Wartości psychofizyczne turystyki żeglarskiej jako jednej z form turystyki kwalifikowanej
Health­ ‑promoting Values of Sailing Tourism as One of the Forms of Qualified Tourism

Summary/Abstract: The subject of this article is the analysis of the concept of qualified tourism in the lightof the literature on the subject as well as the characterization of the psychophysicalbenefits resulting from practicing sailing tourism. The first part of the article brieflyanalyzes the concept of qualified tourism, lists its most important features, and refers tothe definition of a qualified tourist. Then, one of the forms of qualified tourism, whichis sailing tourism, is characterized and its impact on human health is analyzed. The lastpart of the article briefly presents the promotion of sailing in the aspect of hydrographicconditions, sailing events, the activities of local governments and companies involved inthe expansion of infrastructure adapted to the needs of sailing tourism, as well as drawsattention to the essence of ecology and sustainable tourism. The role of social media inpromoting sailing is emphasized, among others, through applications promoting sailingroutes, yacht rentals, guided cruises or posting offers of available courses and training bylocal sailing clubs. In addition, methods of promoting sailing tourism were indicated inthe context of attractive thematic water routes, creating comprehensive package offersthat would combine sailing with other forms of active recreation, as well as offers aimed at families with children in the form of educational programs, sailing schools and summercamps. Another interesting idea would be to extend the tourist season to other seasonsso that sailing tourism could be practiced all year round. Another important aspect inpromoting sailing would be the development of international waterways, which wouldstrengthen ties with neighbouring countries and open up opportunities for participationin EU programmes and obtaining funds from them.

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