MARKETING INFLUENCER
MARKETING INFLUENCER
Author(s): Oana Petrișor MateuțSubject(s): Media studies, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Editura Universității Agora
Keywords: influencer; social network; followers; direct marketing;
Summary/Abstract: Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.
Journal: Agora International Journal of Economical Sciences
- Issue Year: 15/2021
- Issue No: 1
- Page Range: 17-19
- Page Count: 3
- Language: English