism and social work. The journal addresses an audience of researchers, practitioners and students.</p>
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The present research deals with a rather interesting topic in the tourism sector, namely issues related to service culture and its socio-psychological and ethical aspects. For this purpose, an analysis has been performed of some specific features that help improve the quality of services in tourism, communication techniques and strategies have been defined, and basic rules that encourage interaction "employee – customer" have been derived. Presented in tables are three basic styles of behavior, and their potential advantages and disadvantages. A statement is put forward that customers are satisfied and become loyal to the business when they receive quality service.
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In the article there have been analyzed socio-cultural aspects of animation in tourism, its role in the process of cultural environment formation. There have been defined functions and socio-cultural potential of recreational and tourist animation. The conclusion has been made as for the necessity of animation technologies implementation into the practice of Ukrainian tourism.
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Investment and changing attitudes towards cultural tourism which has grown increasingly high in demand among the various types of special interest tourism make of it a popular choice among Bulgarian and international tourists. In the era of social networks, the possibility for on-line exchange of comments and opinions has changed forever the way cultural tourism is managed and communicated. This type of special interest tourism requires a particular attention to special events, attractions, and modern animation. This paper deals with how our country’s chances as a promising cultural tourism destination can be enhanced at the background of the new trends in event management. It analyzes some good practices related to notorious special events and attractions and making many successful destinations recognizable.
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The tourism industry is among the „pioneers” of special events which have proved over the years their capacity to establish a sustainable relationship and direct interaction with customers. Through information, communication, and experience, events succeed in building brand loyalty, create communities, and generate tailored messages. Cases from the practice analyzed in the text complement the theme of successful product positioning and attracting loyal customers. The paper provides evidence of how special events in tourism unite customers through unconventional ways of communication and positive emotions. In the era of digital technologies, through shared content and interactive experiences, events have become effective and increasingly attractive communication tools in tourism.
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The article examines the specificities of the labour activity of foreigners in the sphere of tourism in Bulgaria, based on the internal legislation and primary the Labour Migration and Labour Mobility Act. The complex analysis regards Labour law and Social Security principles and main aspects of the status of employed foreign individuals, as well as the activities of public authorities competent for abidance to legislation in the area of labour activity of foreigners in the tourism. Based on the analysis the authors make conclusions, mark tendencies, make recommendations with practical direction.
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This paper deals with some specific features in the integrated management of immovable cultural heritage in our country, which are crucial for his effective conservation and development. Based on the results of the survey have made some recommendations to improve the management of immovable cultural property.
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Information about fungal infections detected in different bark beetles and lepidopteran forest pests in Bulgaria is presented. Eighteen species of entomopathogenic fungal species and numerous isolates of orders Hypocreales, Eurotiales и Entomophthorales have been reported from 12 bark beetles and 10 moths within a sixty years period. The results from conducted laboratory and field bioassays with several isolates of entomopathogenic fungi against bark beetles and the gypsy moth were summarized.
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The present paper researches the interactions between the sharing economy and the forms of MICE tourism, which are the result of technological progress and digitalization of the processes. The relevance of the topic is determined by the technological innovations – a prerequisite of change in consumers’ behavior and preferences in the tourism sector. Hypotheses are placed, concerning the impact of the sharing economy, as a result of the digital progress and online processes, on MICE tourism forms – business meetings, intensives, conferences, exhibitions. In this regard, are examined the individual elements, part of the sharing economy, the profile of the business tourists and the characteristics, conditioning the specifics of MICE tourism.
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Cultural monuments are properties which include different aspects of artistic and technical activities. They note historical events and cultural past. That's the reason why they are assign in anthropogenical tourist values. Cultural monuments from exceptional importance present rare examples of creativity in their time. They have exceptional artistic, historical or estetic value. In this work the attention is payed to archeological finds, fortresses, sacral objects, historical monuments, objects of folk building and environmental totalities. Cultural monuments are analyzed by geographical position, origin time, architectural characteristics, fine arts and estetic values, tourist useness.
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In the recent ten years alternative tourism has gained great popularity in the countries in Eastern Europe. Bulgaria is an attractive tourist destination with various potential for tourist activity. The main focus of the present research is on comparative analysis of the opportunities and barriers of development of rural tourism in chosen regions in European countries, made on the base of inquiry in Bulgaria, Romania, Germany, Portugal, England and Spain. Analysis is aimed to estimate business climate, promotional politics of tourist enterprises and their opportunities for financing.For statistical analysis of the gathered data are used statistical program STATISTICA StatSoft and the procedures for analyzing of frequency tables.
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The aim of the paper is a comparative analysis of capital investments in tourism sector between Bulgaria and the other member-states of European Union to be presented. In this regard, firstly, the significance of investments for competitiveness improvement of tourism sector of a country is revealed. Then, using the appropriate indicators, tourism investments in Bulgaria are compared to those of the other member states of EU. A particular attention has been paid to the comparison between Bulgaria and some other specific EU countries, which are direct competitors of Bulgaria in terms of the national tourist markets they are trying to attract and the tourism products they are offering that are the same as those of Bulgaria. Finally, some conclusions are drawn and recommendations are given, which correspond to the overall study presented in the publication.
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