Maria Mustățea, Differentiation in digital print advertisements. A comparative perspective
Review of: Maria Mustățea Differentiation in digital print advertisements. A comparative perspective Cluj-Napoca: Presa Universitară Clujeană, 2022.
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Review of: Maria Mustățea Differentiation in digital print advertisements. A comparative perspective Cluj-Napoca: Presa Universitară Clujeană, 2022.
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The paper is devoted to the question of regional tourism and conditions of its development. The regional tourism development is attached to destination management. Our attention is paid to the explication of destination, destination management and marketing, there are described the main activities of tourism organization, necessary for effective destination functioning here, too. One part of the paper is a case study of chosen destination managements. This article is a part of a broader scholarly research project running at the University of South Bohemia in Ceske Budejovice, Faculty of Agriculture, MŠMT MSM 6007665806 „Factors of regional development and their influence on a social-economic potential of regions“ in a part „Marketing tools of regional market support“ ZF JU in Č. Budějovice.
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Review of: Marie Hesková, Peter Štarchoň: Marketingová komunikace a moderní trendy v marketing. Praha: Oeconomica, 2009, 180 s., ISBN 978-80-245- 1520-5.
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The paper analyses essential changes of business development. For specifying the development changes findings of chosen business theories, which fundamentally affect business entrepreneurship, are used. Impacts of concentration and internationalisation are projected into business development in the next years. Specific attention is paid to private brands. That is based on results of private brands research in the Czech and Slovak markets. This article is a part of broader research project MŠMT MSM 6007665806 „Factors of regional development and their influence on a social-economic potential of regions“ in a part „Marketing tools of regional market support“, running at the Faculty of Agriculture of the University of South Bohemia in Č. Budějovice.
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Personal marketing constitutes relatively a new area of theory and practice in personal activity field and in business practice. With its contents and theoretical orientation personal marketing has been defined as the independent science that reflects market needs or market changes. These changes were initiated by internally structured processes of globalization and internalization in the area of regional, national and multinational employment markets. The purpose of the article is to concentrate, analyse, compare and bring away in the chronological view the understanding of the ground, roles and functions of the personal marketing. The article analyses the meaning of personal marketing in various stages of the economic processes, hereby the article shortly describes the functions of the personal marketing in the time of financial and economic depressions. The article also describes the roles and the functions of personal marketing in the creation of the flexible in-plant systems and in-plant personal structures - everything to protect the human resources and the key workstations during the economic depression, protect the competitive advantage of the company based on the quality of the human resources and hold this advantage for the future.
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Report on Conference "Nové trendy v marketingu", held at Smolenicki Castle from 3rd to 4th of November 2009.
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Today we are talking about a new generation of AI, about generative AI, which came into mass use at the end of last year. Artificial intelligence is useful if we know how to use it and it has certainly been fundamentally changing the marketing universe for some time. In marketing, AI tools help in customer segmentation, in finding new customers who show propensity to buy, in product recommendations, in sales, in customer support, in the production of advertising messages, in the generation of responses on social networks, in purchasing behavior research, in algorithms for predicting buyer behavior, etc. ChatGPT and related technologies are the reality of individuals and organizations. New technologies develop very quickly and exponentially, where we do not know where and how the development will go, but we know that changes will happen. It is best to start preparing for the changes today. AI is not so much a technological change as it is a business change in organizations that requires change management, strategy and vision.
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The contribution deals with the results of marketing research „Omnibus 2007“, which relates to Internet development in the Czech Republic, and Internet advertisements, which influence purchase of goods. The research was implemented in cooperation with 7 universities and colleges and the work also includes the results of assessment from Czech and Slovak customers.
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The contribution deals with problems of integrated public transport system of the South Bohemia region and other regions in the Czech Republic. In further part of contribution are presented results of marketing research for Public Transport Company of the City of České Budějovice from year 2006.
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Dieser Beitrag geht in der Einleitung davon aus, dass auf dem Gebiet der Tschechischen Republik (im Rahmen der Tschechoslowakei) vor dem Jahre 1989 nur drei Universitäten und ein paar andere Hochschulen existierten. Da in der kommunistischen Zeit bekanntlich jeder arbeiten musste, war die Arbeitslosigkeit der Akademiker in dieser Zeit auch keine Frage. Nach dem Jahre 1990 kam es zur „Explosion“ der neuen Hochschulen und Universitäten und mit der kapitalistischen Marktwirtschaft wurde auch die Akademikerarbeitslosigkeit aktuell. Zur Zeit bilden die Leute mit dem Hochschulabschluss 12% der gesamten Bevölkerung der Tschechischen Republik, was niedriger ist, als in den westlichen europäischen Ländern. Im weiteren Teil des Beitrags wird eine Studie der Autoren Jan Koucký und Martin Zelenka aus der Pädagogischen Fakultät der Karlsuniversität Prag vorgestellt. Die Studie heisst „Die Stellung der Hochschulstudenten und die Vermarktung der Absolventen der Hochschulen im Jahre 2006“ und wird jedes Jahr im Oktober aktualisiert. Zum Schluss werden die Perspektiven der weiteren Entwicklung angedeutet.
