The role of Digital Marketing and Social Media in Attracting Israeli Tourists to Bulgaria
The role of Digital Marketing and Social Media in Attracting Israeli Tourists to Bulgaria

Summary/Abstract: In the era of digital transformation, marketing and social media play a key role in shaping tourist preferences and decision-making. The object of the study is how digital marketing and social media can help attract Israeli tourists to Bulgaria, examining their effectiveness as tools for advertising and promoting the tourist destination Bulgaria and providing valuable information for the development of the tourism sector oriented towards international markets. Israel is a country with which Bulgaria maintains traditionally good relations and has great potential for increasing tourist flows. The topic is relevant, as the Israeli tourist market is of growing interest to Bulgaria due to its development potential

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