Дигитализация на услугите в бизнес туризма
Digitalization of Services in Business Tourism

Summary/Abstract: To refine the tourism offering and achieve optimal satisfaction among business tourists, as well as increase the competitive advantages of tourism enterprises specializing in business tourism, it is necessary for their offering to meet current consumer needs related to the application of digital technologies. The purpose of this paper is to study the digitalization of tourism services before, during and after the business trip. Digitalization in business tourism should not be considered a priority task only for management structures, but also for private business – service providers, intermediaries and other stakeholders, who should use digital technologies to make information accessible and market their products and services, facilitating the process of organizing a business event

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