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Rapid technological advancements, digitalization trends, changes in consumer behavior, and call to achieve sustainable development goals induce transformations in the packaging industry. Digital technologies are enabling the packaging to move from its core passive functions to more enhanced features such as prolonged preservation, traceability, communication, sustainable supply chain, life-cycle evaluation, and extended shelf-life of a product. Intelligent packaging can provide information about the conditions inside and outside of the packaging preventing contamination of the product. Monitoring of food products allows consumers, producers, and retailers to avert potential spoilage and unnecessary waste. Consumer behavior determines the success of intelligent packaging. Their acceptance of new technologies, environmental concerns, attitude towards sustainability issues, as well as safety and quality preferences define customers’ buying behavior. The innovative features of packaging have not yet attracted much attention from academics and practitioners. In addition, the design and development of such packaging are associated with high prices, which encourages manufacturers to avoid it. Therefore, a comprehensive understanding of current packaging trends can shed light on the benefits and potential barriers to its use. This paper provides a literature review of intelligent packaging and explains its functions. It defines the role of packaging in marketing in the current digital era. The paper discusses the definitions of smart, active, and intelligent packaging and suggests how intelligent packaging can serve as a marketing tool while achieving marketing strategies.
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The development of innovations in various areas of economic activity has its own characteristics. There are a number of unique features for the development of passenger transport routes, which should be considered in more detail than in the planning of freight transport, and characterize this type of activity as particularly unique and requires a specialized approach in marketing innovations in this area. The presented article outlines the basic principles and concepts of the approach both when working with the material and technical base and when working with personnel in the course of planning and implementing innovations in passenger transportation. Particular attention is paid to the system of motivation for the implementation of the innovation process since the result of the introduction of innovation depends on the degree of motivation of potential subjects of the innovation process. Also, options for communication are considered both directly with potential consumers of the service created in the process of innovative activity and with local authorities in those regions where it is planned to carry out the innovative activity.
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In today’s digitalized world, where internet and social media undoubtedly have a massive impact on our daily lives (including our buying decisions), it becomes indispensable for any manager or entrepreneur to be well aware about the influence of online marketing (also known as digital marketing) on consumer behaviour, so as to make the most profitable business decisions that are in their best interests. This study is an evaluation of some recently published articles and reports that tell about consumers in digital and social media settings. To write this article, a literature review is conducted and an attempt is made to highlight all the noteworthy ideas. In the end, the paper concludes traditional marketing is at the verge of disappearing as the marketers have found a better and more efficient way to reach the target audience.
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The contribution deals with the part of results of three marketing researches, which were realized by College of European and Regional Studies in co-operation with other organizations. The aim of the marketing research was to compare differences in opinions of civil servants and citizens of the Czech Republic, determine factors that influence the differences among civil servants and inhabitants, defi ne trends of their opinions and explain the found differences.
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However, the problemacy of using emotions and emotional experience in marketing communication is as old as the trade itself, the definitions event and event marketing started to appear in the marketing literature by the end of the nineties of the last century but till today they are not defined and well-known in the entrepreneurs practice. Several researches are pointing at this topic, which have been done in more European countries, e.g. in 2002 in the Czech Republic, in 2004 in Belgium, Germany and the Slovak Republic. The article links the theoretical knowledge and introduces achievements from the mentioned research of event marketing in the Slovak Republic in the years 2003-2004.
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The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining the idea of VUCA in the context of digital marketing. It will examine how decision-making in digital marketing can be influenced by elements including volatility, uncertainty, complexity, and ambiguity and how these factors can be effectively controlled. The article's main objective is to inform about the significance and influence of the VUCA concept in the digital sphere and to offer helpful advice for adjusting to and thriving in a digital marketing environment.
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Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.
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Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factors in campaigns, which attract and retain internet users. This study aims to identify the main ways in which users can be gained and retained through the use of digital marketing. Digital technologies can monitor behaviours, can analyse the content of requests, problems, assessments, both on the platforms of organizations and on social networks. Organizations need to understand how favourable assessments will result in the outcome that the marketing department needs to achieve.
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We started to attend more substantially family business and search its existence and development after 1991. In Slovakia were only torsos of family business, which has been activited 40 - 50 years ago. We find out, that in our libraries and at our book market is absent literature of this specialization except for short articles or brochure with universal specialization.
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The contribution deals with intention, methodology and partial results of marketing research realized in 2004 at VŠERS. The aim of the result was to find opinion about problems concerning public administration in the sphere of transport attendance, crisis management, approach to goods of daily use, health and social services in municipalities, using of planing by managing municipalities, approach and using of EU structural funds, actual problems of managing municipalities and possibilities of cooperation with VŠERS. We have got 140 questionaires from head of municipalities of South Bohemia region. In the article are presented opinions to possibilities of cooperation with VŠERS. Municipalities would be glad to cooperate on projects, education the office-holders and help by preparing projects of crisis management.
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